"Guangdong East Shenzhen City, Guangdong East Shenzhen City, Lingnan Electronics Factory has closed down! The dead egg boss Ma He can't sell fake goods, owes 350 million yuan, and runs away with his sister-in-law! We have no choice but to take the fake MP3 imitation YY-mini to pay our wages!

The original price is more than 300, 400, and 500 MP3s, and the current price is 200 yuan!

In the beginning of the school season, in the land of China, at least dozens of second- and third-tier cities have similar stalls. The violence of the pen "Fun" Pavilion www.biquge.info mouths attracted countless citizens to stop and watch. Today's chengguan is not as ferocious as in later generations, but all the traders have been dotted in the first place, and it doesn't matter if they change something and sell it.

Naturally, they sell fake MP3s, and no one will buy them.

Because these fake MP3s are really workmanship garbage, they sell for 200 yuan, which is more expensive than the Patriot's 128M genuine goods, but I only learned YY-mini An empty shelf, the storage capacity is far inferior to YY-mini, and the display screen is also *** Wenquxing's screen is still poor. It's only sold in the shape of a shell, and the fur barely imitates the YY-mini, and the workmanship is still very rough.

The source of goods is a sweatshop located in Kaesong, Beiyi. The labor cost there is very cheap, and it is very suitable for the labor-intensive electronic assembly industry and processing industry, but the setting that the workers must study politics every day also makes the professional quality of the workers there very poor, and they can only make shoddy imitations.

It's a pity, as long as no one investigates, it is impossible for anyone to find out where the purchase channel comes from, the hawkers only know that the goods on the house are of poor quality and very cheap, and they also buy one get one free and sell audio with a good sales effect, they don't let it go, just put it away.

And the bitter master "Lingnan Electronics Factory Ma He", no one knows who it is, maybe it's just that these unscrupulous hawkers want to find someone to hack casually.

Before the start of school, in the cities that the mouthpiece of the "Lingnan Electronics Factory" touched, the students formed an impression in their hearts: "It is very compelling to use YY-mini, so YY-mini is now imitated by many bad guys!"

"But in other words, even fakes were originally prepared for more than 300, 400, and 500, doesn't it mean that this MP3 is really very expensive and sophisticated? Even imitation man-made products can't lower the cost? It's no wonder that the penny horse and crane want to run away, and the fakes are sold so expensive, they must be boycotted by the channel dealers.

It seems that there is really not much money to be made by selling 688 one, go back, this account is calculated clearly with the old antiques at home, maybe they will also agree that 688 has already earned money to buy YY-mini. ”

……

"A lie repeated a thousand times becomes the truth. It doesn't matter if Apple's stuff is the best or not, whether Dubai is an oil-rich city-state with no oil resources. As long as it is repeated, the masses who do not have the ability to think independently will believe it.

But the key to repetition is to make the concept simple and easy to understand, so that you can remember it, and help you repeat it, cross repeat. You also need to make your enemies repeat from the opposite side, repeat their fearful expressions, and repeat their desperate state that they can't kill YY-mini, so as to maximize the effect of the marketing topic. ”

In the conference room of YY Network Technology, Liu Hui took such a copy and reported her overall plan to Gu Cheng. And it comes with a recent analysis of the increase in brand popularity.

Whether it is the MP3 sales of YY-mini, or the Baidu hot search index of the YY brand, the popularity of many other channels can be seen with rigorous analysis data.

, who used to be just the casting assistant director by Gu Cheng's side, plus a senior soft wide implant planner, finally came up with a beautiful trick, which made people shine. Even Gu Cheng secretly praised this girl from Wang Zhongjun's relational household, and he really picked up a treasure.

IS APPLE'S IPHONE REALLY GOOD? EVEN IF IT'S NOT BAD, BUT IF IT WEREN'T FOR THE "GOLDEN APPLE"/"ROTTEN APPLE" COPYCAT MACHINES THAT HAVE BEEN USED FOR SO MANY TV SHOPPING TO HIGHLIGHT THE VALUE THAT "APPLE IS WORTHY OF IMITATION BY ALL UNKNOWN BRANDS", THE BLINDNESS IN THE HEARTS OF FRUIT FANS WOULD NOT BE AS HIGH AS IN HISTORY.

The trademark of the apple is to bite on the left, and the imitation model is to bite from the right, or not to bite, or to bite both sides, or to cut a groove with a fruit knife......

There are countless such marketing tricks in the circle. For example, Liu Qiangdong, around 11 years in another time and space, after many years of dick, finally pulled in new venture capital, discounted and burned money, so that Jingdong's book business barely caught up with Li Mingqing's dangdang.com. But despite this, Liu Qiangdong's Jianghu coffee position at that time was still far inferior to Li Yuqing's, after all, the signboard was not old enough, and everyone regarded him as an upstart.

The following year, Liu Qiangdong planned a marketing strategy, first having a scandal with the Internet celebrity girl milk tea table - this scandal is actually not the key to later marketing, the key is a line when Liu Qiangdong pretended to refute the rumors.

When the reporter asked, "Are you dragging with milk tea?" he smiled and denied, "No!

Later, according to analysts, when he and milk tea showed the scandal, the popularity of the name "Liu Qiangdong" in Baidu was only a few million times in the first two or three days.

However, when Liu Qiangdong said "It must be Ma Feng who is in the shade", this number immediately skyrocketed 20 times, and hundreds of millions of people Baidu who the name Liu Qiangdong is. Then the hundreds of millions of netizens suddenly realized, "It turns out that Liu Qiangdong is the owner of an Internet company, and he has a company called Jingdong."

Although Liu Qiangdong slapped his face with facts in the end, he was indeed talking to milk tea XXX, but his marketing purpose was also achieved. Since that day, he has instilled an impression in the minds of hundreds of millions of netizens across the country: "Who is Li Yuqing? He is not my opponent at all." My opponent is Ma Feng! Ma Feng is trying to kill me when he sees me! I am the person Ma Feng fears the most!"

If Mr. Lu Xun is reborn, he will definitely revise his "The True Story of Ah Q" and expand the plot of Ah Q being slapped by Zhao's family to follow up: Since he was slapped by Mrs. Zhao on the first day, Ah Q has been preaching all over the streets and alleys of Huiji City: Mrs. Zhao talked to me just now! He said "Get out"!

If Ah Q repeats this trick a thousand times and persistently gets slapped for three years without dying, then he may also become Liu Qiangdong's second, so that the people of Huiji will have the impression that "Mrs. Zhao is most afraid of Ah Q".

The above is purely a joke, and there is no meaning to belittle anyone. In fact, the same trick, not only the pony's younger brother has used it on the old horse, but the old horse's younger brother has also used it on the pony, and no one is more innocent than the other:

For example, when the app "Contact" appeared, the UC Shock Department would issue countless advertorials with titles similar to "Shock! Contact, an application that Ma Teng dreamed of destroying!".

After dying without a problem, Ahri, who has an immortal social heart, launches DingTalk again, and the UC Shock Department will also send "Shock! DingTalk, an application that Ma Teng has always dreamed of destroying!"

Ten years later, the depth of the ponies in this regard can only be said to be each other. The purpose of the Tengyun system is nothing more than to prove that "our Tengyun e-commerce is definitely the second e-commerce in China", and the purpose of the Ahri system is also to change the soup and not the medicine, "our Ahri social is definitely the second social in China".

Then Ahri didn't have to do anything, and it seemed that after saying this, the people of the whole country naturally ignored Momo, Mi Liao, and Yixin...... really regards DingTalk as the second social app in the world.

But now it's 2003, not 2013.

In today's Chinese Internet industry, the topic routine is not so deep, and the people's hearts are still very simple, and after ten years, it is simply as simple as if it has just come out of the countryside.

When Gu Cheng was chatting with Liu Hui that day, he only roughly expressed this thought, and Liu Hui immediately felt that he felt as if he had opened up the second vein of Ren Du, and his life experience in implanting soft and wide was activated, and he came up with so many poisonous schemes. And then it became what it is today.

used Shenzhen Satellite TV to privately stuff money to lure the other party to "infringe advertising copyright", and then sent a lawyer's letter to warn.

Self-directed and self-created big "YY-mini is very promising to be imitated" illusion.

All kinds of hype have piled it all up to the forefront.

In the end, even the tripartite mediation lawsuit between Gu Cheng and Samsung Li Zairong and Apple Jobs in the United States was pulled out again, and it was wildly publicized in major newspapers and TV stations in China, repeatedly emphasizing: It is not that the Chinese market does not introduce IPOD, nor that Apple has been boycotted, but that Jobs's products have patent defects and are legally produced after obtaining compulsory mutual authorization from Gu Cheng, so Jobs is self-aware and does not dare to come to the Chinese market.

At the beginning of the year, almost no one cared about this kind of news that was too professional in the legal world. But after this wave of YY-mini stir-frying, the taste has completely changed.

"It turns out that YY-mini's MP3 is really a great brand that even Apple and Samsung are afraid of! Technically, it is absolutely original! It is not a copycat! It is not an imitation!"

"What's more! I heard that it is still the United States people who imitate us in turn!"

For people who buy things just to pretend to be forced, what could be more uplifting than this kind of news?

Originally, first-class powers exported ideology, second-rate powers exported capital, and third-rate powers exported products. Rice's technology brand, no matter what the quality is, has a little hidden advantage in global competition that no other country in the world can bypass.

That is: Mi domestic products are Mi domestic products.

Whether it is Dongyi stick or Fusang devil, as soon as the label of Mi Guo's father is pasted, the natural force rises. In China, even if the quality and design of domestic goods are exactly the same, Mi domestic products can naturally get a premium of more than 30%, and it still makes Chinese people feel that it is worth spending.

YY brand things, no matter how well they are promoted, even if they are the first in China, they can't get around this hurdle.

But once the political label of "the people of the United States should imitate us" is applied, the situation is completely different.