On the issue of brand endorsement, Gu Cheng humbly listened to Liu Hui's opinion as an insider. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info thought about it for a long time, and felt that she was still full of dry goods, even exceeding her initial psychological expectations.

Casting assistant directors, after all, are in a movie to help the director contact various suppliers, sometimes when encountering implanted soft broad, these people have to come forward to contact - after all, if you directly let the agent or the public relations department of a pure film and television company take over the implanted soft broad, the business negotiation may be better, but in the end, it is difficult to say whether the soft and wide can be realized, whether it will be too hard to hurt the artistic value and artistic expression of the film.

And the casting assistant director helped to bring back the implantable soft broad, and may not receive the most money, but the negative impact on the expressiveness of film and television is definitely the smallest.

Such people often know how to advertise best so that they are not easy to over-market and not easy to arouse the audience's disgust.

And for celebrities who cherish feathers, this consideration is absolutely the most important.

Gu Cheng is just a typical example of a person who cherishes feathers - for him, the first consideration of any promotion and endorsement is not to damage his personal reputation and compulsion. As for the promotion effect, it can be placed secondary.

After some discussion, Liu Hui's initial "overall solution" for Gu Cheng is roughly like this:

"In addition to professional magazines, there is no need to force celebrities to be used for print advertisements in other fixed places, such as the façade of an office building or a bus stop in front of the campus. The promotion of this product of Renren is close to life and cordial, and the most important thing is to be cordial.

When the time comes, after your plane is photographed, put it on your own high school alma mater, and then put it in some local universities in Qiantang. Mr. Pan can also take a few photos and take them back to her alma mater, Qianjiang University. I heard that Renren will shoot an overseas version in the future, and your print ad can also be made in English.

In addition, those backbone management in YY Network Technology and Legend Entertainment, search for them, there are famous schools such as Beijing University, Huaqing, and Fudan, and those who are quite handsome, you can also take a picture and put your name, current position, and previous academic qualifications. The effect should be good.

If you don't dislike "Popular Software" too close to the people, you can be a cover character for two months, which shouldn't cost much. In addition, I heard that if there is no problem with the initial review of NASDAQ listed companies, they will enter the publicity period three months before the official listing. When the time comes, if 'Legendary Entertainment' really enters the publicity, you can give some public relations money, and put on the cover of "Time", and the effect will be amazing. ”

Gu Cheng was quite surprised that Liu Huilian knew the basic rules of the NASDAQ and the public relations standards of Time Magazine: "How can you even understand these things? Does the NASDAQ have anything to do with you people in the entertainment industry?"

Liu Hui smiled lightly: "In our business, things are very complicated, just common sense." ”

Gu Cheng didn't ask too much, and he also felt a little more relaxed when he solved a matter on his mind. He used the spicy coffee machine in the office to make Liu Hui a cup of espresso, and asked casually: "The promotion of Renren is so decided, you think I am not suitable for TV promotion, I also think it is right." Do you think that with so many businesses under my name, there is no product suitable for me to advertise on TV?"

He originally asked casually, after all, filming TV commercials is out of line. But because he was a little curious about his appeal, he was mentally prepared to be on TV, but now he is told that it is not necessary, and there is still a bit of a psychological gap.

Unexpectedly, Liu Hui thought about it very seriously.

Maybe this is the leader's words, his subordinates broke their legs.

I just asked. Gu Cheng saw that Liu Hui was deep in thought, and forgot to drink the coffee, and he was a little embarrassed, so he immediately persuaded him gently.

However, Liu Hui thought for a while, and still gave her opinion: "If you want to test your appeal, I think YY-mini's MP3 should be a good breakthrough - it is useless to advertise TV for games, and the General Administration does not allow games to advertise TV at present." There are so many other businesses under your name, except for MP3, you can't find a consumer product for young people. ”

When Gu Cheng heard this, his expression darkened subconsciously: "Is that thing...... It's been three months since it was launched, and sales haven't been very good. After all, the hardware is expensive, and not many users can afford 688. ”

GU CHENG'S SAMSUNG PROVIDES AN INDUSTRIAL DESIGN, AND THE IPOD CONCEPT IS BASICALLY EQUIVALENT TO THE MP3 PRODUCT, WHICH WAS LAUNCHED IN CHINA DURING MAY DAY. Because he is not good at the electronics industry and hardware, he basically relies on the hard work of the original team of Taipower that he acquired back then, and the things he makes must be far behind the international advanced level.

Before going public, the necessary advertising was done. IN PARTICULAR, THIS MP3 HAS A DATA TRANSFER LOCK,JUST LIKE APPLE'S ITUNE,YOU CAN ONLY DOWNLOAD RESOURCES FROM OFFICIAL CHANNELS AND COPY THEM TO LISTEN,IT DOES NOT SUPPORT MP3 FILES FROM ANY UNOFFICIAL CHANNELS。 Therefore, on the day after the launch of MP3, Dingdang.com immediately opened a digital music download area, which is dedicated to MP3 users to download resources. And in the past few months, Dingdang.com's web advertising space has almost no money to push its own MP3.

The music download area is directly named "YY Cloud Music", and Gu Cheng doesn't plan to be unconventional in the name - anyway, Ma Teng will only name similar products "QQ Music" in the future, is there such a thing as a brand, it is simple and easy to remember, and it can be repeated constantly to form a brand value like a snowball.

At present, the music on the YY music area, except for the artists sold by Dingdang itself, other resources are pirated. For the time being, it borrowed the excuse of "third-party netizens upload it by themselves, and the website supervision is not timely", which is the same as that of domestic counterparts. This is also necessary to expand the fundamentals of hardware sales in the first place. But according to Gu Cheng's plan, this kind of thing will be done for about half a year at most, and it will definitely be gradually legalized in 2004.

However, even if there are pirated resources to download and listen to, the Chinese people still feel that this MP3 is expensive, and small brands such as "Patriot", which just went public this year, are less than 200 yuan.

"The sales volume in May was only 200,000 units, and in June it fell to more than 80,000 units, and under the influence of the summer vacation in July, it was a little warmer, and it was only 140,000 - this is the sales report I received the day before yesterday, and in three months combined, it was only 450,000 sales, and at this rate it was 1.8 million a year - I was embarrassed to mention it in front of people. ”

Gu Cheng flipped through his computer for a while, flipped out an email, then turned the notebook, pushed it, and pointed to the screen for Liu Hui to look.

"1.8 million is not bad, right...... There will not be more than 3 domestic brands that can also sell this volume, right?" Liu Hui is not very knowledgeable and casually speculates.

After all, other brands are sold cheaply, and the number alone is higher than that of YY-mini does not mean anything.

Gu Cheng sighed and poured cold water: "According to industry estimates, the global MP3 sales can exceed 100 million units this year. Apple's Ipod alone sold 11 million in the first seven months, and Steve Jobs gave an estimate of 24 million for the full year — a tenth of what we do. ”

In the next few years, the sales of MP3 products will continue to rise, although Gu Cheng does not remember these historical details before he was born in his previous life, but according to the historical trend of the development of the network and supporting hardware, at least 06 years ago, the annual sales of the global MP3 market were growing rapidly. 07 and 08 should be stable and flat. After 09 years, the MP3 industry will shrink rapidly due to the popularity of smart phones and the comprehensive replacement of music players by mobile phones.

06~08 three years, is the peak of human MP3 sales.

After listening to Gu Cheng's "bold words," Liu Hui was speechless for a while: You are just a small domestic factory in your hands! How can you compare yourself with the world's No. 1 Apple company! Apple's IPOD has been sold for more than a year and a half, and the global response is very good!

In fact, if it weren't for Gu Cheng's variable, Apple would not be able to enter the Chinese market this year, and some of Samsung's blockades, the annual sales of the iPod would have been three or four million more.

Liu Hui couldn't say that the leader was ambitious, so she said euphemistically: "However, since you just want to test your appeal, it doesn't matter if the current sales performance is not satisfactory, right? As long as the increment is large enough, isn't it more reflective of your appeal?"

"Then find the best resources in the circle and design it well - it has to be better than Apple's iPod TV commercial plan before I will consider it. Do you have an advertising agency like that?"

"Yes, there are business resources that we have worked with many times in this area. Liu Hui hurriedly agreed, when she was elected as the deputy director of the role of Director Feng and contacted the implantation of soft broadcasting, she had been in contact with several top domestic soft broadcasting planning.

As for shooting resources, Gu Cheng himself has a film and television company, not to mention it.

After she left Gu Cheng's office, she made several phone calls in a row. Together with the promotion of Renren and the TV advertising planning of the YY-mini player, they were all handed over to the partners.

The advertising companies that can be contacted by Liu Hui are naturally among the top in the 4A and the top in the industry. However, it is such a top-level planner, and when they heard that Gu Cheng, who claimed to have never advertised in his life, was going to end up in person, the family was shocked.

And then there's the crazy rush to grab orders.

"The planning department has been suspended for three days! The strongest manpower has been drawn out to plan the YY-mini TV advertising case! Gu Cheng will personally leave the country! Such an opportunity may only be once in a lifetime!" The boss of a 4A advertising company personally supervised the battle, delayed the current projects with the strongest resources in his hands, and forcibly took out time to make YY's bidding planning plan.

"The planning fee will be made for me according to 0 yuan! The draft will be sent directly for nothing! What? You ask the question of cost? The little family is angry! This is Gu Cheng's personal end! The people are already registered and listed on the NASDAQ at the beginning of next year. Do you think that in addition to this, there will be earthlings who are qualified to ask Gu Cheng to shoot TV commercials in the future?

This kind of order is received by us, it can be blown for a lifetime, money is a fart!"