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Huaguo Television's price for the copyright of "Desire" is 8 million yuan.

As long as this money is paid, the film can continue to use the name "Desire" and be promoted as a link to the TV series.

What is this concept?

The investment in "Life and Death Choice" is only 7 million yuan, just to use the name, which is conducive to the promotion of the movie, it will cost 8 million, which is equivalent to the investment of a movie.

Huaguo TV has its own reasons.

"Desire" has a strong influence in the minds of the Chinese people, and its value is immeasurable, this is a brand.

In other words, there is no specific standard for determining the value of intangible assets.

Take "Shanshan Interview" as an example, this is a high-quality talk show, so what is the value of this brand?

It can be roughly judged from how much money advertisers are willing to pay to title the program, if the advertiser spends 5 million a year to advertise on the program, then the intangible assets of the program are worth this amount.

It's up to the market to decide.

Huaguo TV found professionals to evaluate the brand of "Desire".

These professionals have evaluated "Desire", and ten years have passed, and the people have high expectations for the sequel to this show, and the corresponding movie box office is very high.

This expectation value is an intangible asset, and the expectation value is linked to the box office of the movie.

Estimating the box office of a movie and then taking a proportional cut is the advice given by professionals.

However, the box office of the movie is affected by many factors, and no one can say for sure until it is released.

For example, if the movie is smashed, or the actor has a scandal, and the movie happens to run into a Hollywood blockbuster when it is released, these factors can affect the box office results.

The estimated box office refers to what a film might achieve under normal circumstances, neither exaggerated nor underestimated.

The people's expectations for "Desire" are very high, and under normal circumstances, this movie will be a big hit at the box office, judging by the past results of domestic films in the domestic film industry, the box office of this film will be about 50 million.

This refers to using the original cast to act, without smashing and not encountering all kinds of messy things.

This is just a cardinality.

Experts will also consider the past performance of Good Dreams, the company's influence and operational capabilities, and there will be a big difference between the box office of a strong film company and a weak film company.

As an investor, Good Dreams can add points to the box office of the film.

If you add the participation of Huaying Group, then this film has an advantage in theater scheduling.

Combining various factors, experts believe that the box office of this sequel to "Desire" should be around 80 million, or between 70 million and 90 million.

This is only an estimate and they do not guarantee the final result.

According to this box office result, if you take a tenth of it, it is 8 million.

Some leaders of Huaguo TV originally wanted to open 9 million, but for the sake of Han Sanping's face, it was good to follow the average, and they still felt that they had suffered a loss.

In order to prove that there was no sky-high asking price, the TV station gave the experts' evaluation documents to Huaying Group and Haomeng Company respectively.

Lin Zixuan agrees with this assessment, but it can't be counted like this.

The expert makes an assessment based on the fact that everything is going on as normal, but there are risks in doing anything.

Especially when filming a sequel to "Desire", the risk is even greater.

Once the sequel is not recognized by the audience, let alone 80 million box office, it would be good to have 10 million.

In this way, all the risk is on the studio.

Huaguo TV does not agree with this view, they believe that they are also taking risks, and if the film is smashed, it will have a negative impact on the reputation of the TV series "Desire" and reduce the intangible assets of the show.

Speaking of which, this is a matter of considering the issue from the standpoint of both sides.

Huaguo TV believes that "Desire" is worth the price.

Lin Zixuan calculated an account and used 8 million to buy the copyright, plus investment and later publicity, this sequel to "Desire" will take at least 25 million to complete.

Zhang Kaili and Li Xuejian are both famous actors, and the salary is definitely not low.

In other words, the box office would have to reach 75 million to recoup the cost.

In this way, there is really no profit.

Of course, the company will increase its popularity, and the film will win awards, etc., which is an additional gain.

This incident is actually a reminder of the value of intangible assets.

Domestic companies often do not pay attention to this point, do not think about operating their own brands, and are mostly doing OEM for foreign companies.

A brand, a trademark, as long as it is well managed, will have great value.

Lin Zixuan thought about bypassing Huaguo TV, such as naming the movie "Liu Huifang", and everyone didn't mention the TV series when promoting, only the movie.

But it was awkward, like stealing the bell.

The people know, the reporter knows, as far as the crew pretends not to know, the reporter asks questions, and everyone interrupts, taking care of him, so that the publicity will not have any effect.

"Desire" pays attention to nostalgia and feelings, so that the audience can be impressed.

Listening to Zhang Kaili and Li Xuejian talk about the story of filming "Desire", the audience naturally fell into memories and was willing to pay for the movie in the theater.

That's called propaganda.

After discussing with Han Sanping, Lin Zixuan decided to accept Huaguo TV's offer, but he proposed two plans.

One is that the Good Dream Company directly exchanged 8 million for the authorization, and the other is that the TV station used this authorization as a price of 8 million, which is counted as a film investment, and when the movie is released, the TV station gets a box office share.

The second option is equivalent to a part of the risk for the TV station.

However, Lin Zixuan gave a convincing reason, the box office of "Life and Death Choice" exceeded 100 million, which was the result of the cooperation between Good Dream Company and Beijing Film Studio.

Now Han Sanping has become the vice chairman of Huaying Group and has greater power.

With the cooperation of the two again, the sequel to "Desire" will achieve another brilliant box office.

Coupled with the publicity channels of Huaguo TV, think about it, everyone working together will definitely be more popular than "Life and Death Choice".

Lin Zixuan didn't want to take out the money, but also wanted Huaguo TV to do free publicity, which was the best way.

If the box office is really better than expected, Huaguo TV can also make money.

If the movie fails at the box office, it can also be pulled to Huaguo TV to lose money together.

Huaguo TV combined the performance of Good Dream Company and the huge strength of Huaying Group, and felt that investing in it could get greater benefits than directly taking 8 million.

As a result, the three companies reached a cooperation agreement on the filming of the sequel to "Desire".

This is the way for private film and television companies to survive, and these large state-owned enterprises play with each other, so as to obtain opportunities for development. (To be continued.) Mobile phone users, please browse and read, a better reading experience.