"Sister, I'm back. The pen "Fun" Pavilion www.biquge.info: "Gu Cheng returned to his villa in Upper Manhattan.

Pan Jieying knew his whereabouts, so she had already put down her work in advance and leaned against the door there.

The weather at the end of January was snowing heavily. As soon as Gu Cheng entered the door, Pan Jieying helped him dust off his windbreaker distressedly, and took the opportunity to wipe the oil.

"Okay, how can it be so delicate. I took a car all the way, and the garden was only drenched with dozens of meters of snow. Gu Cheng stopped his cousin's gentleness in time.

Pan Jieying complained: "You don't have a priority. It's not too late to deal with the matter of YY a few days late. Legend Entertainment will be listed in more than a week here, and you don't want to go to dim sum to create some good news and raise the brokerage call bidding. ”

Gu Cheng smiled kindly: "Haven't these things been arranged a long time ago, and it's useless to hold Buddha's feet temporarily." ”

"Then you should at least care about whether those strategies are working well and whether you want to make adjustments on an ad hoc basis. Pan Jieying said earnestly, and finally added casually, "Didn't you mess with flowers and grass outside?"

"Eh, don't you want me to mess with flowers and grass the most?" Gu Cheng joked half-jokingly.

Pan Jieying blushed suddenly, and was angry that she didn't tell him about this topic.

After all, she has been pretending to be generous in front of Gu Cheng, saying things like "I'll quit when you really find a marriage partner". But how can the girl's mind be completely controlled by reason? Obviously, I will be jealous in my heart, and I can't show it yet, I really want to suffocate my internal injuries.

Seeing this, Gu Cheng also blamed himself for not making this joke: "Okay, there are flowers and plants to provoke me, but I didn't touch it." ”

"Actually, I know that I shouldn't be in charge of you, but I can't help it. Pan Jieying sobbed a few times with emotion, and after a turn of thought, she immediately thought of a possibility, "Is it Li Ying?"

Gu Cheng secretly praised Pan Jieying for being smart, and generously admitted: "Well, she is actually a good person, I didn't know that I had a girlfriend now, so she came to tease me, not to destroy anything." I told her I had someone, and she simply gave up. ”

Pan Jieying thought for a while and sighed: "Actually, she is not bad, if you can really marry her for the rest of your life, I have no objection to ......"

Gu Cheng comforted gently: "Sister, you can save it." You don't want to think about it, I'm like you anymore, even if it doesn't work out in the end, how long will it be before that? Those girls who are older than me, let them just wait, delay the youth of others, why bother?"

Pan Jieying was silent and did not pick up the topic again.

She knew that Gu Cheng would not like girls older than him anymore. Being with her is completely due to family affection and kindness. And although Li Ying is good, after all, her personality is too similar to herself: they are all shrewd and decisive strong women, and they are all tall and tall royal sisters with the queen's aura of black and straight.

Gu Cheng already has her, even if it's just for freshness, I'm afraid he won't fall in love with Li Ying.

"Clean up and eat first. I have all the negotiation documents between Sister Liu and the underwriting broker, and you can take a look at them after eating in a while. Pan Jieying said, while bringing out the dishes she cooked, she pushed Gu Cheng to wash.

Every time Gu Cheng comes back from a long trip, she will cook the dishes by herself, which has nothing to do with whether she is busy or not.

While eating, Gu Cheng casually put a document aside and glanced at it, the content of which was the negotiation memorandum between the company's CFO Liu Qian and several securities firms in New York. Prima facie, everything is in Gu Cheng's plan.

On the NASDAQ, and on stock exchanges anywhere else in the world, an IPO (initial public offering) of a company is underwritten by a primary brokerage firm through a call auction before it is publicly sold to the public on the secondary market on IPO day.

Generally speaking, all shareholders are already in contact with the secondary market, including the big dealers who sit in the stock market, and they are no exception. Only the brokerage company in contact with the primary market, because the brokerage's capital is large, can be involved in the "wholesale" link, so it is basically a sure profit, unless it encounters those who "fall below the issue price" of the wonder, in order to make the brokerage lose money.

Call auctions, which generally take place a few days before the IPO date. Brokerages competing for underwriting shares will compile a set of price lists in the mode of bidding for hidden bids, indicating the amount of each price and the number of shares to be subscribed. Then the subscription intentions of these brokerages are concentrated, sorted from high to low according to the price, and after the number of shares to be issued in the IPO is satisfied, the transaction will be concentrated according to the lowest price of the final line.

Specific to the IPO operated by Liu Qian for Gu Cheng, the general procedure is as follows: assuming that the original share capital of Legendary Entertainment is 210 million shares, and it plans to issue an additional 40 million shares, with an additional issuance rate of about 15%, and the reserve price before the call auction is $10 per share.

Then let's say there are only two underwriting brokers, and the first one gives a bidding document for $20 for 5 million shares, $18 for 10 million shares, $15 for 10 million shares, and $12 for 15 million shares.

The bidding documents given by the second broker are $24 for 2 million shares, $19 for 15 million shares, $16 for 15 million shares, and $14 for 8 million shares.

Then, the Nasdaq exchange counted all the quotation documents and found that as of the $18 line, the total number of shares subscribed on the line was 32 million shares, less than 40 million shares, and the total subscription volume on the $16 line was 47 million shares, exceeding the total number of shares to be issued by 40 million. Therefore, in the end, all subscription brokers will trade at the price of $16 per share.

The total number of shares subscribed by Broker 1 quoted above $16 is 15 million, and the total number of shares subscribed by Broker 2 quoted above $16 is 32 million. The final result was that Broker 1 underwrote 15 million shares, and Broker 2 underwrote 25 million shares.

From this system, it can be seen that the transaction rules of the brokerage call auction are completely different from the retail trading rules in the secondary market. In the secondary market of retail investors, the opening price is the number of price transactions (for example, a stock closed at 10 yuan yesterday, and today it fell to 9 yuan, if you open a large order of 11 yuan to buy, it will still be from 9 to 11 yuan to trade all the orders in order from low to high price);

In the example, the high price of $20 or even $24 per share is shouted casually, as long as the volume is not large, and the line of new stock issuance is not passed, and the final transaction is at $16, so when the brokerage sees a particularly optimistic stock, it will dare to shout the high price.

From the perspective of companies that are about to IPO, the call auction is also the peak period for crazy good news.

Everyone is counting on brokers to make the stock feel more promising and bid high for more underwriting shares in the call auction.

What Liu Qian has been helping Gu Cheng do during this time is this thing.

As for the "ammunition" in Liu Qian's hand, it was naturally prepared by Gu Cheng with hard work, rather than cramming.

Since mid-November last year, Gu Cheng has been busy with the use of the "Girls' Generation" draft and the "Fairy Sword" film to promote Renren. With Gu Cheng's busyness, he will certainly not be idle in the last 40 days of 03.

He just moved the focus of his work back to Legendary Entertainment from Renren.com, and then tried his best to think of some "booster" strategies to make the online games under the name of Legendary Entertainment "exhaust and fish".

The so-called cardiotonic agent is naturally a needle that immediately produces immediate results.

However, there are sequelae.

It's just that it will take at least a year and a half for these sequelae to gradually emerge and be seen clearly by people of insight.

And in Gu Cheng's plan, he would have already dumped Legendary Entertainment to Sun Zhengyi by then.

So even if it's krypton, it should be krypton.

……

In December 2003, the well-known Chinese online game "Legend", which had been operating smoothly for three years and was lucrative, suddenly ushered in an update.

The attitude of the majority of players towards this update was a surprise at first, followed by love and hate.

In 40,000 or 50,000 Internet cafes across the country, players from all walks of life have discovered for the first time that "Legend" has a few more lines of reminder text when opening the game and before logging in.

"Resist bad games, refuse pirated games, pay attention to self-protection, and beware of being deceived.

Moderate games are good for the brain, indulging in games hurts the body, and reasonable time is arranged to enjoy a healthy life. ”

What the hell is this?

A person who makes online games, especially online games that 100% rely on encouraging players to level up and earn points, actually starts to say that "addiction to games hurts the body"?

Now it's the end of 03! Magnetic Storm Infantry Yang Screaming Beast hasn't appeared yet! This kind of slogan, isn't it all added by the city's game companies that are forced to be helpless, how can there be a reason to take the initiative to be willing to eat?

However, adding a slogan is not the purpose of "Legend", it is just a cover - although after hearing that Legend and several other games under the name of Legend Entertainment and YY Entertainment have added such slogans, the attitude of officials from the Ministry of Industry and Information Technology and the Ministry of Culture towards Eslite has really improved.

There is no doubt that this slogan, which is obviously pleasing the Ministry of Industry and Information Technology and the Ministry of Culture, was personally instructed by Gu Cheng. Because he knew that this slogan would appear in two years, and it was unintentionally shouted on the land of China for decades, and it didn't work at all. In this case, it is better for him to take the initiative to shout it out.

After adding "addiction to the game", "Legend" also introduced a setting: from now on, all "Legend" players' accounts can accumulate 1 hour of double experience time for every 5 hours of offline. Up to 60 hours of continuous offline and 12 hours of double experience.

That is, you can play for half a day every 3 days, and the leveling effect of this half-day is equivalent to the original practice for a whole day.

When this system first came out, players were overjoyed and rushed to tell each other: now even if they don't level up online, they can save some extra experience bonuses than before. In this way, the gap between ordinary rookie players who don't have much time to level up and hardcore fanatics is likely to be narrowed.

And that's just the beginning.