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At 12 o'clock at noon, the sales data fed back by sales representatives from all over the country were successively transmitted back to Xianyuan Dairy through the network, but the dismal data made the atmosphere of the entire office area a little dignified. Pen & Fun & Pavilion www.biquge.info

In order to cooperate with today's product launch, Xianyuan Dairy has carried out on-site promotional activities in 100 large supermarkets across the country, and most of this morning's sales data have been completed on the spot. Of the 10,000 pieces of milk, an average of 100 pieces were sold at each promotion site, and most convenience stores basically had no sales, and consumers' recognition of Xianyuan Dairy was still very low.

Although he has been psychologically prepared, in the face of such low sales, Zeng Cheng would say that he was not disappointed, it would be false. However, as the boss of the company, Zeng Cheng still has to force a smile, cheer up the employees, and wait for the data feedback in the afternoon.

After eating a tasteless lunch, Zeng Cheng did not leave the office area of the dairy company, and waited for the afternoon data with Ling Yun.

At this time, the whole company was shrouded in an unspeakable haze.

You know, the company can now produce 2.5 million cartons of milk per day, which is almost 200,000 pieces when converted into different specifications of packaging. With more and more breeding cattle producing milk in Xianyuan Ranch, this data will also show an increasing trend, under the carpet advertising bombardment and strong promotional efforts, only 10,000 pieces are sold in one morning, which does not seem like a good thing.

Zeng Cheng, a major investor, is certainly facing the dilemma of losing money and building up debt, and the mood of ordinary employees is not much better. After all, in order to attract outstanding talents from all over the country, Xianyuan Dairy has offered a salary 30% higher than the industry average, plus various benefits, which can build the framework of Xianyuan Dairy in a short period of time and officially operate.

Since coming to work in Shicheng, the high salary, good environment and comfortable life have made the employees have a sense of identity with Xianyuan Dairy. Naturally, employees don't want their newly settled company to find itself in trouble as soon as it goes into production.

However, the sluggish sales data still greatly affected the mood of the employees, and everyone did not dare to speak loudly, and even the soft music that was usually played stopped.

Sitting in Ling Yun's general manager's office, Zeng Cheng said a little lost: "Ling Yun, do you think I'm in a hurry?" ”

Since obtaining the Hundred Herb Ring, everything Zeng Cheng has done in the past two years has been smooth, with the various delicacies brought by the fairy spirit, the Xianyuan Group is developing at a shocking speed. Especially after entering 2008, the business of Xianyuan Group has exploded in an all-round way, and the major branches under the group have a turnover of 20 billion yuan in the first eight months, bringing more than 4 billion yuan of net profit to Zeng Cheng, the boss.

A series of successes made Zeng Cheng ignore the risks of the market, not only accelerated the first phase of the Xianyuan Ranch and Xianyuan Dairy, but also found that there was a large area of grassland in the core area of Qinglong Mountain, and couldn't wait to start the second phase of the ranch and dairy company, wanting to complete the great leap in one fell swoop.

The popularity of Xianyuan Dairy's fresh milk in Shicheng also greatly increased Zeng Cheng's confidence, and he was too optimistic about the market valuation of boxed liquid milk.

"It's just one morning's data, it doesn't mean much!" Ling Yun held Zeng Cheng's hand and comforted him and said, "You should have confidence in our products!" ”

Ling Yun can understand Zeng Cheng's mood very well, after all, he is full of confidence but encounters a basin of cold water, which is uncomfortable for everyone.

"Product?!" As soon as he heard Ling Yun's words, Zeng Cheng's originally somewhat depressed mood suddenly flashed with a bright light.

yes, how can you mess up casually? Others don't know the details of the dairy company's products, don't you know it?

With the nourishment of fairy spirits, the milk produced by the fairy ranch has a very different taste and is more nutritious than other milk. Although the fairy spirit in the milk has disappeared after industrial processing, the nutrition of these milk products is still there, and the taste is still there. Even if sales are temporarily frustrated, as word-of-mouth continues to influence, repeat customers will gradually increase, and things are not at the end of the day.

It seems that his experience is still not enough.

At 6 o'clock in the afternoon, the sales data of various places were summarized one after another, and the situation was slightly better in the afternoon, with a total of 15,000 pieces of milk sold at the promotion site, as for the data of some convenience stores, it was not possible to count it for a while, but it is estimated that 5,000 pieces is considered good.

In other words, on the first day of this product's shelf, a total of about 30,000 products were sold nationwide.

Although the sales volume of 30,000 pieces is still very different from the expected number, and the gap is even greater with the daily output of up to 200,000 pieces of dairy companies, but when he left the office area, the haze on Zeng Cheng's face had disappeared, and the confident smile also made the hearts of the employees who had been hanging a little more stable.

On the first day of the large-scale simultaneous listing of Xianyuan Dairy's products in the country, the sales of only 30,000 products made Xianyuan Dairy, which has lofty goals, suffer the first blow after its establishment.

This result shows that even if it relies on carpet advertising bombardment, Xianyuan Dairy, as an emerging dairy company, cannot be compared with the two long-established giants and the local star enterprises in Chongqing.

Now, Xianyuan Dairy as a whole can only look forward to the next half month, especially the National Day Golden Week, the sales situation can improve, in order to ensure that Xianyuan Dairy can survive.

After the sales data on the first day came out, Zeng Cheng, Ling Yun, Liang Wenyin and other senior executives of Xianyuan Dairy got together for a short meeting to analyze the reasons for the sluggish sales.

In fact, Xianyuan Dairy's advertising, promotion and product coverage have been the best, and the main factor restricting sales is probably the "three donkey milk powder incident" that broke out not long ago, as well as the high price.

Although the "Three Donkey Milk Powder Incident" was spreading, Zeng Cheng knew that the impact of this incident was not so big. In particular, the products of Xianyuan Dairy have also passed the certification of the Swiss SGS, and are trustworthy products.

Therefore, the only factor that caused the sluggish sales was the high price.

In order to establish the high-end market image of Xianyuan Dairy, this promotion does not involve discounts, price reductions and other measures, all products are sold on the basis of the original price, but the gift is a little large.

Among the gifts, including a variety of milk products, delicate daily necessities and high-quality fruits from Xianyuan Farm, Zeng Cheng's bottom line for the marketing department is not to reduce prices.

Taking 250ml of pure milk as an example, the market price of a 12-carton is 120 yuan, which exceeds the vast majority of pure milk on the market, and only a small number of products from the two giants can be compared.

However, at this point, it is even more unlikely that Xianyuan Dairy will cut prices in the event of a sales setback, which would be a devastating blow to the company's reputation.

Therefore, Zeng Cheng asked the marketing department to increase the giving of gifts, but the bottom line of the price must be kept.

After a short meeting, Liang Wenyin immediately arranged the company's new policies, and even she would rush to Yudu overnight to supervise the battle in person.

Whether it is for Xianyuan Dairy or for Liang Wenyin personally, this is a war that cannot be lost!

At ten o'clock in the evening, Zeng Cheng finally obtained the specific sales data on September 22 from the staff of the marketing department on duty, totaling 35,000 pieces.

Compared with the huge output of Xianyuan Dairy, such sales are indeed a bit small, but it is useless for Zeng Cheng to be anxious now, so he can only wait and see what happens.

The next day, perhaps because of the increased on-site promotion, or perhaps because the old consumers of the Xianyuan Group finally noticed the launch of Xianyuan Dairy's products, in short, the sales volume in the morning rose slightly, reaching 15,000 pieces. Although the increase is modest, it is still a welcome sign, so the gloom in the office area seems to have lightened a bit.

In the afternoon, more encouraging news came back, and the sales of 30,000 units were close to yesterday's figures. This made all the personnel, including Zeng Cheng and Ling Yun, seem to see the light of day.

Zeng Cheng knew in his heart that most of the credit for the growth of these sales figures should be placed on the greatly increased gifts. In order to open up the market, Xianyuan Dairy purchased a large number of high-quality fruits and meat products from Xianyuan Farm and gave them to consumers as gifts.

In this marketing plan, from advertising, gift giving and temporary promotion staff salaries, Xianyuan Dairy has invested 300 million yuan, which can be said to be a heavy investment.

However, as long as consumers drink Xianyuan Dairy's products once, they will likely become loyal fans of Xianyuan Dairy in the future, and these efforts are worth it now.

In the past two years, the various products nourished by the fairy spirit have created a series of miracles, although the products of Xianyuan Dairy no longer contain the fairy spirit, but because of some additional effects brought by the fairy spirit, it still exists, so Zeng Cheng firmly believes that Xianyuan Dairy can maintain this tradition.

Now Zeng Cheng has abandoned his previous emotions of gains and losses and has become more determined.

By 10 o'clock in the evening, the sales of nearly 50,000 pieces made Zeng Cheng sleep much more peacefully than last night, and maybe there will be more good news tomorrow.

On the third day after the product was launched, the sales data did not disappoint Zeng Cheng too much, and although the overall sales of 60,000 pieces did not increase much, it was a good sign.

In the next few days, Xianyuan Dairy maintained a high level of promotional measures, so that the sales of pure milk have been growing at a slow rate.

As of September 30, the daily sales volume of Xianyuan Dairy's products officially exceeded 100,000 pieces, achieving a milestone in the history of Xianyuan Dairy.

Although the sales volume of 100,000 pieces is only an insignificant small point on the map of milk giants, it is a data worthy of special mention for Xianyuan Dairy.

Although the current sales volume is only half of the daily output, all employees of Xianyuan Dairy have reason to believe that a bright future awaits them at the corner of the near corner. (To be continued.) )