Nine a.m.

Parents' home community.

Zhang Ye walked down from the car tiredly, yawned two times in a row, covered his mouth and patted it, then he shook into the corridor, walked upstairs, took out his mobile phone and looked at the news casually, and didn't see anything he was interested in, so he searched for his name with one hand, and suddenly, there was an inconspicuous news that met the requirements in the news column, it was an inconspicuous news released by a portal three hours ago, and the people who paid attention to it may not be so much, and the content of the news was not so eye-catching.

- "Zhang Ye appeared on Beijing TV".

There are also a few pictures below, taken in the lobby of the TV station.

The content of the article is nothing more than a cliché, counting all kinds of grievances and grievances between Zhang Ye and Beijing TV, listing them one by one, and finally at the end of the article, he also expressed doubts and several unreliable speculations about Zhang Ye's arrival in the hall of Beijing TV Station.

Although this news did not attract much attention, Zhang Ye was still very happy when he saw it, for a very simple reason, because he had become more and more aware that his popularity was not what it used to be. At the beginning, that is, when he first debuted, even if Zhang Ye did a lot of amazing big things, it was impossible for him to make headlines, and later, when he caused a big event, the number of media reporting his news increased several times, and he was able to make headlines, but it was only limited to "big things". But now, Zhang Ye hasn't done anything big in the past two days, just casually showing his face to Beijing TV, and there are already media paying attention to and reporting it, not to mention whether this report has many people and whether the number of clicks is high, just this signal means that Zhang Ye's popularity has skyrocketed!

If something big happens, you can only be regarded as an ordinary star, and if you don't have a that can still be on the news, this is a successful artist, Zhang Ye has this trend now!

It's home.

My mother is at home and resting today.

"Why don't you go home for a day?" Mom glared at him.

Zhang Ye said: "Hey, I helped my friend a little and worked overtime." ”

My mother advised: "Remember to make a call next time you don't come back, because I won't go to bed until after eleven o'clock with your father, and I want to call you to ask but I'm afraid you're busy." ”

"Got it, Mom, rely on me." Zhang Ye smiled: "Don't talk about it first, I have to make up for sleep quickly, and you call me when I turn back at twelve o'clock." ”

Mom glanced at him, "What do you want to eat at noon?" ”

Zhang Ye patted his ass, "I love to eat everything you make, whatever." ”

"Go to sleep, don't stay up late in the future." Mom said.

After entering his own room, Zhang Ye fell asleep on the bed, and even took off his shoes and pants, and didn't take off his shirt, which showed how tired he was.

……

Midday.

Warm light shone in through the windows.

Zhang Ye slept soundly, smacked his mouth, and turned over comfortably, until the bedroom door was tapped and his mother's voice came.

"Son!"

“…… Well. ”

"It's time to eat."

“…… Well. ”

"Get up quickly."

"Phew, here we go."

Zhang Ye obviously didn't sleep enough, but he still got up and went out to eat, and opened the Beijing Satellite TV channel as soon as possible, that is, the BTV-1 set, the result of his 24-hour sleepless work, he must have to "inspect the goods", and it can be regarded as a "premiere".

My mother saw it, "What news are you waiting for?" ”

Zhang Ye smiled, "Advertising, public welfare, you can wait and see." ”

Mom asked, "You did it?" ”

"Well, that's the most satisfying ad I've ever made, hehe." Laughing, Zhang Ye said while eating: "But ah, other people don't necessarily like to watch it." ”

Mom was speechless, "Then you are still happy to be like this?" ”

Zhang Ye smiled badly, "Yes, I'm just to make them not like to watch it, this is a public service announcement for quitting smoking, if it doesn't make people feel uncomfortable and tremble, then what's the point of saving zài?" Look, I don't dare to say that it can scare everyone, but at least half of the people who watched the ad, I can guarantee that their hearts will at least tremble! ”

Hearing her son say this, my mother was also a little expectant, and as she spoke, she picked up the phone at home and called a few relatives, "Hey, Xiao Ye and his third aunt...... At home? Hehe, Xiao Ye has another work, it's an advertisement, in BTV-1, let me tell you...... Yes, let's get started...... Good. ”

Every time Zhang Ye has a new achievement or a new work, as long as it is not scolding or beating people, my mother has to call friends and tell them widely.

……

Online.

Today is World No Tobacco Day, this kind of topic is naturally indispensable, and it is also the direction of news and public opinion, and many media are also announcing the dangers of smoking.

However, netizens are not so interested.

"Alas, I'm tired of watching it."

"It's like this every year, isn't it interesting?"

"Yes, it's a cliché every year, who doesn't know that smoking is bad for your health? If you want to quit smoking, you can't quit if you say it's crazy, I've always been this opinion, what kind of public service advertisement, it's not very useful at all, you can quit smoking by watching an advertisement? Isn't this nonsense, if my addiction to smoking comes up, you just give me this kind of broken advertisement for 24 hours, I still have to smoke. ”

"The main thing is that the quality of smoking cessation advertising is too poor now, these days the whole world is engaged in smoking cessation advertising, domestic, foreign, I basically watched it, there are no new tricks, all of them are set of numbers, or it is scary with a bloody picture, for example, there are several public service advertisements abroad that are done like this, a few years ago I was really worried, but you can't be this every year, every country in the world is now this routine of smoking cessation public service advertisements, after a long time, there will be' antibodies, don't be afraid. ”

"It's also said that the current smoking cessation advertisements have reached a dead end, and the ideas that can be used have been exhausted a few years ago, so they can only be repeated repeatedly, so that they are becoming more and more useless."

"Unless there's innovation."

"I can't innovate."

"Who can innovate, it's all this way."

"And to innovate must be to look at foreign countries first, foreign public service advertising in this area of heritage and level, is indeed much stronger than our domestic too much, they are now all the same abroad, can you expect our domestic advertising staff to have any new ideas? It's not that I worship foreign countries, but that's the way it is, the level is different, don't expect those people in China. ”

"These days, the smoking cessation advertisements are too intensive, every station is, and I have been numb to watching, and I am now broadcasting advertisements and smoking, and there is no pressure at all!"

"Me too."

"Haha, it's all the same."

……

Twelve o'clock.

After a live news broadcast, the subtitles of the staff list were played, followed by a shampoo advertisement, then a mineral water advertisement, and the third was Zhang Ye's smoking cessation advertisement!

At this moment, many viewers sitting in front of the TV have just finished watching the news, and they don't care about any advertisements, and they haven't paid special attention to them.

Someone is eating.

Someone is stir-frying.

Someone is preparing to change the channel.

There are also people who may have just watched the news of other local satellite TV and broadcast it after seeing the advertisement.

Satellite TV channels are broadcast nationwide, although some places may not be able to receive it, and it is not 100% full, but it is almost the same. Therefore, compared with the last time the electricity saving advertisement was only broadcast on the BTV-Literature Channel of the local station in Beijing, the ratings of this advertisement of the satellite TV station are countless times larger than that, and the same as the "brain gold" advertisement, it is placed nationwide!

Suddenly, on the screen, this year's unified smoking cessation advertisement of Beijing TV has been released!

Cigarette!

Dense cigarettes!

With the sound of music, the sound of deep inhalation comes one after another, and in the TV, the human-human lungs composed of shocking cigarettes are burning little by little at a speed visible to the naked eye, and with the rhythm of the sound of inhalation and smoking, the lungs are also undergoing amazing changes!

Inhale!

Out!

Inhale again!

The lungs in the TV are already unbearable!

At the end of the film, the only text and only advertising slogan in the entire ad appears: "Please stop smoking, give life a new choice"!

End.

Bottom right.

- Produced by Zhang Ye.

The ad is over, and the next milk ad is seamlessly connected!

……

A dormitory building of a family home in Beijing.

The son lowered his head and was discussing with netizens on Weibo how rubbish and useless the recent quit smoking advertisements were, and suddenly raised his head and said with a smile: "Mom, I'm hungry!" ”

Mom laughed, "What to eat?" ”

The son said, "Anything, I can eat a cow now!" ”

Dad smoked a cigarette and said, "I'm also hungry, I have to work overtime at night, I have to eat more at noon, what about the bacon that Lao Zhang brought from his hometown, right?" Just eat it. ”

On the TV next to it, an advertisement for BTV-1 appeared.

The son looked at it first, and then he was stunned.

Dad also saw the advertisement, as the advertising time progressed, his face became more and more exciting, the hand holding the cigarette finally trembled, suddenly frightened to throw the cigarette butt at his feet and stepped on it, and couldn't help but scold: "I-grass-you-big-master!" Who did this advertisement! ”

My son is also a smoker, he tried to breathe, but he felt that he couldn't inhale, and his breathing rhythm was messed up, "Mom, I, I'm suddenly not hungry!" ”

Mother: "Huh? ”

Dad said, "I'm ...... too Don't want to eat it. ”

……

Northeast.

Inside a barbershop.

"Damn, it's advertising again!"

"Today's No Tobacco Day, I can't escape it."

"I'm tired of watching it, and I don't have any new ideas."

There was no business today, a few barbers were smoking cigarettes and chatting, talking and laughing, as a result, as the advertisements were broadcast second by second, their voices suddenly became smaller and smaller, and finally no one spoke, they all looked up and stared at the LCD TV that had just been installed the day before yesterday hanging on the wall, motionless.

A thin man stepped on the cigarette butt, "I, I'll go out to breathe." ”

"Wait a minute, I'll go too!" Another fat young man covered his chest in fright, and as soon as he went out, he flicked the cigarette fart in his hand on the road, and never dared to take a puff again. I made such an advertisement! I curse his ancestors for eighteen generations, I! I almost didn't catch my breath! ”

The thin man said with a white face: "I have to quit smoking!" ”

The fat man touched the cigarette case in his trouser pocket, and for at least two hours, he couldn't get the interest in smoking anymore, and he didn't want to smoke a mouthful!

……

Meanwhile.

A similar scene is playing out all over the country!