Huang Bo kept rolling on the ground, with a painful expression on his face, Fahai was holding a bowl on the side, chanting words in his mouth, and was preparing to subdue demons. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

"Click! The director shouted at the two.

Huang Bo got up from the ground and stood aside, this scene was not finished yet.

I saw that the drama manager brought a dog and came to the place where Huang Bo just rolled, which represented that the monster played by Huang Bo showed its original form and was about to be subdued by Fahai.

"I'm playing a wolf demon, and you guys are too good to make do, so I'm going to find a bigger one. Huang Bo teased.

"It's a wolfdog, a bit like a wolf. The drama manager explained.

It is impossible for the crew to get a real wolf to film, the meaning is just a moment, and the special effects are used in the later stage.

After filming this paragraph, Huang Bo said goodbye to the crew and returned to the company.

Xiao Ye brought him to the propaganda department, and the personnel in charge of publicity learned more about Huang Bo's experience and preferences, and tailored the propaganda content for him.

Huang Bo used to be a resident singer at a bar and worked as a dance instructor for a long time.

During this period, there is no bad behavior, such as fighting, gambling, etc.

Once Huang Bo becomes a public figure and receives media attention, reporters will dig into Huang Bo's past, and some people will take the opportunity to hype it up or smear it out of malicious intent.

It is a common practice for the company to understand in advance and do a good job in public relations.

In terms of promotional content, the focus is on Huang Bo's musical dreams and his later transformation to performance.

This is a young man with a passion for art.

When the filming of "My Sassy Girlfriend" starts, Good Dream Company will issue a press release to the media about the actors, introducing the actors' backgrounds and performance experiences, which is an official statement.

The company will not admit any inconsistencies between the media report and the press release.

This is the publicity part, the key is the positioning of the actor himself.

Positioning in the entertainment industry is not new, it has been around for a long time, and the simplest positioning is to be decent and villainous.

In the early film and television dramas, actors with a righteous face and thick eyebrows and big eyes were decent, and actors with crooked mouths and slanted eyes and bad looks could only play villains.

This is based on physiognomy.

Especially actresses, some actors are pure and lovely, some are sexy and charming, and the positioning of the two is definitely different.

In the opera, female actors are Danjiao, which are divided into Hua Dan, Tsing Yi, Dao Ma Dan and Wu Dan, etc.

In order to attract the public's attention, the media likes to define the actors, what are the four big flowers and the four small flowers.

Tsing Yi is also called Zhengdan, which refers to those dignified and stable young and middle-aged women who play good wives and mothers in film and television dramas, such as Zhang Kaili, Chen Xiaoyi and Liu Lin.

Hua Dan refers to those young and lively women, such as Xu Jinglei and Gao Yuanyuan.

As the name suggests, Wudan is a beating girl with martial arts, and there are many kung fu actresses in Xiangjiang.

Positioning determines the type of actor who takes on the role.

Take Xu Jinglei as an example, it is appropriate for her to play a young woman in literature and art, let her play the role of a mother, and the audience will play every minute.

For actors who are just starting to become famous, packaging and positioning are important.

Once the positioning is successful, the director knows what role this actor can play, and he will not worry about the film appointment.

If the actor doesn't want to be positioned and thinks that I can play any genre, the director will think that the actor has no type and doesn't know how to use it, and doubts whether he can play it well.

For those veteran actors who have long been famous, what they pursue is not positioning, but transformation and breakthrough.

As soon as Ge You became famous, he would be positioned as a comedian, and most of his roles were comedic.

After several years of hard work, he turned the audience's impression around, proving that he can create different types of characters.

This is the difference between a young actor and an old actor.

Actors who have just debuted should first think about how to become famous, and then consider transformation after becoming famous, but there are also actors who have been stereotyped all their lives and can't break through their original positioning.

It depends on the actor's acting talent, whether he works hard to improve his acting skills, and whether he has met a good role.

Huang Bo is a rookie actor, and Haomeng Company needs to make a positioning for him, whether it is in publicity or in the future.

Huang Bo's appearance is not suitable for playing handsome young people and leaders, so take the route of a comedian.

After the release of "My Sassy Girlfriend", his image was accepted by the audience, and the audience and the media positioned him, and the director would think of Huang Bo when he encountered a similar role.

When he becomes a first-line actor, he can take on a few low-budget literary films to try to break through.

A professional brokerage company conducts detailed management of its actors, what role the actor is suitable for, and arranges auditions for the corresponding crew, which can improve the probability of successful auditions.

Of course, for first-line actors or superstars, we should use other management methods and pay attention to their opinions.

Huang Bo was trained when he first joined Haomeng Company, but it was not so systematic, and this time he saw the whole process of cultivating stars in film and television companies.

It's not that you can become popular by acting in a play, behind it is the support of the whole team.

It is not ruled out that actors who have just debuted will become famous, but after becoming famous, they still have to have their own team, and it is difficult to mix in this circle alone.

Now is the era of the market economy, no longer the planned economy of the film studio.

Huang Bo walked out of the propaganda department, and he didn't feel uncomfortable.

In the early years, when I was mixed in the music industry, I knew the importance of packaging and positioning, singers are the same as actors, not that rapping can become popular if they are good, there are many factors.

It's just that no one packaged it for him before, and now Good Dream Company is willing to spend resources to support him.

and Huang Bo are also highly praised by the company, Gao Yuanyuan, after terminating the contract with the original brokerage company, Gao Yuanyuan officially joined the good dream company.

In the original brokerage company, Gao Yuanyuan is positioned as a pure girl next door.

The commercials and film and television dramas that were filmed were all based on this positioning, and then starred in "My Sassy Girlfriend", a role that is different from the girl next door, but an urban woman.

Urban women are characterized by independence, individuality, non-dependence, literary and artistic, and tranquil.

The company's publicity department will redesign the image of Gao Yuanyuan, and her own temperament fits the urban woman, and only needs to change slightly in appearance.

With long hair and fashionable clothing, you can't look like a schoolgirl anymore.

In the future, advertisements will be dominated by makeup products and clothing brands, and mature characters will also be selected for film and television dramas.

The company will make plans for her acting career according to the new positioning.

"My Sassy Girlfriend" is in full swing of preparation, Lin Xiaoling ended the filming of the Olympic bid TV film, joined the crew, and carried out work.

She was interested in the film.

She originally planned to remake "Addicted", just because she wanted to try this kind of love-themed movie, although the script was different from what she imagined, but it was acceptable.

Lin Xiaoling prefers the kind of literary romance film, and this drama has a stronger commercial flavor.

The literary fan has a touch of sadness, and the commercial films are mainly noisy.

"My Sassy Girlfriend" is a combination, or a commercial film dressed in literary clothing.