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According to the rules of the film industry, the investor's practice of buying tickets to improve box office performance is not box office fraud, but a reasonable marketing method that does not violate the relevant administrative regulations.

Even if there is no audience in the cinema, as long as the investor buys the ticket according to the normal ticket price.

Box office fraud generally refers to an abnormal ticket price.

For example, the audience watched this movie, but the movie ticket showed that it was another film, or the movie ticket was sold at a low price in order to attract the audience, but the original ticket price was still recorded when counted.

This is called stealing the box office or injecting water into the box office.

It can be said that Lin Zixuan's approach is quite common in the industry, which can create a false impression that the movie is very popular with the audience.

However, this approach should not invest too much money, after all, the investor can only get 40% of the box office.

If you invest 1 million to buy the box office, you can only get 400,000 in the end, and the bigger the investment, the more you lose.

The general practice is to spend money to buy the box office in the early stage of the movie's release to make the box office data look better, if this approach has no effect, the movie's reputation is too bad, and you have to stop quickly.

If it has an effect and the audience is drawn into the theater, it is necessary to stop, the purpose has been achieved.

Of course, it cannot be ruled out that some investors use movies to launder money.

In this case, they will buy the box office from beginning to end, just to get the 40% share of the account, which is illegal. 【】

Cinemas often turn a blind eye and even take the initiative to cooperate with investors.

As long as there is box office data, the theater chain can share the profits, so they don't bother to care.

Therefore, if you see a bad movie with particularly good box office results or a certain movie that explodes at the box office in the early stage and is a mess in the later stage, don't be surprised, it's normal.

This belongs to the unspoken rule of the circle.

Although there are various means to raise the box office, the audience's eyes are bright.

Whether the movie is good or not is still up to the audience, the box office of "Titanic" can get 360 million yuan, and domestic films can only get 20 million or 30 million at the box office, which is the proof.

Lin Zixuan doesn't mind using this kind of means, but he doesn't treat them as fundamental.

As a film and television company, making high-quality movies is fundamental, and everything else is just auxiliary.

In order to support Han Sanping, Haomeng Company will spend up to 2 million to buy the box office, and now it depends on Han Sanping's ability.

Through years of operation, Han Sanping has a lot of say in the Beijing film circle.

A number of movie theaters in Beijing guarantee that the screening rate of "Life and Death" will not be less than 80% on the day of its release.

All kinds of media waved their flags and shouted, celebrities and big names recommended it, and relevant leaders of the General Administration publicly supported it on a certain occasion.

For a time, "Life and Death Choice" became another popular film after "Titanic".

Han Sanping is not a person, he represents the Beijing Film Studio, which is the leading unit of the state-owned film studio.

Once the Beijing Film Studio was launched in full force, the effect was quite significant, at least it caused a huge sensation in the capital.

"I haven't seen this kind of scene for many years, I remember the last time it was Mr. Li Xuejian's film that had such a big momentum, the main theme film at that time was really good, and it created a lot of classic images, but now it's not good, people are impetuous, they can't shoot that kind of taste, it always feels too fake. Feng Xiaogang said with emotion.

The eighties were the era of the main theme films, and a large number of excellent films were produced.

At that time, the creators took the film very seriously, and the shooting conditions were difficult, due to the lack of foreign exchange, the imported film was tight, and the film consumption ratio was controlled at one to three when shooting.

A shot can be repeated up to three times, and the actor's performance is best done in one go.

"Each era has a different theme, and those Hollywood blockbusters are the main theme films in the United States, and we can't shoot that theme. Lin Zixuan responded, "As long as it shows the right values, a film that can reflect this era is considered the main theme film." ”

"Your statement is very interesting, the main theme movie must also change with the times, otherwise it will be eliminated. Feng Xiaogang nodded and said, "I think Director Han is going to do a big ticket this time, he wants the box office of "Life and Death Choice" to exceed 100 million. ”

"The main reason is that the benchmark of "Titanic" is too high, which makes domestic movies too ugly. Lin Zixuan said helplessly.

In the past, the highest box office of Hollywood blockbusters in China was 100 million, and everyone thought it was nothing, and our movies also had 50 or 60 million, the gap was not big, and it was not too difficult to catch up.

Now that a box office of more than 300 million has suddenly appeared, if you take another 50 or 60 million, it will be a bit impossible to take it, and it will fall.

No matter how you say it, the box office will exceed 100 million, and the gap with "Titanic" is not so big, which can be regarded as face.

Han Sanping has done it, and he has to do it beautifully.

He negotiated with the theater chain that as long as the early box office of "Life and Death" is good, the release time will be extended.

"Titanic" was released in China for five months, and "Life and Death Choice" will be released for at least four months, until the end of the year.

"It's also said that my films can't always be on the hurdle of twenty or thirty million, there must be some progress, otherwise I won't be able to get over my face. Feng Xiaogang pondered.

The box office is a topic that practitioners in the film industry can't get around.

Although it is not absolutely based on the box office, a film that fails at the box office will be considered a failure by the media and the audience.

On September 15, "Life and Death Choice" was first released in Beijing.

The box office in the capital exceeded 500,000 on the day of its release, exceeded 2 million three days later, and reached 3.6 million five days later.

This is the first round of screenings, and it will be rolled out in theaters across the country.

While the box office was bumper, it won a good reputation among the audience, and the theme of the film's anti-corruption and clean government resonated with the audience.

Spontaneous applause from the audience in the cinema is often seen, a scene that has not been seen for many years for a main theme film.

When domestic films were in a depression, "Life and Death Choice" sprung up and became a box office dark horse.

The above is a media report, and there are many reasons why the film can achieve such results.

In fact, the real box office results are only about half of the data, mainly due to the effect of chartering, in which large-scale publicity plays a big role.

Judging from the current situation, with the foreshadowing in the early stage, the film is basically on the right track.

At this time, Han Sanping called Lin Zixuan, and the director of Han was quite happy to hear the voice.

"The leaders above think that "Life and Death Choice" is good, and they want to increase publicity for the film, and it will be on the news in a few days. Han Sanping revealed, "Let's work harder and make this film down-to-earth." ”

hung up the phone, Lin Zixuan knew that the movie was done. (To be continued.) Mobile phone users, please browse and read, a better reading experience.