After setting up the booth, Jessica and Chloe stayed behind to put the finishing touches on – tidying up the trash, sorting out the tools, and getting them ready. Pen % fun % Pavilion www.biquge.info

"Are you sure you can do it?" Jessica asked in a loud voice as she looked at Lu Li's back as she turned to leave.

Lu Li turned around, faced them, walked backwards, and showed an incredible smile on his face, "That's not going to the soup and fire, do I still need any companions? It's just a label, don't worry, I won't meet the T-1000." "The T-1000 is the ultimate villain in the movie "Terminator 2".

Jessica and Chloe burst out laughing, and even the other booths around the show burst into laughter, and the boldness and kindness of Texans were on full display at this moment.

The time for the Rodeo is getting closer and closer, but Lu Li still has a lot of work to complete, and it can be said that he is so busy that his feet do not touch the ground. This afternoon, Lu Li needed to make a special trip to the printing house to receive the first batch of hot wine labels.

The sale of a bottle of wine to the market is a rigorous and lengthy process, and there is still a lot of objective market work to be done, leaving aside the wine itself.

Tony has been preparing for the process since he returned from Europe, and it took nearly three months to complete the quality inspection alone, and after the winemaking is made, it has to go through special testing work, and each link must go through strict supervision and inspection, without the slightest sloppiness.

At the same time, after Lu Li completed the trademark registration, he also had to complete the design of the label and the design of the outer packaging.

These may seem like simple tasks and are not directly related to the quality of the wine itself, but they should never be overlooked. In the 21st century, appearance is one of the important factors driving people's purchasing power, and even sometimes, it occupies a decisive factor, and only appearance can not be disappointed.

What's more, the design of wine is not a fashion that changes trends every season, and once a design is chosen, it is rarely changed drastically, and the packaging of many wineries has remained unchanged for half a century or even a century. This also means that these design solutions are part of the brand and part of the legacy for the wines of Cloud Top Ranch.

Although this exhibition, Lu Li made up his mind, just to test the water in the market, not to retail, nor to wholesale, mainly to collect comments from all sides, to see the feedback, if you want to change the packaging design later, before the official listing, it is too late.

But Lu Li didn't plan to repeat it like this, since he had started to do it, he had to concentrate on it. The design will inevitably change some details in the future, but the attitude from the beginning must be treated as the final version, and only in this way can the design be made that matches the texture of the wine. This is also a crucial part of the exhibition, and it should not be sloppy.

This afternoon, Lu Li needs to go to the printing house to pick up the labels, and then combine all the labels with the first batch of wine and send them to another factory to complete the initial packaging of the wine.

At this time, there were still three days before the Stampede, and in order to leave the necessary time to correct the mistakes and not rush at the last minute, Lu Li had to speed up and pack the labels and wine before leaving work today, and send them to the packaging factory.

"To be honest, in terms of strength, you can't even lift that many heavy objects alone. Chloe's teasing voice rang out next to her, firing on her power, "In terms of aesthetics, we are skeptical of your vision, what if the design is ugly? How can we not worry? So, even if you don't meet the T-1000, who knows if you will ruin it all with your own hands?"

Lu Li rolled his eyes, spread his hands, and said with a smile, "Don't worry, the designer is not me, if you have any opinions, you should go to Vivian to complain." ”

After speaking, Lu Li also turned around and left. Jessica's voice came from behind, "You'd better not change the design easily, otherwise Vivien can refuse to let you use it." Behind him was another burst of laughter, and he was happy.

As one of the most historic heritages, the labelling of wine is very particular and rigorous.

In the absence of wine, a lot of useful information can be read just by relying on the label.

Wines from different regions have different labels, France, Italy, Spain, and Germany have different label designs, and only in France, Bordeaux, Burgundy, and Provence are also different. A label contains not only the information of the wine, but also the inheritance and history of the wine, which is not only strict, but also does not allow nonsense.

The most straightforward example is that the trademark of New World Wine is not allowed to adopt the design style of European wines.

The so-called New World wine, mainly represented by the United States and Australia, in addition to South Africa, Chile, Argentina, New Zealand, etc., basically belonged to the original colonial countries during the European expansion period, and then began to produce wine, which is called New World wine. It can be said that wines outside Europe are New World wines.

Compared to the Old World wines of Europe, the New World wines are somewhat similar to the Hollywood to Broadway feeling: everything is more modern, everything is more commercial, everything is more youthful, seizing the market, but lacking the substance.

In terms of quality, New World grape varieties can be mixed and matched, and several varieties may be put together to create a variety that is more suitable for the taste of the market. This means that the New World wine is more about innovation and reform, improvement through experimentation, and innovation in inheriting tradition.

Modern brewing technology has changed from the original simple protection of the smooth progress of the fermentation process to the current technology and machines to improve the quality of wine, and even has gradually replaced manual production, all automatic production.

In this way, not only is production increased and costs reduced, but consumers can also make wines with whatever flavors they like, and adopt high-quality and low-cost marketing strategies to seize the market.

In addition, thanks to the differences in natural conditions, human factors, etc., the wines of the major wine producing regions of the old and new worlds have their own advantages and characteristics in terms of brewing concepts, wine styles and tastes. Over time, wines from the Old and New Worlds are merging, and the lines between the two have become increasingly blurred.

Still, true wine lovers will make a strict distinction between Old and New World wines, as well as wines from different regions and vintages. Therefore, the label is the façade, the façade that tells the heritage.

In terms of geography, Cloud Top Ranch is undoubtedly a new world category, but in terms of brewing methods, Cloud Top Ranch adopts the old world way.

European Old World wines are often hundreds or thousands of years old, and their labels contain a wealth of information such as history, culture, ratings, and regions, and all of them have strict rules and regulations, just like the coat of arms of the nobility, which cannot be easily changed.

And most importantly, Old World wines, the name of the appellation is basically the name of the wine, each appellation will have a grade, as well as the vintage, which is the basic information of the evaluation, and it also represents the history and heritage that has been passed down for centuries.

This is not the case with New World wines, which are generally brand names designed by the owners themselves, and the relatively stable weather in New World has a very limited impact on winemaking, with relatively little aging and little impact on the quality of the wine, which makes the information on the label relatively less important.

Therefore, the New World wine icon will generally include seven pieces of information, brand or winery, origin, vintage, grape variety, region, net content and alcohol concentration, in addition to a logo design.

The so-called icons, which have a conventional framework for the distribution of information, can be changed slightly, but are generally the same, which also highlights the importance of the logo design, which is not only a part of the essence of a winery, but also the first impression of the brand.

As Lu Li said, the wine of Yunfeng Ranch is not only positioned as a New World wine, he hopes to create a winery according to Romanée Conti, form its own culture, and even precipitate its own heritage, and truly make top wines - of course, this takes time to precipitate, and it may not be impossible to do it in two or three hundred years, but at least Lu Li has such an idea.

Cloud Top Ranch, which corresponds to Cloud Top Winery, is produced in New Braunfels and produces Cloud Top wines.

Perhaps one day in the future, "Top of the Clouds" will also be as famous as the name of the winery like Romanée Conti, and truly become a treasure of art for veteran wine lovers, spreading the wine culture belonging to the top of the clouds.

This is very difficult, Lu Li clearly knows this, and it can even be said that it is difficult to reach the sky, if you just look at the trajectory of the beech pasture, this is even more wishful thinking, but with the help of the space spring, Lu Li wants to try it boldly. If you're dreaming, why don't you make it bigger?

Regardless of whether Winery can stand in the forest of top aristocratic wines in the future, it is certain that the design of the label is the façade and the foundation, which is the first step in forming a brand culture. Any negligence and neglect may affect future development, making the already extremely slim hope even weaker.

In fact, not only wine, but also other departments of Yunding Ranch need to build their own brands, for example, Yunding Horse Farm, just like Kumo Horse Farm, and for example, Yunding Farm, or Yunding Organic, the products of Organic Farm also need to have their own unique trademark.

Only in this way can Yunding Ranch's products gradually enter the market in the future, so as to distinguish themselves from other suppliers, rather than an unknown source of products.

On the road to building a brand, Yunding Ranch has just begun.