It turned out to be a call from Whole Foods. Pen ~ Fun ~ Pavilion www.biquge.info In this way, Randy's excitement and excitement can be understood.

Not to mention Randy, even Lu Li was a little excited, and there were many thoughts in his mind for a while, but then he calmed down, "Haha, maybe someone specifically called us to reject us?"

Lu Li's words made Randy stunned in place, as if he had turned into an ice sculpture, and his stunned expression was really wonderful, which made Lu Li laugh out loud, and comforted him repeatedly, "It's also possible that you came here to ask about our organic certification process." You know, all Whole Foods Mart goods must be certified organic, which is the basic threshold. Prior to certification, our farm was not qualified to negotiate terms with Whole Foods. ”

"Yes, yes, that's it, it's definitely like that!" Randy nodded repeatedly, and all the anxiety in his mood was clearly written on his face, and he couldn't hide it.

Lu Li handed the reins of the chestnut to Randy, "Did he leave a message?" After getting an affirmative answer, Lu Li continued to move forward, entered the room, pressed the play button of the tape recorder, Graham's unfamiliar voice rang, Lu Li even couldn't tell if it was Graham on the other end of the phone.

"Fourteen, this is Graham. I just called your cell phone and no one answered, and no one answered the landline? I hope you didn't mean to avoid my call. It's been a while since the last contact, what is the latest situation of kale now, when do you have time, call back and we exchange an update on the situation. Also, Merry Christmas and Happy New Year. ”

The recording is very short, without much politeness, just a joke and then straight to the point, and it doesn't have much information, just asking for a call back. It's still too difficult to determine the purpose of Graham's call from the recording alone.

But did Graham's joke mean something? He had no reason to avoid Graham's call. Maybe it's just thinking too much, it's just a little humor to lighten the atmosphere, and there's no need to over-interpret it.

Lu Li rummaged through it, found his mobile phone on the coffee table in the hall, opened the address book, and dialed Graham's number. After about three rings, the phone was connected, "Hey, Fourteen, I didn't expect your call back so quickly. Graham's voice had a faint smile in it, friendly and kind.

"How dare I miss a call from Whole Foods? Lu Li's teasing made Graham laugh heartily, and then explained, "I just came back from horseback and happened to miss your call. ”

"Horseback riding, it doesn't sound like a ranch at all, it looks like an aristocrat. Graham jokingly greeted him, not as rigid as a recorded call.

Lu Li was amused, "Every Texans are aristocrats. I'd love to join the ranks now. This kind of dark humor makes the atmosphere of the conversation feel relaxed and cozy. "Well, Kale, the latest news is that we're all certified organic, and we're just one step away. Half a month later, when the kale is harvested, there is still a final certification audit. After that, we will send the kale to a specialist for further ingredient testing, hopefully with positive results. ”

Although Graham took the initiative to call today, Lu Li did not take Joe. In front of a giant crocodile like Whole Foods Market, Yunding Ranch is just a small ant that has just started, there is no need to flatter, but there is no need to be inferior.

"Wow, that's good news. Graham dragged out his last note, and his smile couldn't help but rise slightly, of course this is good news, absolutely good news, "I believe that you have absolutely no problem, at least, you have passed the laser eye test of a professional fitness trainer and nutritionist." ”

Granham's ridicule made Lu Li laugh out loud, especially when he made up for Michael's words standing next to him, that serious and serious expression, the humorous effect was better.

"I can now foresee that Kale from Top of the Cloud Farm will be very sought-after after passing the organic audit. Graham continued, "I don't know if you've read the New York Times, but this past Christmas, New York was hit by a snowstorm and the kale inventory was completely depleted. Now various supermarkets are waiting for the latest batch of kale. ”

"It's Christmas season and I thought turkeys were going to be even more popular. Of course, Lu Li read the "New York Times", and in the recent period, the price of kale has been almost one price a day, soaring, and there is obviously a fault in the supply chain on the East Coast, which has led to abnormal changes in prices, not only the "New York Times", but also major media are paying attention.

I chose kale because I saw the bright promise of this vegetable, which is not only popular, but also continues to be popular. But the prices in New York have been shocking and jaw-dropping in recent times.

Graham could taste the humor in Lu Li's words, but the answer was not what he wanted, "Perhaps, it is because they eat too much meat that they desperately need the help of vegetables." Every year after the holidays, it is Michael's busiest season. With a smile on his lips, he changed the subject, "As you can imagine, all vegetables will be in short supply, especially kale." Now that all the supermarkets on the East Coast are desperately looking for more suppliers, I believe that Cloud Peak Ranch should have received a lot of phone inquiries, right?"

Lu Li's eyebrows raised slightly, and his smile followed, "The name of Yunding Ranch is not as hot as imagined, at least it should not be found in the yellow pages." ”

"So you mean, there is indeed a supermarket contacting you?" Graham showed rare aggression and pressed closer.

Lu Li suddenly opened his mouth slightly, it seems that Graham's joke just now was not just a random talk, it obviously meant something. Although this sentence is a question sentence, the end of the sentence is raised, but Graham's attitude could not be clearer, which makes Lu Li laugh dumbly.

However, this is not a trade secret, Lu Li did not go around in circles again, and said with a smile, "I thought that Whole Foods Market was confident enough and was not worried about any form of competition." This was an affirmation, and in the sense of certainty, and Graham was teased in passing, and a soft laugh came from the other end of the phone.

In the past two days, Yunding Ranch has indeed received calls from other supermarkets, which is another accident.

As Lu Li said, Yunding Ranch can only be regarded as a nobody now, not to mention the entire scope of North America, and it cannot even be said to be famous in Texas. Even with the East Coast now in the grip of bad weather and a shortage of kale, supermarkets are scrambling to find a follow-up supply chain, but it's not the turn of Cloud Ranch to rise to the top – because no one has heard of them.

The aroma of wine is not afraid of deep alleys, but at least it needs to be in the same town for customers to smell it.

But obviously, Lu Li ignores the power of social networking in contemporary society. Cloud Top Ranch has been going viral on Facebook for more than eight months and has a unique and solid following in all corners of North America. Undoubtedly, this is the best publicity channel, originally to promote the resort, but unexpectedly promoted the "Cloud Ranch" brand.

With enough time and patience, it's time to pay off.

Lu Li received a total of two supermarket inquiry calls, purely from the numbers, it is indeed not much, but these two supermarkets are absolutely full of weight, especially for Yunding Ranch, which is even more valuable.

One is The-Fresh-Market, which has branches on the East Coast, but are scarce in the Midwest, and Wegmans, which runs along the East Coast.

The two supermarkets have similar things in common, first, the size of the branches is similar, about 85, compared with the whole food supermarket, which has 3 or 400 large supermarket chains and continues to grow, which is not an order of magnitude.

Second, winning by word of mouth and quality, in the selection of major authoritative professional food magazines, both supermarkets are frequent customers of the top 10 supermarkets in the United States, and the ranking is far better than that of Whole Foods Market. In particular, Wigmans Food Supermarket has ranked first on the list in the past two years, while Whole Foods has not entered the list at all, and typically takes the boutique route.

Thirdly, and most importantly, their main stores are on the East Coast, mainly in New York, New Jersey, Pennsylvania, Maryland, and Massachusetts, and the recent snowstorm has put all of their stores in the same predicament.

Of course, the shortcomings of the two supermarkets are also very obvious: the suppliers are very limited. Because they win by quality, they must be cautious and cautious in selecting every supplier. When a supplier's goods are in trouble, they have limited options.

The advantages and disadvantages of both supermarkets are clear compared to Whole Foods Market. In fact, according to Lu Li's original plan, it is the most practical to cooperate with such a supermarket, and the kale of Cloud Top Ranch is also the main quality, and the output is not enough to cover the large supermarket chains in the United States, and it will also occupy more initiative in the negotiation process.

If you have a choice, Whole Foods is the best place to work with. But in the face of a giant like a large supermarket chain, it also means that there is not enough room for maneuver for small shrimp like Yunding Ranch.

Originally, Lu Li didn't intend to put all the bets on Whole Foods Market, such a top supermarket, cooperation has never been simple, and there are still countless variables before it is implemented in black and white, not to mention, he and Graham only talked once.

In the recent past, Lu Li has also tried to explore more potential possibilities through different channels and methods such as Sean and Julia, but since it is the Christmas period at the end of the year, there is no news for the time being.

The appearance of the two supermarkets was undoubtedly an unexpected surprise, and with it, the action of Whole Foods Market also accelerated.