A few days later, Gu Cheng finally took out a whole gap that did not require "Yang Guo" to appear, and asked the driver to rush back to Qiantang overnight to explain the game business. Pen & Fun & Pavilion www.biquge.info

Seeing Gu Cheng, who was slightly tanned, Pan Jieying's first reaction was quite distressed. A lot of topics that were going to be discussed, but they were held back, and he was allowed to rest for the night.

The next day, Gu Cheng and his cousin arrived at the company early in the morning and signed all the procedures that required him to sign and seal in person in the process of registering a new online game company.

Because the voice chat tool he developed YY is about to be launched, the new company will be directly called YY Entertainment, and he can also take advantage of it as much as possible in the future. The signboard of YY Entertainment, Gu Cheng will also cherish it, and will definitely not allow it to be ruined by the hodgepodge of stewed in a cauldron like Tengyun Entertainment in another time and space.

Seeing Gu Cheng sign all the words with her own eyes, Pan Jieying still had a lot of things she didn't understand, and couldn't help sighing:

"People operate a brand, but I am afraid that the years are not long enough, the brand is not hard enough, and finally the reputation is done, two years of city famous brand, five years of provincial famous brand, 8 years to do the national well-known trademark. It's just that you're so weird, you actually say that if you start a new stove, you will start a new stove. ”

Pan Jieying also entrusted a trademark and brand agency a while ago, and in the operation of this year's city-level famous brands and famous trademarks, can it be done in advance next year. As soon as Gu Cheng changed his hexagram, all these preparations were in vain.

Ordinary people may think that Gu Cheng's company has made so much money, and the honor accumulated by these brands is not just a little money for some associations? In fact, it is really not that easy.

Especially at the national level, to be a well-known trademark, if you don't take a little judicial crookedness, just rely on normal evaluation, the number of years is very important.

Historically, the trademark "Tengyun" was not rated as a national well-known trademark until 2008, and Tengyun tried to apply for it every year. The trademark "Ahri Baba" was only rated as well-known in the country in 2014, which is far from the speed of Ahri's development.

There are some things that the year has not yet arrived, and no matter how rich you are, you can't get them.

Pan Jieying's MBA was not read in vain, she knew the difficulty in it, so she was even more puzzled by Gu Cheng's decision.

"I will have other ways to solve the problem you said, but we can't give up eating because of choking. I have another meaning for the brands of the two game companies. ”

After signing the book, Gu Cheng played with the signature pen at hand, brewing the rhetoric in his mind.

There were some things that he knew as a traveler for, but he couldn't explain them to the people around him. After brewing for a long time, he tried to persuade:

"Sister, I think your thinking should keep up with the times, the Internet era is an era when individuals may have to start a business many times in their life - I don't mean that those who fail to start a business have to start a business again. Even if you succeed in starting a business, you can sell your business and start a business again.

This situation is difficult to imagine in the traditional industrial age. A company engaged in processing and electronics, even if it is a family-managed enterprise, can be passed down for several generations. But not with the Internet, where technology is progressing so fast, there are bubbles lurking everywhere, even at the point where there is no bubble, and some things seem to be very high valuations right now, and maybe the next generation of technology will become worthless.

In Silicon Valley, there is already a group of people who have embarked on the second round of entrepreneurship in a cycle of 5~7 years - that group of people is generally the first to make the tide after the birth of the Internet in 94, and then retired before the 313 stock market crash in 2000. In the past two years, we will look at the situation, find industries that are at the bottom of the valley, absorb some advantageous resources, and then re-enter the second round of entrepreneurship. We may find it strange now, but it won't be strange in the future, because the cyclical law of Internet entrepreneurship will play out over and over again. ”

The only difference is that when these people start their own business for the first time, they are poor and white, and they can only take a technical solution and a team to find venture capital to invest money, and then when they finally exit, it is possible that more than eighty percent of the benefits have been shared by various rounds of investors, and the founder team only shares one or two percent of the money.

However, after they enter the market in the second round, because they have a little money in hand and the capital to slowly investigate and make mistakes, they can bypass the angel round or even the A round of financing that gave the most benefits at the beginning, and directly support the B round and then let venture capital enter the market - in fact, in China, Lei Jun and Zhou Hongyi, and even Zhang Long in another time and space, are representatives of this kind of people.

And then five to seven years later, and so on.

Such an example will be normal for anyone who knows a little bit about Silicon Valley decades from now. It's a blessing to be able to sell your own business before a technology and a platform depreciates. Because the people of that era have witnessed the development of this entrepreneurial cycle for many rounds.

However, in 2002, such an insight was rare. Because globally, even in Silicon Valley, this is the first time this kind of thing has happened, and it's not common, and only a very small number of visionaries see the signs.

In fact, "entrepreneurship" is the most wonderful "infinite flow" theme in the world, and every five to seven years a map is changed, except for the "funds" and "the core team that cooperates tacitly", which are "equipment and skills inherited from the previous map", everything starts from scratch.

It's a pity that there is a lack of people in this world who have this kind of skill and this kind of motivation, and write them into infinite novels - even if they are only people who have invested hundreds of millions of dollars in Wang Yuquan's skills, they will not be able to make money with online novels.

……

Gu Cheng said very seriously, but Pan Jieying still felt very unreal: "Do you think that the brand of an Internet company has no value?

"It's not that the brand of an Internet company has no value, it's that the brand of an online game company has little value - at least it's much cheaper than other categories.

The idea that players will have feelings for a certain company when they use a certain company's products is just a delusion. Especially if you're just an agent, not a developer, players are less likely to have feelings for you.

For example, if the "Miracle MU" or "Ragnarok RO" that we are about to win now, if two or three years later, there is an agency dispute that causes the game to be temporarily suspended, believe it or not, more than ninety percent of players will criticize 'why didn't Gu Cheng give in to the developer, why don't you quickly solve the contract problem and let us continue playing', without asking what the merits of the matter are?"

Gu Cheng's years of experience have already made him see through all this.

It's like when Jiucheng and Blizzard had a price increase dispute over the agency of World of Warcraft in the future, as long as it affects the player's login, he will absolutely desperately bombard Jiucheng Why don't you kneel down for Blizzard, why don't you obediently accept the conditions of Mi Guo's father.

And when Jiucheng lost the agency of World of Warcraft, Zhu Jun initially cheered up his own people in a high-profile manner, fantasizing that "we have many years of experience in the operation of Miracle MU and World of Warcraft, and have accumulated tens of millions of loyal players." As long as we come up with a new game with a good conscience, most of these precipitated players can still be channeled to our new game to continue to create profits."

As a result, the later history slapped in the face: after the loss of "World of Warcraft", Jiucheng's revenue fell by 91.8%, and then its market value on the stock market fell by 93%, and finally the delisting collapsed, and even the Shenhua football team was sold.

However, Gu Cheng has this insight, and no one else on the earth has it at the moment.

No one understands the joint that "the brand value of online game agencies is particularly worthless compared to other Internet categories".

Therefore, in history, Chen Tianqiao's Shengda network soared out of a total market value of $5 billion on the NASDAQ at the end of 2004 and early 05, and Chen Tianqiao himself raised $1.5~2 billion by selling shares and issuing new shares - more than 5 times higher than the total revenue of his legendary operation for more than 3 years.

Just because the investors of that era still simply believed that "the sticky paying users of game companies and the sticky paying users of other products have the same value of each user".

As a result, the loyalty of users of game agencies is particularly low. People who bought Shengda's stock on the NASDAQ regretted it in the end.

Gu Cheng picked up some words that could be said, and carefully analyzed this truth to his cousin.

He didn't dare to say this to anyone else in the world, because it was a major matter involving the valuation of the stock market in a certain type of industry in the world, and once it leaked out, and some people believed his analysis, the butterfly effect would be terrible.

"Therefore, even if the games of 'Legend' and 'Miracle MU' can continue to make money for many years in the future through other models, those models with the attribute of 'krypton gold' will definitely hurt the brand image, and the money cannot be earned by us personally.

What we can do is to eat and wipe clean and fish for two or three years. And then before the technical value and brand value of the assets at hand depreciate, throw them out at a high price - if someone is willing to buy our company at a price equivalent to the total revenue of the game company in the next 5 or even 10 years, what can we not sell?

Of course, 'Alipay' must not be sold, and neither can trading platforms such as 'Dingdang', 'Dingdang', and 'Damai'. Our R&D team that does Kill Soft and even the follow-up research and development of "Angel Online" and other games must not sell - what we sell is only an agency company, only a company with outdated game copyrights, and those peripherals that have neither core technology nor user big data accumulation. Believe me, sister, I can't be wrong. ”

Pan Jieying looked at Gu Cheng for a long time and felt that her younger brother was becoming more and more difficult to understand.

"Okay, I'll listen to you, anyway, I don't like the legendary game of fighting and killing. Since you don't have any affection for them, and you just think of them as a cash cow that has drained its milk and should sell its meat, I don't care. ”