The computer assembly street in Zhongguancun, the capital, is a place to sell assembly machines and computer spare parts. Pen % fun % Pavilion www.biquge.info

Zhongguancun is a demonstration area for the development of high-tech industries in Beijing, with many domestic high-tech companies and privately operated computer shops.

At the same time, it is also one of the areas where pirated CDs are rampant, and many customers who like to watch movies often come here to buy discs.

"Boss, take out the latest film, don't fool people with the gun version. The old customer said hello.

On a normal day, the boss would put the discs on the counter for customers to choose from.

These days, there is no trace of discs on the counter, and the city bureau is cracking down on pirated discs.

However, there are policies and countermeasures.

When they meet a new face, they will refuse, we never sell pirated DVDs, for fear that we are spies in the bureau.

If they are old customers they know well, they will take out the hidden DVDs and sell them.

Scarcity is expensive, and the price of discs rose during the crackdown.

Usually a disc costs five yuan, and the quality one is eight yuan, but now it has risen to ten or twelve yuan.

Especially for the film that is being screened, the pirated disc of "My Sassy Girlfriend" is ten yuan.

Some pirate dealers break up and sell to passers-by on the streets, running away when they encounter the police.

It can be seen from this that striking hard cannot fundamentally solve the problem, and a surprise inspection once every three to five days is not bad, but it is impossible to conduct inspections every day, and there is not so much manpower.

Even if there is a surprise inspection, only the discs found can be confiscated, and there are many that cannot be found.

The pirate dealers are well-informed, and they are fighting guerrilla warfare with the public security officers, and I will put away the discs when you come, and I will continue to sell them when you leave, without delay.

At present, there are only two ways to do this, one is to conduct regular surprise inspections, and the other is to accept reports from the masses.

Haomeng and several imaging companies jointly sent people to keep an eye on several key sales areas of pirated CDs, and cooperated with the public security organs to find and investigate one case after another.

Although it can't be cleaned thoroughly, the effect is good, which is reflected in the box office of the movie.

"My Sassy Girlfriend" exceeded 5 million at the box office in less than ten days after its release in Beijing, which cannot be compared with Feng Xiaogang's Chinese New Year film, Feng Xiaogang's record is 10 million in ten days.

However, from a national perspective, this film has more momentum than Feng Xiaogang's Chinese New Year film.

Especially in Shanghai and Huacheng, the gap between the box office and Beijing is not large, and the total box office in the country exceeds 18 million.

The box office in cities that have cracked down on piracy has increased significantly, by more than 50 percent compared with when there was no anti-piracy campaign.

The marketing department of Good Dream analyzed the reasons.

First of all, the reason for the movie itself, "My Sassy Girlfriend" chose the right schedule and captured the psychology of young audiences, which is the main reason for the box office increase.

Otherwise, if a bad movie is not counterfeited, no one will watch it, and everyone is too lazy to buy pirated DVDs.

Second, anti-piracy has reduced the number of ways for the public to purchase pirated CDs, and publicity and strict investigation have played a certain role.

Finally, pirates have taken the opportunity to increase prices, affecting the public's desire to buy pirated CDs.

Nowadays, the ticket price of a domestic movie is only 12 yuan, the luxury theater is only 20 yuan, and the pirated disc has risen to 10 yuan.

If it's a pirated disc of a Hollywood blockbuster, it's okay, but a domestic movie isn't worth the price, at most five yuan.

That's what most people think.

As a result, more and more audiences are entering the cinema, and the box office has risen sharply.

According to the current momentum, the total box office of "My Sassy Girlfriend" will not be a problem to exceed 30 million, and 40 million is also possible, so I am optimistic about the follow-up actions of Dream Company.

Under normal circumstances, ten days after the release of a movie, the theater chain will reduce the scheduling rate to make room for other films.

If you want to push the box office up, you need to negotiate with the theater chain and give up part of the revenue in exchange for film scheduling support.

This is a private operation and cannot be put on the table.

Good Dream Cinemas has maintained more than 70% of the film schedule to ensure the box office of "My Sassy Girlfriend".

Lin Zixuan wants to come up with a dazzling data to prove the effectiveness of anti-piracy, so that other film and television companies feel that this method is feasible, and the box office is undoubtedly the best proof.

The investment of 6 million in "My Sassy Girlfriend", plus the later publicity expenses, totaled 12 million.

The advertising placement is about 5 million, and if it finally gets a box office of 40 million, the good dream company will make a net profit of tens of millions.

Moreover, this is only the domestic box office, as well as Hong Kong, Taiwan and Southeast Asia.

This is to make a big deal out of the small.

With this successful example, Lin Zixuan has the confidence to persuade those film and television companies, as well as the proposals at the two sessions, to prove the benefits of cracking down on piracy to the film market.

A film starring a newcomer can get such a high box office, which shows that anti-piracy is imperative.

Insiders understand that the high box office of "My Sassy Girlfriend" is mainly due to the film itself attracting audiences, and anti-piracy has played a role in icing on the cake.

Still, the result still made their hearts flutter.

A low-budget romantic comedy like "My Sassy Girlfriend" is not difficult to replicate, and success can be expected.

At the end of February, Huang Bo and Gao Yuanyuan returned to the capital.

In the past half a month, the two of them have traveled to more than a dozen cities across the country, and they thought that the audience in Shanghai was enthusiastic enough, but they didn't expect that the audience would be more enthusiastic in the future.

The classic lines in the movie have become social buzzwords, and the young couple imitates the scenes in the film.

Every time the audience meets, Huang Bo and Gao Yuanyuan have to recreate the scene and restore the touching scenes in the movie.

Unconsciously, a whirlwind of "barbarism" blew across the country.

"Don't you know, the audience meeting is much more difficult than filming, everyone is an acquaintance during filming, nothing to be embarrassed about, the audience at the meeting is too enthusiastic, they are all young and young, they dare to say anything, and let me kiss with Yuanyuan on the spot, I don't care, what to do with Renjiayuan, and finally hugged it. Huang Bo complained,

"Come on, you guess you can't wait for it. Xiao Ye said sarcastically, "It's really different, you were still nervous when you left the capital, but now the whole person is in high spirits." ”

"I can't talk about it, I just feel that I haven't lost money to the company, and I feel at ease. Huang Bo responded, "I said how did you change offices, this is a promotion?"

"You still want me to be in the original office, you're famous, I'll follow you. Xiao Ye quipped.

Xiao Ye changed to a larger office, equipped with two assistants, one male and one female.

"Don't, don't say that, I'm panicking, I'm touching your light, please eat another day. Huang Bo said with a smile.

"By the way, you are famous, you don't have to worry about filming in the future, will you still be admitted to film school?" Xiao Ye asked.

"Take the test, why don't you take the test. Huang Bo replied, "In fact, the more I cooperate with those actors with good acting skills, the more I feel that I am insufficient, this year is not enough, I can't pass the college entrance examination, prepare well, and come back next year." ”