Chen Qingdong applauded and exclaimed: "Yuan Jun, amazing!" After listening to your plan, I feel that the possibility of success of White Lake Winery is already very high! ”

When Feng Yuanjun dealt with Chen Qingdong for the first time, he was still quite arrogant, and he didn't look very much at Chen Qingdong, in fact, he thought so in his heart at the time, and even thought that Chen Qingdong was a certain second-generation official, and he could come to Chen Qiao to be the party secretary at such a young age by virtue of his relationship, as for his ability, hehe......

But after more contact with Chen Qingdong, Feng Yuanjun gradually changed his impression of Chen Qingdong, although he still thought that Chen Qingdong could come to Chen Qiao as a secretary at such a young age, and there was definitely some big man covering him, but Chen Qingdong's ability, as well as his open thinking and courage to work strongly, still left a very deep impression on Feng Yuanjun, and also made Feng Yuanjun no longer dare to despise Chen Qingdong. Pen "Fun" Pavilion www.biquge.info

Therefore, Feng Yuanjun became more and more humble in front of Chen Qingdong.

After listening to Chen Qingdong's praise, Feng Yuanjun said modestly: "Secretary Chen has won the award, but my plan is still in the stage of talking on paper, and the specific implementation effect remains to be tested by the market." ”

Chen Qingdong asked again: "Yuan Jun, you are now mainly launching only 34.9 yuan a bottle and 79.9 yuan a bottle in the market, is the coverage too small?" ”

Feng Yuanjun has already thought about this question many times, and immediately said without thinking: "Secretary Chen, I think this coverage is not small, first of all, our winery must get rid of the cheap wine label in the past, then we must no longer sell those more than a dozen yuan a bottle of wine, although there is still a certain sales volume of wine at this price in the rural market, but from the positioning of our factory, it is not suitable, so we must give up this profit." As for the mid-range wines, I think these two prices are fully covered. And the variety is small, in fact, it is also conducive to consumers to make a choice. ”

"I once saw such an example in a financial material, to the effect that the reason why McDonald's was able to become popular all over the world and became a fast food company that entered the world's top 500 is that one of their practices is very noteworthy, that is, they only have a total of five varieties of hamburgers, and if they add new varieties, they must remove one of the original varieties. Although on the surface, due to its small variety, it may lose some customers with special flavors, but in fact, these five varieties have covered the tastes of the vast majority of consumers, and their varieties are less, and customers do not have so many choices when choosing, which helps them not to think too much about choosing the type they want as soon as possible, which improves efficiency. And, because there is less variety of products, it also helps to reduce costs. So this method is definitely one of the keys to McDonald's great success. ”

"It is said that McDonald's did not do very well when it first opened, because there were too many fast food restaurants of the same type in the United States at that time. Later, after a market research, a manager found that when many customers go to the restaurant to eat, because there are too many types of food in the restaurant, some people will choose to leave the restaurant and go to another restaurant with fewer food varieties because they don't know how to make a choice. That's why they came up with it, and it worked really well after it was launched. I learned from the McDonald's case. It's just that compared to McDonald's, there are a little fewer types that our winery needs to withdraw. ”

Chen Qingdong smiled after hearing this: "This practice is to help customers eliminate 'choice phobia', right?" ”

Feng Yuanjun smiled embarrassedly and said, "I said this in a rambling way, it turns out that Secretary Chen has known about this case for a long time. However, the reason why I only launch these two main varieties now is also to take into account the actual situation of our factory. If this method can work, and the future will run smoothly, then ask a professional organization to help do market research, and then launch new varieties in a targeted manner. ”

"I've really seen this case before, but it's not easy for you to be able to learn and apply it now." Chen Qingdong said, "Okay, Director Liu, Yuan Jun, just follow the method you are talking about now." I won't manage this matter, it's up to you to do it. Then, you just need to bring me the difficulties and the progress of the work. ”

Liu Quanbing and Feng Yuanjun were very happy with Chen Qingdong's practice of delegating power, because once there was a contradiction in management, the success rate of the matter would be greatly reduced.

"Let's talk about the difficulties first." Chen Qingdong said again.

Feng Yuanjun smiled embarrassedly and said, "Secretary Chen, in fact, all the difficulties add up to two words: lack of money. ”

Chen Qingdong smiled: "What you said is direct!" But you're right, you can't do anything without money! So, how much money do you think will be needed to make this plan a reality? ”

Feng Yuanjun thought for a while and said: "Secretary Chen, to be honest, I really can't calculate how much money is needed in total now, because just the matter of public bidding on the TV station is an unknown number. ”

"Open bidding? Is it directly the one with the highest price? Chen Qingdong asked with some surprise, "Didn't you use the last bidding method this time?" ”

"Yes, open bidding, the highest bidder wins!" Feng Yuanjun said, "Because there was a problem in the last bidding, someone operated in the dark and manipulated the bidding results. Therefore, it has been clearly written in the photo announcement of the TV station this time, this time the fairest public bidding method will be adopted, and the highest bidder will win. ”

Chen Qingdong smiled bitterly: "The TV station is really ruthless!" If you adopt this, then you will be open and transparent, and no one will be able to do any wrong. ”

"Yes, I guess they probably don't want to do it either, but they are forced to do it. But in this way, we also have a chance. Feng Yuanjun said.

Chen Qingdong asked again: "Yuan Jun, in addition to the money for bidding, how much is the total amount of money for production, packaging, and operation?" ”

Feng Yuanjun said: "This doesn't cost too much money, I estimate that there should be two million in the early stage." Because liquor is a fast-moving consumer product, after it is listed, as long as it can open the market, then the payment will be very fast. When the time comes, you can use the money to support the consumption later. ”

Liu Quanbing also said: "That's true, Secretary Chen, as long as you can open the market, then things will be much easier to say in the future!" ”

Chen Qingdong pondered for a while and said, "Okay, I know this situation. Well, I'll take care of getting you the money, and you'll just go back and start the preparations according to the plan, get ready to bid, and bring the new product to market! Remember, this time you have to win, not lose! ”

Hearing Chen Qingdong's words, Liu Quanbing and Feng Yuanjun couldn't help but be stunned!

They were fully prepared for the difficulties, but they didn't expect Chen Qingdong to agree to solve the financial problem for them so readily!

Under the excitement, Liu Quanbing stammered and said, "Secretary Chen, you ......"

Chen Qingdong joked: "What? Director Liu, are you still afraid that I will release your pigeons? Do you have to get the cash right away? ”

Liu Quanbing hurriedly waved his hand and said, "No! No! Secretary Chen, how dare I have this idea? ”

Chen Qingdong smiled: "Haha, Director Liu, I'm joking with you, don't take it seriously." ”

At this time, Chen Qingdong saw that Liu Quanbing and Feng Yuanjun both had stunned expressions, and immediately realized that their words made them feel ambiguous, so he smiled again: "Don't worry, I didn't joke with you about the funds." You go back now and work according to your plan, I will be responsible for the funds, and I will definitely give them to you on time, but the market is up to you, don't let me down. ”

This time, Liu Quanbing and Feng Yuanjun had fully understood what Chen Qingdong meant, and couldn't help but stand up excitedly, and said in unison: "Yes, Secretary Chen!" ”

After seeing off Liu Quanbing and Feng Yuanjun, Chen Qingdong asked the correspondent Gao Bo to inform the other leaders at home and convened a temporary secretary's office meeting.

Although he has already made a decision on this matter, according to the regulations, this kind of major event must pass the resolution of the party committee, so he first held a secretary's office meeting, and after unifying his opinions, he went to the party committee to pass this matter, and went through the procedures that should be followed.

Soon, Wu Zhenshan, Zhang Zhongde, Yin Zhushan, and Chen Fei, a member of the organizing committee, came to Chen Qingdong's office. In addition, because this matter involved finance, the deputy mayor Lu Changsong and the director of the finance office Yu Zhongqiu were also called.

After Chen Qingdong informed everyone of the situation of Baihu Distillery and put forward his opinions, everyone in the conference room looked complicated, but no one took the initiative to talk.

Chen Qingdong had expected this situation, so he said: "The situation of Baihu Distillery, we all know, if the enterprise continues to develop like this according to the old road, it will definitely not work, the workers in the factory don't know how many times they have made trouble, and they want to restructure it, but the restructuring has not been successful." I can't watch this 30-year-old factory manager rot in my hands, so I think I should give it a go. ”

Everyone still didn't speak, obviously everyone was not very optimistic about this matter.

Chen Qingdong smiled faintly and said, "Let's talk about it, tell me what you think, if you don't say what you think when you have a meeting, then when will you say it?" ”

Wu Zhenshan had already learned Chen Qingdong's "arbitrariness", and knew that what he decided would never change again, so there was no need to say anything against it, so he first said: "Secretary Chen, I think it's risky to do this, but it's worth a try." The White Lake Winery is now in a half-dead state, and if he is not allowed to go bankrupt, he can only use this method to provoke it! It's just that where to get the money is a troublesome matter. According to their approach, I think the start-up capital should be at least more than five million, and it is impossible for our town's finances to afford it. ”