When Sun Zhengyi dealt with Gu Cheng, the highest priority was security. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It doesn't matter if you don't succeed, it doesn't matter if you don't grasp it, or even if you can't catch a professional-level opportunity, it doesn't matter if you don't want to be coaxed. As long as you don't pull yourself on after the final move.

Sun Zhengyi's caution did not leave him any substantive handle, but it also brought a negative impact.

The more "safe" the arrangement, the less accessible and controllable it is. So he can't control when Kim Sung-thaek will do it or not.

Now, judging from Gu Cheng's revenge, the timing of Kim Sung-taek's choice is really not the right time. If Sun Zhengyi could instruct Kim Sung-taek, he would definitely let him do it when it was safer.

It's not something I'm sure of at all, it's not professional at all, just because when I slept in the back seat in the garage, I was brainwashed by the magic sound of "I Have Thought About Death" for a night, and my brain was hot and impulsive.

As a result, the person was not killed, and even the injuries were not serious, and in just half a month, Gu Cheng's revenge came.

The overwhelming boycott of Japanese propaganda made Sun Zhengyi exhausted.

"The number of players of "Miracle MU" has dropped sharply, and the RMB transaction prices of equipment enhancement materials such as blessing gems, soul gems, and life gems on Alipay are also falling rapidly. At the end of the year, a blessing gem can still be sold for 4~5 yuan, more than 3 soul gems, and about 15 life gems. Now the blessing and soul have dropped to less than 2 yuan, and the life gem has dropped below 10 yuan. ”

Legendary Entertainment's market research department feeds back this kind of information every day.

The equipment economic system of Miracle MU is very different from that of Legendary: Legend has very valuable equipment such as Dragon Slayer, Easy Fan, Paralysis Ring, and Resurrection Ring, which can be sold for thousands to hundreds of dollars, so the main indicator of player activity in the game is measured by the equipment transaction price and trading volume.

And inside the miracle MU, the basic equipment itself is very easy to play, at most the weapons need to be born with skills, and the rest of the attributes can be strengthened by various enhanced gems, once the price of enhanced gems plummets, it means that the balance between supply and demand in this game begins to collapse, and a large number of players are ready to stop playing, and abandon the number and ship.

In late March, the monthly revenue of "Legend" fell below the 10 million yuan mark, and the annual expected sales fell below 100 million.

"Miracle MU" is not much better than "Legend", the expected annual income has fallen below 300 million, and there is probably 260 million left.

In addition, the market performance of "Ragnarok RO" has seriously declined, and the renewal royalties given by the developer have been bitten to death, and the life span of Ragnarok in China is estimated to end within this year.

How the newly introduced "Lineage 2" performs, Sun Zhengyi doesn't dare to expect too much.

Although in the eyes of other peers in the circle, Legend Entertainment still has a total revenue of four or five billion yuan a year, which should be very nourishing and worthy of everyone's envy.

But just a year ago, Legendary Entertainment's annual revenue was as high as 1.5 billion!

Gu Cheng has been gone for more than half a year, and his revenue and market share have fallen by two-thirds, how can this be worthy of Sun Zhengyi's more than $4 billion in cash?

With a revenue of 500 million yuan a year, it takes more than 50 years to recover more than 4 billion US dollars!

Will there still be online games on Earth in 50 years? Will there still be PCs on Earth in 50 years?

The reaction of the Nasdaq side was very sensitive, and the stock price of Legendary Entertainment fell off a cliff for three consecutive days, falling by 40% of the stock price. That's it, or the rest of the other capital is ready to gamble, betting on the good expectations brought by "World of Warcraft and other potential new online game partners in China are undecided".

These investors think, "Maybe Legendary Entertainment will agree to a super concession on Blizzard's side and grab the agency rights of "World of Warcraft"? If they do, they can make a small profit according to the stock price that has fallen by 40% now."

Added up, the $2 billion nominal wealth of Sun Zhengyi and SoftBank evaporated in the stock market.

Gu Cheng's frenzied siege and ugly appearance will naturally attract well-informed professionals in the investment community and other fields to watch.

In order to show that he was not unknown, Gu Cheng naturally had to spread the word "Brother was assassinated by a temporary worker reporter of Legendary Entertainment the day after the ceremony of the Fusang Film Academy Awards." Whether it was instigated by Sun Zheng or not, Lao Tzu couldn't swallow this breath" and other news.

After this information was grasped by the top investment bosses in the circle, everyone was silent and no longer expressed any opinions on Gu Cheng and Sun Zhengyi's war.

Some of Gu Cheng's relatives, friends, colleagues and partners also learned about this one after another, and the male and female artists under his umbrella and cooperated with him called him to comfort him.

However, ordinary netizens still don't know anything about it.

Gu Cheng has 5% of the shares in Baidu and 20% in ADS, so he called Boss Li and asked him to set the relevant content as Baidu sensitive words so that ordinary netizens would not search for it, and Boss Li immediately agreed.

As for YY Tieba and Renren space, such stabbing information will not be allowed to spread.

……

Across the ocean, Avan City, Orange County, California.

It is home to Blizzard Entertainment, a famous name in the global gaming industry.

In Southern California, around Los Angeles, these strange place names are everywhere -- only because 100 years ago the entire county was an orange orchard run by a farmer named James Aven, who grew the famous Southern California Sunkist oranges. (The farmer's farm is the size of several counties, and Orange County is just an orange orchard on his farm.) There are also neighboring counties called "Avocado County" and "Sheep County". ）

Therefore, the name of the county is named after the orange, and the name of the city is the surname of the farmer's family back then.

Gossip, and that day at Blizzard Entertainment headquarters, the company's strategic adviser Alan Eden had just come to work, and he routinely checked the stock price trends of all game companies on the NASDAQ.

Alan Eden, although he is now only a senior strategy consultant, has also served as director of operations (COO) and then director of design. Later, in order to lighten the burden and focus on the most important things, these directors were relinquished. So his status and voice in Blizzard are not bad.

"Alas, Legendary Entertainment fell by another 8%? It seems that this stop loss can't be stopped? I really don't know what the Chinese people think in their heads, a bunch of irrational nationalists. ”

Alan Eden shook his head and sighed for a while, as if he was lamenting that Huaxia's "people's wisdom has not yet opened", but in fact, he was naturally dissatisfied with "the potential opponents competing for the agency of "World of Warcraft" in China are not evenly matched".

As a wait-and-sell party, Blizzard Entertainment hopes that in every country where its products want to enter, there will be two or three companies competing for agency rights.

That way, Blizzard can sell it for a good price.

If the customer is bullying the store, it will be troublesome.

Historically, until the end of 08, when Activision Blizzard and Vivendi merged, the acquisition valuation given by the other party was only $9.1 billion

(Vivendi, a publicly traded company whose video game business was valued at $8.1 billion at the time, then injected $1.7 billion in cash into the combined company, a 52 percent stake in the combined company.) Blizzard's equity in the combined company accounts for 48% of the new company, so it should be 98/52%*48%, which is about $9.1 billion. ）

It's 05 now, and World of Warcraft has shown its trend of dominating the global online game industry in most developed regions except Asia, and the capital market's valuation of Blizzard has been rising, but after all, it is not as awesome as it was in 08.

The current Blizzard is estimated to be worth four or five billion US dollars, and in terms of volume, it is about the same as Legendary Entertainment after the stock price plummeted.

As for Gu Cheng's YY Entertainment, because it has not yet entered the field of vision of the capital market, it is not easy to evaluate for the time being.

In this case, if the buyer does not compete, it will be difficult for Blizzard to sell the agency at an ideal price. At the same time, Huaxia's laws also do not allow foreign companies or their subsidiaries in China to directly operate online game operators, so there is no possibility that Blizzard will run to operate it itself.

Blizzard's battle network in Huaxia, has also been in a semi-paralyzed state before, since 02 after the wall was completely blocked, it is difficult for mainland players to use Blizzard's genuine game even Battle.net without a VPN. (Historically, it was relaxed only after finding a new agent in China)

In fact, Blizzard's top management, including Alan Aiden, also knew in their hearts that even if Huaxia Law issued this ban, it would be impossible for Blizzard to operate it by itself with the current situation that Blizzard has no publicity and channel basis in China.

After sorting out the current situation, Alan Eden had to admit a reality.

"It's time to start early, and invite YY Entertainment to set the terms of cooperation. Originally, it was dragged, but I felt that it could make YY Entertainment and Legend Entertainment more nervous, and they hung their appetites and offered high prices. Now it seems that the longer it drags on, the more legendary entertainment will only be opened up by YY entertainment, and the asking capital will be less at that time. ”

Later that day, he consulted with several other members of the company's board of directors, and after discussing several sets of offers that had been drawn up by the commercial department, he selected an offer that was quite a sky-high price in the current situation, but the other party did not dare to refuse it immediately, and sent it over.

It is clearly stated in the offer that this condition is issued to YY Entertainment alone, and if it agrees, it can not go through the public bidding procedure.

YY Entertainment immediately started a discussion about it. No one dared to set the tone, so he stabbed Gu Cheng himself again.

"40% revenue share in China? Just kidding! Blizzard is crazy when we lose our minds? In the history of online games, there has never been such a cooperation model as 40% revenue! Even if it is a third-rate small company, the maximum revenue share is 25%. To take 40%, unless it is a pure profit share, but also to press the annual settlement period!"

Gu Cheng rejected the other party's offer without hesitation, and asked Blizzard to think about it carefully.