The official media is at the helm of people's brain circuits, as well as the trade-offs between values, which ordinary people cannot understand. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In the eyes of the Xiaobai public, the most nourishing Shangxing Provincial Station in China in those years should be Mango Satellite TV, with good ratings, and every time a variety of entertainment programs that break through the new lower limit are daring to be the first in the world.

But when it came to the official ranking of Guoguo to be promoted and make a fortune, insiders knew that the leaders at all levels of Mango Satellite TV did not mix well in their subsequent careers.

For example, if you occasionally make a mistake and be dismissed from your post, it will be even more difficult to enter the propaganda department of the center of the imperial court in the future. In the future, some brick families who study politics even gave a big hat of "inspiring the people's attention", and many people directly entered the "cold palace".

In contrast, in the following years, the best leaders in the major provinces and Taiwan officials were Qianguitai, which almost everyone didn't watch - after 2005 and 10 years ago, Qianguitai produced several programs, such as "Huaxia Migrant Workers" or something. The politics are very correct, and the subject matter is very pragmatic. Then for many years, it was repeatedly mentioned and rewarded by the General Administration and CCTV as a "clear stream" and "positive energy".

While other major provincial stations are becoming more and more "vulgar" in pursuit of ratings, Qiangui TV insists on not being a vulgar entertainment program, and all comprehensive programs rely on the three views and take root at the grassroots to reflect the people's feelings......

The ratings of the station's programs are almost at the bottom of the provincial stations in the country, but the leaders of the station are very good, and finally they have entered the imperial court to become officials in CCTV, the General Administration and even the Central X Department. Moreover, the economic accounts of the television stations are not unravelable--Since launching a series of programs such as "Chinese Migrant Workers," Qianguitai has lived a good life with high financial subsidies, and the central government's financial transfer payments have filled the hole brought about by their money-losing programs that no one watches.

Moreover, when this kind of program is done, the budget is reported a little higher, and the financial audit still closes his eyes and approves it, and finally eats back K, which can be described as a bumper harvest from official to profit.

In Huaxia's TV station system, the main indicator that determines whether the director is promoted or not is not the ratings, nor the things you put on the people, whether the people like to watch them, and they don't even care whether you lose money or not, but the leaders of the General Administration like to watch it.

The official is given by the General Administration, not by the performance.

(Note: Of course I'm not against this system, I also hate some Low beep programs that are too stupid and eye-catching, and the official-based TV station can still leave some "positive energy" that doesn't make money, and it can only be said that each system has its own pros and cons that can't be avoided.) There must be a bottom limit to being a man, otherwise if you purely fight for ratings, if you put *** or Maria Ozawa's works, you will definitely be able to explode even "Returning the Pearl". ）

The lifting of the ban on private investment in the film and television market in Huaxia was only opened in March 2002, and it has only been more than a year and a half. The thinking of the leaders of the official media has not changed, so the vertical son has become famous.

These are the throes of a period of social transition.

……

This series of troubles made it very difficult for Gu Cheng to mediate and negotiate with major TV stations.

Gu Cheng has shown a lot of sincerity in sponsorship fees. In terms of event planning, he also desperately learned from his advanced experience in Dongyi's existing resources - on KBS TV, that kind of talent show has already grabbed a lot of it. The S-M company, which has a history of trainees, can also provide Gu Cheng with countless experience in the draft system.

Speaking of conscience, with Yiyu's kind of confusion of "like a mouthful of boiling water in your mouth, you may burn to death at any time", as well as Yiyu's talent for gags and amusement, Dongyi people still have two brushes in variety shows, and they can be regarded as making the best use of their talents. "Super Girl" is also a creative idea borrowed from the outside, and Gu Cheng can learn from it on a larger scale than Mango Channel, which is more "enjoyable" for the audience.

Whether it is money or planning, Gu Cheng has almost no shortcomings.

But the leaders of Wu Yue Satellite TV and Jiangnan Satellite TV do not have the courage to "as long as you make a big deal in ratings, money and beauty, even if you don't get promoted in the future", even if Gu Cheng opens the conditions high, the TV station is still hesitant.

It's not a matter of technology.

Historically, although these two TV stations also made similar products after a series of popular programs on Mango Channel, such as Wu Yue Satellite TV's "The Voice of China", or Jiangnan Satellite TV simply engaged in TV blind date programs. But the political cost paid by these TV stations is actually much lower than that of Mango TV, because they just follow the trend after "I can't help it anyway", and the law is not held accountable. Naturally, the board of the General Directorate could not hit their heads.

At the moment, Mango Satellite TV has not yet become a leading bird, and Wu Yue Satellite TV and Jiangnan Satellite TV do not have the courage.

On this day, it has been four or five days since the start of the second side, and Gu Cheng is working in the office. Liu Hui has just finished a round of negotiations and has come back to report on the situation.

When he heard the latest negotiation conditions, Gu Cheng's heart was irritable: "The sponsorship fee for the event is allowed to reach 30 million, which is not enough to buy out the province to make up your mind?"

30 million is a lot, and at the moment these programs are still lying in the planning case, there is no fire, and there is no position to charge high prices.

The most popular session of "Super Girl" in history was 05, and the sponsor's spending on naming rights reached its peak. Mengniu Dairy spent 60 million yuan to get the title song of the event "Sweet and Sour is Me".

Even if it was another seven or eight years, the title of the first season of "The Voice of China" was only given 60 million, and the next year it rose to 200 million after the show became popular - but that was already the price in 2012, and the price has long been unknown how much inflation is compared to 03.

Liu Hui was also very helpless, and inevitably helped Gu Cheng recognize the reality: "Mr. Gu, I think we should be realistic - 30 million is real money for us, but for the TV station, it is just an increase in the budget, and it can't be directly used as a performance bonus...... They don't care much about this kind of money. ”

Gu Cheng's expression changed slightly, a little ugly, he didn't say anything, and waved his hand to signal Liu Hui to go down first.

The overtones in Liu Hui's words are already a little obvious: Talking to people in the system and state-owned enterprises will give more benefits to the public, is it enough?

People have done things well and made ratings, but they can't be turned into money for individuals.

was named and criticized by the General Administration, but the gamble was on his personal career.

Do a good job of public benefit, do bad private responsibility.

Unless it's a demon in the middle of the sex, a group of young girls who sleep down, and feel that it's worth it if they don't get promoted for the rest of their lives, who would do such a thing?

But Gu Cheng has been in business for three years and has never stuffed more money than the "red envelope" scale.

It's okay to exchange gifts, but it's a bit ......

After all, he is the one who will come back in 2040, when there was no paper money, Alipay ruled the world, and all money transactions were too transparent, so all kinds of dark corners were naturally more than 99% less than in the 2000s. It's not that people don't want to accept it, but the vast majority of people can't technically accept it, and they need to wash dozens of dishes repeatedly.

When Gu Cheng encountered this kind of non-technical annoyance, he could only find his cousin to relieve him. A phone call called Pan Jieying to her office to discuss.

Gu Cheng gave a general explanation of the clues of the matter, and Pan Jieying's mood was also quite heavy: "This matter...... Very important. ”

Gu Cheng thought about it and said with a very pragmatic attitude: "It's important to say that it's important, after all, it involves the credibility of Renren's activities in the future, and if you do a good job this year, you can close the gap between Renren and YY by millions of users, and the potential will be even greater next year." But even if it doesn't work, it won't affect us to catch up with QQ and QQ space, and it's a big deal to spend an extra year and a half. ”

"In that case, I'll give it. You're doing big things, don't get your hands dirty. Pan Jieying thought for a long time and said a little resolutely.

She wanted to protect her brother, and she thought that this kind of thing should be able to be done secretly enough, even if the people on the TV station offended people and were dug up in the future, they would not be able to dig it up.

"How can I let you go!" Gu Cheng suddenly became anxious, grabbed Pan Jieying's wrist, and his tone was full of pity, "It's also because we are usually too arbitrary, and the equity of the production company and brokerage company under our name is only a few points." I knew that those shell companies that did not generate profits should issue more management performance shares and let out the legal representatives. The people below are also a little 'proactive' when they do things. ”

"Do you want Sister Liu to stuff this money? I mean, if you 'don't know', let her do it herself in the future?" Pan Jieying understood as soon as she heard it, and pondered Liu Hui's character reliability from the perspective of CPO, "She is quite reliable, and she doesn't come to trouble." But you don't usually cease her much, this kind of thing...... Isn't it a bit unkind? ”

"I'll talk to her personally, in places like brokerage companies and production companies, there is not much profit in the entire industry chain, and I am not professional, in fact, I should have found an opportunity to transfer the name of the person in charge a long time ago, let's be the major shareholder ourselves." ”

Gu Cheng sighed with emotion, and made a decision.

In recent years, it is really rare for the big boss behind the scenes to personally carry a bunch of legal representatives or chairmen and CEOs. The more he is willing to carry it, the more it shows that the business that this person does is too legitimate and impeccable, so he doesn't even need a puppet to take responsibility.

The account with his cousin has been decided, and Gu Cheng stepped into Liu Hui's office by himself when he got off work.

The door was open, Liu Hui was still busy calling to explain things, Gu Cheng knocked on the door, and Liu Hui reacted.

"Mr. Gu, why don't you call me over if you have something. Liu Hui immediately got up, a little restrained.

"Sister Liu, you've worked hard lately, I'll invite you to dinner and talk about something in the evening. ”

"Huh?" Liu Hui was a little surprised.

What was that? But she didn't doubt him. After all, Gu Cheng's side couldn't count the tender loli of Bingqing Yujie, how could he poison a woman like her, who was five or six years old.

"Wait a moment for me to get dressed. Liu Hui cleaned up a little and followed Gu Cheng into the car.

Mercedes-Benz S600 drove all the way to the summer palace, and Gu Cheng asked for a top luxury bag. After the waitress served the cold dishes and opened the red wine, she withdrew.

Gu Cheng poured Lvsa for the two of them with his own hands, and said a little shyly: "I want you to be the general manager or legal representative of Eslite Audio, you can choose one." ”