【Chapter 334】 Fruit Harvest (Ask for Subscription!)
Xiao Feng and Xu Mengyao didn't know that tonight's reception banquet actually gave Shou Dashan the idea of making a food feature documentary, let alone that when "A Bite of China" was broadcast a year later, Ginkgo Village would actually become a food mecca in China and the most desirable place for many foodies!
That is, starting from "A Bite of China", Ginkgo Village and Jinghu Scenic Area have become the darlings of domestic TV programs, and a large number of programs, TV series, and movies have come to Ginkgo Village one after another to film, which has further enhanced the popularity of Jinghu Scenic Area.
The combination of film and television entertainment and tourism is not unique to Ginkgo Village, and there have been successful cases in many places in China, including the Qiaojia Courtyard in Jinxi, which became famous because of the TV series "Qiao's Courtyard", and various film and television cities are among the representatives. Even Nanzhao Tianlong Babu Film and Television City, which is less than 300 kilometers away from Ginkgo Village, is also a product of this trend.
Compared with the deliberate actions of these tourist attractions, the popularity of Jinghu Scenic Area in the film and television entertainment circle is completely unexpected, and it is quite unintentionally inserted into the willows and willows.
Especially after a few years, a series of popular variety shows selected Ginkgo Village as the filming location, which made Ginkgo Village a household name and became a representative of 5A-level attractions in China.
No matter how shrewd and capable Xiao Feng and Xu Mengyao were, they could not have expected that the popularization of smartphones and the advent of the era of national entertainment would bring such great changes to Ginkgo Village, and they devoted more time and energy to the development and expansion of the Jinghu system.
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The film crew led by Shou Dashan conducted three days of filming in the Jinghu Scenic Area, and they even entered the Xiao family's cellar. After filming the storage environment of Xiao's ham on the spot, he returned to Beiping with satisfaction.
After returning to the TV station, Shou Dashan immediately arranged for people to work overtime to edit the materials filmed, and combined with the materials obtained from other channels, he produced an episode of May Day tourism in a very short period of time and sent it to the station for review.
Shou Dashan's ability, connections and prestige are also quite reliable on the CCTV Economic Channel, and this time the special idea of making zuò is unique, the thinking is clear, and the shooting and editing effect is also good, and it was quickly censored, and it was broadcast on the evening of May 9 in "Economic 30 Minutes"!
In the show. A large part of the article is a criticism and reflection on the domestic tourism market. As a positive material, the Jinghu Scenic Area has been highly appreciated by CCTV and immediately attracted great attention from audiences across the country.
Generally speaking, most of the viewers of CCTV Economic Channel are highly educated people with a certain level. Especially the viewers who tune in to "30 Minutes of Economy". It's not simple.
This is especially true for those in the industry who have a vital interest in the travel market. After seeing the report of the Mirror Lake Scenic Area, I was even more interested in this fast-rising star. So, starting on May 10. Many domestic scenic spots began to send staff to conduct a thorough investigation of the Jinghu Scenic Area in the form of unannounced visits, trying to see why it is highly respected by CCTV?
In addition to industry insiders, more and more ordinary tourists are also focusing on the Jinghu Scenic Area, and many tourists who take turns to rest set their vacation destinations in Yaozhou.
In the past May Day Golden Week, Jinghu Scenic Area received a total of 40,000 tourists, bringing more than 15 million operating income to the scenic spot, and more than 10 million revenue to Yaozhou's transportation, catering, accommodation and tourist souvenir industries.
Generally speaking, during the May Day period, the Jinghu Scenic Area and Yaozhou City made a lot of money, which made the Yaozhou Municipal Party Committee and Municipal Government include the Jinghu Scenic Area in the ranks of key support objects.
After the May Day Golden Week, the daily passenger flow of Jinghu Scenic Area has dropped sharply, but it still remains at about 2,000 people per day, which also means that the monthly passenger flow can remain above 50,000, which shows that Jinghu Scenic Area has begun to enter a virtuous circle.
According to the current trend, even if the number of tourists in Jinghu Scenic Area in 2010 cannot exceed one million, it is still possible to receive six or seven hundred thousand, which is also one of the top five in the Yaozhou tourism market. By the time of next year, the Jinghu Scenic Area will be able to smoothly enter the 'Million Club' and compete with Yulong Snow Mountain for the top spot in Yaozhou's tourism market."
As for challenging the ancient town of Yaozhou, even the most optimistic Xiao Feng did not dare to have such thoughts, because the ancient town of Yaozhou is the largest tourist card of Yaozhou City, and almost every tourist to Yaozhou has to visit the ancient town. In 2009, the number of tourists in Yaozhou Ancient Town exceeded 5 million for the first time, a number that Jinghu Scenic Area could not have imagined.
After the May Day Golden Week, the Jinghu Scenic Area can still attract tourists from all over the world, in addition to the original food and beauty, another important reason is that the fruits of Xiaojia Farm have begun to be marketed in large quantities.
During the May Day period, the plums, golden pears, peaches, watermelons and other fruits of Xiaojia Farm left a deep impression on tourists, because they are quite expensive and extremely delicious!
Compared with last year, the price of peaches in Jinghu Ranch has increased, 30RMB a piece, which discourages many salaried people, and some people's daily salary is not enough to buy two peaches. As for the new watermelons on the market of Xiaojia Farm this year, the price is even more outrageous 5RMB/catty, and a watermelon of more than 20 catties will cost more than 100 yuan, which makes many people gasp!
But even so, the delicious fruits of Xiaojia Farm are still loved by consumers, and after tasting them once, they will never forget these top fruits!
Tourists who come to the Jinghu Scenic Area feast on their feasts in the scenic area, and some tourists who travel by car even stuff their cars to the brim and bring a lot of fresh fruits home for relatives and friends to taste.
Of course, the retail business of Xiaojia Farm is only placed in Ginkgo Village, and it is sold to tourists at wholesale prices, which can be regarded as a kind of support for the Jinghu Scenic Area. If all the fruits need to be retailed by the Xiao Family Farm, I am afraid that Xiao Tao, who is in charge of sales, will drive him crazy!
After all, the delicious fruits of Xiaojia Farm have already been affirmed by merchants and consumers last year, and the quality of this year's products is here, and the merchants will naturally not let it go.
Compared with last year's small fights, the output of various fruits in Xiaojia Farm has been greatly improved this year, which gives the management of Xiaojia Farm more choices.
Taking this year's newly marketed watermelons as an example, the Xiao family farm has planted a full 2,000 acres of watermelons, and the seeds of the spiritual spring soaked in the purple bamboo space and the bright sunshine in the Jinghu area have created a terrifying output of 10 tons per mu, and the total output has reached 20,000 tons! For this alone, the Xiao family farm is expected to be able to earn 200 million yuan, which is equivalent to half of the entire farm's revenue last year!
The harvest of fruits cannot be fully digested only by selling them to cooperative restaurants in southern Yunnan and Haizhou, so this year, Xiaojia Farm's fruit sales channels have been further expanded.
Among them, Jinghu Agriculture, as a related enterprise of Xiaojia Farm, naturally obtained the right of priority to sell, and Wei Tingting's 'colorful fruits' also consumed some fruits, so every day there will be Xinxin Logistics's car pulling a large number of fruits straight to Haizhou.
With the precedent of hot sales in Haizhou last year, Xiaojia Farm's fruit was snapped up by members at all levels of 'Jinghu Agricultural Products' as soon as it was listed, and the trend of high-quality fruits was once again set off in Haizhou.
At the same time, Wal-Mart's supermarkets in southern Yunnan and Haizhou also undertook the task of selling Xiaojia Farm's high-quality fruits, and during the May Day holiday, fruits from Xiaojia Farm were placed on the counters of these supermarkets, and the expensive prices and unforgettable deliciousness immediately made them the focus of consumers' attention. In particular, the large watermelons that often weigh more than ten or twenty kilograms, and the huge peaches weighing more than a pound, are even more eye-catching, and have even been reported by many media.
As a partner of Xiaojia Farm, Xinxin Supermarket Group launched a comprehensive cooperation with Xiaojia Farm before May Day, and 80 branches of Xinxin Supermarket in Beiping, Jinmen and Hebei Province opened Xiaojia Farm counters, specializing in selling fruits, vegetables, ingredients and milk produced in Jinghu area!
It can be said that today's Xiao Family Farm has formed a scale, and the scene of small fights last year is gone forever, and there are more than 1,000 employees who pick, load and unload fruits for the Xiao family every day! For this reason, Xiao Family Farm has specially recruited a large number of temporary workers from nearby villages, and has made great contributions to local employment!
With the bumper harvest of fruits in Xiaojia Farm, the limited traffic capacity of the steel cable bridge has encountered great challenges, so the Ginkgo Village Village Committee and Xiaojia Farm have to send personnel on duty on the steel cable bridge, and stagger the transportation time to ensure the smooth passage of materials and tourists.
At this time, Xiao Feng's decision to let Yaozhou Road and Bridge Group build the Lancang River Highway Bridge in advance is very wise, after all, from May to December, Xiaojia Farm will transport hundreds of tons of vegetables and fruits almost every day. With the highway bridge, you can improve efficiency and reduce loading and unloading costs, which is undoubtedly a good thing for Xiaojia Farm!
The bumper harvest of fruits not only brought huge income to Xiaojia Farm, but also made the popularity of Jinghu Scenic Area not decline because of the end of the May Day Golden Week, but became more famous because of the 'delicious fruits'.
Now, when many foodies mention the Jinghu Scenic Area, they immediately think of these superb fruits from Xiaojia Farm, and of course, the various delicacies of Ginkgo Village.
In the domestic tourism market, there has never been a scenic spot, which can perfectly combine the green agricultural industry, the food industry and the tourism industry, and the Jinghu Scenic Area can be regarded as creating a new situation, which is destined to leave its own mark in the history of China's economic development!
Even, the rise model of Jinghu Ranch has attracted the attention of the academic community! (To be continued......
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