Chen Qingdong asked again: "Director Liu, how much are you going to price this new wine?"

Liu Quanbing said: "My idea is to take a low-price strategy, after all, our people here have a kind of 'foreign monks will chant scriptures' mentality, if we set the price high, even if it is the same price as those of the same grade of wine from other places, I am afraid we are not people's opponents." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoSo, I tend to lower the price of the same grade of wine in the market by about five to ten yuan. ”

Chen Qingdong smiled: "Director Liu, is this your own idea, or is it the idea of the two of you?"

Liu Quanbing smiled innocently and said, "Yuan Jun also has his thoughts, but it is the opposite of mine. ”

Chen Qingdong was very interested, looked at Feng Yuanjun and said with a smile: "Yuanjun, then you can also tell me what you think?"

Feng Yuanjun tidied up his sitting posture and said, "Secretary Chen, my thoughts are indeed a little contrary to Director Liu's thoughts. Of course, those absolutely good wines, such as Moutai and Wuliangye, must taste different, but if you say that those wines that are less than 100 yuan, such as 50 yuan a bottle and 80 yuan a bottle, how many people can drink the difference? But everyone will know that 80 yuan wine is better than 50 yuan wine. Why is that? because of the pricing. There is a general belief among the common people that something that is priced higher must be of better quality. ”

"So I think that the quality of our new wine is definitely not worse than other people's wine compared with those that sell for seventy or eighty yuan a bottle on the market, but if the price is set ten yuan lower, for example, people sell seventy-one bottles, we sell sixty-one bottles, even if the taste is the same, the people will think that the quality of our wine is not as good as others. ”

"In addition, I think that most people drink alcohol now, in fact, what they drink is not wine, but a kind of face, or even a concept! In the past, the products of our Baihu Distillery did open up the market with the two characteristics of 'low price' and 'good taste', and they were once very brilliant. But now, with the improvement of everyone's living standards, 'low price' and 'good taste' are no longer the biggest criteria for buying wine, but whether the wine you buy has face and whether it can represent the characteristic identity. After all, the vast majority of people don't buy alcohol for themselves, but for gifts or treats. ”

"So I think that our wine must no longer be sold at a low price, and we must get rid of the label of 'cheap wine' in the past, because this label is also one of the reasons why our factory is declining now. If we want to reoccupy the market and bring our distillery back to life, the first thing to do is to reposition the product and make Baihu Distillery give people a high-end and face-saving feeling through new packaging!"

Feng Yuanjun finally said: "I think this is the way out for Baihu Distillery. ”

After listening to Feng Yuanjun's words, Chen Qingdong showed a slight smile, these two different ways of thinking of Liu Quanbing and Feng Yuanjun actually represent the confrontation between the old and the new.

Liu Quanbing's insistence on the low-price strategy of "small profits but quick turnover", in the past, under the leadership of the old director Qiao Senmu, Baihu Distillery had achieved glory, but in recent years it has entered the quagmire and is almost about to go out of business.

Although the situation of Baihu Distillery is related to the system and the corruption of leaders, Feng Yuanjun is absolutely right, the magic weapon of Baihu Distillery's success in the past has labeled Baihu Distillery as "cheap", and this is no longer suitable for people's growing living standards and the same growing demand for face.

Liu Quanbing represents the past, and Feng Yuanjun represents the future.

Chen Qingdong already had the answer in his heart. At the same time, he was full of confidence that Feng Yuanjun would be able to bring the Baihu Winery well, and even rebuild the glory of the year.

However, in order to take care of Liu Quanbing's face, and in order to keep the two of them from having a bad heart, and to be able to work together to steer the Baihu Distillery, Chen Qingdong said euphemistically: "Director Liu's idea has some truth, and it is in the same vein as the old director Qiao Senmu's practice, after all, this has also been tested by the market, but Yuan Jun's idea is also very good, because you have grasped the psychology of consumers now, in other words, you have clearly understood the current market demand." ”

Although Chen Qingdong said it tactfully, Liu Quanbing and Feng Yuanjun still understood what Chen Qingdong meant, and Feng Yuanjun couldn't help but clench his fists excitedly.

Liu Quanbing also took the initiative to say very generously: "Secretary Chen, in fact, I am not very sure about my idea, after all, the previous success may not still work now." For Yuan Jun's idea, to be honest, I'm still a little worried, because I think that the current market has almost been monopolized by those foreign wines, and the common people have already recognized those wines. ”

Chen Qingdong nodded and said: "What Director Liu said makes sense! The shopping mall is like a battlefield, how can there be any battle that must be won? However, I think that in the case of Baihu Distillery, we should try to fight with radical methods!"

Chen Qingdong's words can be regarded as setting the overall situation, and Liu Quanbing immediately said: "Yes, Secretary Chen, I listen to you." For this method of the Yuan Army, I will definitely support it 100%!"

"Okay, good! We must first unite and ensure internal stability before we can go to the market and fight hard!" Chen Qingdong said in a loud voice, "Director Liu, from this point it can be proved that you are a qualified and good factory director! I believe that the combination of you and Yuan Jun will definitely be able to bring the Baihu Distillery well!"

Liu Quanbing and Feng Yuanjun both said: "Secretary Chen has won the award!"

Since Liu Quanbing expressed his attitude like this, Chen Qingdong also said directly: "Yuan Jun, then what price are you going to set the price of this wine?"

Feng Yuanjun said: "Secretary Chen, after my research, I found that the best wine sold on the market today, the price of a box is generally between 150 and 200 yuan, which is converted into the price of each bottle, that is, between 25 and 35 yuan, and the price of our new wine is higher than this cost price alone. Therefore, I absolutely launched several series according to different grades, some of which focused on grade and fame, and some on sales, so as to achieve the effect of 1+1+1 greater than 3. ”

Chen Qingdong was very interested and said, "Let's talk about it specifically." ”

Feng Yuanjun said: "I am ready to cut down all these varieties of Baihu Winery, and only launch three series, according to the current very popular hotel star ratings, and make a fuss from the name, respectively, called 'three-star white lake', 'four-star white lake' and 'five-star white lake', we can develop in the future, and we can continue to launch higher-end varieties such as 'Supreme White Lake', so that everyone can see at a glance the various grades of wine in our winery!"

Chen Qingdong is very satisfied with the concept launched by Feng Yuanjun, three-star white lake, four-star white lake, five-star white lake, hehe, although from the name, there is indeed no artistry, but the more this kind of name, the more catchy it is, easy to be remembered by everyone, and immediately know how to distinguish grades!

It's definitely an excellent plan!

Chen Qingdong exclaimed: "Yuan Jun, your idea is very good, I agree with it very much! It's just that you have only researched a new kind of liquor now? How can you launch three new series?"

Feng Yuanjun said with a smile: "Secretary Chen, this is going to be 'old wine in new bottles'! This time, we have indeed only researched a new variety, but we originally had a kind of liquor called 'Baihu Daqu', which was the recipe and process researched by Director Lao Qiao back then, and this kind of liquor has been the main liquor of our factory in the past few years, and it has been selling very hot! At that time, our Baihu Distillery was able to occupy so much of the market share in Liulin County, and it can be said that sixty or seventy percent of the credit was due to Baihu Daqu. In fact, in the past two years, our distillery has been able to support it, and Baihu Daqu has also played a great role. It's just that the price of Baihu Daqu is too low, and when it first started to sell, the price of a bottle was only 12 yuan, and it was very popular at that time. Later, with the increase in cost, the pricing of Baihu Daqu is also gradually increasing, and now, the cost price is about fifteen or sixteen yuan a bottle, and then subtracting the loss report, etc., so the ex-factory price of 20 yuan does not make any money at all. However, because Baihu Daqu used to be the hottest liquor, it has been defined as a cheap liquor, so now that the price has risen, although its quality is still better than that of the same quality liquor on the market, consumers feel that drinking this sake has no face, so the sales are becoming less and less. ”

"This time, when we went to visit the director of Lao Qiao, the director of Lao Qiao also told us by the way to improve the process of Baihu Daqu, we have done experiments, the improved Baihu Daqu, more mellow and sweet, soft, refreshing aftertaste! So I am ready to change the name of this improved liquor to 'Samsung Baihu', after redesigning the packaging, it will be launched to the market, the unified market price is set at 34.9 yuan per bottle, and the price of a whole box of six bottles is set at 199.9 yuan, which is still sold as our main liquor. ”

"The wine that Secretary Chen tasted today is used to enhance the overall image of our winery, as well as to seize the high-end market, I think the price can be set at 79.9 per bottle, in fact, at this price, there are also many consumer groups. ”

"In addition, we are going to launch a 'five-star white lake', which is based on the special hospitality wine in our town, and then make some small improvements, I think the price of each bottle can be positioned at 199.9 yuan. At this price, our wine may not be able to compete with those big manufacturers, but we are not launching this wine for the sake of volume, in fact, with the current equipment and level of our winery, it cannot reach mass production. The main purpose of launching this liquor is to enhance the overall image of Baihu Distillery, so that others can take a look at it, and our Baihu Distillery can also produce high-end liquor!"

After listening to Feng Yuanjun's wonderful plan, Chen Qingdong couldn't help but applaud.