Chapter 637: Divergence
For the introduction of foreign TV dramas, domestic film and television companies are opposed. Pen % fun % Pavilion www.biquge.info
This involves the issue of market share, the more dramas are introduced, the less market share domestic TV dramas will have, and the profits of film and television companies will decrease.
Korean dramas have a rising trend in China, which has attracted everyone's attention.
However, at present, it is still in the wait-and-see process, and the degree of attention is not enough.
Lin Zixuan and Zhao Baogang have discussed Korean dramas, and there is no way to transplant Korean dramas to China.
As a professional director of urban emotional dramas, Zhao Baogang feels that it is not easy.
There are cultural differences between the two countries, and some storylines may make sense in South Korea, but they are difficult to receive in China, such as lovers becoming siblings.
The audience has a sense of distance when watching Korean dramas, feeling that this is something that happened in other countries, and their tolerance is relatively high.
If it is a domestic drama, then this screenwriter will be scolded to death, and he may think that this kind of plot is unusual.
can't even pass the censorship, so domestic screenwriters are reluctant to involve taboo themes.
Moreover, Korean dramas are less logical in terms of screenwriting, romantic for the sake of romance, regardless of the storyline, the story of the prince and Cinderella is staged over and over again.
But this routine just caters to the fantasies of young men and women in China about beautiful love.
Domestic dramas can't do this, they will definitely be provoked, and they feel illogical and unrealistic at all.
In other words, domestic audiences implement two sets of standards for Korean dramas and domestic dramas.
Because the audience lives in China, not South Korea, they are familiar with the situation in China, and when they see it differently from what they think, they think that the screenwriter is making up nonsense.
They are not familiar with life in South Korea, but they feel that the world in Korean dramas is real.
As a result, many young viewers have a mentality of admiring South Korea, believing that everything in Korea is good.
In fact, South Korea's TV drama industry in the eighties was not well developed, and only a dozen dramas were produced a year.
They first imitated Hong Kong dramas in Hong Kong, and later imitated Japanese idol dramas, and in the 90s, with the strong support of the government, they gradually improved.
The South Korean government has pursued a strategy of cultural rejuvenation.
Realizing that there was no advantage in competing with China in manufacturing, they turned to the lucrative cultural industry.
Especially after the Asian financial crisis in '97, South Korea's GDP plummeted, and the government focused on expanding the export of cultural products.
In 98, South Korea established the Cultural Industry Bureau, which specializes in special management and support for cultural industries such as television and movies, thus paving the way for the industrialization of Korean dramas.
Organizations that promote Korean culture overseas can receive millions of dollars in government subsidies.
As the largest country in Asia, Huaguo has a huge audience and is their main target.
In a sense, the popularity of Korean dramas in the country is the product of careful planning by the South Korean government.
Through the export of Korean dramas and the various activities of Korean stars, South Korea grabs huge economic benefits from China every year, and even makes Chinese teenagers have a sense of identity with Korean culture.
Their usual method is to provide free streaming of TV series first, and then ask for a high price after it is a hit.
As long as there are TV dramas broadcast abroad, they can get subsidies from the Korean government without worrying about losing money.
It is precisely because of this method that domestic TV stations are lured by this method that they continue to introduce Korean TV dramas.
Lin Zixuan proposed to limit the quota for the introduction of Korean dramas, such as provincial satellite TV can only broadcast one Korean drama in prime time every year, and no more than three Korean dramas can be broadcast in non-prime time, etc.
Of course, Korean dramas are not the focus of their discussion this time, that is, they talk in generalities.
At the end of the event, Ouyang Lin came forward to entertain the CEOs of the film and television companies to the hotel for dinner.
Ouyang Lin is now the deputy director of Shonan TV, at the level of deputy department, and has become famous in Shonan Radio and Television.
This Golden Oriole Festival is a stage for Shonan Radio and Television to show its strength, so that the Golden Oriole Festival can be held in Shonan, which involves too many entanglements of interests.
During the banquet, everyone chatted while eating, talking and laughing.
The relationship between film and television companies and TV stations is more complex, generally speaking, TV stations are in a strong position, it is the buyer, and it has the initiative.
However, it also depends on the specific situation.
If a TV station wants to ensure ratings, it must have a big drama that can finalize it, and high-quality TV dramas with a reputation are often coaxed by many TV stations.
The relationship between the two sides is a game, and no one will offend anyone to death, leaving room for doing things.
Taking Good Dream Company as an example, Lin Zixuan's relationship is in the capital.
The TV series produced by the company are either broadcast on Huaguo TV or Beijing Satellite TV, focusing on the northern market, and there is no need to deliberately envelop the southern TV stations.
During the dinner, someone mentioned the Korean TV dramas that have been popular in the past two years.
"I don't think it's necessary to go online, the introduction of Korean TV dramas can also provide new ideas for the creation of domestic TV dramas, and a few Korean TV dramas can't affect the overall situation. Ouyang Lin defended Korean dramas, "Besides, it depends on the market now, as long as the dramas that can be recognized by the market are good dramas." ”
"That also depends on the impact, some teenagers watch Korean TV dramas and think that South Korea is better than us, and in turn scold their own country, unrealistic fantasies all day long, and spend money to chase those Korean stars, which has a very bad impact. Lin Zixuan disagreed.
"Mr. Lin is thinking a lot, just like chasing Xiangjiang stars in previous years, teenagers, their values are not very mature, and it will be fine in a few years. Ouyang Lin said disapprerovingly.
Lin Zixuan didn't continue to argue, it didn't mean much.
He felt that there was a big difference between the two.
He and Ouyang Lin met in 92, and everyone went to Beidaihe to hold a symposium to discuss the direction of Huaguo's future TV drama creation.
Lin Zixuan later realized that it was that symposium that made the General Administration make the transformation of TV dramas from art to industrialization, thus liberalizing the policy and allowing private capital to enter.
At that time, he and Ouyang Lin lived in the same room.
At that time, Ouyang Lin was a flexible and thoughtful person, with his own views on the TV industry, and was responsible for the production and distribution of TV dramas under Shonan TV.
They kept in touch from time to time and maintained a good relationship.
Today's Ouyang Lin is in a high position, and as the leader of the TV station, he pays more attention to the market and profits.
This is understandable, as long as you care about whether the TV series is profitable or losing, the leaders of the TV station have to consider the jobs of hundreds of people.
It's just that Lin Zixuan feels that Shonan TV is a little impetuous.
If TV stations only focus on profits, where is the bottom line?
He couldn't help but shake his head, and no longer thought about it, life is like this, and friends who might have been able to talk about it will gradually become estranged because of different ideas.
Maybe everyone hasn't changed, but it's this society that has changed.