【Chapter 093】 Sales have increased significantly

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After Gao Yanan's report was published in the "Haizhou Evening News", it immediately aroused great interest among the majority of Haizhou citizens, after all, after the improvement of people's living standards, the requirements for food nutrition, safety, health and other aspects are increasing day by day.

Especially after various food safety problems have been widely exposed by the media, gutter oil, Sudan dyes, poisonous bean sprouts, poisoned rice, melamine milk and many other 'black-hearted foods' that endanger people's health have put everyone in society at risk.

Everyone is ridiculing that many urban people are soaked in all kinds of poisonous foods from the beginning of breakfast, and the Chinese people's anti-drug ability is leading in the world.

And now, there is such a shop, under the name of 'green and healthy', selling all kinds of high-priced ingredients, how can it not interest Haizhou people?

No matter what the purpose, Gao Yanan's report has greatly increased the popularity of 'Jinghu Agricultural Products', and many people living in the urban area have taken the time to rush to the city square to have a look.

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When Gao Yanan came to the flagship store for an interview, Benjamin didn't have much hope for her, after all, 'Jinghu Agriculture' is not a very time-sensitive news, maybe when the report comes out, it will be the Year of the Monkey.

Although Benjamin has never worked in the media industry, he knows that not every reporter's interview can be published in the newspaper, and there are also intricate factors such as seniority, network and public opinion, luck and so on.

Anyway, today's 'Jinghu Agriculture' doesn't want to do too much publicity, after all, it faces a very limited group of potential customers, and it is only right to carefully maintain the existing customer resources.

Benjamin never thought of it. On the evening of the second day after Gao Yanan's interview, the "Haizhou Evening News" published a report on "Food in the Depths of the Mountains", but it was in the more important third page, which had considerable space.

Benjamin didn't know that Gao Yanan's background was not low, after graduating from the Department of Journalism of Haizhou University, she joined Haizhou Newspaper for only half a year, and she turned from an intern reporter to a full-time worker. Of course, there are factors such as her outstanding ability and courage to fight, and the help of family connections is also indispensable.

Although the report of 'Jinghu Agriculture' seems ordinary. But the reporter was Gao Yanan. This is a different matter, and the element of 'high-quality ingredients' is quite in line with the food safety topic that people are generally discussing nowadays, so the editor-in-chief of "Haizhou Evening News" put this report on the third page with a stroke of the pen!

Looking at the large report in the evening newspaper, Benjamin was quite proud. Didn't expect this short head. The fiery high-level reporter still has some ability.

Even Benjamin has optimistically estimated the impact of the report. But the grand opening of the flagship store of 'Jinghu Agriculture' the next day still surprised him!

Due to the start-up of 'Jinghu Agriculture', Benjamin did not set up another office location. Instead, the office area at the back of the store is mixed with other employees. Therefore, Benjamin arrives at the flagship store before 7:50 every morning and opens on time at 8 o'clock.

These days, before the flagship store opens, there will be a queue of elderly people waiting in twos and threes, they are all residents of the nearby community, just in the morning after the morning exercise in the People's Park just to buy groceries and go home. These residents who can live in the center of Haizhou are either rich or expensive, and after they have tasted the excellent quality of 'Jinghu Agriculture', they naturally do not care about the money for this food.

But to Benjamin's surprise, there were at least 1oo customers waiting at the entrance of the store today, more than twice as many as usual!

After thinking about it, today is not a weekend, nor is it a holiday, how can there be so many customers queuing up in advance?

Benjamin shook his head and entered the flagship store with a confused mind.

On the way, Benjamin vaguely heard someone talking about the "Haizhou Evening News", could it be that this is the customer attracted by the report last night?

If the situation is true, in the face of these customers, Benjamin decided to give a gold membership card to reporter Gao!

When Xiao Feng approached the store, the staff had already made all kinds of preparations for opening the door, and fresh vegetables and fruits were neatly arranged in the refrigerated glass counter, shining under the spotlight, which could arouse people's desire to buy.

The opening hours of the flagship store are from O8:OO to 2O:OO, and the staff is divided into two shifts in the morning and evening, rotating with each other!

Originally, Benjamin had only hired 12 salespeople and two chefs who handled a variety of meats, but now it seems that these employees are struggling to cope with the large number of customers, and he is already thinking about expanding the staff.

At 8 o'clock in the morning, the door of the flagship store of "Jinghu Agricultural Products" opened on time, and customers who had been waiting for a long time flocked to the special price area.

According to the regulations of 'Jinghu Agricultural Products', in the first half hour after opening and half an hour before closing, some goods will be discounted by 20%, which is not a small discount for the elderly Chinese who are accustomed to frugality.

Strange to say, these old people don't care about spending two or three hundred yuan a day to buy all kinds of ingredients and fruits for their families, but they are very interested in the discount of ten yuan and eight yuan in the flagship store.

It is precisely because of this small discount that there are many elderly people queuing up at the flagship store every morning, which also adds a lot of popularity to the store.

Those old customers are familiar with the way and go straight to the special price area to find all kinds of goods they need, while those old people who came inexplicably after reading the evening newspaper last night obviously slowed down and began to wander around the store.

"It's really 2o dollars a peach!"

"These strawberries are really watery, but the price is much more expensive than the outside!"

"Look, that cabbage was actually sold for 5 yuan a catty, is this a money robbery?"

At first, they thought that the evening newspaper report was exaggerated, but today it seems that the prices of goods here can be regarded as the most expensive in the whole of Haizhou.

However, the high price did not stop these retirees from going crazy, they threw the goods they liked into their shopping baskets, and then went to the cashier to queue up to pay, not taking the money for money at all!

The old people who just wanted to come and see it were also infected by this shopping enthusiasm and wanted to buy something to go back and try it, but when they saw those dazzling prices, they were still a little undecided.

"Big sister, you bought so many vegetables today and spent a lot of money, right?" At this time, an old man with a snow-white head grabbed an aunt who had just finished paying and asked.

The old man skimmed the shopping basket slightly, all kinds of vegetables, some fruits, a dozen eggs and a circle of sausages, there were a lot of them.

"These things are nearly four hundred yuan!" the aunt nodded and said, "Today and Friday, my son and daughter will bring the dolls back and cook something delicious for them!"

"These vegetables are so expensive, don't you feel distressed, big sister?"

"It's a little expensive, but it's worth the money!" "The aunt is also a warm-hearted person, took out an egg from the shopping basket, and said: "Big brother, you look at the eggs, not only are they about the same size as duck eggs, but they are also double yellow, and the taste is much better than ordinary eggs, only three yuan a very worthwhile!"

Talking about the words of the aunt, I turned to thirty or forty years ago, and said that the taste of various ingredients of 'Jinghu Agriculture' is the same as the taste of the ingredients that were not polluted by chemical fertilizers and pesticides back then, and even surpasses. In the words of my aunt, in today's society, it is already a kind of luck to be able to eat this kind of food, where can I feel sorry for this money?

Finally, the aunt still has a little regret, that is, there is no fresh meat for sale at 'Jinghu Agriculture', and she will have to buy some meat dishes such as pork ribs, beef and fish in the big market later.

After listening to the aunt's words just now, this uncle also made up his mind, and began to sweep the goods in the flagship store and bought a lot of things.

After returning home, these fruits and ingredients were greatly welcomed by the family, especially the granddaughter, who is usually picky eaters and partial eaters, and she also ate deliciously.

Since then, this uncle has become a loyal customer of 'Jinghu Agricultural Products', and the shopping amount has risen steadily, from a 9.5% discount to a 20% discount gold membership in two years!

Similar scenes continued to play out inside and outside the flagship store, and soon many tourists joined in the shopping ranks, and by the end of this wave of morning markets, Benjamin was now selling more than 10,000 yuan more than usual!

In the past few days, the turnover of the flagship store has basically fluctuated around 60,000 yuan, and it can sell more than 20,000 yuan in the morning market, and so much at three or four o'clock in the afternoon, and the rest of the time it is some sporadic income.

Today just this morning, the turnover has increased by almost a fifth, which really makes Benjamin overjoyed!

However, Benjamin still underestimated the huge influence of the Haizhou Evening News!

Most of the readers of Haizhou Evening News are retired elderly people or housewives, who have a lot of time and do not miss every information that has the potential to improve the lives of their families.

In Gao Yanan's report, he listed examples of 'Jinghu Agricultural' ingredients that can improve the eating habits of picky and picky eaters, especially on the day of Gao Yanan's interview, he happened to meet Wang Bo with Xiaohu to buy fruits, and Gao Yanan, who has known Wang Bo since childhood, did not miss this opportunity.

The truth is always stronger than the wild lies, and the ingredients of 'Jinghu Agriculture' can even improve anorexia, and this news has made many parents excited!

Soon, the huge impact of the report began to play a role, and the flagship store of 'Jinghu Agriculture' ushered in a similar scene as when it opened on the same day, with an endless stream of customers who spent their money, so that all employees had to work overtime to cope with it.

After closing in the evening, Benjamin now has a turnover of nearly 1o million yuan, and the number of new members has reached 2oo, which is the best result after the opening day!

Actually, this is not the end!

For a long time afterward, the sales of the flagship store of 'Jinghu Agricultural' remained at around 10,000 yuan, and various orders flew towards Ginkgo Village like snowflakes!

With the help of a report, 'Jinghu Agriculture' shortened the time required for success, and even Xiao Feng was a little surprised! (To be continued......