In a luxurious cinema hall, Lin Zixuan and a group of executives from Haomeng Company were watching a movie. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

When the movie ends, the lights in the theater come on.

"What do you think?" asked Lin Zixuan.

He didn't ask about movies, but about what it was like to watch movies in this theater.

Whether the seat is comfortable, whether the acoustics are satisfactory, whether there are deviations in different positions, etc.

This is a theater that Good Dream Company spent more than half a year and spent millions to renovate.

The cinema has a total of five auditoriums, which can accommodate thousands of spectators at the same time.

They are in the largest and most luxurious room, and the projection equipment is all from the United States, this time to experience the viewing effect of this set of imported equipment.

Before that, the staff did the test.

However, the senior management of Haomeng Company are all insiders, and many people have seen movies in foreign theaters, and they compare them from the perspective of filmmakers to judge whether they can reach the level of foreign theaters.

There is one cinema like this in Shanghai and two in Huacheng, which are still under construction and will be completed before the Spring Festival.

Together with the two in Beijing, these five theaters are the foundation of the Good Dream Cinema Line, with a total investment of nearly 30 million.

"There is a difference, foreign cinema chains consider the problem of echo in the early stage of construction, and they use sound-absorbing materials and sound-absorbing devices to avoid interference. Someone responded, "We are renovating the old theater on the basis of the renovation, and the transformation is not very thorough, and there is a certain amount of interference." ”

This cinema is not new, it was originally a poorly run cinema.

The company got a fifteen-year lease at a low price, and according to the contract, the theater will still be owned by the original owner after 15 years, including the renovation of the theater.

With the current market conditions of the domestic film market, the owners can have a stable income and snicker.

Moreover, fifteen years later, if you can take over a luxury theater, no matter how you look at it, it will be a sure-fire deal.

For Lin Zixuan, this is a stopgap measure.

When the funds of the Good Dream Company are sufficient, they will buy the movie theater.

Rent-to-own, step by step, so you can expand quickly with less money.

The equipment of domestic cinemas is old, and it still cannot achieve the effect of foreign cinemas after transformation.

"There was a problem with the seating setup, there was a slight difference between sitting in the back row and on the side, and it would have been nice to adjust it to accommodate all the audience. Someone suggested.

"I think there should be special seats for people with disabilities to provide them with convenience, which is common in theaters abroad. Someone else suggested.

Everyone put forward suggestions for improvement from various aspects, some of which are easy to do, and some of which can only be said later.

If Lin Zixuan wants to start the brand of Dream Cinema, he must provide high-quality services.

Not only for the sake of the audience, but also for future franchisees.

The standard of Good Dream Cinema is to serve the audience, if you don't think about the audience, why should the audience come to your theater to watch movies, and how can you make money.

In the future, the competition in cinemas will become more and more fierce, and branding is a long-term process.

When ordinary people go to the cinema to watch a movie, the first thing that comes to mind is the Good Dream Cinema Line, which can be regarded as a success.

After the renovation of the theater is completed, the next step is to choose a good time to open for business.

Lin Zixuan is preparing to open at the same time as the cinemas in Shanghai and Huacheng around the Spring Festival, creating momentum.

The first film to be released at the opening is quite important, and it must be the film of Good Dreams itself.

In December, the State Administration will issue a document approving five private film and television companies to have the right to distribute films.

Among them, there are three in Beijing, one in Shanghai, and one in Hangzhou.

This marks that Good Dream Company has separated from Huaying Group and has been able to distribute and screen films on its own, from a relationship of dependence and cooperation to a competitor.

Of course, it is a bit exaggerated to say that competitors are still mainly cooperative, but they have more autonomy.

Huaying Group is the largest film group in China, and controls the film schedule of the cinema chain.

Lin Zixuan knows that in the future film industry, those who win the cinema chain will win the world, and the investment in the cinema chain cannot be stopped.

It stands to reason that the opening film of Good Dream Cinema is none other than Feng Xiaogang's New Year film.

It is not only guaranteed at the box office, but also has commemorative significance.

However, Feng Xiaogang is busy with "Hero", Ge You is filming "Carla is a Dog", and the two are absent from this year's Chinese New Year, which makes other film and television companies quite excited.

"Carla is a Dog" is also a good choice, and Ge You's transformation work is highly anticipated by the audience.

"Forget it, the film is a good film, but I don't know the bottom in my heart. Ge You refused, "It's not that the acting is bad, or I think the audience may not be able to accept this kind of too realistic theme, which is different from Chinese New Year films, not so noisy, very bland story, if the box office is not good, it will have an impact on the company." ”

The filming progress of "Carla is a Dog" is not fast, and the director is patiently polishing.

The director of literary films is like this, when there are sufficient funds, he does not pursue progress, but pursues quality.

Ge You is quite cooperative, and he also wants to make the film more solid.

In his mind, the weight of literary films is higher than that of Chinese New Year films.

Lin Zixuan thought about it, it is not very suitable to use literary films as opening films, and the Good Dream Cinema Line is not an art cinema line.

Or find a cheerful commercial movie, then there is only "My Sassy Girlfriend".

In the past two years, the highlight of Good Dream Company has been "Hero", and other investments include literary films such as "Carla is a Dog" and "Blind Well".

Finally, "My Sassy Girlfriend" and "Infernal Affairs", as well as several TV series in production.

Although "My Sassy Girlfriend" is a rookie actor taking the lead, the director is Lin Xiaoling, a standard low-budget commercial film, which has the possibility of being small and big.

Since it is an opening film, I naturally want to make a good fortune.

The original investment of five million was a bit less, but Lin Zixuan added another one million, and also raised the level in publicity and formulated a new publicity plan.

"My Sassy Girlfriend" will be the first film independently produced and released by Good Dreams.

In the two or three months at the end of the year, the film is a top priority for the company.

"Huang Bo, are you dead today? Xiao Ye urged on the phone.

"I'm not dead yet, the director asked me to die tomorrow, so urgent?" Huang Bo was puzzled.

The two are talking about the monster played by Huang Bo in "The Legend of the White Snake", which will be destroyed by Fahai in the next two days, and Huang Bo's role is over, and he can leave the crew.

is already a supporting role, and it is already a long life to live for more than a dozen episodes.

"I just finished a meeting, and your film has additional investment and various promotional resources, this is the treatment of a first-line actor, you are so lucky. Xiao Ye said happily, "When I come back, I will arrange an interview for you, talk about your past experience, and from now on I will package and position you." ”

The concept of packaging and positioning Huang Bo understands.

After the star becomes famous, the agency will package it and take various routes, such as pure jade girl, sexy and charming, or comedian, etc., which is a positioning of the drama road.

At the same time, it will also beautify the past experience of the star to present a sunny and healthy image.