"In the history of Huaxia online games, we have never heard of such a cooperation clause as 40% revenue sharing. www.biquge.info As far as we know, the most demanding cooperation in history is only 25% of the revenue share of the developer. Moreover, the operators who signed this cooperation are all small companies without exception.

In fact, they take 75% of the revenue, but they only spend a little bit on the hardware costs and administrative costs of servers, broadband operation and maintenance. As for the investment in advertising, it can be said that there is almost no investment. It's all about sitting there passively waiting for business and waiting for players to come to the door.

Only when we talk about the after-tax net profit sharing model, we have seen a high amount of 40%, and in this case, the operator will also report the full amount of the publicity and distribution expenses to the cost and amortize it. In the end, the net profit margin of this kind of game will not exceed 30%, and the actual money obtained by the developer is equivalent to about 15% of the revenue income. ”

YY Entertainment's reply to Blizzard is very reasonable, evidence-based and restrained, citing classics and citing the most demanding examples in the development history of the Chinese online game market for more than six years, proving that Blizzard's appetite is too great, more than double that of all historical precedents.

So much so that YY Entertainment did not intend to receive the Blizzard negotiation delegation, and asked the other party to preliminarily finish the verbal battle in the remote email and conference call.

Alan Eden and other Blizzard executives were also troubled by China's tough posture, and had to emphasize in the conference call: "The quality of World of Warcraft can rule the global online game industry for at least the next five years, and its development and optimization costs are very high, and the degree of sophistication is not comparable to any online game in the history of the human Internet, and the precedents in the Chinese online game market are not referenced." ”

The negotiators of YY Entertainment also immediately confronted each other: "YY Entertainment's publicity and distribution platform resources and channel advantages are not comparable to any online game operating company in China before. YY Entertainment is backed by 140 million netizens in China, and YY pop-ups can make 140 million people's computers see "World of Warcraft" as a quick and easy way to access. Renren allows 120 million of them to share screenshots of their in-game achievements. Among them, nearly 100 million people have Alipay and can directly recharge all the products of YY Entertainment online. ”

The two sides have reached an impasse and tug-of-war, Blizzard originally bit 40% of the revenue revenue share, but YY Entertainment was only willing to give a maximum of 25% according to industry practice, and it was only pure profit, not revenue.

The gap here is more than doubled, and naturally the results cannot be separated quickly.

After two days, Blizzard only lowered the opening price by 15% to 34%. YY Entertainment only reluctantly agreed to talk about revenue, but the proportion is still far behind, only talking about 18%.

Because of the big differences, YY Entertainment had to make a big move:

"If Blizzard chooses another operator in China to operate World of Warcraft, Alipay will make sure that it does not support any online payment channels for purchasing World of Warcraft point cards! Taobao and Dingdang will not be allowed to list Warcraft point cards! The official card selling channel of Warcraft will not be compatible with Alipay! ”

This trick is really fierce, if it is really fulfilled, the operators found by Blizzard can only continue to talk to tens of thousands of Internet café owners across the country one by one, and it is estimated that Alipay is pressing, and those Internet café owners do not dare to support World of Warcraft too much - after all, the scale of netizens in 05 is more than 100 million, and there are many people who do not have Internet access at home, and they need to use the channels of tens of thousands of Internet cafes across the country to buy audio-visual games and books online, and then pay cash to the Internet café owners.

The "Internet café owner recharge system" built by Gu Cheng back then, after Alipay was completely expanded, still played the role of "Alipay Enterprise Edition", and the account flow of each Internet café owner was about the same as that of Taobao store owners.

At least in another two or three years, the number of netizens in the country will exceed a quarter of the total population, and basically everyone will have netizens around them, and the dependence on this e-commerce purchasing system will completely withdraw from history.

So, if Alipay does this, the situation facing Blizzard will only be worse than this.

Maybe I have to go back to the "primitive era" and talk to the owners of 100,000 bookstores and newsstands across the country about physical point card consignment sales.

Fortunately, in a hurry, Blizzard found a reason to resist slightly: "Alipay still has the most favorable transaction counterparty treatment contract with Legendary Entertainment, and if Legendary Entertainment acts as an agent for World of Warcraft, Alipay is obliged to provide "World of Warcraft" with payment facilities no less than any YY Entertainment's self-operated online games. ”

This clause was a reassuring pill given to Sun Zhengyi when Gu Cheng deceived Sun Zhengyi to take over Legendary Entertainment, and it has always been effective. The contract in black and white, even if Gu Cheng was suspected of being stabbed by the temporary industrial bank instigated by Sun Zhengyi, it could not be torn up.

Blizzard, for its part, seemed to grasp the last straw, emphasizing this point.

But such a defense is actually equivalent to Blizzard cutting off all its retreats in all other directions - because this kind of "most favored counterparty treatment", in addition to Gu Cheng's own company, only Sun Zhengyi's legendary entertainment has it.

Any third-party competitor is excluded from this defense.

For example, Huang Yi, who is okay with online games now, originally had a fantasy journey to the west, although he couldn't compete with Gu Cheng and Sun Zhengyi, but it was also a spare tire.

Or is the representative of heavy krypton gold, Shi Yuzhu, he just made "Journey" this year, although there are not many people who play, but the profit is very considerable, players who play Journey are still killed like grandsons for a few thousand yuan, at least twenty or thirty thousand to be able to be a master. As long as you get a 10,000 hardcore pretending player, as well as a bunch of fertilizer locust players who provide resources to be killed, you can provide hundreds of millions of profits for Shi Yuzhu's "Journey".

After the battle between YY and Blizzard rose to a new model, these companies were all but left out.

Of course, if it weren't for "World of Warcraft", Gu Cheng would not have come up with such a lose-lose trick. If it is used frequently, even Ahri's horse style will put pressure on Gu Cheng - after all, Alipay should be a platform that lies down and waits for people to connect, how can there be any reason not to support the payment of a certain hot product?

Besides, Tengyun's Tenpay is about to come out, how long can Alipay's monopoly last? At that time, if Gu Cheng really didn't sell some cards to World of Warcraft, maybe Ma Teng would be able to wake up from his sleep with a smile, and rush to Alan Aiden and say, "Dude, there is a lack of online payment and recharge channels?" Dude, I have it, Tenpay will give you free use, and give you a discount on the subsidy! ”

Therefore, Gu Cheng just took advantage of Blizzard's ill-informed and inaccurate understanding of the outside circle of Huaxia's online games, and was relatively "upright" to scare Blizzard.

Although Blizzard defended, it also relented a bit, reducing the asking price of revenue share to less than 30%.

The gap is still relatively large, but at least to the extent that you can sit down and bargain, and there is no need for both sides to intimidate each other with the reason of "if you don't agree, I will find someone else as a spare tire".

At the end of March, YY Entertainment sent negotiators in good faith and flew to Los Angeles to meet with Blizzard's people.

Gu Cheng himself did not attend, so he didn't have to stare at it the whole time. The whole process will take a month before it can be completely finalized.

……

"It's finally a matter of heart, I don't know what Sun Zhengyi will think after knowing the result."

After sending the negotiation team, Gu Cheng could be regarded as having a bad breath.

But fortunately, he also found that history has changed so much that several other domestic online game giants have no resistance in front of him.

In 2005, in a parallel time and space, the domestic online game market was really a hundred schools of thought. Although they all rely on the name of "free online games" to attract traffic, all kinds of fancy krypton gold, but from Huang Yiding Sanshi to the giant network history breeding pig to the perfect time and space Chi Yufeng, as well as Jinshan and Jiucheng...... At least a dozen companies with the strength to fight.

And now, the perfect time and space have disappeared, and the nine cities have been swallowed. All the other companies are completely uncompetitive because of Gu Cheng's Alipay's rise several years in advance and its tendency to provide publicity and guidance.

After all, in parallel time and space, Chen Tianqiao and Ma Feng are two completely different forces, and Alipay has not intervened in and influenced the online game war, and is absolutely neutral.

Once the recharge payment channel is not neutral, like after 08 years in China, the online game giants have declined, and only Tengyun (Tenpay) and Huang Yi (Yifubao) who hold the recharge channel in their own hands are left to support the field.

Of course, Gu Cheng is not a virgin watch, and he is naturally happy to crush his opponent, and he has never been afraid of taking on the "murderous name" of a relative monopoly.

What he thinks is: will the capital market valuation of those once awesome game companies become weaker because they are unable to resist the layout of YY Entertainment and Alipay, so that they can be co-opted?

In another time and space, the buying and buying of giants with payment channels will not begin to roll faster and faster until after 09 years. The situation is clearly very different now.

The negotiation with Blizzard made Gu Cheng discover the misunderstanding of his previous understanding. He already has enough capital to lead the optimization and integration of resources in the domestic online game industry.

With this in mind, he discussed with Pan Jieying for two days, and also discussed with his henchmen and executives, the matter was just about to be a little eyebrow-raising, and a big bad news interrupted Gu Cheng's thoughts.

This day happened to be April Fool's Day, and Gu Cheng was figuring out what he was going to negotiate with Huang Yiding Sanshi, and preparing to hold a Hongmen banquet for Ding Sanshi to eat at the Jiangnan Meeting. As a result, Pan Jieying and Cheerilee broke into his office together:

"Ah Cheng, Sister Liu has been arrested. It was something from Wu Yue TV. ”

Gu Cheng was stunned for a moment, and stood up in an uproar: "You mean Liu Hui?" Why so suddenly? ”