Chapter 58 Small means are powerful

At six o'clock on the road, Mr. Gu couldn't sit still, pacing in the office, and asked Mr. Fang, who had just hung up the phone, "Didn't find it either?"

"No," Mr. Fang said, "Sohu and Tudou have already left work, and our people haven't seen them come out." Pen Fun Pavilion wWw. biquge。 info”

Mr. Gu was silent, it seems that he missed this time.

Don't underestimate that this is just a short web film, but the power it has shown so far should not be underestimated. Last year's "Living Together" received 1 million hits, and it was already very popular on the Internet, but now "Wan Wan" has only aired two episodes, and the hits have already reached more than 30 million! What kind of concept is this? If we can shoot five or 10 episodes, won't it become the first online drama in China to have more than 50 million hits or more than 100 million?

And each episode is as high as one or two million clicks, and even if you do a good job of promotion, it will be higher, which means how many IPs can be attracted to the website? How much PV can be increased?

You must know that now that video websites have become the meat in the eyes of many capitals, how many video websites have popped up out of thin air in the past two years? Although the current momentum of the oil depot is not bad, and it can still be firmly in the forefront, this advantage is often just a short video that can detonate the Internet! Once this already phenomenal "Wan Wan" falls into the hands of competitors, even the audience of the oil depot may be sucked away by others, and the gap will be big if one is lost and the other is grown......

It seems that they really underestimated these two young people, or overestimated the attractiveness of the oil depot to them......

Just when Mr. Gu was discouraged, suddenly the door of the office was knocked on urgently, and without waiting for Mr. Gu to speak, Zhou Xiao opened the door. Fortunately, this girl was still a little measured, and she didn't rush in directly, but only poked her head in and shouted: "Mr. Gu, they answered the phone!"

"Oh, what do you say?" Mr. Gu said in surprise, "What are you doing, come in and say!"

"Bh. Xiao Zhou responded happily and ran in.

"Which company did they go to?" asked Mr. Gu anxiously.

"No, they didn't go anywhere," Xiao Zhou said, "They said that they were a little tired from visiting the crew in the morning, and the hotel we arranged was not good to rest, so they changed to another one by themselves, and they have been resting in the hotel this afternoon." ”

"Huh?" Mr. Gu was stunned and said, "Where did they move to?"

"Sheden Hotel. Zhou Xiaodao.

Mr. Gu frowned, feeling more and more that these two young people were difficult to deal with. I'm worried that they will go to find another company here, but they just changed to a five-star hotel, which is clearly to tell themselves that the hospitality specifications of the oil depot are too low; and they only feel tired when they visit the crew in the morning, obviously showing their dissatisfaction with the visit arrangement; but they have not contacted other video websites, it shows the sincerity of cooperation with the oil depot; and not answering the phone in the afternoon, making themselves anxious, exposes the demand of the oil depot, and every time they take the initiative to call, the forced standard of the oil depot will be reduced by one point……

It's just that if you change the hotel, the other party will suddenly raise the image of your position, which is not simple.

"Mr. Gu, what should I do now?" Mr. Fang asked.

Mr. Gu hesitated for a moment and said, "You go and invite them to dinner and see their attitude." ”

"Mr. Gu, Mr. Lin just said on the phone that they still have something to do tonight, and they will come to the company tomorrow morning to talk about network copyright...... Zhou Xiao said.

"Is there something wrong?, did you make an appointment with another company?" Mr. Fang hurriedly asked.

"I didn't say ......," Zhou Xiao said weakly.

"Hehe, it seems that we misjudged their positioning from the beginning......" Mr. Gu said with a smile.

"What do you mean?" asked Mr. Fang.

"Didn't you hear that what they want to talk about is Internet copyright?" Gu Zongdao, "We have always wanted to cooperate with them to set up a studio, or a film and television company, but now they only talk about copyright......

"Huh, then how are we going to co-opt them?" said Mr. Fang.

"Co-optation? With this method this afternoon, can't you see how capable they are? Changing hotels will toss us around, how can this kind of person be easily co-opted by us?" Mr. Gu smiled bitterly, "It's not bad to be able to win the exclusive copyright of the Internet...... Xiao Zhou, if you call them back, you will say that at nine o'clock tomorrow morning, I will wait for them in the company in person. ”

"Huh. Xiao Zhou hurriedly responded.

Mr. Gu returned to the office chair and sat down, discussing with Mr. Fang the price of the exclusive copyright when negotiating tomorrow.

In the current environment, the significance of the exclusive network copyright of film and television dramas is not great, and all major video websites are still prevalent in piracy, except for Sohu's high-profile purchase of a large number of film and television drama network copyrights at the beginning of the year, most of the other video websites are grinning at Sohu's stupid pen, putting it for free use and no one cares, and the stupid and unwitting take the initiative to spend money to sell copyrights?

However, Mr. Gu is a person who came out of Sohu, and he knows a lot about the style of his old club, and he realizes that this is Sohu's next big game of chess, once they acquire enough online copyrights of film and television dramas, they will definitely start a copyright war.

However, video sites are not stupid, and have long begun to find ways to circumvent copyright issues, and the common practice is to state that the website is just a playback platform, and all the video content played is uploaded by netizens themselves - although the so-called "netizens" are actually the website's own fictitious accounts, and the upload method is also batch uploaded. If the copyright owner asks to be taken down, can't the relevant video be removed from the shelves and then re-uploaded to another account?

Now there is no real-name system on the Internet, you find someone first, and then say, the website doesn't care!

It seems that this method is very effective, but Mr. Gu also knows that this model will not last long. THE CHINESE INTERNET HAS ALWAYS BEEN IMITATING FOREIGN COUNTRIES, AND EVEN THE OIL DEPOT ITSELF IS IMITATING YOUTUBE, AND IN TERMS OF INTERNET COPYRIGHT, SOONER OR LATER IT WILL DEFINITELY BE IN LINE WITH INTERNATIONAL STANDARDS, AND THE IMPORTANCE OF NETWORK COPYRIGHT WILL BECOME HIGHER AND HIGHER, SO AS LONG AS THE PRICE OF "WAN WAN" IS NOT TOO OUTRAGEOUS, EVEN IF IT IS A LITTLE HIGHER THAN THE CURRENT MARKET PRICE, IT WILL NOT SUFFER - WHICH FILM AND TELEVISION DRAMA HAS YOU EVER SEEN THAT THE ONLINE BROADCAST VOLUME OF EACH EPISODE CAN REACH ONE OR TWO HUNDRED MILLION, AND THE WHOLE FILM IS EVEN EXPECTED TO BREAK 100 MILLION?

So the next question is, the next step is the anti-piracy problem of "Wan Wan", how to convert all the clicks into the oil depot, so as not to shamelessly pirate other websites and divert users!

Mr. Gu even considered whether to use this to start the first shot of the online copyright war, who would dare to pirate and directly sue for it?

Mr. Gu and Mr. Fang discussed for a long time, and finally made a decision, but who knew that the next morning, Lin Yi completely overturned their plan with a single word!

"My goal is to exceed 100 million views per episode of "Never Expected", which is difficult to achieve if you rely only on oil depots. Therefore, I suggest that the oil depot can open up the copyright, so that all video websites can reprint "Never Expected" for free!" Lin Yi said impassionedly.

[Where are the tickets, where are the tickets?]