In the United States, in Hollywood. Pen, fun, pavilion www. biquge。 info

In a movie, if the characters are watching TV. Or maybe it's just a family house play with an TV on in the background.

Well, almost 100% of the content on this TV is news. CNN and Fox News have the highest number of appearances.

Because only when a news program is shown, does the filmmaker of the film not have to pay the producer of the TV program as the background - news is considered a special case of "no royalty if it is recorded in a film or television drama".

As a big copyright country, the reason why the laws of the United States are so strict is that it is afraid of piracy:

If the TV series that appears in the movie footage is not an infringement of the copyright of the TV series, will it lead some gun-based filmers to shoot at a TV screen where a certain program is played, and then add a little meaningless footage, calling their work "a new movie"?

In contrast, in 2003, the strictness of Huaxia's "Copyright Law" system was like a baby compared with its counterparts in the United States. In China, piracy is theoretically illegal, while the "gun version" is still in the blind spot of legal ambiguity, and there are no regulations at all.

Even some people in the judicial practice circles, mainly judges, privately stated: Didn't the photographer of the gun version also pay the filming labor again? Doesn't it also need flower film?

Most of these judges are stuffed into the judicial system for the purpose of accommodating veteran officers. (At that time, it was true that all judges were not required to pass the bar exam, and the judicial system was crammed with demobilized officers who could not find jobs and whose skills were out of touch with society.) Now the years are much better. ）

Therefore, Gu Cheng instructed his subordinates to shout grievances and find Shenzhen City Satellite TV to tear up, after all, it was just a hype, in order to make things big and gain topicality, rather than really wanting to collect money or make trouble.

After he shouted this sentence, he didn't receive a penny of "advertising copyright fees", so he directly forced all TV stations that wanted to gain popularity to the executive level of "broadcasting Gu Cheng's YY-mini advertising event as a news".

But his goal was achieved.

"On August 14th, Shenzhen Satellite TV did not charge advertising fees to broadcast YY-mini advertisements endorsed by Gu Cheng for free, but was warned by a lawyer's letter from YY Electronics, requiring Shenzhen Satellite TV to pay advertising copyright fees!"

Among them, Wu Yue Satellite TV can't suppress its sense of superiority in this matter: We are one of the few who have received this advertising fee! And what about you so-called peers? Don't send money to people in vain, and others won't let you beat them!

This is the gap between the forced qualifications!

"Shocked! For the first time in the history of mankind, an advertisement was broadcast for free and the 'advertising copyright fee' was demanded!" This is obviously the statement of many media that follow the trend, including various online media that have opened the Shock Department. It's impossible to get the first eyeballs, and you can only count on the title party to be a little more eye-catching.

Then in the second week, a TV station began to be ingenious, Dragon TV made a column in a law popularization program: "The incident has aroused heated discussions in the legal circles! XXX lawyer, a partner of the famous national Jintian Cheng Law Firm, expressed the following professional opinions in an interview with this station: ......"

It's going to blow up!

People in the legal profession are not afraid of big things, you Dragon TV interviewed the partners of AllSky Shing Law Firm, and deducted the title of "nationally renowned barrister", so if the buddy is not on the show, is he not a "nationally renowned barrister"?

Lawyers rely on their fame to take orders for dinner, so how can they be disgusted with the high exposure rate? All of a sudden, many people who want to prove that they are also "nationally renowned barristers" have begun to comment on this matter. If you can really do it at the level of a hegemon in a certain province, you can really make an appointment with the TV station in your province to interview them. Those who are not well-known enough, but whose legal opinions are definitely no worse than those of "well-known barristers", can only go to blog products to speak for attention.

It's a pity that Sina Blog still has to be developed for another half a year before it is launched. YY only has two products: Tieba and Renren.

It's too low to post a post to explain professional advice, and others don't know who you are. So this group of people researched and found that the newly launched "Renren" can authenticate and speak with real names, and can also invite others to pay attention to their own space.

I have to buy some powder, regardless of whether he is a zombie fan or not.

After the press and legal circles are busy, the colleagues in the electronics industry are still confused and do not react.

The chats between these insiders are roughly like this:

Apple's Ipod advertises like that, promotes itself like that, and it doesn't have this kind of momentum in the United States! The quality and performance of a YY-mini is not better than Apple's, why are all elementary school students proud to buy a YY-mini for a while?"

"Yes, my brother talked to me yesterday, saying that my nephew pestered him to buy a YY-mini, and said that Dingdang now provides a lot of materials to learn English and practice listening materials on the Internet, how convenient is YY-mini to use...... My brother couldn't stand it and bought it. ”

"I heard that in the past few days, the shipments of 688's YY-mini are higher than those of the Patriot 150! It's a beep, Gu Cheng has not been promoted for three months after being on YY-mini, and I still think he wants to pretend to be forced, and he will be embarrassed to advertise YY-mini when the work of the authentic sound source of Dingdang is completed, but I didn't expect to be directly disfaced! I said that I would be the savior of genuine musicians in all China! I have never seen such a brazen person!"

APPLE SELLS IPOD, AND LATER IPHONE, WHAT IS THE CORE OF WHAT IT IS SELLING? Is it selling performance and quality? To be honest, the functions of Apple's mobile phones have always been very bad, not to mention the signal quality that has been sprayed by Nokia, which specializes in making mobile phones.

THE IPHONE IS AT BEST A GOOD GAMING CONSOLE, NOT AN EXCELLENT PHONE. IPOD IS A GOOD MP3.

As for the IOS system fans flaunting the "IOS is not carded, Android is getting more and more carded" problem, the impact must be there, but it is not so exaggerated, mainly because Android open source is too big. After Huawei's M9 comes out, the "Android long-term change card" is not obvious.

The root of IOS's inferiority, that is, the degree of freedom of software installation, has never been mentioned by fruit fans - IOS can only install APPSTORE reviewed software, if you are a software enthusiast, you like to use friends who have not been reviewed to make APP, IOS is impossible to give you the freedom to use. These people can only choose an app that is relatively suitable for you among the similar products that Apple allows you to use, and they can't choose what they want 100% of the time.

I don't even have freedom, and I feel that I am a respected consumer, and I believe that there is no one except fruit fans.

BUT EVEN SO, THE IPHONE STILL SELLS WELL. This shows that whether it is good workmanship or IOS is not stuck, it is just a fig leaf for nonsense.

THE BIGGEST ADVANTAGE OF SELLING WELL IS THAT PEOPLE HYPE UP THE TOPIC WELL. MAKES MANY PEOPLE WHO HAVE NO JUDGMENT UNCONDITIONALLY BELIEVE THE LIE THAT "IPHONE IS AWESOME, IF A POOR PERSON ONLY HAS 5,000 YUAN, BUT WANTS TO FIGHT WITH THE RICHEST RICH MAN IN THE WORLD ON A CERTAIN CONSUMPTION, THEN HE CAN ONLY BUY IPHONE".

Just like Dubai is not the most luxurious city in the world, nor is it the most suitable city for the development of tourism, and it does not even have much oil itself, and it is not a traditional "oil tycoon city", but once Dubai repeats the lie of "this is the city that the world's tycoons want to come to" a thousand times, forming a viral self-consistent brainwashing, it will succeed.

I bought a force, not a mobile phone. It's forced, not MP3.

Of course, no matter how marketing is done, the quality of things must not be too bad in the first place. IT'S LIKE AN IPHONE, ALTHOUGH THE SIGNAL IS BAD, BUT AT LEAST IT'S A SIMPLE AND SMOOTH GAME CONSOLE.

is also like "Although there are unspoken rules for every Oscar, you must first be a good movie" must be ranked in the top 10 best movies of the year, and then the follow-up public relations will have something to do. If the mud itself is not on the wall, no matter how good the marketing campaign is, it is useless.

A score of 80 in the quality test determines whether a company can enter the world's top 100 in its peers. Marketing complements the rankings in this circle.

Fortunately, the quality and design of the YY-mini are not bad.

Parallel time and space, the quality of MP3 of Taipower is already okay, but the R&D creativity is too poor, so you can only follow the trend. Gu Cheng's YY-mini has taken out the essence of why the IPOD is different, and with the help of Samsung's industrial design power, it is naturally a good product.

YY-mini is just a reputation, a "software and media people make the hardware is unreliable" colored glasses doubt.

Now, the wonderful topic marketing has removed the suspicion and set up the FLAG of fame.

The Chinese people in 03 are no longer as poor as in the last century, and the average wage earner in second-tier cities has generally climbed to a monthly salary of 2K. Buying a 688 MP3 is just gritting your teeth and taking out more than a week's salary.

Since the second week of August, the sales of YY-mini have exploded compared to July. It sold 150,000 units in one week, completing the sales volume of one month in July. Since then, it has gradually slowed down with the release of accumulated marketing hunger, but it still maintains a weekly shipment of 120,000 and 110,000, which can be seen that the stamina will last for a long time.

According to the new expectations, even if no new variable factors are introduced, the shipments in the second five months of this year can exceed 2 million, which has exceeded the expected annual sales before the advertisement (calculated according to 12 months).

This wave of marketing has at least more than doubled the market growth.

And now that August is still in the summer vacation, the student party can't compare with each other. How fierce the consumption tide induced by pretending to be compared will obviously not be seen until after the start of school.