In August, Qiantang, the furnace city, is in the hottest time of the year. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Even Hengdian, which is located in the mountains hundreds of miles away, the most rushed crews have already chosen to rest at noon, and only start work early in the morning and after 3 o'clock in the afternoon.

Liu Hui, who once served as an assistant casting director for Gu Cheng in "The Condor Heroes", happened to be idle these days, but was called to the Eastern Software Park, YY Network Technology. When she arrived at the place, she didn't know why Mr. Gu called her.

Since "Condor", she has been retained by Gu Cheng with generous treatment, and placed in the brokerage company led by Lin Zhiling to preside over the preparation of the auction.

Lin Zhiling's experience is relatively simple, he only knows how to manage the artist's economy, but he doesn't know how to prepare the human resources required for a film and television from the perspective of investors and producers. And Liu Hui's qualifications as an assistant director of casting for many years just make up for this shortcoming, two beauties are of similar age, one is in charge of people, the other is in charge of films, although the current organization is a little messy, but they also complement each other.

Liu Hui sat in the lounge and blew the air conditioner for a while, just getting rid of her sweat. Gu Cheng pushed the door in, and he was not polite, he asked casually and straightforwardly: "Haven't you been busy lately, are you?" ”

Liu Hui hurriedly leaned forward slightly, and pulled the corset with her chest and back shrunk, so as not to make the outline outlined just now because of sweat too obvious, and be rude: "Not busy, not busy, casting, you know, the film is filmed and goes on track, and I have nothing to do with it." Last month, you told me not to investigate and invest in other films recently, so I'm idle. ”

"It's okay, is it a combination of work and rest, it's right not to take it, maybe I want to make a film by myself after the start of school, a new genre, and try the water market, so I have to make the company's artists empty. This time, I only invested money, I didn't act, I didn't write or direct, and then you will be a producer. ”

When Liu Hui heard this, her eyes finally lit up, and she was very grateful for Gu Cheng's kindness: "Thank you Mr. Gu for your support!

She has been an associate casting director for many years, and she is already familiar with film and television suppliers and character preparation, so she is actually completely competent to be a producer. But when I followed Wang Zhongjun and Feng Dao back then, because of the relationship between seniority, how could there be such an opportunity?

Or Gu Cheng here, flat management, the upward channel is very rich.

"Sit down! Gu Cheng motioned to the other party to be calm, he originally came to Liu Hui today to talk about his own endorsement of the brand, and did not plan to talk about the business of the later brokerage company. But seeing that the other party was so eager now, he didn't want to hurt his morale, so he casually mentioned a few words.

"Starting next year, the company may consider testing the waters of online video, as well as genuine digital video content sales channels. For you and Sister Zhiling, the group's requirement is to try the game/network/manga market, so as to circle this market in the future.

Let's not ask to change the popular works of the company's literary website, these works are not hot enough at the moment, let's first test the water with the network IP that has been famous in the society for many years. ”

Liu Hui listened very carefully, recorded a few key points, and then asked modestly: "Then do you have any intention of IP?"

"Yes, I'm ready to test the water with the most well-known IP of the current domestic Xianxia game, "The Legend of Sword and Fairy". After the summer vacation, you can start preparing, special effects, costumes and props, casting, all the suppliers are you can do it yourself. Anyway, I just have one request, try to shoot the fairy spirit, and the scenery, tone, costumes, and special effects of martial arts dramas must be distinguished from the grade. ”

On Gu Cheng's literary website, there is currently no popular IP that can be used. After all, in 03, there were only more than 100,000 genuine users who read online texts across the country, and it is estimated that there are only two or three million if you count piracy. Even if it's just for the sake of accumulating experience and training the team, the first part should be a mature game adaptation that has been on fire for many years.

When Liu Hui heard this, her heart sank, but she felt a little more confident. A literary young woman of her age has naturally played "The Legend of Sword and Fairy", and she is also concerned about that kind of tear gas plot. With her professional vision, she naturally knows that this kind of theme is filmed well, and the audience's acceptance must be very high.

But she also has an obvious concern, that is, she is afraid that this kind of subject matter will not pass the approval of the General Administration.

Mr. Gu ...... If this kind of subject is filmed, it will definitely be empty, because it is very scarce and the market is also hungry. But, I don't know if you've ever wondered why this kind of subject matter is so, and it's because the General Administration is strictly controlled, and this kind of vulgar and weird stuff adapted from video games is very difficult for those old men to judge......"

If *** and Maria Ozawa's things can be on TV, the ratings will definitely explode all TV dramas of all themes, but the problem is that this kind of thing can't be on.

Game adaptation, this kind of spiritual DU product, in 03 - if this film is made now, it should be released in 04 - with the degree of social openness at that time, it is simply unimaginable.

"How to get on the TV station, I'll run the relationship to solve it, you don't have to worry. The big deal is that the cost of unclogging the joints is too big, and you can't make money. It really doesn't work, let's find other channels. ”

Gu Cheng dared to play this package ticket, after all, because he felt that the society would definitely become more and more open, games, online articles, these "spiritual garbage" (spiritual garbage in the eyes of the General Administration and Uncle Ban), which were blocked by the traditional media publishing industry, always have a chance to break through.

He didn't want to talk more about this issue, so he motioned to Liu Hui not to ask about the details.

"Okay, then I'll ask the last question, at the executive level: does this film have to use all the artists signed by our own agency?"

Liu Hui had to ask this question, because since "The Condor", Gu Cheng's relationship with CCTV has fallen to the freezing point because he does not sell his beard and face. If you use a large number of Haihua or other artists from brokerage companies that are inextricably linked to the CCTV production department, they are likely to encounter obstacles to cooperation.

Gu Cheng obviously knew this, thought about it a little, and set a tone: "When the time comes, you can use your own people, everything depends on the smooth filming of the film." ”

Liu Hui thought about it, and couldn't find anyone who could play the "fairy" Zhao Ling'er for a while, and said in embarrassment:

"That's a bit of a hassle...... Liu Feifei's background is obviously completely surrendered to CCTV. Without her, I can't find another actress who is known for her fairy spirit. Zhao Ling'er's role is more white than Xiaolongnu, she doesn't need acting skills at all, she only needs to be pure. The more experienced and well-known the actress, the more negative the effect of playing Zhao Ling'er. I may have to audition for a newcomer, and I have to be beautiful and have a blank slate...... with no black history."

"You don't have to report this to me, do it boldly, I believe in your fairness and justice. Actors can do the same, anyway, I don't have time to act. Gu Cheng quickly cut through the mess and completely stopped the topic,

"Let's talk about the business that called you here today. Recently, I have a big business to go online, called Renren.com, which focuses on acquaintance socialization, and is more real-name than YY Tieba. In May, the YY post bar incident also made me see my personal 'brand appeal' clearly, so I am ready to consider endorsing my business in the near future and ask you to be responsible for planning. ”

Liu Hui was caught off guard for a while.

Mr. Gu, who has never shot advertisements, actually wants to shoot and advertise!

Is there a more unexpected advertising dog in the world?

Moreover, isn't this supposed to be planned by someone from an advertising agency? Could it be that for fear of being embarrassed, he first arrogantly talked to his own people about the draft?

……

Liu Hui was very honored and listened to Gu Cheng's appeal roughly.

It is not without precedent for celebrities in the industry to endorse their own products, or even lower their profile to advertise.

Another time and space, ten years later, as the world becomes more and more flat, the threshold for forced qualifications is getting lower and lower. Even Ding Sanshi, a dead fat man who advertises "only doing what he likes" and "focusing on small and beautiful", has advertised his company's mobile games such as "The Overlord of Western Chu" and "The Shore of the Land", and it is also a 15-second roll advertisement on the video website.

Although Ma Feng, who has always been high-profile, does not shoot TV commercials, he takes the opportunity of pouring chicken soup to post advertorials or ask his subordinates to package spoofs such as "I am out of WeChat enterprise account", "I am out of Ding Ding", "I am out of WeChat", "I am out of Ding Ding", etc., that is also a common thing - it's just that Ma Feng will never admit that these spoof jokes are hyped up by him personally, and he will only pretend that he is also a victim in the official face.

is also a person like Ma Teng, because he knows that there are too many people who scold him, and if he shows his face, he is afraid that it will have the opposite effect, so he has always kept a low profile.

Liu Hui's mentality towards Gu Cheng, including his high expectations for "Renren" to become an instant hit, is also understandable.

From the perspective of a communication professional, Liu Hui cautiously helped Gu Cheng outline and analyze several key points.

"As a website product, it is also a website product with relatively low business attributes and high life attributes. Advertising on TV is the first thing we rule out – in fact, there are no portals or social networking sites that advertise on TV.

At most, after the product is launched, do some paid news of the social hot spot type at the appropriate time. I don't need to say this kind of thing, I'm not a professional, just find the company's public relations department to arrange.

If you want to appear on the camera yourself, print ads in professional magazines are a format to consider and look more serious. In addition, the print advertisements of some big city CBD and famous university campuses are a little more compelling than TV advertisements, and it seems that we are not FMCG. That way, all you need to do is do some flat photos and interview copy. ”

Gu Cheng listened carefully, but he always felt that he was so popular, and dealing with it like this was a bit like having nowhere to go.

"Could it be that after Renren is launched, I still have to pay attention to all the high school alumni? It seems that I am very close to the people, and at the same time let users know that they can get to know the school flowers and grass on Renren?"

This kind of trick seems to have made little progress in keeping up with the post bar to deceive the fans in the chat circle.