In December 03, after adding the game slogan "addiction to the game hurts the body", "Legend" also launched a setting: from now on, the accounts of all "Legend" players can accumulate 1 hour of double experience time for every 5 hours offline. The pen "Fun" Pavilion www.biquge.info up to 60 consecutive hours of offline and 12 hours of double experience time.

That is, you can play for half a day every 3 days, and the leveling effect of this half-day is equivalent to the original practice for a whole day.

When this system first came out, players were overjoyed and rushed to tell each other: now even if they don't level up online, they can save some extra experience bonuses than before. In this way, the gap between ordinary rookie players who don't have much time to level up and hardcore fanatics is likely to be narrowed.

Legend has been on the service for 3 years, and the ashes players have long been on the top, and the consumption enthusiasm has waned are some low-level players who can't get out of the way.

Now that the trick of "offline rest can save double experience time" is shot, low-level players have found the motivation to continue to struggle, and the time of the punch card online has increased instead of falling, as if it is not cost-effective if you don't play.

This mentality is easy to understand, just like the later World of Warcraft after seven or eight years of operation, there is a shortage of new blood, and Blizzard and NetEase can only play tricks such as "inviting new numbers to level up 3 times the experience" or "90 yuan directly ding an account to level 90".

However, these are only small amounts of money, and the increase in the online time of low-level players will make the legend a thousand more dollars a month at most.

The good news that Gu Cheng wants is obviously not limited to this. After the sugar coating is given, there is a cannonball to make money behind.

Double the experience, it's addictive.

Once a player gets used to double XP and then asks him to level up with a single XP, they will be as addicted as they are.

So, in January, that is, now, more than a month after the appearance of the "offline double experience" system, the first step of the "Legend" krypton gold system was finally taken.

This game started selling double experience monthly cards, 60 yuan a piece. You can sell it on the official website, or go to Taobao's legendary entertainment official store and use Alipay to rush directly.

The point card is still counted separately, and this is just a monthly subscription to double the experience. In addition, you can also choose a 30 yuan timing card, and the algorithm is the same as that of ordinary point cards.

This trick seems to be very violent, but it is cost-effective for Internet café people - today's Internet cafes generally cost two or three yuan an hour, and no matter how high the discount of the membership card is, it will not be less than one yuan and five.

The online game point card fee is only 4 cents an hour.

If the value of the double experience card becomes 2 yuan a day, and these 2 yuan is spent, it can make the effect of spending 10 yuan in an Internet café to level up into the effect of spending 20 yuan in an Internet café, and the Internet café family will obviously pay for it.

Sure enough, it was only the first month of this move, and the "Double Experience Monthly Card" suddenly sold 2 million copies! Instantly brought in hundreds of millions of revenues!

The monthly revenue of the legendary game has skyrocketed by 70% out of thin air, which has made all investors jaw-dropping.

Of course, anyone with a discerning eye will see that this trick will halve the theoretical lifespan of the legend - this game has no plot and no world view, just kill and kill leveling. If you can reach the full level in half the time, the amount of time players will invest in the future will naturally be halved.

But what does it matter? First of all, Legends can also open a new level cap expansion to ease user fatigue. Secondly, by then, the company has already dumped the pot to Sun Zhengyi. "When I die, who cares about the flood"?

After all, the legend has a poor foundation, and krypton can only go so far for the time being.

And "Miracle MU" and "Ragnarok RO" can exhaust themselves and fish krypton, and there are still many places. That is the main battlefield where Gu Cheng is going to teach those game planners on the earth to be human beings.

In Gu Cheng's eyes, the game planners who now design the krypton gold money function are all spicy chickens.

How could these people possibly imagine the brazenness of the Krypton Gold Company in the future?

"Let's open a mall system for "Miracle MU", and strengthen gems such as blessing gems, soul gems, and life gems, all of which can be exchanged for ingots in RMB, and then sold in the game store with ingots!"

"All the captureable battle pet modeling of "Ragnarok RO" has been redone, providing multiple sets of shape options, and selling model skins in the mall that does not affect the balance of the game, the cheapest is 8 yuan a piece, and the most expensive is 38!

"Double XP cards are sold for a fraction of the price compared to Legends. ”

"Open another world chat channel, it's cheaper, sell 20 speakers for 1 yuan, and you can shout and advertise on the world channel!"

"There are several more teleportation points on the map, allowing players to buy RMB teleporters 20 times for 1 yuan to shorten the time of escape. ”

Originally, I also wanted to come up with fashion and mount wing skin props, but the foundation of Miracle and Wonderland was too poor, and the character modeling itself did not support too vivid disassembly, so I had to give up and put this plan on hold for more than a year, and wait for YY Entertainment's fist product "Zhu Xian" to be put on the market in the future.

Gu Cheng only took out a few plans that were quite conscientious, and he was shocked by the legendary entertainment game planners who are still as simple as a blank sheet of paper. Moreover, the price of props is generally more than half cheaper than "Perfect World" and "Journey" that appeared a year or two later in parallel time and space, fully taking into account the price factor.

If you take out those despicable tricks of drawing rare props or directly selling god pretends, it won't scare the people of today into incontinence. (Ding Sanshi: I'll give you a rare lottery, and you can say if you're afraid!)

Even Cheerilee, who is currently responsible for reviewing the internal integrity of Legendary Entertainment, was shocked when she saw the plan: the ghosts she had seen in the past few years who had changed the server-side equipment data and sold it for money were not as brazen as Mr. Gu!

However, the effect on the capital market was immediate.

In December, almost everyone in "Miracle MU" and "Ragnarok RO" used teleportation charms, after all, saving time in the game is a very practical way to improve the efficiency of the game. Although the monthly sales of each player are only a few yuan, with the current size of the game, there are more than 10 million revenues.

Speakers are considered non-essential, only a few hundred thousand people have bought them, and their popularity rate is at least seventy or eighty percent lower than that of experience cards and teleportation charms. But I can't stand the horn, once I encounter trolls, I will continue to scold him, and it will continue to flow out like flowing water.

In particular, both legends and miracles are likely to explode equipment when killing people (miracles have to be killed by red names to drop equipment, and legendary white names are likely to be exploded).

Once a player can't beat it, he was humiliated by PK killing and snatching treasures, and he could only accept it at all, but now he has a speaker, and his brain is hot Alipay 5 yuan speaker can spray 100 sentences on the world channel.

The most important thing is that once the verbal battle starts, those demons who usually can't kill people like mustard hear that they have been scolded, can they hold back and not scold back? Once they anger the coal boss player...... Gee.

As a result, the monthly sales of the horn are higher than the teleporter.

Revenue and earnings reports are going up, Goldman Sachs is in the eyes, Lehman is in the eyes, and investment banks are all in the eyes.

Gu Cheng asked Donald to help him mediate, found the relevant person in charge of the Wall Street Journal, and another article analyzing the prospects of the online game krypton gold industry came out, and the effect was better than when Peter Thiel spent $2 million to hire someone to write an advertorial.

All brokerages took this news seriously.

Everyone is red-eyed, and everyone thinks that Legendary Entertainment has not reached the time of "mid-life crisis" at all, and the main products of this online game company are even as energetic as young people, and there are infinite possibilities.

……

Gu Cheng accompanied his cousin to finish eating, and then read these negotiation memos over coffee.

Pan Jieying sat quietly next to him, didn't disturb him, just peeled fruit and mixed salad.

Chinese people are not used to eating desserts after meals, even if they are in New York, they are still more comfortable with fruits.

After Gu Cheng put down the folder, Pan Jieying handed over the plate and asked casually: "What price do you think we can get in this call auction?"

Gu Cheng inserted a piece of kiwifruit with a toothpick and thought for a while: "Our existing total share capital is 200 million 100 million, with an additional 40 million issued and new shares accounting for 15%. Originally, it was said that once Legend Entertainment was listed, the total market value could hit $5 billion, which would be $20 a share. The reserve price at the time of the call auction was 10 yuan, and now it is at least 15 yuan or more. ”

Everyone understands that a company with a total share capital value of $5 billion after entering the secondary market cannot be sold so high in the primary issuance brokerage. Brokerages are not here to work on a voluntary basis, and people have to make a lot of money. Therefore, after listing, 20 shares per share, and 15 yuan in the brokerage collection bidding link, is already a very powerful achievement.

On the first day of listing on the NASDAQ, the stock price rose by 38%, from 68 to 94 at the issue price.

This 38% is the divergence between retail investors' value judgment of the company (of course, there is a bubble) and brokers' value judgment of the company in the secondary market.

Gu Cheng can compress this difference to less than 25%, which is a successful operation against the sky.

"Alas, no matter what, the brokerage is not easy to deal with, even if the project is optimistic, in fact, it will be ventilated in advance, and it would be good if it could be the same dog-eat-dog as the kind of project that really casts the dark bid. Pan Jieying fantasized helplessly.

Gu Cheng smiled and comforted: "You think too much, brokerages are not stupid, moderate collusion is inevitable - so we only put 15% of the new shares in this IPO." The bulk of the financing behind is still counting on Sun Zhengyi after the ban on internal transactions is lifted. ”

Pan Jieying felt better at this time, and did not dwell on this problem anymore.

"Then you have a good rest for two days, and then there will be various public appearances during the IPO. There are also bell ringing, news interviews, there is enough for you to get tired. ”

Gu Cheng was relieved and signaled his cousin not to worry about his energy: "Don't worry, the public image of a person like me doesn't need to be designed." Acting is the essence of acting for me -- have you ever seen President Reagan feel tired of pretending to be a person back then?"

"If you have too much energy, then go to sports!"

"Yes. ”

"Eh, what are you doing!"