This is a networking session about the outlook for the TV industry. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Lin Zixuan and the CEOs of a number of film and television companies sat on the stage, and Li Xiang, the host of Shonan Satellite TV, read the opening remarks.

There were hundreds of journalists, TV industry practitioners, college students and ordinary viewers in the audience.

The TV series and variety shows that have been broadcast over the years have appeared on the big screen.

Although 2000 has not yet passed, according to the statistics of the Television Association, nearly 400 TV dramas were produced in China this year, and the total number of episodes exceeded 10,000 for the first time.

Compared with the 8,000 episodes in the previous two years, there has been a great development in output, and Huaguo has become a major producer of TV dramas.

The host Li Xiang briefly reviewed the development process of the domestic TV industry.

In 1985, the country's first "color TV village" appeared on the outskirts of Beijing.

Since then, television has gradually become popular throughout the country, and watching TV has become the people's favorite way of leisure and entertainment.

In 92, TV dramas changed from art to industrialization, opening the commercialization model of the TV industry.

Since then, many private film and television companies have emerged, and various capitals have entered the television industry, which has promoted the industrialization process of TV dramas, and the production of TV dramas has shown unprecedented prosperity.

In the past eight years, the annual output of TV dramas has increased from 5,000 episodes in 92 to tens of thousands.

These achievements are inseparable from the CEOs of the film and television companies present, the camera swept over the faces of the CEOs, including Lin Zixuan, and the host introduced their identities on the side.

Good Dream Company is the earliest batch of private film and television companies, established in 93.

After the policy was liberalized, a large number of film and television companies appeared in Beijing, and it is no exaggeration to say that a film and television company opened every half a month.

The registered capital is not large, only 50,000 yuan, most of them are insiders, and a group of people call friends to rub in the restaurant, and this matter is done.

As for what to do, what is the vision for the company, there is really no at that time.

Everyone had no experience at the time, so they wanted to get a book, pull some funds, make a movie to make money, and be happy.

With this mentality in the majority, it is prosperous on the surface, but it is actually in a state of chaos and disorder.

The later ending is not difficult to predict, some of the partners fell out, some lost money after filming a movie, and some didn't know anything about the company's operation.

The film and television companies in the same batch as Good Dream basically don't exist anymore.

The only thing that has developed is the Good Dream Company.

In ninety-six years, the TV drama market stabilized, and a number of film and television companies were established one after another.

This group of people has a clear goal, sufficient funds, and has learned from the past, and the chances of survival have increased a lot.

But looking back four years later, most of them still went out of business, or changed their business direction, and transformed into equipment manufacturers and distributors, and there were not many companies that succeeded.

The market is booming, but the competition is just as fierce.

Lin Zixuan listened to the host's introduction, thinking back on the past few years, and was quite emotional.

When you are accustomed to the ups and downs of the circle, you can face it with a relatively calm attitude.

After talking about various data, the host asked experts to analyze the current situation and future of the domestic TV market.

In 99 years, all the major provincial channels in the country realized the transformation of satellite TV "on the star".

However, due to the heavy economic burden caused by the high cost of "going to the star", each David TV pays more attention to the ratings tied to advertising revenue.

TV dramas and variety shows are a strong guarantee for TV station ratings, and they are also the focus of attention in the industry.

Experts are divided on this.

Some people believe that the situation is very good, and the next ten years will be the golden decade of TV dramas, and the TV drama market has great potential in terms of both TV stations and audience needs.

Some people don't think so, the increase in the production of TV dramas does not mean the improvement of quality.

At present, Huaguo can only be regarded as a big country in TV dramas, not a TV drama power, and the production level of TV dramas is uneven, and nearly half of the TV dramas cannot be broadcast on TV.

The most important thing is that it is difficult for domestic TV dramas to go abroad.

A TV drama power means that it has the ability to export its own dramas to the world, which is a cultural radiation effect.

Otherwise, even if it is the world's largest in terms of output and the world's largest audience, it is of little significance.

What these experts say makes sense, but they look at the problem from different angles.

There are many problems in the domestic TV drama market, and there are also many opportunities.

It was Lin Zixuan's turn to speak, and he talked about several things that need to be paid attention to in the production of TV dramas.

One is high-quality products, which cannot be shoddy, and the main funds are used for the production of TV dramas, creating high-quality dramas, and shaping brand concepts.

One is diversity, film and television companies should study the needs and preferences of the audience when producing dramas, produce various types of dramas, and open up new markets.

Finally, there is innovation, and only innovation can make this industry vibrant.

Constant innovation in subject matter and shooting techniques brings freshness to the audience, otherwise it is easy to be abandoned by the audience.

These points of view are clear to everyone, but there are very few people who really insist on doing it, and there is a rush for quick success and quick profit in this industry, and they want to make quick money, which is not practical.

That's what Lin Zixuan said, if you can listen to it, you will naturally listen to it, and if you can't listen to it, you can't do it.

This exchange is of a relatively high standard in the industry, and if it is higher, it will be the seminar of the General Administration, which is at the policy level, and now it is about the market.

Next, there is a Q&A session with the audience.

"Ladies and gentlemen, do you watch Korean TV dramas? What do you think of foreign TV dramas? A girl who looked like a college student asked.

Domestic TV stations have been introducing foreign TV dramas, mostly in Japan and South Korea, as well as in Europe and the United States.

Korean TV dramas have been popular with young audiences in China in the past two years, and these introduced TV dramas are all dramas with extremely high ratings in South Korea and have been recognized by the market.

The introduction of such a TV series is more guaranteed in terms of ratings and cost savings than the broadcast of new dramas produced in China.

In order to open up China's huge market, South Korea has adopted various means, such as letting TV stations broadcast for free first, and then negotiating prices according to the ratings.

also let Korean stars come to China to do activities to increase their fame.

Because Korean dramas are dominated by handsome men and beautiful women, they take the idol route and are gradually sought after by young people.

"I think it's understandable for TV stations to introduce foreign TV dramas, but they can't be excessive, otherwise it's putting the cart before the horse, or based on the fundamentals, supporting the domestic TV drama industry, and promoting their own culture, I think the foreign dramas broadcast by provincial satellite TV every year should be limited to a range." Lin Zixuan said.

Saying this is a bit of a slap in the face of Shonan TV, and Shonan Satellite TV is more active in introducing Korean TV dramas.

It's just that with Lin Zixuan's current status in the industry, it will be said.