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Fang Mingyuan's words made Luo Mingguang and Shi Zhihui stunned, this has always been a request from the customer to the advertising company, and now it has become an advertising company to make a request to the customer, isn't this a mouse chasing the cat!

However, Shi Zhihui thought about it again and understood what Fang Mingyuan meant. Such an advertising film is not only advertising customers' goods, but also playing for Sanjiang Advertising Co., Ltd. If Lekai Company buys it, it is only broadcast for a month or two in the garbage time of some local TV stations, it is simply a waste of people's hard work. That is not to build a brand for Sanjiang Advertising Co., Ltd., but to ruin the reputation of Sanjiang Advertising Co., Ltd.

The reason why Fang Mingyuan chose Kodak from the beginning is probably also to take into account that Kodak has a lot of money, if he really likes this advertisement, it will definitely be broadcast for a long time in the important time period of the first channel of Huaxia TV to attract the attention of more audiences, so as to achieve a win-win goal. If it is just to earn that little bit of advertising production costs, why bother racking your brains to make such a classic advertising film and take the initiative to send it to Lekai.

Today's Sanjiang Advertising Co., Ltd., although it is said that in the advertising industry in the capital, it is not yet prosperous, but there is a lot of general advertising business, and the cost of this advertising production is not in their eyes - Fang Mingyuan dares to ask himself that regardless of whether the TV drama approval department will eventually allow the release of "Bright Sword", he requires himself to shoot at least three episodes first, and all the expenses have been allocated to Shi Zhihui's company account. That's a cost of hundreds of thousands of yuan, and Fang Mingyuan made it very clear that if it's not enough, you can add it, and you must shoot the first three episodes well!

For people like Fang Mingyuan, how could they care about that little bit of advertising production costs?

Luo Mingguang was surprised but with a little anger, yes, he admitted, this commercial is indeed a film he has seen in his life, about film, the most haode advertisement, people after watching it, the afterglow is long! But this does not mean that you are superior to me, in the final analysis, I am the buyer, and you are the party that sells the service, how can there be a reason for the advertising company to make requests to customers!

Shi Zhihui has been friends with him for many years, how can he not know his temper, and before Luo Mingguang can speak, he has already kicked him in secret-even if he can't cooperate with Fang Mingyuan, he must not become an enemy! Luo Mingguang suddenly realized that even if he is angry, he can't be lightly released, otherwise wouldn't he let Shi Zhihui be caught in the middle as a pie?

"Maybe people in your company will think I'm a bit of a bully. And I also know that your company is financially strapped right now. In this way, I propose a cooperation plan, and Manager Luo may wish to report back to the head office and give it to your leaders. I don't charge you for the production fee for this advertisement, and I don't need you to go to Huaxia TV to buy advertising time, all these expenses are borne by our Sanjiang Advertising Co., Ltd......." Fang Mingyuan said here and paused for a moment.

Luo Mingguang and Shi Zhihui are a little skeptical about whether their ears are hallucinating, they don't charge advertising fees, and they don't need Lekai Company to pay for advertising time, so Sanjiang Advertising Co., Ltd. plans to learn from Lei Feng?

"I have only one condition: during the broadcast of the advertisement, after your company's performance increases by more than 20 percent, half of the profits obtained will be shared with my Sanjiang Advertising Co., Ltd.! If your company's performance growth does not reach 20 percent, then we will not take a penny. I don't know what Manager Luo thinks of this condition?" Fang Mingyuan looked at Luo Mingguang with a smile on his face.

In the 90s, in China, it was definitely an era when advertising was king, and even local distilleries such as Qinchi and Confucius Banquet Wine, which were originally unknown, just won the standard king of China Television, and carried out advertising bombardment in the prime time of television, and created a national industrial brand and a famous Chinese liquor brand in two years. For a time, the entire golden advertising period of China Television was filled with the smell of liquor in Lu Province.

"You know Qin Chi?"

"Of course, there is no one in the country who doesn't know Qin Chi. This is a simple dialogue between exhibitors and distributors at the National Liquor Exhibition in the late nineties.

At the end of 95 years, at the Media Center of Huaxia TV, Qin Chi defeated many competitors at a sky-high price of 66.66 million and won the bid king with the amazing move of a dark horse. In the second year, Qin Chi made persistent efforts, shocked the whole country with the sky-high price of 320 million yuan, and once again won the king of Huashi standard.

"Every day, I drive into China Television and drive a Santana and a luxury Audi. This is the bold words of the boss of Qin Chi at that time! This shows the charm of the king of Huashi Biao!

It's just that the development of Qin Chi later made the laurel of this "standard king" a little unbearable. Indeed, if you want to create a commercial brand, you do need a high degree of popularity, but a product with a high reputation is not equal to a brand-name product, let alone a profit. For a brand-name product, the most important thing is to build reputation and integrity in the hearts of consumers, and these two are not created by KAO advertising and promotional slogans. Therefore, this has caused most of the previous "standard kings" of China Television to have no good end.

However, Lekai company is not as good as Qinchi, Confucius Banquet Wine, which was originally just a small local factory, but with the help of the halo of Huashi's "standard king", Kao bombarded the famous company with the golden time advertising, although the sales soared like a rocket, but the output and the management mechanism of the factory was not able to keep up in time, the result was that the quality of the product was declining, Zuihou was exposed to a scandal, and it collapsed.

Originally the leader of the domestic photosensitive material production Lekai company, whether in the production of goods or the company's management mechanism, has its own strict set, the market share can occupy one-third of the domestic market, it already has a strong foundation, but due to the dumping behavior of Kodak and Fuji suppression, and can not fully exert their production capacity, so Fang Mingyuan believes that even if the sales surge caused by Huashi advertising, it will not be like Qin Chi and them, less than two years of glory and crashed to the ground。

Therefore, this proposal, on the surface, seems to be that Fang Mingyuan and Sanjiang Advertising Co., Ltd. have suffered a loss, but in fact, Fang Mingyuan will earn more!

Luo Mingguang and Shi Zhihui naturally didn't know about Fang Mingyuan's calculations, and the two of them were already stunned by Fang Mingyuan's words at this time. There is such a good thing in this world? I don't have to spend advertising production fees, I don't need to buy advertising time for TV stations, and my performance has increased by less than 20 percent, and Sanjiang Advertising Co., Ltd. doesn't take a penny, more than 20 percent, and only takes half of the profits. Isn't you dreaming of such a good thing?

"Fang Shao, you're not kidding, are you?" Shi Zhihui hurriedly asked.

"Are you kidding, how could I make a joke about the matter between the two companies!" Fang Mingyuan said unhappily, "Such a big matter, I think, Manager Luo Mingguang, you can't make a decision yourself, so it's better to contact your company's headquarters as soon as possible." This tape is left for you, and you can take it back and show them. However, Manager Luo, I must remind you that if you or the leader of your company circulates this advertisement in private, I believe that you will definitely not be able to afford this consequence!"

As the saying goes, you can't have the heart to hurt people, and you can't do without the heart of preventing people, for Lekai Company, Fang Mingyuan must also remind you, although it is said that this advertisement has been circulated, there are still a lot of classic advertisements about film, but after all, it is disgusting, isn't it?

Without waiting for Luo Mingguang to speak, Shi Zhihui had already nodded again and again: "Fang Shao, you can rest assured of this, Lao Luo is not that kind of person, if he really dares to do this, I, Shi Zhihui, will not recognize him as a brother in my life." Shi Zhihui looked at Fang Mingyuan's eyes, already full of gratitude. He naturally didn't know that Fang Mingyuan had an absolute grasp of this plan, and thought that Fang Mingyuan was looking at his own face and helping Lekai Company and Luo Mingguang in a different way. In his opinion, since this opening is open, Fang Mingyuan and Sanjiang Advertising Co., Ltd. should not lose money, but the profit will not be too much, but they have taken a lot of risks that should not be borne by others. With this performance, Luo Mingguang has taken another step forward in the past two years and entered the ranks of senior leaders of Lekai Company, which is almost a foregone conclusion!

Luo Mingguang also reacted at this time, and naturally promised that he would immediately rush back to the Hebei Provincial Headquarters with the videotape to report this matter to the company leaders, and he must pay attention to confidentiality and never let the content of the advertisement leak.

Fang Mingyuan stood up and said: "Manager Luo, I will give you three days to decide, and after three days, if your company has not made a clear decision, I will hand over this advertisement to Kodak Company." "In business, I can be said to have done my best, if the leaders of Lekai Company still can't seize this opportunity, it can only be said that everyone has no fate.

Fang Mingyuan and Chen Zhong walked out of the reception room, Shi Zhihui pulled Luo Mingguang behind him and whispered: "Go back and do this immediately, and let the leaders of your company not think about any crooked thoughts, behind Fang Shao, there are you, me, and the big people that your Lekai company can't afford to provoke!" If the leaders of Lekai Company dare to have any crooked ideas, it will be easy for Old Man Su to clean them up, as long as they go to the Minister of Chemical Industry to chant the scriptures, Lekai's high-level leaders are afraid that there will be an earthquake!