Entering August, Huayi Advertising Company.

This small company near Jianguomen has more than 20 employees, most of whom are salesmen who contact customers, and a few are editors and artists, responsible for the layout and drawing of advertising materials.

In the first half of this year, the company's business was average, barely making ends meet, and it has only improved since receiving the order from Huaguo Bank.

Wang Zhongjun temporarily handed over the company's business to his lover and younger brother, and he concentrated on planning the promotion of the movie.

Han Sanping agreed with the publicity plan of Haomeng Company, and Lin Zixuan handed over the promotion of "Party A and Party B" to Huayi Advertising Company, and the publicity fee was 100,000 yuan, which lasted until the end of the film screening.

This is the first cooperation between Good Dream and Huayi.

Everyone has their own strengths and weaknesses, Wang Zhongjun is familiar with major newspapers and magazines, and knows how to provoke topics and create gimmicks, so as to influence the direction of public opinion and attract the attention of readers.

Although Lin Zixuan can also think of similar methods, how to operate it is a big problem, and he has no experience in this area.

In the future, the film industry will rely more and more on publicity, and in foreign countries, it is not uncommon for a bad film to sell well through well-planned publicity, and Good Dream Company should also strengthen the cultivation of talents in this area.

Wang Zhongjun only received 50,000 yuan, which is a friendly price, which is just a small order for Huayi Advertising, but he attaches great importance to it.

He didn't do this for money, one was to show his ability through this thing, to be valued in the circle, and to see what he could do.

He studied media, advertising is only a niche in the media, and it is the entertainment industry that is really closely related to the media.

The marketing of film and television dramas, the packaging and promotion of artists, and the maintenance of relationships with the media, etc., are very interesting things.

It gives him a sense of accomplishment to see the success of his next film, and it's also an accumulation of experience for him.

Living in the capital, Wang Zhongjun knows that it is easy to enter the entertainment industry, as long as he has money, those big money can eat, drink, talk and laugh with the big directors and big stars in the entertainment industry.

But it is difficult to get the recognition of this circle, and the big money can only be on the periphery of the circle and be regarded as a long-term meal ticket.

It's not what he wants, he wants to get into the circle.

It's not that Wang Zhongjun doesn't want to associate with a big director like Zhang Yimou, but the threshold of the academic circle in the entertainment industry is high, and it is difficult to enter.

The academic school refers to a group of people who came from a professional class, Jiang Wen belongs to the academic school, these people are characterized by making art films, and then going to international film festivals to win awards, always thinking of becoming famous overnight and returning with honor.

They have this complex, or rather a mode of thinking that is instilled in their heads.

This is related to the education system of Huaguo Art Academy, taking the Film Academy as an example, the teaching attitude of the academy is purely academic, that is, it only talks about art, not business.

People who have been educated in this way think that they are artists, and they want to make thoughtful art films, especially in a special way.

Whether it is Zhang Yimou, Jiang Wen, or Jia Zhangke, they all have this kind of thinking, and winning awards for art films is not so much their own ideas, but the result of school education.

In that kind of teaching atmosphere, I was unconsciously assimilated, thinking that the only way to be recognized was to make art films.

They didn't even think about making commercial films.

If you don't have a professional background or have achieved something in art in a circle like this, people won't take you to play at all.

Even if you try your best to get in, you can only stay on the periphery, and you can't get into the core.

Lin Zixuan's circle belongs to a ragtag army, relatively speaking, it is quite open, they themselves are not from a professional class, so naturally they will not pay attention to these rules, this circle pays attention to like-minded and like-minded temperament.

Wang Zhongjun is still in a relatively unfamiliar state with the film and television industry, just watching the excitement outside, and has no chance to end.

Therefore, he wants to seize this opportunity to strengthen cooperation with Haomeng Company, and maybe he can invest money in it next time to test the water in the film and television industry.

He plans to start by introducing Hollywood blockbusters, so that domestic readers can have an intuitive idea of blockbusters, and let them know that even Zhang Yimou's movies are not real blockbusters in Hollywood.

In this way, Wang Zhongjun began his first film marketing.

At the same time, Lin Xiaoling's short film "Sister" was broadcast on Huaguo TV's morning program "Living Space".

TV programs focus on efficiency, and the production cycle is short, generally about one to two weeks.

For example, Mu Shanshan's "Cultural Interview", which is published every half a month, invites guests, collects information about guests, shoots short films about guests, and formulates interview topics.

It can't be as detailed as making a movie, and compared to a movie, a TV show is equivalent to an assembly line operation.

The same goes for this short film called "Sister", which is shot in a week, edited in three days, and then aired.

Lin Zixuan and Lin Xiaoling watched this 20-minute short film together.

The first ten minutes are all about some small things in life, showing the dispute between Rui Rui and Fengfeng, and the dialogue between the mother and daughter, from which it can be seen that as an older sister, she is at a disadvantage in this family.

She couldn't compete with her brother and couldn't get support from her mother, so she turned to her father for help.

As a policeman, the father tried to mediate the family conflicts, but obviously with little success, he didn't understand what his daughter needed, and just passively carried out persuasion and education.

Rui Rui resists by rolling on the ground and soiling her clothes to attract her parents' attention.

But this kind of nonsense behavior was only complained by the mother and stopped by the father.

"Mom doesn't like me, she always whispers to her brother, she doesn't like me. Rui Rui said.

At the end of the short film, when the family is eating, Rui Rui suddenly breaks out, crying that her mother doesn't like her, she doesn't want to be a sister, and finally she can only hear the little girl's crying.

The twenty-minute time does not show too many details of life, and the conflict of the family is highlighted in the editing.

"What do you think of yourself?" Lin Zixuan asked.

"It's okay, I took pictures of all the feelings Rui Rui wanted to express, she actually just wanted a little more love from her parents, not messing around, I said it in the narration. Lin Xiaoling responded.

"Forget it, you don't care about it, study hard. Lin Zixuan admonished.

He realized that this short film will cause a lot of social repercussions, involving not only the inner world of children, but also some complex social issues, which may cause discussion.

Besides, the short film may also have an impact on the family's life after it is broadcast.

But just from the perspective of a documentary, the shooting is very good. (To be continued.) )