437 An important step
For Cloud Peak Ranch, whether it is a fresh supermarket or a Wigmans food supermarket, they are all top-level partners, and in some ways even have an advantage over Whole Foods Supermarket. Pen ~ Fun ~ Pavilion www.biquge.info Of course, the biggest advantage of Whole Foods Supermarket is its wealth and continuous expansion, the future limit height and chain effect, which is incomparable.
After receiving calls from the two supermarkets, Lu Li opened up all possibilities and had in-depth exchanges with them. However, kale is still more than half a month away from harvesting, so all the information is only on paper at present, and their urgent needs are helpless at Cloud Peak Ranch.
Both supermarkets said that after the New Year, they will come to the Clouds Ranch for an inspection in person. However, it is not known whether this is a blank check or a sincere invitation. Therefore, the contact from these two supermarkets, Lu Li did not make a big fanfare, and the other people in the ranch did not know for the time being.
This also means that there is absolutely no possibility of revealing secrets on the side of Cloud Top Ranch. However, Graham heard the rumors, and was even so sure, which is really intriguing.
It seems that the competition in the organic food market on the East Coast is far more fierce than imagined. Even a nobody like Cloud Peak Ranch has attracted three such heavyweight supermarkets to come and inquire.
If Graham knew what Lu Li was thinking at this time, he would definitely cry and laugh. The reason why he couldn't wait to call, apart from Michael's words, was the most important reason for the emergence of two contenders - this was not just a casual competitor, they were definitely the most formidable enemies of Whole Foods on the East Coast.
Graham would never want Cloud Ranch to be their supplier. However, judging from Lu Li's words, he doesn't seem to have a clear understanding of the true value of kale, is this a loophole? Does it mean that Whole Foods can have more upper hand in negotiations and seek more benefits?
Such an idea was only fleeting, and Graham immediately denied such an attempt. Now is not the time to be cheap.
On Christmas Day, Michael called Graham and said seriously, "Trust me, you don't want a competitor to get ahead of you and get a deal with Cloud Ranch." Originally, he didn't take it to heart as a joke, but now, the joke is becoming a reality.
Whole Foods is expanding at an accelerated pace, but that doesn't mean they don't have competitors. East Coast Fresh and Wigmans Food Marts are among their biggest rivals, and in some ways they have a vague upper hand.
The most popular group of kale is the audience where several organic supermarkets compete fiercely, and the purchasing power and consumption power of this group are the top of the best, which is absolutely indispensable for the future development of the supermarket.
Graham has no doubt that if the two supermarkets learned that the kale at Top of the Clouds was so nutritious that it not only provided the basic needs of the market, but could even become the best-selling commodity on the East Coast, opening the market as the supermarket's flagship product, they would definitely not let it go easily. Where this competition is heading is unknown.
Or do they already know?
After all, Michael has a lot of students, and as long as one of them is a customer of Fresh Supermarket or Wigmans Food Supermarket, the information may be leaked. Or, as if he had learned that the two supermarkets had contacted Cloud Peak Ranch, they might have known everything Whole Foods was doing. What's more, this is just what he knows, and it is unknown whether there are other competitors besides this, which have not been exposed for the time being.
But whether or not competitors already know about it, Graham can't afford to take that risk.
The only advantage for Whole Foods now is that Graham has already visited it in person, and the results of the field trip have been very positive. Although these are not the final conditions, he can try to further convince the relevant person in charge of the supermarket to make this deal; Moreover, he also hopes that his communication with Lu Li can bring a little benefit, and the last visit was still very pleasant.
However, judging from Lu Li's words just now, Graham's mood couldn't help but get nervous, and he smelled the smell of waiting for the price to be sold. But he can't blame Lu Li, now Yunding Ranch is a seller's market, and the right to choose has fallen into Lu Li's hands, and in this negotiation, the balance of power between the two sides is quietly changing.
Against Fresh Supermarket and Wigmans Food Supermarket, neither opponent can be taken lightly.
Exhaling lightly, Graham kept smiling, "Of course, Whole Foods has never been afraid of any kind of competition, on the contrary, we welcome it. Because of healthy competition, this is what urges us to keep getting better. But the point is that in the competition, I need to know the opponent and I also need to understand myself, and only in this way can I win in the competition. β
Those gentle words carried an unquestionable confidence, and Lu Li couldn't help but chuckle, "I can feel the breath of the election now." β
The subtext is that Graham's words are like a presidential manifesto, full of official clichΓ©s, delicate and beautiful like a vase, but without any real effect. As soon as the New Year passes, the presidential election year is coming, and Lu Li's ridicule is also very appropriate.
Graham chuckled softly at this teasing, "Honestly, I would love to strangle them all." However, in order not to affect my personal image, I decided to choose a gentlemanly style. This self-deprecation succeeded in livening up the atmosphere again, "So, where exactly is Whole Foods now located?" β
"Where to wait for the kale harvest?" Lu Li raised his final voice and made a small joke, "To be honest, even if I hope to find a partner now, I can't provide any goods within two weeks. What's more, without being certified organic, our kale still can't be marketed. β
Then Whole Foods is in a disadvantageous position. After hearing Lu Li's answer, Graham made such a judgment in his mind. Although Lu Li did not make a clear statement, everything is just seeking truth from facts and speaking objectively; But it's this objectivity that puts Whole Foods in the same position as the other two competitors, and that's a step back for Graham.
Alarm bells sounded.
"Organic certification is a top priority, but I believe that Cloud Top Ranch will definitely pass it without any problems." Graham said with great firmness for the simple reason that -
Michael's testing program also includes organic food-related testing, and the answer is yes, the kale at Top of the Cloud Ranch is indeed organic.
"We still have a lot of work to do before the kale harvest is officially harvested." Graham decided to take the initiative, ditching all the polite greetings and getting straight to the point, "If we can, we'll send a team of experts to make the relevant assessments, and then the most important part, a series of tests on the kale, followed by harvesting, packaging and shipping." And so on and so forth. Obviously, heavy lifting awaits us. β
Lu Li knew that this was a necessary procedure, and it was the same with any supermarket. Previously, H-E-B supermarkets also followed the same process. Even if a cooperation agreement is signed, if the relevant tests are not passed, the agreement will still not take effect.
Just when Lu Li thought that Graham was going to negotiate the time next, and then send a team of experts to Cloud Top Ranch, Graham changed his words, "However, these tasks can be put aside for the time being...... Lu Li's eyebrows raised slightly, obviously not convinced, "We still have enough time, slowly finished, the most important thing now is that Whole Foods Market believes that Cloud Top Ranch has the potential to become an important supplier, and we hope to further discuss cooperation." β
Cooperate? Now you're actually starting to talk about cooperation? Even in the face of the impact of competitors, Whole Foods has not seen strong winds and waves, how can it be chaotic because of the actions of its opponents? No matter which supermarket it is, their cooperation with Yunding Ranch is bound to wait until the inspection is completed before making a decision, and there is no need to rush at all.
So, what's really going on with Graham's eagerness? Lu Li is not a three-year-old child, and his eyebrows can't help but reveal doubts.
"How's it going?" Randy walked into the room, saw Lu Li on the phone, sat down urgently, and asked excitedly, "Is it Whole Foods Market?" Isn't it? How's the progress? β
Randy's anxious but extremely expectant look made Lu Li chuckle, motioned for him to be quiet, and then said into the phone, "So, what do you mean ......?" β
Graham didn't mind if Lu Li knew what he really thought.
A thousand steps back 10,000 steps, kale is a product of Yunding Ranch, Lu Li is bound to complete the relevant testing by himself before officially signing the contract, in other words, even if Graham is lying now and temporarily fooling Lu Li, but the day when the truth will be revealed, at that time, it will be embarrassing.
Graham chose Immoo, and as he said, Whole Foods is not afraid of competition, all he needs is a slight head start and a half-step ahead of the two competitors. Therefore, he plans to open the skylight and speak brightly, give Lu Li enough attention, and show his sincerity.
Luckily, at the meeting that had just ended, his proposal mentioned the support of his colleagues, which made him feel comfortable with his fists.
"I mean, Whole Foods wants to formally establish a partnership with Cloud Peak Ranch, and we can sit down and discuss the specifics of the partnership. We hope to be able to buy out all the kale at Top of the Clouds at 1.5 times the market price. β
Boom, boom!