When the time came to the end of September, the hacker invasion of the "Legend 2" server incident had not yet made any progress, but the actions of WeChat messages were frequent. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Under the banner of more effectively protecting the security of the account, Weixin first added the condition of ID card verification to the QQ registration, and then vigorously encouraged registered users to carry out real-name authentication.

At the beginning of 3721, the real-name authentication of Weixin did not encounter too many obstacles, and the number of daily QQ registrations did not show a downward trend.

Although the coverage of unregistered users has been completed, there are very few registered users who are willing to register with their real names.

Su Wen is also a little helpless about this, and there is no effective means to encourage registered users to register their real names.

The real-name authentication has just begun to be implemented, and the media was surprised to find that the WeChat message is actually on QQ, and the pop-up window promotes the online game "Journey to the West" that is about to be tested on the National Day!

This discovery not only shocked the public and the media, but also the heads of major Internet companies.

Didn't the two families get along before? Why did they suddenly reconcile as before?

And "Journey to the West" is an online game, and WeChat helps to promote it, aren't you afraid that the market share of "Legend 2" will be robbed?

Everyone began to wonder, what kind of price did Wangyi pay to prompt Weixin to nod and agree to promote it in its own channels?

It wasn't until a more exciting news came that Weixin would also conduct a public beta test of the portal during the National Day that the outside world shifted its attention.

The news that Weixin is going to enter the portal has actually gone viral since it officially recruited content editors in June this year.

It's been nearly four months now, and it's finally time for Weixin to take this step.

First instant messaging, then online games, and now portals!

If the portal also makes the micro-message successful, it will form a cross-industry chain combining instant messaging, online games, and portals!

At that time, I am afraid that there will not be a single Internet company in China, which will be the opponent of WeChat!

Many people began to be frightened, because it was as if they had seen the rise of a behemoth!

For Weixin, with this portal, there will be an opportunity to form a horizontal and vertical business model, in addition to QQ, with the portal as the entrance, all the Internet business is included, which is a very important step!

And in the long run, the portal is a product that will not go out of fashion, and it belongs to the same sustainable development as QQ.

On the eve of the upcoming public beta of the WeChat portal, Su Wen went to meet with Sun Zhonghuai, who was in charge of the WeChat portal.

Sun Zhonghuai, who is in his Chinese New Year's Eve, has extensive experience in the industry having previously held content directorships at NetYi and TOM Online.

was recruited into WeChat, Su Wen gave him a heavy burden, and hoped that Sun Zhonghuai could lead the Weixin portal to success and break the current pattern of the three major portals

After Weixin reached an agreement with Wangyi, Sun Zhonghuai immediately began to grab high-quality content from Wangyi's portal for filling.

With the help of the high-quality content of the Wangyi portal, it is natural that Sun Zhonghuai has a lot of work, and the content of the major sections of the micro-message portal has been filled.

When Su Wen saw Sun Zhonghuai, he didn't hide it, and asked directly. "In your opinion, how long does it take for the micro-message portal to become the top three portals?"

Sun Zhonghuai looked at the young top leader of WeChat, and felt a little big for a while.

For a portal, the most important thing is the content, to put it more appropriately, it is the content that netizens care about!

The driving force behind the portal to attract netizens is news, netizens have two core motivations for news, one is speed, the other is attitude, if there is the former, you can get readers and commercial value, if you have the latter, you can stand out!

But unfortunately, these two driving forces are not available.

The micro-message portal can only do it at the moment, other portals have it, and the micro-message portal also has it, as for what other portals don't have, the micro-message portal doesn't have either!

Sun Zhonghuai tried to explain to Su Wen that it was a long process. "The development of the three major portals to the present, is a process of daily accumulation, the micro-message portal cannot be achieved overnight, I give it a temporary positioning, is a youth news portal!"

The reason why Sun Zhonghuai made such a position is also a helpless reality.

The WeChat portal will definitely attract traffic to QQ, and 75% of QQ's users are used by young people under the age of 25.

Getting closer to users is the consistent practice of Internet companies, and Sun Zhonghuai can only tilt the portal news to users of this age.

Su Wen frowned slightly, although he also understood Sun Zhonghuai's approach, he also had his worries in his heart.

At present, the top five advertisements on the portal are automobiles, finance, real estate, IT digital products and home appliances.

Young people also mean that they are under the age of 25, and users in this age group belong to the low-gold content group, and they are not even the mainstream communication force of public opinion.

Although the main purpose of Su Wen's establishment of the portal is to give netizens one more entrance, a portal that can neither make money nor grasp the power of public opinion is inconsistent with Su Wen's original intention.

However, at present, the WeChat portal has not yet been publicly tested, and it is superfluous to say anything, so Su Wen can only press his ambition, change the topic, and ask. "How's the work going?"

The mini home page is a QQ pop-up window that comes out of a micro-message network, and this idea was proposed by Su Wen.

In the previous life, the mini home page was the first time in the history of the Chinese Internet to seamlessly link the client with the portal, and it also brought a geometric increase in the number of views to the Tengxun portal at that time.

Seeing that Su Wen didn't ask further on the question just now, Sun Zhonghuai wiped the sweat from his forehead and said busily. "I studied with the technical department today, and I expect that the WeChat portal will be launched when it is officially launched. ”

The WeChat portal will be in public beta for a month, Su Wen considered it in his heart, and then hummed and continued to ask. "How's it going on the newsfeed side?"

"A small team has been dispatched to set up an editorial center in Yanjing, which is closest to the news source. Sun Zhonghuai paused and continued. "As for the process of national submission, a submission channel will be launched simultaneously on the WeChat portal at that time to facilitate the public's submission. ”

Su Wen nodded and put forward his opinion. "In terms of manuscript fees, it can be more generous than other websites to attract people's enthusiasm for submissions. ”

Sun Zhonghuai was well aware of this and replied. "I have already referred to the manuscript fees of other families, and the highest price in the market will be given at that time!"