Advertisements reach thousands of homes!

It seems that at this moment, the whole country is silent!

As soon as the Beijing Satellite TV's smoking cessation advertisement was broadcast, it seemed to shock the whole country in an instant, not only the people, but also countless media and experts, as well as some people from public welfare organizations in the society who quit smoking, sat in front of the TV in a daze, staring at the terrible smoking cessation advertisement!

The Internet blew up!

Countless video links of the advertisement poured out in the forum, and the World No Tobacco Day feature on Weibo suddenly attracted countless netizens!

"Oh my God!"

"Which of you watched the BTV-1 PSA?"

"Oh my God! It's so fucking scary!"

"What is this, this! It almost scared me to pee my pants!"

"My heart is trembling! Horror movies are nothing so scary!"

"It's only fifteen seconds! I can see that I'm in a cold sweat! The whole person is not good! I feel like my lungs are burning all the time!"

"This is a quit smoking advertisement?"

"Beijing TV, I-day-you-sister!"

"BTV-1, don't you want to be so vicious, you guys! I'm already crying! Can we not be so scary? We're just an advertisement! You don't leave a way for the majority of smokers!"

There is a Weibo person named Hao Pengyao who saw everyone talking lively, he didn't understand, because he has also watched a lot of TV stations in the past few days No Tobacco Day public service announcements, never seen any scary advertisements, quit smoking advertisements have been broadcast for so many years, what can scare people now?

Hao Pengyao asked, "What are you talking about? What kind of advertisement?"

A Weibo user explained to him: "I don't know upstairs, you go and see BTV-1, play back the advertisement from a few minutes ago, and you will understand after watching it! Don't blame me for not reminding you in advance, be careful when watching it, and warn you, it's best not to watch it while smoking, otherwise, the consequences will not be imagined!"

Hao Pengyao obviously didn't believe it, "I guess I've seen it, the quit smoking advertisements in the past few days are not interesting, I, ah, should I smoke or smoke, I don't feel anything." ”

"Hehe, you're sure you haven't seen it. ”

"Yes, you go check it out, friend. ”

Hao Pengyao said: "Okay, I'll play it back." ”

Then, about two minutes later, Hao Pengyao's figure appeared on Weibo again, and the first thing he said was: "Who the hell did I let me see! Who the hell did I see it! Who was it just now! You come out for me! Stand up for me! I promise not to kill you!"

"Poof!"

"Hahaha!"

"Another stunned one!"

"Oops, hey, laughing at me, haha!"

Hao Pengyao, who had just sworn a vow, burst into tears at the moment, "I'm going to go! How can there be such an infiltrating advertisement! My heart, liver, spleen, stomach and kidneys are trembling! I suddenly feel that I can quit smoking!"

There are also doubts.

"Nothing advertising, huh?"

"It's cautious, but it's not that scary, is it?"

"I don't think it's too scary. ”

Hao Pengyao stood up and spoke, "You probably don't smoke, right?" Seeing that he received an affirmative answer, he said: "The horror in this advertisement, the sound of breathing, the sense of psychological oppression and despair, and the unbearable sense of association and substitution, only real smokers can experience it! This is a kind of fear that makes people from the inside out, I have poor expression skills, and I can't say it clearly!"

A group of people here shouted like this, and many other people who never watched Beijing Satellite TV or didn't pay attention couldn't sit still now, and they were curious to find that advertisement!

"I don't believe in evil anymore!"

"Is it that powerful?"

"I'll take a look too!"

"Where, send an address, I'm too lazy to watch TV playback!"

"You don't want to be a water army invited by BTV, right? Quit smoking advertisements are all rotten on the street, what new tricks can you shoot? Give me a video resource and I'll take a look at it too!"

Soon after, all the people who had seen the ad were silent!

Beginning in the afternoon, more and more people, driven by curiosity, clicked on the advertisement, and then a large number of people all over the country were stunned and stunned again and again! Is it terrible? There is no blood, and even the advertising slogan is very mildly "give life a new choice" ,The rhythm of the advertisement,Fake props,It stands to reason that there can't be any scary effects.,Put these things out for you alone.,You won't feel anything at all.,But when these visual effects and audio effects are integrated together to show it from an unexpected perspective.,At a glance, everyone found that even if it's a mild advertising word.,It turns out that even if there is no bloody picture.,A simple fake prop will make people feel so incredibly frightened!

"This advertisement is amazing!"

"This is my favorite PSA of the year!"

“+1！”

"The advertising slogan is also classic, giving life a new choice? It is really elegant and beautiful, countless times better than the current smoking cessation advertising slogans!"

"I love the slogan too!"

……

Home.

Zhang Ye, who was lying back in his bedroom and preparing to sleep again, also flipped through his mobile phone before going to bed, and he also wanted to see what netizens said before going to bed.

Yo, the response is good, huh?

Although it was something he expected, he was also in a good mood.

This advertisement, even in Zhang Ye's earth, the reputation is quite good, and countless people like it, not to mention that in today's world, the development of public service advertisements is far less developed than his world, in the context of the low overall advertising level in this world, Zhang Ye took out his top smoking cessation advertisements on the earth, which are naturally ahead of the world for several years, and the sensation will of course be greater!

Countless reviews!

In just a short period of time, there are tens of thousands!

Zhang Ye read with relish.

"Beijing TV just cut the advertisement by the new deal yesterday, and I thought they would be fined if they couldn't advertise today, but I didn't expect BTV-1 to be so powerful? ”

"Yes, it's wonderful! There should have been such a quit smoking advertisement in China a long time ago, it's good to scare them to death, I am most annoyed by smokers, harming others and myself, no benefit at all!"

"Thumbs up to Beijing TV!"

"BTV-1! Well done!"

"Hahahaha! My dad is a 30-year-old smoker, and after watching this advertisement, he actually said that he wanted to quit smoking! Thank you to Beijing TV! Thank you!"

"When did our domestic public service advertisements have such a terrible level? Even compared with foreign countries, the creativity and design of this advertisement are also ahead of foreign streets! I feel that it has surpassed the overall level of foreign public service advertisements for several years, from sound to vision to psychological oppression, every detail is simply perfect, which is great! It turns out that we also have such a world-class advertising team in China?"

"The person who came up with this kind of advertisement is definitely a pervert! Not only a pervert, but also a pervert within a pervert! Why is he so lacking in morality!"

"It's a bit lacking in great virtue!"

"I don't even dare to light a cigarette now!"

"I also have a psychological shadow! Who is it! Who is it that gives birth to a child like this, there is no ass-eye-child! It's too bad! You lack blood virtue, you!"

At this time, someone posted a picture.

That's the last frame at the end of the quit ad.

I saw that the Weibo user who was a woman said, "Didn't you pay attention to the last text? Could it be that I am the only one who noticed?"

"What text?"

"Huh?"

Many of them really didn't find out, firstly, they were attracted by the previous advertising content, and their minds were focused on the content in front, and secondly, the text marked below the final shot was not very large, and the general people who watched the advertisement did not put their mentality on this kind of annotated text, just like most people would choose to leave after watching a movie, not many people paid attention to the cast and crew.

The female user said, "Look at the bottom right corner." ”

As a result, countless people noticed that line of words!

"What!?"

"Produced by Zhang Ye?"

"My God! It's Zhang Ye's work!"

"So it's this!"

"Damn! I'll just say who the is so lacking in morality! The person who can make this kind of lack of morality advertising is Zhang Ye, who lacks morality!

"Teacher Zhang is everywhere!"

"Oh, I remembered, I just watched a news on the Internet in the morning, it seems to be yesterday, Zhang Ye appeared in the hall on the first floor of the Beijing TV station......! He's fighting the fire for the Beijing TV station! This is helping the BTV-1 advertise!"

"Wouldn't it? Isn't Zhang Ye and Beijing TV very feuding?"

"What's impossible, no matter how deep the grievances are, it is also Teacher Zhang cultivated by Beijing TV, and Teacher Zhang also helped Beijing TV to raise the ratings, creating a ratings myth of a local art station, although he was expelled in the end, but the two parties are not Spie-faced, Mr. Zhang's heavy feelings are not unknown to you, he is still a complete Beijing local, his bones are broken, and he is still connected to the tendons!"

"It's incredible! It's Teacher Zhang!"

"Yes, this is really surprising! I didn't expect the Beijing TV station to invite Mr. Zhang to save the scene at this juncture! And the advertisement completed by Mr. Zhang is also too beautiful! In my opinion, this advertisement is not an ordinary public service advertisement at all, it is simply art! Well, I admit that I am a brain-dead fan of Mr. Zhang Ye, as long as it is produced by Mr. Zhang, it is a classic in my opinion!"

"It's not that you think it's a classic, I think it's also a classic! Even if this advertisement wins any honor, it deserves it! It's amazing! It's still Mr. Zhang Ye's power!"

"Ox X!"

"Zhang Ye is divine!"

In terms of grasping the market, Zhang Ye has thrown off too much from the domestic advertising industry! A real master of advertising! It seems that all of them are so simple, so casual, and so easy for him!"