The advertising industry and the media are getting closer.

When you plan an advertisement, it doesn't mean that you can think of the advertising slogan or make a film, but also to see how effective the advertisement is and whether it can attract the interest of readers and viewers.

If the advertisement is not effective, then there will be no manufacturer to place an order.

Some ads are suitable for newspapers, some are suitable for television, and some ads need to be targeted to specific consumer groups and detailed for advertisers and consumers.

That's what professionalism is.

Wang Zhongjun, who studied mass media in the United States, has studied this area, founded advertising magazines aimed at high-end customers, and now also undertakes banking business, designing and producing brochures for bank cards.

After half a year of operation, Huayi Advertising Company is on the right track.

He listened to Lin Zixuan and others on the sidelines, pondering how to promote a movie.

If you think of a movie as a product, you must first understand the selling point of the product.

The selling point of "Party A and Party B" is undoubtedly Ge You, and secondly, this is a commercial comedy film, which is aimed at northern audiences, and it is unlikely to be popular in the south.

The concept of Chinese New Year films proposed by Lin Zixuan is also a major selling point.

These things that others can think of, he can't show his ability, he has to find the publicity gimmick of this film, how to attract the audience, how to have bright spots, and how to hype up.

He thought back to the propaganda methods of the American entertainment industry, most of which were exaggerated.

Americans are doing their best to exaggerate in order to promote movies, that is, bragging, what is the most hilarious movie this summer, the most thrilling movie, etc., anyway, how wonderful to say.

They are not afraid of losing face if the cowhide is blown up, as long as they can make money.

As a businessman, you can't be too face-conscious, especially when it comes to primitive accumulation.

Wang Zhongjun thought of Lin Zixuan's mention of importing American blockbusters, and a thought came to his mind.

If you want to find a way to connect Hollywood blockbusters with "Party A and Party B", Hollywood blockbusters will definitely attract the attention and curiosity of domestic audiences, then put "Party A and Party B" on the opposite side of Hollywood blockbusters.

In terms of publicity, Hollywood blockbusters are the invading party, and "Party A and Party B" are the heroes who rise up to resist.

To portray "Party A and Party B" as a weak tragic character, no matter in terms of investment scale or cast, it cannot be compared with Hollywood blockbusters, but domestic films have not given up, and we are still insisting.

In this way, it can get the sympathy of the domestic audience, and even arouse the patriotic feelings of the audience.

Let the audience form a consensus, that is, to support domestic films, just watch "Party A and Party B".

This kind of propaganda is called borrowing.

In fact, there are eight major film studios in China, and "Party A and Party B" is just a film invested and shot by a private film and television company, and it does not represent a domestic film at all.

But the audience didn't know it, and while other film studios were backward in their propaganda concepts, they hyped "Party A and Party B", making the audience think that "Party A and Party B" was the only hope to resist Hollywood blockbusters.

Besides, the partner of "Party A and Party B" is the Beijing Film Studio, and this signboard can also bluff the audience.

Wang Zhongjun organized a language in his heart, found a gap for chatting, and said the idea.

"Since August, we have been stirring up topics in the newspapers one after another, exaggerating the horror of Hollywood films, making readers aware of the crisis of domestic films, and giving people the feeling that domestic movies are not good. Wang Zhongjun described.

"Zhong Jun, it's a pity that you don't make a movie, this idea alone is enough to make a movie. Feng Xiaogang said with a smile.

"Wouldn't it be too evil, what will other film studios think of us?"

He pays attention to keeping a low profile and doesn't want to be too high-profile.

According to Wang Zhongjun, if it is publicized in the newspapers, it will make the other eight major film studios look like decorations, only you can do it, and we will eat dry rice.

This offended most of the film industry in China, how will it be mixed up in the future.

At this time, although the state-owned film studios had a rigid system and were in trouble, the emaciated camel was bigger than the horse, which was not comparable to that of a newly established private film and television company like them.

If these film studios target Good Dreams, it will be difficult to get involved in the film industry.

As long as the film studio is stuck in the production and distribution channels, even if the film is made, it will not be able to be shown in theaters.

"I didn't expect this, I didn't think it through. Wang Zhongjun said embarrassedly.

Lin Zixuan looked at Wang Zhongjun, thinking that the success of others is by no means a waste of fame, and they also have real skills, just taking advantage of the situation to hype this point is very thoughtful.

"What Mr. Wang said is also a way, so let's show this publicity plan to Director Han first, if Beijing Film Studio doesn't care, then let's just publicize it, if they don't agree, then forget it. Lin Zixuan decided, "Even if Beijing Film Studio agrees, you must pay attention to it when promoting, don't irritate other film studios too much." ”

"In this case, I have to work harder, otherwise I will lose too badly and lose my face. Feng Xiaogang laughed at himself.

"You haven't been serious all along, Brother Feng, this can't be done, you have to deduct your salary. Lin Zixuan teased.

In fact, this is Feng Xiaogang's first movie, and he values it more than anyone else, and he has worked hard.

Everyone laughed and had a meal at noon, and Wang Zhongjun became more closely connected with this circle.

Han Sanping got a publicity plan proposed by Good Dreams, and he immediately saw the bright spots, when other film studios were worried about Hollywood blockbusters, Good Dreams wanted to use Hollywood blockbusters to build momentum.

It's a bold idea.

Whether or not they can beat Hollywood blockbusters at the box office in the end, this movie and this company will catch the attention of the audience.

This publicity plan is full of creativity, but it's a pity that Beijing Film Studio is making a big move, he can't afford to lose, if he dares to promote the movies of Beijing Film Studio like this, once the box office fails miserably, then his position may not be stable.

It will also give the leader above an unstable and pompous impression.

That is to say, the good dream company is a private enterprise, and there is no burden, so it can fight like this.

If you win, you will become a hero, and if you lose, you will still be honored in defeat, which is already invincible.

Han Sanping has no opinion on this publicity plan, "Party A and Party B" has the investment of Beijing Film Studio, and the box office hit is his performance, and if it fails, it will be pushed to the Good Dream Company, and there is no big loss to him.

As for other film studios, they can't manage the capital, and he has the confidence. (To be continued.) )