Chapter 51: Money can't be earned alone

"Ah Cheng, according to what you mean, these two have been negotiated - 3 million US dollars, completely buy out all the source code, development materials and materials of "Angel Online", and then hand them over to our team to continue to improve before putting them into the market. Pen @ fun @ pavilion wWw. biqUgE。 info

In addition, we finally increased the one-time prepaid agency fee to 2 million US dollars, which extended the one-time agency period of "Ragnarok RO" to 3 years, and reduced the technical service fee to 10% of the revenue revenue, and the developer GRAVITY allowed our technical staff to participate in the upgrade and development of each version and share part of the R&D data.

If you see that there is no problem, I will hand over this matter and go back to work on my own - "Miracle MU", according to your orders, I am currently just following, no big moves, waiting for you to deal with it personally. ”

Cheerilee competently put a few legal materials on Gu Cheng's desk, and Gu Cheng was very satisfied after reading them.

These things, supposedly, are not for Cheerilee to meddle in a long time.

But who let her have some connections in those game companies in Dongyi, so that she can come forward. Since Gu Cheng can't get rid of the cooperation with Dongyi people for the time being, he can only grieve Cheerilee occasionally and work hard.

"Sister Che, thank you for your hard work. I thought about it, at the end of the year, I will give you an additional 2% of the 'Legend Entertainment' dividend option. Just with your actions to recover losses for the company in the past year, it is worth the price. ”

Gu Cheng closed the materials and said his conditions very calmly. What he gives is only dividend options, not shares, which means that Cheerilee can get dividends from the company's operation, but cannot directly sell shares to cash out.

Cheerilee's breathing was slightly cramped, and she wanted to say something to excuse herself, but she didn't say it after all.

Gu Cheng was using this method to show appreciation and apology, while keeping a distance from her.

"Thanks, that's fine, I'll go down. ”

"Go, by the way, help me inform the Administration Department, arrange a car to go to Hujiang today, and I will personally negotiate with Zhu Jun." ”

"Okay. ”

……

After discussing with his cousin the day before yesterday, Gu Cheng finally decided to "find an empty shell to take over the man", and it was better not to bother the two masters.

SINCE ZHU JUN IS ALSO EYEING WEBZEN'S "MIRACLE MU" PROJECT, IT IS BETTER FOR EVERYONE TO SPREAD IT OUT AND TALK ABOUT IT.

Gu Cheng has online payment channels covering nearly 50,000 Internet cafes in China, and no one in China can be his opponent. He believes that as long as Zhu Jun is not brain-dead, he should know what to do when he takes the initiative to show favor and share a small part of the sweetness.

Moreover, Gu Cheng is more concerned about the fact that although Zhu Jun in history was a little swollen and chaotic in the later period, he was still a talent in the early days. Gu Cheng's subordinates really lack top talents to run game companies well, and he himself is increasingly lacking in the energy to run online games himself, so it is not a bad thing to absorb some teams.

On the same day, Gu Cheng asked the driver to drive to Hujiang and made an appointment to meet Zhu Jun of Jiucheng Network.

In 2002, Jiucheng was just a community of gamers, and it had a market value of more than two million dollars. However, considering that this is the end of the Internet winter, everyone is reluctant to make a move and is ready to cover it, so it may actually be slightly underestimated.

Nine Cities' website and forums are a bit unconventional. In terms of online game strategies, information, and discussions, it is not as good as 17173 at that time. In terms of the gathering of stand-alone gamers, it is not as good as the stand-alone old brands such as Ranger Network and Nomad Starry Sky. It's a hodgepodge.

Zhu Jun is a 35-year-old middle-aged man, and he looks quite good. He raised a lot of money this time to snipe "Miracle MU", and he also had the mentality of "monetizing the popularity gathered in the game community at hand into online game revenue". Even if it is a pioneer in trying the monetization channel of "from community to game" in China, it still has a little vision.

With Gu Cheng's current status in the rivers and lakes, he is willing to see Zhu Jun, so naturally it is effortless, he makes an appointment by phone one day in advance, and Zhu Jun is waiting for him in the company all day today.

"Mr. Gu, it's a good luck. It is our honor for you to come to our nine cities to inspect and cooperate. ”

In Zhu Jun's private office, as soon as Gu Cheng arrived, Zhu Jun politely made tea in person. also called a beautiful female assistant to help Gu Cheng hang up his clothes - it is already late autumn now, Gu Cheng was wearing a big windbreaker when he came, but the air conditioner and humidifier were turned on indoors.

Gu Cheng sat down on the sofa and took a sip very respectfully: "Qimen black tea?"

Zhu Jun sat back on the swivel chair, leaned forward slightly, and could see that his attitude was a little modest: "I am a local, my taste is more Westernized, and I am used to drinking black tea." If Mr. Gu is not used to Qimen, I still have Zhengshan Xiaozhong here. ”

"Don't mind, I'm a vulgar person and don't pay attention to tea. Gu Cheng stopped the other party's hypocrisy. So far, Zhu Jun's performance is still relatively cooperative, so there are some things that Gu Cheng can easily say.

"You may also understand the intention of this visit - I also sent someone to ask about "Miracle MU", I am still a little optimistic about this game, but the current development progress is really not suitable for direct charging operation, it should be done better. ”

Zhu Jun's face tightened, as if he wanted to reason with Gu Cheng, but he quickly held back wisely and didn't say anything.

He knew that his strength and status in the rivers and lakes were too far from Gu Cheng, and if he was not sure of fighting the other party's words, it was useless to be reasonable, so it was better to take a look.

Gu Cheng saw that Zhu Jun did not have a fierce reaction, and continued: "Presumably Mr. Zhu also understands that the Alipay I have in hand, especially the 'Alipay Professional Edition' or 'Seller Edition' for nearly 50,000 Internet café owners across the country, has a lot of distribution channel energy. There are a lot of good games in the world, three points of quality, seven points of operation, even if the "Miracle MU" thing is a good game, in your hands and in my hands, the difference in sales can be at least five times. ”

Zhu Jun finally lost his breath, and the nasolabial folds on his cheeks twitched: "Gu always wants me to give up and quit?"

GU CHENG MOTIONED TO THE OTHER PARTY TO BE CALM: "IF I ROB YOU FOR A WHILE, YOU WILL DEFINITELY NOT BE ABLE TO ROB ME, I WILL JUST THROW MONEY DIRECTLY - WEBZEN IS OPENING YOU $2 MILLION, RIGHT? Let me calculate your cash flow, at best prepare more than 3 million." And from my standpoint, it's easy to smash 5 million. But I think you're still a talent, and the idea of 'moving from a game discussion community to game operation and monetization' is also very clear and innovative, so I'm willing to give you a chance to cooperate." ”

Zhu Jun swallowed a mouthful of saliva: "Tell me about it." ”

Gu Cheng took out several drafts of negotiation documents from his bag, pointed and said:

"Your forum is now worth about $2 million - you spent $500,000 to start a business in '98, and you have invested some money one after another. Coupled with the other resources that you can use to fight for "Miracle MU", I paid a total of $5 million to buy 80% of the shares of Nine Cities. Add an additional $2 million to your company.

Then, you can take the money and go forward to talk to WEBZEN about cooperation, you can tell them that you have obtained the strategic cooperation license of 'Legend Entertainment', as long as you can buy "Miracle MU", all the distribution channels of 'Alipay Pro' will give priority to recommending that game - in this way, Dongyi people will compromise, and then give you a more favorable terms than now. ”

"You want to take 80 percent of our company's shares for a total of $5 million? That's less than 30 percent premium over the current valuation! And the Internet winter is coming to an end soon, why should I sell the company at this low point?" Zhu Jun's mind didn't understand for the time being, and his tone was very unwilling.

"There's a question you have to figure out - once you get my distribution channel, even if you only have 20% of the shares left, it will be worth more than your current 100%. What's more, if you don't agree, you won't even get "Miracle MU". Gu Cheng patiently persuaded while observing the other party's performance.

Historically, many years later, Tengyun's Ma Teng injected capital into Jingdong's Liu Qiangdong, and the money was several times less than the previous round of Tiger Fund, but he got more equity than Tiger Fund. The most important behind-the-scenes condition is Ma Teng's promise: as long as you give 30% of the equity of Jingdong to the master, the master will guide the traffic entrance of WeChat's "e-commerce" control to Jingdong.

The traffic entrance of a payment platform with a huge number of users is very valuable. Liu Qiangdong knew that the traffic guidance behind the "e-commerce" button on the WeChat wallet could make Jingdong grow several times, so he agreed to this alliance under the city.

Today's negotiation between Gu Cheng and Zhu Jun is actually about the same. It's just that there were few such cooperation models in the industry before, so it took a while for Zhu Jun to react and digest.

Zhu Jun's IQ is not low, and after thinking about it, he was a little moved.

The rest is some small-scale bargaining.

The two sides called in lawyers and business negotiation assistants to deal with the details, and finally tentatively finalized the $6 million investment of "Legend Entertainment" to buy Jiucheng and leave a 20% stake in Zhu Jun and his management team. The operating funds for the "Miracle MU" project injected into New Nine Cities by "Legend Entertainment" have also increased from the $2 million promised by Gu Cheng at the beginning to 4 million.

Considering that 80% of the company's equity was already "Legend Entertainment" at this time, only 400,000 of the additional 2 million capital injections were Zhu Jun's benefits, and Gu Cheng naturally didn't care much about it.

Anyway, if a game needs to be run well, the upfront advertising expenditure and the free testing phase are quite expensive. To make the server and bandwidth capacity large enough during the test period and the game to be sensational enough, this money is essential.

Finally, Gu Cheng also promised a condition: one year later, depending on the performance of Zhu Jun's team in the operation of "Miracle MU", they will be given the opportunity to use the equity of Jiucheng Company to exchange the equity of the parent company "Legendary Entertainment".

This condition is to further stimulate Zhu Jun to be more attentive and dig out the profits of the game as much as possible, so that he can set a good price for the shares he has in hand when he replaces them in the future.

Zhu Jun gladly accepted this "favor" and became Gu Cheng's worker.

After all this, Gu Cheng didn't even eat dinner with Zhu Jun, and drove back to Wuzhou directly and returned to Hengdian Film and Television City.

The rest of the legal procedures are left to the professionals.