Chapter 249: Le Kai Comes to the People
PS: Thanks to the book friend Fei Fei _ ゙ Autumn ° Funeral ソ, to 1981, tim1212, Dawang Dawang (two) monthly passes, thanks to the book friend Zhonghua Raul and Soul Meng Pavilion Master 2 for the reward. Ask for commuter passes and recommended tickets.
It is a venue that can accommodate 1,000 people, and it is a dream place for film and television people......
"......Boom," thunderous applause rang out in the entire bright venue. Countless pairs of eyes full of envy and excitement were cast to the center of the stage at this moment.
Shi Zhihui stood proudly in the center of the bright stage, enjoying the attention of the audience at this moment. Beside him is the most beautiful and most famous TV host of China Television, Xu Yin, who has long been coveted by him, at this time, she is smiling and announcing to everyone that "the winner of the XX Golden Rooster Award for Best TV Series is...... Bang bang bang ......"
"Is it a bangbang......?" Shi Zhihui was blinded at that time, and he was still thinking about his speech after winning the award!
"Bang bang bang bang......" There was a knocking sound on the door.
"Who?" Shi Zhihui, who woke up from a sweet dream, shouted sleepily, he looked at the sky outside the window, and the sky was not yet bright.
"Who is this?" The woman in his arms writhed twice, muttered, rolled over, shed her smooth back and slender waist, and fell asleep again.
"Bang bang bang ......" came from the room with a more intensive tapping sound.
"It's coming, it's coming!" Shi Zhihui shouted in annoyance, who is so eyeless, what time is it, and he will come to the door. Wearing pajamas, he walked quickly to the outhouse, glanced out of the door from the cat's eye, and saw Luo Mingguang standing outside the door. Only then did he open the door with confidence. Luo Mingguang immediately rushed in.
"I said Lao Luo, don't you take a look, what time is it, harassing people is not such a harassment law, right?" Shi Zhihui yawned.
"Teruko, stop talking nonsense!" Two more middle-aged people came in with Luo Mingguang, and Shi Zhihui immediately sobered up a little and looked at them vigilantly. "Lao Luo, who are you?"
"This one is Secretary Zhang Baolu, Secretary of the Party Committee of our company, and Li Nan, the general manager of our company, our own people, all of our own people." Luo Mingguang hurriedly explained. Before dawn in the morning, when two strangers suddenly came to the door, no one would be vigilant.
Shi Zhihui relaxed at this time, and Zhang Baolu hurriedly stretched out his hand and said: "Comrade Shi, I am really sorry to come to disturb you, the matter is really urgent, we shoulder the ardent expectations of the employees of the whole company, and we dare not delay at all." disturbed Comrade Shi's sleep, and we will set the table to apologize to you when we turn back. ”
Li Nan on the side also apologized to Shi Zhihui with a smile on his face.
Before coming, they had already heard Luo Mingguang say that this Shi Zhihui is now also the owner of a company and has a net worth. Although it cannot be compared with Lekai Company, it is private property, and the property of Lekai Company does not belong to their own people. Besides, Shi Zhihui's elder used to be the vice minister of the Ministry of Railways, which was not a star and a half higher than the two of them. In addition, they also asked people to do things, so the two of them did not dare to snub Shi Zhihui at all.
"Secretary Zhang, Lao Luo and I are brothers with different surnames, this is nothing. Don't say that just telling me to get up early, just beating me, then I don't have a temper. There is no need to make amends for sins and not to make amends. Shi Zhihui already understood the ** point in his heart at this time.
"Sit down here first, and I'll change my clothes. Lao Luo, you prepare tea for the two leaders. "Let the three of them into the living room, since it is Luo Mingguang's leader, this pajama is not very decent. Besides, he also had to say hello to the woman in the house, don't look back and walk out naked in a daze. That's a big loss!
When Shi Zhihui went back to the house to change clothes, Zhang Baolu and Li Nan were looking at Shi Zhihui's living room, and most of Shi Zhihui's funds were invested in the company, so he just bought a three-bedroom house in the prosperous area of the city, although it could not be compared with the layout and area of commercial housing in the future, but at that time, it was also a pretty good house. And judging from the furnishings in the house, the owner does seem to have a rich family.
Zhang Baolu and Li Nan glanced at each other, and believed in Luo Mingguang's words in advance that Shi Zhihui was the boss of the company.
Luo Mingguang took out the tea from the cupboard in the hall with ease, and went to the kitchen to make half a pot of boiling water, and when he returned to the living room with the tea, Shi Zhihui was already sitting in front of Zhang Baolu and the others.
It turned out that Luo Mingguang immediately called the head office after Fang Mingyuan and his party left, and then drove back. In the afternoon of the same day, the party committee and the company's senior management gathered together to discuss the advertising film brought back by Luo Mingguang and the suggestions put forward by Fang Mingyuan. A group of people discussed until the early hours of the morning, and only then did they basically reach a consensus, and Zhang Baolu, Li Nan and Luo Mingguang went on the road overnight and rushed to the capital.
Since he and Fang Mingyuan and Luo Mingguang also met for the first time, he did not know where the office of Sanjiang Advertising Co., Ltd. was. Of course, Zhang Baolu and the others also wanted to inquire more about Fang Mingyuan's situation from Shi Zhihui, so that they could have a number in the negotiation center and be targeted. So after entering the capital, he went straight to Shi Zhihui's nest. They were so anxious that they didn't pay attention to the time, and as a result, they disturbed Shi Zhihui's dream
"Comrade Shi, I won't tell you anything, the advertising film he brought back with Mingguang and the suggestion of that Fang Shao made us discuss it from the afternoon until the early hours of the morning. Then the three of us hurried back. The reason why we came here to disturb Comrade Shi is that we don't know how to contact Sanjiang Advertising Co., Ltd.; Second, I also want to hear your suggestions, Comrade Shi. Mingguang said that this commercial was originally intended by Fang Shao to Kodak? Zhang Baolu said politely.
Shi Zhihui handed a cigarette to the two, and said with a smile: "Secretary Zhang, Manager Li, what you said is right, this commercial film was originally recommended to Kodak, and I believe that Kodak will definitely not refuse!" Shi Zhihui has this self-confidence, with Fang Mingyuan's creativity and the careful shooting of his company's production staff, this advertisement about film is unmatched in China!
For Shi Zhihui's self-confidence, Zhang Baolu and Li Nan nodded silently, they have also seen the sample, I have to admit that this advertising film through those scenes that can be seen everywhere, the perfect combination of the warmth of the family and the childlike growth of the child's childhood, people have an impulse to shoot for the family, it is indeed a rare high-quality advertising film tailored for the film industry, more deeply rooted in the hearts of the people than those boring didactic advertisements.
"Actually, I said a lot at the time, and I wanted to do Lao Luo. Fang Shao also looks at my face, so he will hand over that commercial film to you first. Secretary Zhang, Manager Li, you came here so quickly, but you have a decision? Shi Zhihui said with a smile. The leaders of Lekai Company came forward in person, and rushed over in such a hurry, which surprised him a little. Nowadays, in this state-owned enterprise, it is no secret that people are floating in things, and it is rare for Lekai Company to make decisions so quickly.
According to the statistics of the relevant departments, the average annual consumption of color rolls in the United States is 2.4, while Huaxia is less than 0.05, accounting for only one-tenth of the number of Americans, and then considering the huge population base of Huaxia, not to mention the average annual consumption of the Americans in the future, that is, one per capita, which is also a huge number of hundreds of millions. It is enough to surpass European and American countries and become the largest consumer of shijie film.
With the gradual saturation of the markets in Europe, the United States and Japan, Kodak, Fuji and other color roll manufacturers have turned their attention to the third shijie country, and among them, especially in China, India, Brazil, these developing countries are the most important markets.
As the two major enterprise groups of Kodak and Fuji pay more and more attention to the Chinese market, Lekai, as the leader of the national photosensitive industry, is naturally the first to face the huge pressure brought by the two multinational groups. Compared with Kodak and Fuji, Lucky has entered the film industry for a short time, has a thin background, low popularity, and low consumer recognition, and the current sales scope of Lucky Film can only be limited to China, and is not as global as Kodak Fuji. Therefore, the pressure on the whole company can be said to be getting heavier and heavier.
It's not that they haven't thought about how to deal with such pressure. They also thought about adopting the strategy of you calling in and I playing out, selling the Lucky color rolls to the backyards of "Kodak" and "Fuji", and exporting them to the United States, Japan, Germany and other countries. Adopt the strategy of penetration, expansion and highlighting key points to establish regional advantages in foreign markets. However, doing so requires a lot of investment in the early stage, and Lekai is really unbearable now.
Despite financial constraints, Lucky has also increased its promotional expenses, advertised on television stations and relevant newspapers and magazines, and planned to carry out various promotional activities such as photo contests. However, because this kind of coverage is not in China TV, it involves TV stations across the country, nor is it in the prime time of advertising, so the promotion of sales is really limited. Therefore, we can only watch Kodak and Fuji encroach on the market share of domestic film.
So when Fang Mingyuan's olive branch stretched out, these leaders of Lekai Company were like people who fell off a cliff and grabbed a branch in mid-air, and that kind of mood was difficult to describe in words. I have to say that Fang Mingyuan's advertisement is beautifully made, and the conditions proposed are also very tempting......
"So, Secretary Zhang and Manager Li mean that they want me to be introduced in front of Fang Shao?" Shi Zhihui smiled and said.
"Comrade Shi, before you help us introduce us, can you tell us who this Fang Shao is?" Zhang Baolu hesitated for a moment. V