Although the series "Crouching Tiger, Hidden Dragon" did not become popular, it did not affect the filming of the prequel, and Zhang Jizhong, who came back from Xiangjiang, started shooting in a low-key manner at the Huairou Film and Television Base in the suburbs of Beijing. Pen "Fun" Pavilion www.biquge.info

This TV series is called "Crouching Tiger, Hidden Dragon Prequel", not "Sword and Golden Hairpin" or "Sword Qi Pearl".

Lin Zixuan wants to promote the concept of "Crouching Tiger, Hidden Dragon", and doesn't want to make too many names confuse the audience, and the audience will think of "Crouching Tiger, Hidden Dragon" when they think of Li Mubai or Yu Xiulian.

The series is a collection of two novels, thirty episodes in length, with an investment of five million.

This investment is medium-sized in the current domestic TV industry, and the entry of private capital has made the investment in TV dramas snowball, even exceeding the investment in most domestic films.

It is mainly some well-known enterprises in the society that are involved, and these enterprises are to increase their own influence.

They found that the impact of a hit TV series is often greater than that of an advertisement on a TV station, so for those film and television dramas with big stars involved in filming, major companies will invest in sponsorship.

For example, the drama about a generation of empresses starring Liu Xiaoqing has an investment of more than 10 million yuan and is sponsored by Yuchai Group.

With the popularity of the TV series, Yuchai Group not only recouped its investment, but also made huge profits.

There is also a joke historical drama starring Li Baotian and Zhang Guoli last year, with a length of 40 episodes and an investment of 6 million, which was sold 14 million in China, not including the income in Hong Kong and Taiwan.

Because of this, more and more companies are optimistic about the TV drama industry, and film and television culture has become a new investment hotspot.

The economic value contained in cultural products has been discovered by entrepreneurs, and all kinds of film and television cultural communication companies have come into being.

It is difficult to count how many such cultural companies there are at present, and there are probably hundreds in Beijing alone.

They are generally among industrial companies, advertising companies and consulting companies with a wide range of operations, or they are affiliated with state-owned cultural units, institutions or enterprises.

Their names are ranked after state-owned film and television units in the form of "co-production" or "co-production", because only state-owned film and television production units now have the right to produce and distribute film and television works.

The same is true for Good Dreams, the production unit of "Crouching Tiger, Hidden Dragon" is the Art Center, and Good Dreams is just a co-production.

At the beginning of "See You or Leave", the first production unit is the Beijing Film Studio, the second production unit is the Art Center, and Good Dream Company can only rank third.

This is the status quo of private film and television companies.

In any case, as long as you can make money, it doesn't matter how many places you rank, however, investment is risky, you need to be cautious when entering the industry, and not all companies that invest in film and television production can make a profit.

According to the statistics of the Beijing Television Art Center, of the 7,000 episodes of TV dramas produced nationwide last year, only 20 percent were profitable, 20 percent remained flat, and the remaining 60 percent were more or less loss-making.

Less than five percent of them can really make a lot of money.

Even the 350 episodes of TV series invested by the art center are not all profitable.

There are many reasons for this, one is that private film and television companies follow the trend and shoot seriously, do not pay attention to their own creation, and only focus on the market.

Shoot whatever is popular in the market, from indoor dramas to historical dramas, from sitcoms to series, the longer they are filmed, forming a nest of wind phenomenon, and the 7,000 episodes of TV dramas produced last year account for one-third of the historical dramas.

The second is the chaos of the film and television market, the lack of management, the sky-high prices of stars, and the producers and directors making money in their own pockets.

No one knows how much money it costs to make a film, and there is no strict financial system and management methods.

The third is that it is difficult to recover the investment, and the awareness of copyright is weak.

Even if the TV series is sold, it may not be able to recover the investment, and some local stations broadcast in violation of regulations and have no legal awareness.

For example, a TV series only sells 10 TV stations, but 80 local TV stations are broadcasting.

Provincial TV stations won't do this, but those local stations in second- and third-tier cities don't care about that at all, and they dare to broadcast movies without copyrights on TV, let alone TV dramas.

Will you sue them again?

Not only is it hard work, even if you win, you won't lose much money, so it's better to make another TV series if you have that time.

Although the current TV drama market is hot, there are many problems, which are mixed and shoddy.

Lin Zixuan can't care so much, he came out of the art center, and he pays attention to formalization in the production of TV dramas, he is a producer himself, he knows the doorway, and it is difficult to deceive him.

He has relationships with TV stations everywhere and is not worried about recovering his investment.

That's the difference between an insider and a layman.

With the foreshadowing of "Crouching Tiger, Hidden Dragon", Lin Zixuan feels that this prequel to be broadcast next year should have a certain degree of popularity.

In the year after tomorrow, the sequel to "Crouching Tiger, Hidden Dragon" will be filmed, which is also thirty episodes long, to give this story a finale.

After three years of polishing and publicity, the series will be well known to the audience, and then it will be ready to launch a big movie plan.

Corresponding to the TV series, the martial arts series "Crouching Tiger, Hidden Dragon" can make at least three movies, one every two years, and six years to create an influential film series.

is mainly the first film, as long as the first film is successful, the next two will not worry about investment and box office.

From novels to movies, and may be adapted into games and anime in the future, it will take ten years, which is exactly ten years to sharpen a sword.

When others thought that the Chinese New Year film of Good Dream Company had no development prospect and that the company might be dissolved, Lin Zixuan had already found a new profitable project for Good Dream Company.

There may be a lot of difficulties in the process, but it's not a bad thing to have challenges, as long as they can be solved.

Zhang Jizhong came back from the Xiangjiang exchange and talked to Lin Zixuan about his feelings.

Just by watching Xiangjiang's martial arts films, you can also study the shooting techniques of Xiangjiang filmmakers, everyone is in this industry, there is no secret at all, but if you imitate it like this, it is difficult to make the taste of Xiangjiang martial arts films.

Why? The cultural atmosphere and social environment between the two places are different, and there is always a kind of separation.

He felt that he couldn't blindly imitate it, and the things that were shot like that could only be different from the four, and mainland martial arts films should have their own style.

In the past, everyone thought that Xiangjiang people would play with technology, which was too illusory, and film and television dramas should still be based on art, however, with the development of technology, technology is changing the film industry.

Zhang Jizhong is ready to try new shooting techniques, and the skills of Xiangjiang people need to be learned, but the important thing is their own things.

He wants to make martial arts films with the atmosphere and heaviness of historical dramas, and take the road of major dramas, and the martial arts stories of the series "Crouching Tiger, Hidden Dragon" are more marketable and life-oriented, which is very suitable for this adaptation. (To be continued.) )