【Chapter 335】 Market Supervision Battle

During the May Day period, the Jinghu Scenic Area was extremely lively, with tens of thousands of tourists pouring into the small Ginkgo Village, coupled with the convoys transporting various materials back and forth, making the east bank of the Lancang River a bit of a big city.

However, Yang Hao and Xiao Tao didn't have the opportunity to enjoy these prosperous scenes, and even the grand scene of the food street in Ginkgo New District was seen on TV.

During the May Day period, it was an important moment for Jinghu Dairy and Xiaojia Farm products to be listed on a large scale, as the person in charge of marketing of the two enterprises, Yang Hao and Xiao Tao respectively led a team to supervise the battle in Chuncheng and even various cities in southern Yunnan, and they were busy in the dark.

There is no way, although the quality of the Jinghu system is reliable and the taste is first-class, but now is not the era when there is no fear of deep alleys. In order to bring more products to the market and win the affirmation of consumers, in addition to advertising in the media, the promotional measures at the sales terminal are also in place.

The big promotion action in the southern Yunnan market is a test of the marketing ability of the Jinghu system, and from the perspective of the effect, it is not bad.

During the May Day period, the products of Jinghu system were fully listed in 16 cities and more than 50 large supermarkets in southern Yunnan, and the prefecture-level cities and important counties in southern Yunnan were covered, which laid a good foundation for building a perfect marketing network.

During the May Day period, the sales volume of Jinghu Dairy in southern Yunnan Province officially exceeded 50,000 pieces/day, and the sales revenue reached 3 million;

After this battle, the products of the Jinghu system can be regarded as gaining a firm foothold in southern Yunnan. In the future, regardless of whether to expand production or not, relying only on the southern Yunnan market, the Jinghu system will be able to maintain sufficient competitiveness. After more than a year of hard work, the Jinghu system finally built southern Yunnan into its rear base camp, which played a positive role in the external expansion of the Jinghu system.

After all, the backyard is unstable, and going out to charge into battle is killing yourself!

After the May Day holiday, Yang Hao and Xiao Tao couldn't return home, so they went to Haizhou non-stop. Inspect the Haizhou market. Consolidate the gains made during the May Day period.

In the Haizhou market, in addition to the supermarkets of Wal-Mart and Haizhou Commercial Group, the products of the Jinghu system are also stored in front of the two stores of 'Jinghu Farm', so the status of the Haizhou market is not lower than that of the southern Yunnan market. In particular, Haizhou has a high population density. All shops are located in the downtown area of Haizhou. It is less difficult to manage. The management cost is also lower than that of the southern Yunnan market.

What makes the top management of the Jinghu system even happier is that the price of products in the Haizhou market is on average 20% more expensive than that in the southern Yunnan market, which makes the profits of the Haizhou market after removing the expensive freight. It can be on par with the southern Yunnan market.

Due to the continuous promotion and use of Jinghu system products by 'Jinghu Agricultural Products' and 30 high-end restaurants in Haizhou in the past year, the brand image of Jinghu system has been established in Haizhou. During the May Day period, the total sales revenue of the Haizhou market was basically the same as that of the southern Yunnan market, which means that the two places provided a total of 30 million yuan of turnover for the Jinghu system, which is also considered to be among the top agricultural enterprises in China.

It's just that today's Jinghu system has not attracted the attention of professional financial media in the shopping mall, and at most, some mass media have reported on the hot sales of green ingredients from the snowy plateau.

However, with the passage of time, with the continuous hot sales of Jinghu system products in the southern Yunnan and Haizhou markets, this giant crocodile of the domestic agricultural industry will one day surface.

There are basically not too many problems in the Haizhou market, after all, the products of the Jinghu system are graded, packaged and priced on the spot in Ginkgo Village, and the refrigerated trucks of Guò Xinxin Logistics are transported throughout the whole process and directly sent to the refrigerated shelves of the supermarket. Therefore, the Jinghu system only needs to set up an office in Haizhou, employ a few employees, and temporarily hire promoters during the promotion period, which will not pose a trouble in terms of management and cost.

Seeing that the Haizhou market was normal, Yang Hao and Xiao Tao only stayed for two days, and then took a flight to Beiping to check the situation of the Beiping market.

In the past, Yang Hao was extremely envious of those transnational gold collars who flew away, and dreamed that after graduating from graduate school, he could also live a life of drinking morning tea in Yangcheng in the morning, working in Beiping at noon, and eating hot pot in Yuzhou at night. But now that he has devoted himself to the busy life of a trapeze, he feels that behind the scenery, it is not necessarily all good.

However, for the sake of his personal and family career, Yang Hao can only work hard, after all, 99% of the graduate students of the School of Management of Peking University do not think about it within five years of graduation.

According to Jinghu Dairy's sales revenue of 500 million yuan in the first four months of this year, it is expected to exceed 1.5 billion yuan in 2010, and the dairy enterprises in the country can only rank among the top 10. After the dairy crisis in 2007 and 2008, Jinghu Dairy was able to rise against the market in the domestic market, which is enough to explain a lot of problems.

Being able to take charge of such a high-tech agricultural enterprise with rapid growth before graduating from graduate school, Yang Hao's career starting point is much higher than that of most people in the world.

After finally dealing with the affairs of the Beiping market, Yang Hao's work trip was successfully concluded, and after saying goodbye to Xiao Tao, Yang Hao and Ruan Lingling, who couldn't wait, returned to Beiping University together.

This semester, Yang Hao and Ruan Lingling are both facing graduation season, but they and other classmates still have to worry about employment after graduation, and the two of them have no worries about this at all.

First of all, Yang Hao has served as the director of the marketing department of Jinghu Dairy, and he is not the kind of brain-dead who has to work against his family and come out to start a business to show his personality.

Yang Hao is now full of efforts to develop Jinghu Dairy towards the goal of 10 billion clubs, and Xiao Feng has already hinted to him that in the future, when Xu Mengyao is pregnant and even quits Jinghu Dairy and goes home as a full-time housewife, Yang Hao will be the first choice for the helm of Jinghu Dairy.

Therefore, this time Yang Hao returned to Peking University, and he only needed to defend his graduation thesis smoothly, and his three-year life in Peking would come to an end.

As for Ruan Lingling, as the pearl of the Ruan family, she naturally doesn't have to worry about her livelihood, according to the opinion of Old Man Ruan, Lingling will be engaged to Yang Hao after graduation, and she will be a housewife at home after she gets married, so you don't have to think about what she does.

What's more, Ruan Lingling recently became a contracted writer on an online novel website, and her works are selling very well, with a monthly manuscript fee of tens of thousands, and she will not consider finding a job.

Ruan Lingling, who is walking hand in hand with Yang Hao on campus in the early summer, is extremely satisfied with her current life, and after graduating from college, she can write at home and live the life she likes, which makes her happier than earning more money.

"Lingling, what I said to my grandparents yesterday, they said that? Grandpa, they all want to meet them!" This time, in addition to business trips and thesis defense, Yang Hao was also responsible for inviting Ruan Lingling's parents to Ginkgo Village for a parent-teacher meeting.

After all, the two people have entered the stage of talking about marriage, and it would be a little strange if the parents of both sides did not meet again.

After getting off the plane yesterday, Yang Hao had already visited several elders at the Ruan family and put forward the Xiao family's request, but the Ruan family did not reply immediately.

"Grandpa agreed, and when our graduation thesis defense is over, we will fly to Yaozhou together!" Ruan Lingling nodded and said, "Anyway, it was too hot in Beiping at that time, so it's good to let grandparents go over to escape the summer!"

And for many college couples who have separated after graduation, Yang Hao and Ruan Lingling are undoubtedly lucky, and their wealthy families allow them to ignore many survival problems, and the problems that can be solved with money are not a problem!

And the approval of the family also makes the love and marriage of the two people become frank and smooth, for a girl, maybe this can make her happier than career achievements.

Ruan Lingling has never been a strong woman, otherwise she would not have chosen the slightly literate Chinese department, and her mother has been a full-time housewife at home since she can remember, which has a deep impact on Ruan Lingling.

In the future, after getting married, she can take care of the family at home and be able to engage in her favorite writing, which is already an ideal life for a woman.

"That's when the climate in the village is at its best!" Yang Hao nodded and said, "But I may not have so much time to accompany you, starting in July, the dairy company is ready to start the South China market strategy, and it is estimated that I will have to stay in Yangcheng and Yongcheng for a while!"

With the continuous improvement of the production capacity of Jinghu Dairy, the markets of southern Yunnan, Haizhou and Beiping can no longer meet the development momentum of Jinghu Dairy, and it has become inevitable to expand new markets. The western Guizhou and Lingnan, which are closest to southern Yunnan, have also become the preferred targets, especially the Pearl River Delta region, which is the most economically developed.

"It's okay, when the time comes, I'll write in the village and I'll not go anywhere!" For Ruan Lingling, looking at the beautiful scenery of the Jinghu area every day and writing at the same time is simply a dreamlike life, and naturally she will not feel too sad about Yang Hao's business trip.

The lovers linger on campus hand in hand, constantly planning for a better life in the future, which is unusual in the graduation season when the breakup is unusually strong. Especially the classmates who know the two of them, they are all kinds of envy, jealousy and hatred, after all, this kind of winner in life is always the easiest to pull hatred.

Fortunately, the two of them are usually relatively low-key and have gentle personalities, but they don't make their classmates too hateful, and they are still comfortable on campus full of all kinds of negative feelings. (To be continued......)

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