Liu Tao sat in a chair and asked the cameraman to take a picture of the logo of a portal called NetEase. Pen ~ fun ~ pavilion www.biquge.info

She is being interviewed by Netease Entertainment Channel to promote the upcoming "The Legend of the White Snake".

Online publicity has become a new type of publicity, and major portals and film and television companies have cooperated to increase the popularity of websites through celebrities and hot entertainment events.

For example, this year's Oscars.

A portal found Good Dreams, and they wanted to broadcast the awards ceremony live online, invite the people of Good Dreams to participate in the interaction, chat about the Oscars, and predict the results.

Now the so-called live broadcast refers to the text live broadcast, that is, receiving news from the United States and sending it out in text on the Internet.

The questions of netizens and the chat content of the guests are also presented in the form of text.

At present, the Oscars are not able to obtain the right to broadcast television in China, one is that the broadcast fee is too high and there are many restrictions.

The Oscars are not only an awards ceremony, but also a stage for stars from all walks of life to show their political positions.

Lin Zixuan had already thought of this, and this year, Time.com and Penguin Company cooperated to broadcast the Oscars live.

Invite industry experts and famous directors as guests to chat about the Oscars.

It is an advantage that the good dream company can get the first-hand news of the Oscars, and through the Penguin company's chat group, the news spreads faster and interacts more frequently.

Not only Penguin, but also Haomeng has also cooperated with other portals to increase the intensity of online publicity and attract the attention of young netizens.

After Liu Tao took the photo, the staff of NetEase posted the edited picture online.

In fact, Liu Tao came to NetEase a long time ago, and the reason why he met everyone a few minutes later was because Liu Tao kept improving, and he must meet netizens with the best face. The hostess introduced.

"I've been promoting it for the past few days, I'm busy and dizzy, last night my agent Sister Ye said that your face is swollen, what should I do, fortunately it's a little better today, it's not so swollen. Liu Tao responded.

The two were chatting here, and a staff member on the side entered the content on the Internet for netizens to see.

At the beginning of March, "The Legend of the White Snake" will premiere on the prime time of Huaguo TV, followed by the second round of broadcasts on satellite TV around the country, and the publicity task is very heavy.

Liu Tao participated in a TV program on Beijing Satellite TV yesterday and rushed to Hangzhou today to do a live webcast.

In the evening, I also participated in a variety show on Zhejiang Satellite TV.

Hangzhou is the origin of the story of "The Legend of the White Snake", and it is also the key city for publicity.

Although because of the two programs "Voice of China" and "The Voice of China", Good Dream Company and Zhejiang Satellite TV were not very happy, but Zhejiang Satellite TV still bought the broadcast rights of "The Legend of the White Snake".

In the face of interests, contradictions are temporary.

They know that after "The Legend of the White Snake", a theme that the common people like to see, is broadcast on Huaguo TV, no matter whether the audience praises or dispraises it, whether it is acceptable or not, it will cause a strong response.

Especially compared with "The Legend of the New White Lady", it will become a hot topic among the public.

In addition, the reconstruction of the Leifeng Pagoda in Hangzhou is underway, and the excavation of the underground palace of the Leifeng Pagoda by archaeological experts has begun, attracting the attention of Buddhist believers from all over the world.

This is the big news of Hangzhou this year.

With the broadcast of "The Legend of the White Snake", it has the effect that one plus one is greater than two.

That's ratings, and that's ad revenue.

No one and money can't get along, Zhejiang Satellite TV spent a lot of money to get the second round of broadcast rights of "The Legend of the White Snake".

At the same time, he spared no effort in publicity and invited Liu Tao and Huang Xiaoming and other actors to participate in the TV station's program.

To be honest, compared to these two young actors, they prefer to invite actors who participate in the cameo appearance of "The Legend of the White Snake", such as Ge You and Yu Feihong.

Among them, Yu Feihong played Guanyin Bodhisattva in "The Legend of the White Snake" and had several appearances.

The cameos of these big names are a major attraction of the TV series.

But that's not realistic, Yu Feihong wants to attend the Oscar ceremony, or the guest of honor, and it is unlikely that he will promote a TV series, unless it is a program of Huaguo TV.

The webcast continued, and the host mentioned the behind-the-scenes story of "The Legend of the White Snake".

For example, how did Liu Tao choose, a newcomer is so lucky to play the protagonist of such a big production.

"The first time I met Mr. Lin was in Huacheng, and I was filming "Foreign Daughter-in-law Local Lang", which was when Mr. Chen invited Mr. Lin to dinner, and I met at that time. Liu Tao explained, "Later, Mr. Chen told me that there was a role and recommended me to audition, so I went to the capital." ”

This statement is a little different from the facts, and it is a revised statement from the public relations department of Good Dreams.

This is not easy to cause misunderstanding by the outside world.

"Some netizens asked, Liu Tao, why don't you come back to play "Foreign Daughter-in-law Local Lang", we miss you. The host read the questions from netizens, "It seems that this is a friend from Guangdong Province, and I like your role in "Foreign Daughter-in-law Local Lang" very much." ”

"Yes, this drama is a drama that I have a lot of feelings for, and it's not that I won't go back, if I really want to come back, I'm willing to come back and make a cameo. Liu Tao replied, "But in the future, the company will arrange more publicity activities for me, and there will be new plays, and I will cooperate with Mr. Feng Yuanzheng, and now when I go back, you may think that I have no funny cells." ”

"Tell me how you felt about filming "The Legend of the White Snake", what do you think of acting?" the host changed the subject.

"I think "The Legend of the White Snake" is like a war, I'm a newcomer with little experience, unlike Xiaoming, who came out of film school and knows how to act, as long as I wasn't filmed, I always watched and learned, just like an auditor. Liu Tao said directly.

"I regard myself as a soldier, shoulder a responsibility, shoulder this script, the company invested so much money to shoot this scene, I can't make people think that I acted badly, I am not afraid of criticism from others, but I am afraid that I am not good enough, I tried my best to act, as for whether it is good or not, it depends on the audience's opinion. Liu Tao continued.

"Liu Tao, what kind of plan might you have for your future development?" the host asked.

"I didn't think much of it, I wish I could sing. Because I really like it, I will write lyrics, and then arrange, in fact, when I used to be in art school, there was a choral conductor, audition singing ear training, as long as there was that I was the first to stand on the blackboard and start writing the sheet music, because I spelled very accurately, I wrote after spelling, and after I finished writing, 80% of the answer was the correct answer. Liu Tao recalled.

"Does the company arrange a singing job for you? You have a music company. The host was curious.

"I didn't tell them, let's act first in the past two years, and then try it when I have the opportunity. Liu Tao said.

The live webcast lasted for two hours, Liu Tao left NetEase and returned to the hotel, she had to participate in variety shows in the evening, memorize the script of the program, and her life was busy and fulfilling.