Hu Yan, an accountant from the United Kingdom, cooperated with Forbes magazine in the United States to found a company in Shanghai and formed his own professional team. Pen % fun % Pavilion www.biquge.info

Their job is mainly to produce a list of the rich through direct inquiries and indirect surveys.

The emergence of the rich list is accidental and an inevitable result of social development.

The perception of wealth in China is changing, some people envy the rich on the list, and some people hate the entire rich class.

Hatred of the rich has become a new type of social problem.

This kind of public disclosure of the personal assets of the rich is quite controversial, and in some ways it is a matter of personal privacy, but it is of great interest to the public.

Who is the richest man in the country, how many assets does the richest man have, and what kind of life does he live......

People want to know this information, want to know about the life experiences of successful people, and see how others have made their fortunes, which is also an incentive for themselves.

This shows that Chinese society has entered a stage of chasing wealth and pursuing success.

Times are changing, people's mindsets are changing, and wealth has become an important measure of success.

Hu Yan played a role in this, or he seized the opportunity.

In the eyes of foreigners, he is a Hua Guotong and has entered the upper class society of Huaguo, but he knows that he is just standing on the edge of this circle and has not really entered it.

He is a speculator who wants to profit from the rich list.

At present, Hu Yan has encountered two problems, one is that there are not enough propaganda resources.

This list has been hyped by the domestic media, and it is also popular abroad, and it looks very popular, but it has not been recognized by the mainstream media.

In the past few years in China, Hu Yan deeply understands the meaning of the mainstream media.

No matter how lively the entertainment and financial media are, if Huaguo TV does not report it, Huaguo Daily does not publish comments, and official media does not quote it, it will not have so much influence.

So, he is constantly active, hoping to get support from the top.

The second is the lack of credibility of the list, and the rich are unwilling to cooperate and provide detailed information on their personal wealth.

Hu Yan knows that this list is not accurate enough, only 60% accurate, on the one hand, because of the difference in the calculation method, and on the other hand, the assets of the rich people in China are hidden.

Most of the people he chooses are the rich who own listed companies, and the financial reports of listed companies are public and can be checked.

But the diversification of the billionaires' investments, especially family-owned businesses, is intertwined and difficult to estimate.

Unless the rich are willing to provide detailed information, this list is not credible and can only be a gimmick.

These two dilemmas are actually one.

Hu Yan feels that as long as there is a mainstream propaganda platform to promote his concept of wealth and change the perception of wealth among the public and the rich, the problem will be solved.

At this time, Good Dream disclosed its annual financial report, and he saw an opportunity.

Lin Zixuan met Hu Yan at the Good Dream Company, a foreigner who looked young, often had a smile on his face, was good at expression, and had a fairly fluent Chinese mouth.

"Mr. Lin, I noticed that you took the initiative to disclose the financial report of the previous year, which is a commendable move. Hu Yan praised, "I made this list to make the assets of the rich people transparent, not to make people envy how much money the rich man has, but to let people understand how they make so much money." ”

"I agree with you, but the environment in China is different. Lin Zixuan responded.

The reason why Lin Zixuan agreed to meet with Hu Yan was to hear this person's opinions, and in the previous phone call, Hu Yan put forward some interesting ideas.

"I know that the psychology of Chinese people, people are afraid of being famous, pigs are afraid of being strong, and I have encountered many similar problems. Hu Yan smiled, "Especially the rich people in Guangdong Province, they are very low-key and do not want to be on the list, and some people call me to tell me that he doesn't have that much money, but I think it's a good thing for companies to be on the list if they want to grow and grow." ”

"This is what you call the international vision on the phone?" Lin Zixuan asked.

"That's right, I think the rich people in China should go into the international vision, the list we produced has a great influence abroad, Reuters, the Financial Times and other newspapers and news agencies reporters from more than a dozen countries have come to interview, they are very interested in the rich people in China, these rich people and companies on the list have become well-known abroad. Hu Yan talked eloquently.

"I don't deny the influence of the list, but it's a bit exaggerated, right?" Lin Zixuan asked.

The Huaguo Rich List has only been produced for three years, and its influence abroad is limited, and it is estimated that foreigners will not be able to remember the name of the richest man in Huaguo, let alone be well-known.

"Yes, those journalists may not care about the name of this rich man, they are not interested in individuals, they pay attention to this group of people, they are concerned about a trend in the development of China's private enterprises. Where does Huaguo's wealth go? Which industries in Huaguo make the most money? Why are there so many real estate bosses on the list? How many of the rich are deputies to the 16th National Congress of the Communist Party of China?" and the secrets behind their wealth ......?" Hu Yan continued, "I believe that over time, these reports will benefit Huaguo's enterprises." ”

Hu Yan is a good salesman, and he understands what the other side wants to hear.

"Take Mr. Lin's Dream Company as an example, if the film wants to enter the American market and be well-known by American audiences, being on the rich list is not only a kind of publicity, but also a manifestation of strength. For example, Hu Yan said, "I think the rich people in China are not doing enough in publicity, their wealth stories need to be known, so as to play an inspiring role, Americans know Bill Gates, you have to ask who is Bill Gates in China? Therefore, I want to promote the rich people of China to the world. ”

Hu Yan knew about Lin Zixuan.

According to the financial report of Good Dream Company last year, Lin Zixuan's assets are about 200 million to 300 million, plus the income from the writer's royalty, and the copyright value of "Xiaoxue's Great Adventure", his personal assets are at least 500 million yuan.

The copyright value of "Little Snow's Big Adventure" is difficult to estimate, and there is a lot of room for future growth.

If you follow this data, Lin Zixuan will not be able to enter the top 100 of the Huaguo Rich List.

The total assets of the last billionaire on last year's list were 420 million yuan, and the last richest person the year before was 200 million yuan, and this year's threshold may be raised to about 700 million yuan.

This shows that the wealth of the wealthy class in China is increasing day by day.

Hu Yan also added Mu Shanshan's assets when calculating, Shanshan Culture has a number of brand programs, and the influence of "Voice of China" is huge, with a valuation of around 200 million.

The property is shared between husband and wife, so calculated, the assets of Lin Zixuan's family are between 700 million and 800 million.