The National Day of 08 is quietly coming, and Xianyuan Dairy has set off a storm at this time. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Aunt Tian is a retired employee of a unit in Quancheng, and like most of the retired elderly, Aunt Tian's daily life is around the pots and pans at home, taking care of the life of the family.

Although the retirement salary of the unit is not high, Aunt Tian's son went to the sea in his early years and earned money, which makes Aunt Tian's budget for food expenses always much more generous than that of her old neighbors.

In the past few days, when Aunt Tian went to Walmart near the community to buy groceries, she could always see a milk brand carrying out promotional activities in the square and milk sales area at the door.

For the promotion of this kind of business, Aunt Tian is not used to it, after all, Quancheng is the provincial capital of Qilu, and the competition for the market of various brands is extremely fierce.

His grandson has to drink two boxes of Menglunsu milk every day, and a small box costs 5 yuan, if it weren't for the fact that his son earned more, the average family would really not be able to afford it.

Originally, Aunt Tian didn't think about buying Xianyuan Dairy's products, but when she passed by, she found that if she bought a piece of milk from Xianyuan Dairy, she could get a piece of fruit from Xianyuan Farm, and she was immediately interested.

This kind of fruit from Xianyuan Farm Aunt Tian has eaten, or her son brought back from the magic capital during the Spring Festival this year, it is said to be the best fruit on the market at present, Aunt Tian has eaten this fruit, and has no interest in the rest of the fruits.

The fruit is not found anywhere else and is only sold in a five-star hotel called the Moon Rose Hotel, as well as a supermarket chain called Xianyuan Supermarket.

What disappointed Aunt Tian was that neither the Yuemei Hotel nor the Xianyuan Supermarket had any business in Quancheng, which made her unable to buy this fruit for most of the year. Fortunately, my son is very filial, and every time he comes back from a business trip to Modu, he will bring some of this special fruit from Xianyuan Farm.

Unexpectedly, now Walmart will have this fruit.

Regardless of the products of this Xianyuan Dairy, just for the fruits of this Xianyuan Farm, it is worth buying.

Without much hesitation, Aunt Tian bought a piece of milk and returned home with a fruit gift box.

That night, the top products produced by Xianyuan Farm were used as after-dinner fruits, which made the family full of praise. Aunt Tian is naturally quite proud.

However, an even bigger accident occurred at night, when the six-year-old grandson drank pure milk from Xianyuan Dairy, and shouted that it was delicious.

You must know that in order to let the baby grandson drink milk on time, Aunt Tian's family can be said to have tried all kinds of methods, coercion and temptation, and the little guy can complete the task like drinking medicine, and sometimes he can pour it into the sewer if he is not careful.

Now he actually took the initiative to say that the milk was delicious, which made Aunt Tian feel like the sun coming out of the west no matter how she thought about it?

"Lele, it's really delicious?!" Aunt Tian asked in disbelief, after all, the little guy's reaction was too abnormal.

"Really, sweet!" Sun Zi Tian Lele nodded heavily, there was still a trace of milk hanging from the corner of his mouth, and he handed the milk over. said, "Grandma, you can taste it too, it's delicious!"

Aunt Tian took a small bite and found that the milk was as smooth as silk, and the faint sweetness did not seem to be the taste of sucrose, but the unique taste of the milk itself, especially the rich milk aroma and looming fragrance, which made the taste of the milk richer.

Compared to Menglunsu milk, this more expensive Xianyuan milk seems to taste better.

Tian Lele's abnormal performance immediately made the whole family gather around, and his son Tian Dawei immediately searched for relevant information about Xianyuan Dairy with a laptop. At this time, they found out that this Xianyuan milk that had just been put on the market was actually not simple, not only had the "green ingredients" and "organic milk" certification issued by the State Quality Supervision Bureau, but also passed the certification of the Swiss SGS.

Of course, what surprised Tian Dawei the most was that when Xianyuan Dairy was put into production, Lai Xingbang, who was an ordinary elder of the National Elders Group, actually attended in person.

As an old oilman who has been in officialdom for a few years, and then went to the sea to mix in shopping malls for more than ten years, Tian Dawei knows very well that this incident proves that this milk company has a deep background.

"Since Lele likes to drink it, then I will switch to this Xianyuan milk in the future!" Tian Dawei waved his hand and said, "This report says that this milk is rich in calcium ions and has a particularly good absorption, which can prevent osteoporosis caused by calcium loss in the elderly, and my parents also drink two boxes a day!"

Tian Dawei opened a company, specializing in the sales and maintenance of mining machinery, the company's annual turnover is close to 100 million, naturally will not care about this cost.

In this way, including Tao Dawei, the five members of the Tian family almost killed a piece of Xianyuan milk every day, and the Tian family began to become loyal fans of Xianyuan Dairy.

Similar situations continue to occur in various cities across the country, and the unique taste of Xianyuan milk has been continuously recognized by consumers, and repeat customers have appeared in the market one after another.

Especially in October, when the National Day Golden Week began, the sales of Xianyuan Dairy increased sharply again, increasing by 20,000 pieces overnight to 120,000 pieces.

Such a huge increase has made the marketing department and distributors of Xianyuan Dairy overjoyed, perhaps there has been an inflection point?

The subsequent situation shows that everyone's judgment has not deviated too far from the facts, and the sales of Xianyuan Dairy have embarked on a fast track, and more and more consumers have joined the ranks of purchases.

The formation of word-of-mouth is extremely difficult but logical, from the beginning of the listing to half a month later, Xianyuan Dairy's products have established the image of top milk in the minds of many consumers, and initially cultivated the first batch of fans.

As long as Xianyuan milk can maintain a high-quality taste, these consumers will follow all the way and contribute to the development and growth of Xianyuan Dairy.

With the passage of time, more and more consumers have recognized the quality of Xianyuan milk, and the brand image formed by a large number of advertisements has gradually been transformed into a unique taste, which remains in the taste memory of consumers.

Many consumers even shouted the slogan of "no gifts will be accepted on this year's National Day, only Xianyuan milk will be accepted as gifts".

120,000, 130,000, 140,000...... The sales of Xianyuan Dairy are rising, and a milk storm from Xianyuan Ranch has formed in the mainland.

The continuous rise in sales of Xianyuan milk has relieved the pressure on Zeng Cheng and all the employees of Xianyuan Dairy, and the invisible haze shrouded in the office area has gradually dissipated, and everyone feels that happiness is coming.

However, with the passing of the National Day Golden Week, the sales of Xianyuan milk have fallen to a certain extent, but the daily sales volume still remains above 120,000 pieces.

After three weeks, Xianyuan Dairy has experienced a transformation from a downturn to a soaring progress, and the huge contrast has stunned everyone and made them feel amazing.

As a witness to the miracle, all the employees of Xianyuan Dairy are like a dream, and no one thought in advance that they would be able to participate in such a magnificent feat.

The hot sale of Xianyuan milk in major cities across the country has attracted great attention from peers and the media, and everyone will study the emerging Xianyuan Dairy. In particular, the two giants, which have a huge market share in high-end liquid milk products, are feeling great pressure.

In less than a month, Xianyuan Dairy has grabbed one-fifth of the market from the hands of the two giants, forming a three-legged state in the field of high-end milk.

If this trend cannot be curbed, the two giants fear that they may encounter a Waterloo in the high-end milk market.

According to the survey, the consumer market for high-end liquid milk is mainly concentrated in first-tier cities, including the four municipalities directly under the central government and provincial capitals. Relevant information shows. Beijing and Modu account for 20% of the market share of high-end liquid milk, and other provincial capitals account for 60%.

On the other hand, the operation of high-end liquid milk has a high market monopoly. In the early stages of the development of the high-end liquid milk market, the fierce cow was the first to lead, followed by Yellie, followed by other dairy companies.

Judging from the national market share occupied, the dominance of the bull in the high-end liquid milk market has not been shaken so far.

However, since the listing of Xianyuan Dairy, the market pattern of high-end liquid milk is quietly changing.

According to market research, from January to September 2008, fierce cattle accounted for 75% of the market share of high-end liquid milk, and Yili accounted for 20%. However, as we enter October, the pattern has changed significantly. Fierce Bull's market share has dropped to 65%, while Yeli's share has also dropped to 12%, while Xianyuan Dairy's market share has skyrocketed to 20%, which has surpassed Yeli.

For local brands led by the two milk giants, this autumn is actually not easy, and the strong rise of Xianyuan Dairy has greatly invaded the inherent territory of these enterprises. The unique taste of Xianyuan milk makes its brand adhesion extremely strong, even if various companies have taken countermeasures, it still cannot stop the development of Xianyuan Dairy.

To the temporary relief of all manufacturers, Xianyuan Dairy focuses on high-end products, giving other companies breathing room.

After entering November, most of the domestic brands, led by the two giants, have launched various promotional activities to deal with the menacing Xianyuan Dairy.

Stimulated by the hot sales of pure milk products, Xianyuan Dairy's installation of other boxed liquid milk production lines is also further accelerated, and it is expected that at the end of 2008, the first phase of Xianyuan Dairy's liquid milk production line will be able to be put into operation, forming several series of pure milk, fruit milk, live milk, yogurt, etc., more than a dozen varieties, greatly enriching the product structure of Xianyuan Dairy.

By that time, Xianyuan Dairy will be able to process 800 tons of fresh milk per day and produce 300,000 pieces of liquid milk in various boxes per day, becoming a pivotal dairy enterprise in China.

The good operation of Xianyuan Dairy has made all employees put down the boulder in their hearts, work hard, and wait for the generous year-end bonus. (To be continued.) )