Not long ago, Lu Li and Sean went to Bandera Town together to apply for a booth. Pen? Interesting? Pavilion wWw. ｂiquge。 infoAt that time, Arthur knew that the recent vegetables in H-E-B Supermarket were of very good quality, and even had formed a word-of-mouth effect, but they didn't know that it was from Cloud Peak Ranch, so Arthur was quite surprised.

The reason is very simple, it is not that H-E-B Supermarket is unwilling to advertise, but that Yunding Ranch does not have its own trademark. Even in terms of H-E-B supermarkets, they are urging Yunding Ranch to form the entire industrial chain of trademarks, which is also beneficial to the promotion of supermarkets.

Brand culture, in modern society, is not just a brand.

In fact, before this, Lu Li had considered such a situation, but the organic farm has been carrying out experiments and has never been systematically put into production, and the partner is only H-E-B, and the weight is not large, so Lu Li is not in a hurry, and he has never been in a hurry to design the trademark.

But now things have changed, and Randy has made the decision to plant kale in full, and the seeds will start after the cowboy convention; Coupled with the upcoming wine, the work of designing trademarks, labels, and packaging is urgent.

Considering this situation, Lu Li took the initiative to contact Julia of the "New York Observer". Although his cooperation with the newspaper has ended, he and Julia are still friends, and the relationship between the two has become closer, and after getting rid of the relationship between superiors and subordinates, they have become ordinary friends.

Through Julia, Lu Li invited five designers to design the logo of Cloud Top Ranch and the label of Cloud Top Winery, which of course, was paid. Among them is Vivien.

Surprisingly, Vivien's design stood out – a collaboration between Vivien and Fred, who contacted by email and phone to complete the logo and the winery's label.

Lu Li did not make such a decision alone, but solicited the opinions of his friends at Yunding Ranch, and in the internal audit, he judged completely anonymously, and there was absolutely no selfish consideration. In the end, Vivien and Fred's designs were the most likable, and Lu Li sent the final five designs to Nick for his opinion.

Nick chose two options, including Vivien and Fred's, and then proposed some changes. This is very precious to Lu Li.

As a result, Vivian and Fred's design became the trademark of Cloud Top Ranch. As for the market feedback, and whether changes need to be made later, we can only wait for the end of the rodeo.

Five days ago, Lu Li handed over the label to a local printer; Now, Lu Li is going to the printing factory to inspect the finished label and pray that the quality will meet expectations.

After leaving the small town of Bandera, we headed in the direction of San Antonio, and it took about 45 minutes to reach the printing house.

After registering at the security office at the door, Lu Li only sat in the living room for a short while, and someone pushed the door and walked in, "Mr. Lu? He looked around, and then saw Lu Li, he didn't sit down and greet politely, just beckoned, motioned for Lu Li to follow, and then turned around and left the room and walked in the direction of the factory.

"I'm Vincent, welcome to the Black Ink Printing Factory." The person who came was a middle-aged man who looked like a scholar, wearing a navy blue shirt and rolling up his sleeves to his elbows. We've printed the first edition, but you still need to check the details, and if there are no problems, it will be delivered in a while. ”

"I thought we were too few and we had to wait in line for a while." Lu Li said with a smile, the smell of ink floating in the air awakened the memories of childhood, it was not the electronic age before, newspapers and books were the main part of their lives, and at the same time the main source of daily entertainment, "It's been a busy time lately, right?" ”

The icon of wine is the only evidence on the wine bottle, and the requirements must not be sloppy, there must be enough texture, compared to copying and printing, printing is the best choice to meet such requirements. But the problem is that the printing house only accepts large orders, after all, every time the machine is turned on is a cost, and the movement is thousands of documents, or even more, if the number of prints is too small, in fact, the printing house is at a loss.

But the top of the clouds ranch has a different consideration.

This time it's just a test of the waters, and there won't be too many wines put into the package; And the icons may continue to be modified in the future, and they can't print five thousand copies in one sitting, which the ranch can't afford. In fact, Lu Li only placed the first batch of orders of 200 copies, and the printing house did not take it into account at all, and directly refused.

But Lu Li is not the type to give up easily. After negotiation, the printing house finally agreed to Lu Li's request, but 200 copies was too little, and the final transaction figure was 500 copies.

In exchange, the next label printing of Yunding Ranch will be completed in the black ink printing factory. It not only provides simple printing services, but also provides printing packaging services, including cartons, plastic bags, etc., so the related business of Yunding Ranch will be entrusted to Black Ink Printing Factory in the future.

While talking, the two of them came to the door of the printing house, Vincent pushed open the door in front of him, walked in, pulled the doorknob, and waited for Lu Li to go in, then let go. This etiquette is really rare in Texas, and it can even be said to be rare. Is it because of the aroma of ink, but also with a touch of the charm of book ink?

"It's been a really busy latex. The Stampede in the second half of the year is the most important festival that no one will miss. Vincent didn't have much of a smile on his face, with a polite smile, "However, we are working in the order of the order in which we receive orders." Anyway, it's only five hundred, so it won't take much time. Those understatement words reveal a profession that should not be taken lightly.

Boom, boom, the sound of noisy and noisy printing machines was deafening, Lu Li and Vincent did not continue to talk, and went straight to the office at the end, and the two of them walked in one after another. Then Lu Li saw the two square boxes stacked on the desk.

The box is not large, that is, the size of A4 paper.

Vincent first picked up a logo from the desktop next to him and handed it to Lu Li, "This is the sample we said before, right?" ”

Once the printing press starts to work, then it needs to be carried out continuously, and there is no regret, so before the official printing, they will adjust the depth of the ink, color, position, etc., and then print out the sample, after confirming that it meets the requirements, record the relevant data, and then officially start printing.

The sample was confirmed by Lu Li.

It is a palm-sized wine label that takes the shape of a square. The whole tab can be divided into three parts: upper, middle and lower.

The top part is a logo resembling the coat of arms of nobility, the whole logo is rectangular, blue on a white background, a total of five small shields, two on the left and two on the right, facing the one in the center. On the left, the first is a Chinese/Chinese dragon, and the second is a horse; On the right, the first is a Chinese/Chinese phoenix, and the second is kale, with a shield in the center with a flower crown and an icon of a bunch of grapes.

On the whole, the trademark presents the beauty of the petals in a neat and orderly manner, and it is difficult to see the specific pattern on the small label, but if you use a magnifying glass, you can clearly see the lines and lifelike patterns on it.

This is Vivienne and Fred's logo for Cloud Peak Ranch, the dragon and the phoenix are the cultural symbols of Lu Li, while the other three motifs represent the economic pillars of the ranch, and the logo of different products will change the pattern in the center.

Although it looks like a badge of nobility, in fact, the design and use of the badge of nobility is strictly required and cannot be used by non-nobles, which is illegal. As a result, Vivien and Fred borrowed the model of the noble insignia, but the pattern followed the modern culture of the United States, while also echoing the design requirements of New World wines.

In the case of a winery after the rating, then above the trademark, the grade will be indicated; But Cloud Peak Ranch doesn't, so this is gone.

In the middle section, there is a large font "Cloud Peak", with the name of the winery, and the lower line is the origin of the wine, New Branfels.

Both the top of the clouds and the new Braunfels are unknown in the wine world, but such a sophisticated design avoids the icon from looking too cheap, and the excellent texture has a special charm.

The third section below begins with the year in which the wine was made, 2015, followed by information on the alcohol concentration, net content, and the name of the country where the wine was produced. Each font is carefully selected, and even the spacing, line spacing, and size are carefully thought out little by little, showing the retro and heritage of Europe to the fullest.

It is no exaggeration to say that this label is already worth a thousand gold. If it weren't for the fact that the name of the winery "Cloud Peak" is really too unfamiliar, it can almost be mistaken for a big winery.

Visual art and branding are on full display.

Even Lu Li himself felt that he was a bit of a liar - this was just the first batch of wine from Yunding Winery, but in this way, it also met Lu Li's requirements, and truly showed the heritage, which could stand the test of time and accept the scrutiny of the public. It's a design that can be passed down for an entire century.

Due to the fineness of the label, the weight of the ink and the color of the mix, this must be nitpicked, so the original sample, they printed 38 sheets before and after, and finally selected this one, and then delivered it to mass production.

Therefore, it is crucial to reconfirm the correctness of the sample.

Lu Li took the sample, looked at it seriously, and said hesitantly, "What sample is this?" ”