【Chapter 382】 High-priced fruit (ask for subscription!)
Xiao Qiang and others naturally didn't think of using the reception dinner to show their strength to the customer representatives, but the strong background unintentionally showed still made the customers full of more confidence in the cooperation with the Xiao family, which is also a good thing.
When I saw these customers again the next day, Xiao Qiang and others felt the most obvious.
In yesterday's contact, several customer representatives from Xiangjiang were still a little arrogant and condescending, but when they saw Xiao Qiang today, they would take the initiative to say hello.
It is not surprising that the chefs from several top restaurants in Xiangjiang thought they had seen the world, and at first they looked down on the turtles in the mainland, but yesterday's luxury car pick-up fleet, top hotel rooms and amazing dinner parties suddenly exhausted the pride in their hearts.
At this time, several representatives of Xiangjiang realized that the Xiao family was not a turtle, but a real local tyrant, and it was reasonable for their attitude to change.
I have to say that the life of the suppliers in the seller's market is really comfortable, if it weren't for the unique resources of the Xiao Family Farm and Jinghu Ranch, who would care about young people like Xiao Qiang?
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Today, the itinerary of the customer representatives is very simple, that is, under the leadership of Xiao Qiang and others, they will visit the Xiao family farm and Jinghu Ranch, and in the afternoon, the representatives can place orders with the Xiao family according to their own needs.
Most of the delegates had never been to Ginkgo Village yet, so naturally there was a great deal of interest in farms and ranches that could produce top-quality ingredients. After breakfast, he followed Xiao Qiang and the others towards the farm with great interest.
In order to receive more than 200 customer representatives, not only Xiao Qiang and other three vice presidents were dispatched, but also Xiao Jian, Xiao Jun and even Yang Hongjun and other brothers-in-law also went into battle and became the guides of the representatives.
When passing by the Xiao family's old house, many customers were quite interested in the antique old house, picked up the SLR hanging around their necks, and took a lot of photos.
As for the smoked meat hut behind the grove, no one could see it, but the smell of meat and grass smoke in the air made them very interested, especially the chefs from Yangcheng and Xiangjiang took the initiative to ask Xiao Qiang about the source of these special aromas.
In Lingnan and even in Xiangjiang, there is a famous snack that occupies a very important position in Cantonese cuisine, that is, 'claypot rice'. The sausages, pork ribs, bacon and other ingredients used in the claypot rice play a finishing role.
Therefore. Chefs at some of the top restaurants have developed a professional habit of always wanting to find the best sausages to make zuò's delicious signature 'claypot rice'.
Last night, among the dishes of the 'Xiao family's private restaurant' was the storage of delicious cured products, and now I smell this special aroma of meat again. Where can a few chefs from Yangcheng and Xiangjiang still be able to endure it?
Luoa Cheng is the chef of the Swan Hotel, the oldest five-star hotel in Yangcheng. His signature dish is zuò claypot rice. Basically, the daily ration was booked out very early, and now seeing that the Xiao family has such good meat products, they naturally can't sit still.
"Mr. Xiaoqiang. The smell of meat in the air, you should be making bacon, right?" Luo Acheng found Xiao Qiang in the team and asked directly.
The nickname 'Mr. Xiaoqiang' has been spread by Fang Tianpu and others, and now it has become the way many delegates call him, which is much more cordial.
"Our meat products are all handmade according to the ancient method, which is labor-intensive and time-consuming, but it can maintain the fresh aroma and taste of the meat products!" As soon as Xiao Qiang saw that it was Luo Acheng, he immediately realized his intention, and said with a smile: "Mr. Luo, your restaurant, we will provide you with our family's secret meat products, and ordinary products will be sold on the market!"
At present, the market sales of Xiaojia Farm have gradually formed three grades, high, medium and low, of which the middle and high-end products are mostly used in top restaurants, and the sales of supermarkets, Jinghu agricultural products and ginkgo specialty products are mainly medium and low-end products.
For example, the Xiao family's top handmade meat products are only 10 tons per month, which is tantamount to a drop in the bucket if they are put in the supermarket. Besides, expensive top-quality meat products are sold in supermarkets, which will affect the sales speed and payment collection, so it is better to sell them directly to high-end customers.
"In the past two days, I may have to bother with one or two things, and do some experiments with the various ingredients here to determine the final order ratio!" Luo Acheng nodded and made a request to Xiao Qiang.
Luo Acheng is a very pure person, and most of his mind is focused on how to make better dishes, and he doesn't know much about commercial things. No, this time when he came to Ginkgo Village, there was also a purchasing manager of the restaurant who followed him to deal with the order contract, and he only needed to determine the proportion of various ingredients.
"There is no problem with this!" In this regard, Xiao Qiang had already prepared and responded without the slightest hesitation.
For the old customers of southern Yunnan and Haizhou, all kinds of top ingredients from Xiaojia Farm and Jinghu Ranch have already been integrated into their restaurants, and this time they came to Ginkgo Village just to go through the motions. However, the customer representatives who have just come into contact with the Jinghu system are still somewhat unfamiliar, and they need to try some of the characteristics of these ingredients before they can finally place an order.
Therefore, the Siu family has already made arrangements to ensure that all customers can sign the contract with confidence.
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After the bacon episode, the delegation, led by the Xiao family man, walked into the Xiao family farm, which is known as the farm with the highest output value per unit area in China!
In 2010, the 50,000 acres of land produced by Xiaojia Farm will be likely to achieve a total sales of 200000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
However, compared to the 1 billion euros that will be born from 10,000 acres of vineyards, this is a drop in the bucket.
Even so, Xiaojia Farm has enough influence in the domestic agricultural field and financial field, and many experts and scholars are trying to analyze this high-yield farm and try to find some useful rules from it.
It's just that these so-called 'experts and scholars' are doomed to be in vain. Because the success of the Xiao family farm is irreproducible!
As soon as they entered the farm, the guests felt that it was not as bleak as autumn, but full of more upgrades, especially the lush pastures in the orchard.
"All the poultry on our farm is raised in the orchard, relying on pasture, insects and a small amount of grain to survive, and does not rely on feed at all!" Xiao Dazhi, as the person in charge of the farm's breeding project, introduced the poultry breeding situation of the farm to the delegates, which was naturally expected.
Compared to the dirty mess of ordinary chicken farms. The poultry farming project of Xiaojia Farm is more comfortable. It's easy to gain the goodwill of your customers.
After all, regardless of the taste of poultry raised in such a pollution-free environment, the safety alone is quite in place. Not to mention. The poultry of Xiaojia Farm is already in short supply on the market!
Now. A white chicken with a net weight of 2,500 grams in Xiaojia Farm is sold for as much as 198 in the market. The price of a local hemp duck is not less than 168 yuan, which is more than twice as expensive as ordinary poultry and is still popular with consumers.
Not to mention anything else, just the eggs from the Xiao family's farm. The market retail is a sale, 2 eggs, 3 duck eggs, basically the most expensive varieties in the market.
In 2010, Xiaojia Farm's poultry breeding project could bring about 200 million yuan in sales revenue to the farm, accounting for 10% of the total sales. And because of the storage of the poultry project, the whole farm has reduced the cost of fertilization, which can be described as killing two birds with one stone.
Walking through the summer fruit orchard, which has been fully picked, when oranges, apples and other autumn fruits appear in the eyes of the delegates, it immediately attracts a whole amazement.
The red apples are like a child's smiling face hanging on the treetops, which looks particularly good in the golden sunlight, and the golden oranges and navel oranges have triggered a direct reaction from the salivary glands, and many representatives feel that their saliva is beginning to come out!
At present, fruit accounts for a very important proportion of the sales revenue of the whole farm, which reached 800 million yuan in 2010, and it is also an important support point for the high-end image of Xiaojia Farm.
After all, a peach that costs 38 yuan in Walmart supermarkets, strawberries cost 28 yuan a catty, and kiwi fruits cost 18 yuan,...... , such an expensive price suddenly made everyone remember 'Xiao Family Farm' at once!
Take the oranges, oranges and apples that are now on the treetops as an example, their market price will not be less than 18 yuan / catty, and even the selected special apples will only be sold in a gift box, 18 yuan each!
At present, Xiaojia Farm has a scale of 2,000 acres of various high-end apple varieties, and at a density of 50 plants per mu, that is, 100,000 apples. This year, apple trees have entered the fruiting period, basically each fruit is about 100 catties, according to the wholesale price of 18 yuan / catty, it is expected to bring 180 million income to the farm!
The unit output value of other fruits is not very far from that of apple orchards, so the fruit project has played an extremely important role in the reason why Xiaojia Farm has been able to maintain such high profits!
When visiting the apple orchard and orange orchard, the Xiao family, as the owner, naturally did not skimp on this little fruit, and let the workers of the farm pick a batch of fruits for the guests to taste on the spot, winning countless amazements!
There is no pollution, no pesticides, after the double nourishment of the space spring and the plateau sunshine, the taste of these fruits can be imagined, and the fruits just picked from the tree seem to have a strong natural atmosphere, which is impressive and can't be stopped!
After eating the fruit, the team continued to move forward, and the poultry breeding projects and aquatic projects along the way opened the eyes of all the guests, after all, the operation mode of Xiaojia Farm is something that other farms cannot learn and achieve.
The highlight of today's visit, and the highlight of this trip to Ginkgo Village, is to visit the vineyard of the farm to see the picking of wine grapes and feel the process of the birth of top wines!
When the vineyard appeared in everyone's eyes, a feeling suddenly appeared! (To be continued......
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