Chapter 59 Incubating IP
"Let all video sites reprint it for free, so what's the point of us buying the copyright?" said Mr. Fang. Pen, fun, and www.biquge.info
"Of course it makes sense," Lin Yi said with a smile, "First, we have money to earn, and second, you also have money to earn, hehe." You can just authorize other sites to reprint the first episode for free, so that the second episode is exclusive, and next week you authorize them to reprint the second episode, and you will be exclusive to the third episode......"
Mr. Gu smiled, in fact, Lin Yi's method is not new, the TV network has always done this, but the TV network is authorized according to the broadcast round, how much is the first broadcast, how much is the second and third rounds. Even TV stations compete with each other, squeeze advertising time, and start broadcasting a few minutes early, and the ratings can be much higher than other TV stations in the same batch!
Lin Yi's free authorization only requires other websites to be one episode behind, and the result must be to watch "Wan Wan" on other websites, and because of the gap in this episode, he will log in to the oil depot instead, how many viewers will this attract?
Of course, other websites are not stupid and will definitely be aware of this problem. But if "Wan Wan" is really popular enough, they don't have "Wan Wan" on their website and only broadcast one episode slower, how will they choose?
"In addition, you can't let them reprint it for free in vain, you can bargain with them and promote resources, for example, for each episode, they have to guarantee a prominent recommendation ad space on the homepage of their website, and according to the value of the ad space they provide, they can decide whether they are a week slower than the oil depot update, or three days slower, or even simply cancel their reprint qualification for the next episode. Lin Yidao, "In addition, we should also consider that they do not play according to the rules, and if anyone plays without authorization, they will be sued directly." And prosecution is also a good way to publicize, if the hype is good, 100 million clicks on a single episode should be just around the corner. ”
"Okay, it's really a talent, hehe," Mr. Gu said with a smile, "Don't look at Director Lin as young, but he has a deep understanding of the Internet video industry." ”
"Hehe, Mr. Gu has an overreputation. Lin Yi said with a smile.
"Lin Yi, are you interested in coming to the oil depot to help me?" Mr. Gu said suddenly.
Lin Yi was stunned, Gu Yongqiang invited himself to join the oil depot? This is too hasty, isn't it?
"Mr. Gu, I'm still a student. Lin Yidao.
"What's wrong with the students? Bill also dropped out of college. Mr. Gu said with a smile.
"Bill dropped out of school to become a boss. Lin Yi smiled.
Gu Yongqiang was stunned for a moment, laughed, and said, "Okay, young people are amazing, why do I suddenly feel a little old?"
"Actually, my dream is to make movies, and I don't have much interest in doing business. Lin Yi said with a smile, "So after our company is established, all affairs will be handled by my senior sister, and I will only be responsible for filming and production." The specific matters that follow will also be discussed by you, my senior sister. ”
"Hehe, Mr. Cao has found a powerful partner. Gu Yongqiang said with a smile.
"Mr. Gu is polite, I don't have much experience, if there is anything offended, you can't mind. Cao Xiaoxue looked like a little woman and said with a smile.
"No, no, don't worry, hehe......" Mr. Gu smiled.
But soon Mr. Gu became depressed, thinking that Lin Yi was powerful enough, who knew that Cao Xiaoxue was even more difficult, pretending to be pitiful, coquettish for a while and cute for a while, but when it comes to conditions, it is often a lion who opens his mouth!
She didn't raise the copyright fee of 5,000 yuan per episode as originally planned, but she asked for an additional advertising share! "Never Expected" They would share 60 percent of the advertisements before each on-demand broadcast! You don't agree? She immediately moved out and the first episode has more than 20 million clicks to talk about things, just take Lin Yi Zhan's single episode clicks to break 100 million!
There is also the problem of product placement, they took the initiative to promise that they will not implant hard ads in the short film, and will only add a small number of product placement ads at the beginning and end of the film to avoid affecting the plot effect. According to industry practice, if the oil depot introduces advertisers, the oil depot will be given a corresponding commission.
But if you want to make "Wan Wan" a super IP that completely detonates the Internet, it is far from enough to rely on the resources of the oil depot alone, and it is necessary to promote it on other types of websites and attract netizens, which must invest resources and invest funds.
Then, the most important point is the copyright issue of "Wan Wan". Although Lin Yi is sure that he will only sell the right to broadcast online, the oil depot wants to get the full copyright, including changing it into a TV series in the future - the second season of "Living Together" has been turned into a TV series, which is also a way out for the current online drama.
Of course, Lin Yi refused to sell, his purpose in filming "Never Expected" was to use the oil depot to incubate IP and prepare for the filming of big movies in the future, how could he agree to make a wedding dress for others?
Poor oil depot busy for a long time, every key condition can not be gnawed, or lunchtime, at the wine table Lin Yi only gave in a small step, promised to reduce the advertising share to 50%, and the period is five years, after five years Lin Yi will no longer enjoy the on-demand advertising share, the most important point is that Lin Yi promised that the total number of hits in the first quarter of "Wan Wan" will exceed 100 million in the first quarter of this year, and the number of clicks in a single episode will exceed 100 million in the next two years. There are twenty-four episodes per season, and there will be at least three seasons of serialization.
In the previous life, "Wan Wan" only had a dozen episodes per season, and after three seasons of serialization, a big movie was launched, and then ...... There is no then.
In Lin Yi's view, there are many reasons why "Wan Wan" died, and these reasons are not inevitable, so promising to serial for three seasons, twenty-four episodes per season, is not something difficult to complete, besides, the more you shoot, the more iron fans will be attracted in the future, and the effect of big movies will be better.
So, in the afternoon, I returned to the oil depot company, and while I was drinking, the two sides initialed a cooperation intention contract - the formal contract needs to wait for Lin Yi to complete the registration of their company, and then re-sign it with the company's official seal.
After the signing was completed, Mr. Gu personally sent Lin Yi and Cao Xiaoxue to leave the company, and arranged for Zhou Xiao to send Lin Yi and them to the airport.
After Mr. Gu returned to the office, he took the contract he had just signed, and the other party always sighed: "Today's young people should not be underestimated, this contract is the most failed contract I have ever signed, because we have no cheap to touch." If it is done well, this contract will be the most successful contract I have signed, because the price we pay is very small, and the company will benefit a lot in the future......"
Mr. Fang laughed dryly, but he felt that Mr. Gu was a little out of shape today, and he exaggerated it, but two years later, he realized that what Mr. Gu said was not wrong at all, and he was not exaggerating at all......