"This hairy crab is really good!" Yang Lao looked at the domineering hairy crabs at the bottom of the breeding pond and couldn't help but sigh.

As a top chef, Yang Dequan attaches great importance to the quality of ingredients, and in his opinion, the quality of dishes lies in the ingredients and the chef's craftsmanship.

If the ingredients are not good, even if your skills are high, you will not be able to make good dishes.

Previously, when Yang Dequan was still in charge of his family's catering group, he had visited Yangcheng Lake many times to inspect the production of hairy crabs, and he was very familiar with the situation of hairy crabs. After all, Yangcheng Lake hairy crab, as one of the high-end ingredients in the field of Chinese food, has always been highly valued.

Based on Yang Dequan's knowledge, it can be seen with the naked eye that the 'Jinghu Hairy Crab' is not only large, but also wild, not at all like a wilted goods fed by feed, but a fight with wild hairy crabs.

"These hairy crabs are basically in a free-range state, which is very different from ordinary cage farming!" Fang Tianpu, who was next to him, patiently explained to Yang Lao: "All the aquatic products and poultry in the Xiao family farm are raised in this way, which also lays the foundation of 'Jinghu Cuisine' today!" ”

Although Fang Tianpu has a good understanding of the Xiao Family Farm and the Jinghu system, he really can't figure out why the seemingly simple breeding and breeding model here can't be repeated in other places?

In fact, since the rapid rise of the 'Jinghu system', many enterprises and capital have also seen the good prospects and extremely high profits of the green agricultural industry. They also want to enter this market.

As far as Fang Tianpu knows, many enterprises in northwest Yunnan such as Yaozhou and Nanzhao have begun to build according to the model of the 'Jinghu system', but they have suffered heavy losses in the past two years.

Ecological farms and pastures developed by these enterprises. Many are suffering from pests, diseases, plagues, and other negative effects, and even some barely able businesses are in jeopardy.

At present, there is no farm or ranch in the country that can compare with the Mirror Lake system.

"The ingredients of the Jinghu system are indeed superior, and this time I came to live in Ginkgo Village for a long time, but I have the opportunity to study it carefully!" Yang Dequan also nodded incessantly and said, "I came to Ginkgo Village in the past two days. Lao Yu is also surprised that the planning and construction here are extraordinary, and it seems that there are many masters behind it! ”

As a representative of the high-end catering market in Beiping. In early 2010, Yang's catering group began to introduce the high-quality ingredients of the Jinghu system, and Yang Dequan also developed a strong interest in the Jinghu system.

Now that he has come to live in Ginkgo Village for a long time, out of professional habits, Yang Dequan naturally wants to know more about the food production status of the Jinghu system.

"Xiaofeng is the founder of the 'Mirror Lake System'. It's best if you have any questions to ask him! Seeing Xiao Feng coming over, Fang Tianpu hurriedly introduced Xiao Feng to Yang Dequan.

"I heard that Elder Yang came to settle in Ginkgo Village, and in the past two days, the juniors have been entangled in mundane affairs, and they have not been able to come to visit, so I am really a little upset!" Yang Dequan's name Xiao Feng had also heard of it for a long time, and he also knew about the fact that he came to Ginkgo Village to rent a house, but he never had a good excuse.

Now that Yang Lao has been invited to participate in the opening ceremony of the 'Jinghu Hairy Crab', Xiao Feng can naturally establish a relationship with this senior in the food industry.

The rapid development of the Jinghu system is in addition to the top product quality. The growing number of contacts also plays an important role in this.

"It's okay, it's okay!" Yang Lao didn't mind. Waving his hand, he said: "The old man basically doesn't care about anything, and coming to Ginkgo Village is to retire with peace of mind!" ”

The well-informed Yang Dequan knew Xiao Feng's identity, so he naturally would not pose in front of him, but showed his kindness as much as possible.

"My old lady is the same age as you, you can usually come over to chat with him and play chess!" Looking at the energetic Yang Lao, Xiao Feng also had a good impression. brought him to the old lady.

No matter what, Yang Lao is nearly eighty years old. It is also natural to respect him.

The process of catching the 'Jinghu Hairy Crab' by the employees has also become a stage for the guests on the shore to communicate with each other and make friends, and the scene is quite lively. Many guests couldn't hold back their excitement, and they also jumped off the breeding pond and caught these live hairy crabs with their own hands, and had a lot of fun!

In the evening, the Xiao family held a whole crab banquet to entertain the original guests and restaurant representatives, which can be regarded as announcing the official listing of 'Jinghu Hairy Crab'!

For today's 'Xiao Family's Private Restaurant', the various dishes about hairy crabs have long been varied, and with the assistance of various top-notch ingredients, it is natural to make a delicious whole crab feast!

First of all, the most anticipated is the 'Steamed Hairy Crab', an authentic delicacy paired with the Xiao family's special sauce and aged rice wine, which brings guests far more surprises than hairy crabs in other regions.

Of course, when you come to the northwest of Yunnan, you will naturally have a fresh and spicy spicy crab, which fully demonstrates the enthusiasm of the plateau people and makes people want to eat!

In addition, a variety of dishes, including crab roe tofu and crab soup, were also presented in front of the guests one after another, fully presenting the charming charm of 'Jinghu Hairy Crab'.

There were also some media reporters who came to Ginkgo Village to participate in the fishing ceremony, whether it was the grand occasion of catching the 'Jinghu hairy crab' or the high-end delicacy of the whole crab feast, they were all recorded with great importance and sent to the national audience and readers.

Xiao Feng also didn't forget to swipe the screen on the scarf, especially some close-up photos made the foodies across the country drool, and they couldn't wait to fly to Ginkgo Village to enjoy these delicious foods immediately!

…………

'Jinghu Hairy Crab' is red!

With the continuous publicity of Xiao Feng and the major scarves of the Jinghu system, coupled with the reports of Inspur Network, Yunnan Satellite TV and even CCTV, it appeared in front of the national audience like a comet!

Although 'Jinghu Hairy Crab' has been quite famous among many gourmets before this, and is considered by many gourmets to be the best freshwater crab in China, due to its low yield, Xiaojia Farm has not hyped it in the media, so it does not have much influence.

However, now, with the continuous disclosure of various information, the 'Jinghu Hairy Crab', which is far more expensive and delicious than Yangcheng Lake hairy crabs, has attracted a lot of attention!

Some people don't believe that there will be freshwater crabs in China that can surpass Yangcheng Lake, after all, this is a traditional delicacy formed for thousands of years, and it has its own insurmountable truth; Some people believe that this is not fake news, and that the top food in the Jinghu area has now become a brand, and 'Jinghu Hairy Crab' must also uphold this characteristic.

With the continuous debate between the pros and cons of the two sides, coupled with the promotion of the marketing team of the Jinghu system behind the scenes, the discussion on the Internet about the 'Jinghu hairy crab' is becoming more and more intense, but it also achieves the purpose of brand promotion.

In order to avoid the appearance of fakes, the only online seller of 'Jinghu Hairy Crab' is 'Ginkgo Specialty', and each hairy crab sold online will have a unique identification code, and consumers can distinguish the real from the fake in a variety of ways.

Among them, you can check the authenticity of the identity code by calling the unified 400 toll-free customer service number of the 'Jinghu system', and consumers can also scan the identification code through their smartphones to verify the authenticity of the 'Jinghu hairy crab'.

The reason why Xiaojia Farm spent a lot of money to build an anti-counterfeiting identification system is because the price of 'Jinghu Hairy Crab' is too expensive, and Xiao Feng and others don't want some omissions in details to lead to the collapse of the entire brand.

How many best-selling brands are because of the rampant fakes and eventually degenerate into mediocrity, if 'Jinghu Hairy Crab' does not pay attention to this in the development, it means that the future prospects are worrying.

In fact, not only the 'Jinghu hairy crab', but all the products of the entire Jinghu system have been included in the scope of the anti-counterfeiting number jù library, which has also become a feature of the Jinghu system.

Of course, in addition to its own anti-counterfeiting work, it is not easy to stop the rampant counterfeiting and shoddy products.

You must know that domestic profiteers have the most sensitive sense of smell, and in order to chase profits, they will ignore many laws and regulations.

Taking the hot domestic hairy crab market as an example, the hairy crabs that are really produced in Yangcheng Lake every year are less than 10,000 tons, but the products crowned with Yangcheng Lake hairy crabs in the market are more than ten times, and manufacturers around the country have used Chinese mitten crabs from other regions to pretend to be produced in Yangcheng Lake to make huge profits.

Consumers are somewhat picky in the face of all kinds of brands, and as for the deceived consumers, they will naturally have some feelings about the hairy crabs in Yangcheng Lake that are difficult to distinguish between real and fake, and finally distrust the brand.

Xiao Feng doesn't want the 'Jinghu Hairy Crab' to repeat the mistakes of the past, so he is extremely concerned about the anti-counterfeiting system!

In addition, the Jinghu system has also set up an anti-counterfeiting fund, as long as someone successfully reports counterfeit and shoddy products, once verified, they will receive a reward of 20% of the amount involved.

In fact, this is the most exciting killer feature!

…………

The day after the opening ceremony, the "Ginkgo Specialty" online store appeared in the "Jinghu Hairy Crab" gift box, 8 300-350 grams of standard crabs are priced at 1688 yuan, as for those super hairy crabs with a single weight of more than 500 grams, the single price is 888 yuan, which is much more expensive than all the hairy crabs on the market!

But even so, the influx of orders almost paralyzed the network of 'Ginkgo Biloba Specialties', and the tens of thousands of gift boxes on the shelves were almost killed by foodies everywhere!

In just 24 hours, the 'Ginkgo Biloba Specialty' online store achieved 20 million sales on the hairy crab project, a record high!

At the same time, high-end restaurants and some supermarket chains around the country have also successively advertised the upcoming arrival of 'Jinghu Hairy Crabs', waiting for the fresh hairy crabs sent by 'Xiaojia Farm' Tongguò 'Xinxin Logistics'!

In this golden autumn October, the top 'Jinghu hairy crab' from the northwestern plateau of Yunnan has become a hot spot, especially in the hearts of foodies! (To be continued)

ps:ps: This chapter is timed, thank you folks for your subscription support! R655