Chapter 473: Fire Before Screening

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Feng Xiaogang's divorce made a bit of a big fuss, and Feng Xiaogang, the representative of Good Dream Company, made a statement. 81ΔΔ

To the effect that the husband and wife divorced voluntarily, and Xu Fan was in love, thank you for your concern from media friends.

This is equivalent to crisis public relations, which means that we have discussed it here, there is no news to dig up, so you should do what you should do.

Even without this statement, after Feng Xiaogang and Xu Fan get married, all kinds of rumors will automatically dissipate.

In a short period of time, Feng Xiaogang will not appear in front of the media, and he just has time to calm down and ponder the new script.

Lin Zixuan is glad that the network is not yet available at this time, and the means of entertainment reporters in the mainland who secretly shoot are not clever, otherwise Feng Xiaogang will definitely make the headlines of hot searches.

At the end of August, Lin Xiaoling, Liu Lin and Xu Jinglei went to Xiangjiang.

Columbia Asia Films arranged an itinerary for them, and the film "Coming Home" will participate in the Venice International Film Festival and other film festivals.

There are dozens of slightly high-end film festivals and film festivals around the world, and there are them every month, which is global publicity.

A low-budget literary film like "Coming Home" would have been difficult to access without the resources of Columbia Pictures.

Besides, just running around the country can cost a lot of money for airfare and accommodation.

Columbia Pictures' promotional work in Venice was already underway, and in addition to studios and critics, they even invited members of the local Catholic Association to watch the film.

According to the film scheduling plan of the film festival organizing committee, Jiang Wen's "Xu Sanguan Blood" will be released on the 6th and 7th of the month.

The sixth day is the word-of-mouth field, which is mainly for film critics to watch the film, and the seventh day is the screening field, which is for the audience.

These two days are prime time for the release of films in competition. If the movie release date is too late, it is not easy to form a word of mouth, and the audience will inevitably get tired of watching too many films.

It can be seen that the organizing committee attaches great importance to "Xu Sanguan Blood".

Mainly because the film has investment from Italian filmmakers, who of course want to get good results.

"Coming Home" was scheduled to be released on the 10th of January, which is not a good time, but Columbia Pictures' promotional offensive was strong, not only with large posters, but also with local media.

The publicity stunt was that "Coming Home" was a film that was approved to be filmed in the 6th prison of the National University of China.

They believe that the Italian audience should be interested.

The Venice Film Festival has just begun, and there are signs of a secret rivalry between the two films from China.

This is also a means of publicity, comparing two films together, can attract attention and become a hot topic. 【】

Lin Zixuan didn't go to Venice, he was busy with the release of "Life and Death".

The first cut version of "Life and Death Choice" is three hours and ten minutes long, which is about the same time as "Titanic", but this film obviously cannot be compared with "Titanic".

The longer a film is, the fewer screenings it will have in theaters, and fewer screenings mean fewer box office screenings.

For example, a ten-minute movie can be scheduled for at least six shows a day, and a 180-minute movie can only be shown three times.

The ticket price of the former is 15 yuan, and the latter can only be 20 yuan, and if the ticket price of a domestic main theme film exceeds 30 yuan, the audience may not buy it.

In this way, with the same attendance, the longer the movie, the less box office it will be.

If you want to improve the box office results, you must first compress the duration of the film.

"A Choice of Life and Death" was finally compressed to two hours and forty minutes, so that it could be screened four times a day in theaters.

Because the Beijing Film Studio had made sufficient preparations in advance, it was not subject to too much embarrassment during the review by the General Administration.

The sentencing issue of this film was repeatedly debated by a number of presidents of the judicial department, and the film was later sent to the discipline inspection commission department at a higher level for review.

It is strictly based on the law and the criterion.

After the approval of the General Administration, Han Sanping invited film critics and experts from the Beijing film circle to watch "Life and Death Choice".

This is to get a good reputation before the national release, and only with a good reputation can we attract audiences.

As the director of the Beijing Film Studio and the director of "Life and Death Choice", everyone still has to give Han Sanping face.

On the night of the screening, not only film critics and experts, but also many stars, Lin Zixuan, Feng Xiaogang, Ge You and Zhang Guoli and others were all present to support the movie.

Two hours and forty minutes later, the audience burst into applause.

This film does have something commendable, it is more profound in reflecting the ** issue, and it can resonate.

Among them, the protagonist's plots such as overturning the banquet, angry reprimands** and self-analysis are very infectious.

At the end of the movie, Han Sanping stood on the stage and said something.

"For both Beijing Film Studio and myself, this can be said to be a work of love, a work that integrates our body and mind, our enthusiasm and thinking, and embodies our conscience and sense of social responsibility as literary and artistic workers. ”

"This film includes anti-corruption, state-owned enterprise reform, laid-off workers, asset restructuring and other social hot issues, our principle is to face the reality, do not hide it, do not evade, how to shoot a domestic film that can win the audience, we have been on the road. ”

The next day, the newspapers in the capital applauded "The Choice of Life and Death".

Some experts pointed out that the success of the film depends not only on the profundity of the theme, but also on the creator's meticulous artistic polishing.

The main characters are full of flesh and blood, which makes the life-and-death choice of anti-corruption and clean government more shocking.

Film critics have given praise, believing that this is a film that dares to expose reality and reflects the urgency, complexity and arduousness of the construction of a clean government and the struggle against corruption under the new historical conditions.

This is a good work that promotes social righteousness and makes people feel angry.

Readers suddenly saw a movie called "Life and Death Choice" occupying the entertainment page, and it was overwhelmingly well-received.

In addition, a lot of publicity has been carried out before, and they can't help but wonder if they want to go to the theater to see what kind of anti-corruption and clean government is said to be so good.

With the joint efforts of Beijing Film Studio and Haomeng Company, "Life and Death Choice" became popular before it was released.

This is not enough, if you want to hold up the box office in the early stage of the movie, you have to use the method of chartering.

Beijing Film Studio and related units will organize employees to watch movies in theaters after the film is released.

Lin Zixuan is ready to take out 500,000 yuan to charter the venue first, and the box office in the capital on the first day of the movie's release will exceed 500,000, and the attendance rate of the theater will reach more than 10%.

In this way, a movie-watching boom can be formed and more audiences can be attracted to the theater. (To be continued.) )

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