On August 10, it has been a week since Renren was launched. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

CCTV set, the prime time of the second best bidding every night - that is, the three minutes before the weather forecast was released and "Focus Interview" was launched, a new advertisement was suddenly added.

The first place in the bidding is the 1 minute after the news is broadcast and before the weather forecast is broadcast, and the bid is the advertising space that can only be obtained by CCTV's annual bid king, and there is no possibility of inserting it in the middle of the second half of the year. Even if the ratings of TV media began to decline slightly in 03, it would be one or two hundred million a year.

"Huh, changed the advertisement?"

With the insertion of the new advertisement, the military police, fire officers and soldiers across the country, who were compulsorily ordered to watch the news series, or who could add points and reduce their sentences by watching the news series, were naturally the first to see this scene.

Although the people who spend money on this advertisement don't care whether these people see it, and they don't even care whether those people in the system who are high-ranking and powerful must watch the news broadcast continuously see it - in addition to CCTV, advertisers also pay for advertisements in the top 5 provincial stations in the country, with the same content, and savagely compete for the appearance rate.

came to CCTV just to prove himself, so as not to be said that he was not forced.

On the TV screen, a "Time Magazine cover style" of a thick-line comic figure appeared, and the characters' movements only bounced back and forth for a few frames, but the rhythm was very dynamic, and at first glance, it was more compelling than the "M-ZONE Man" advertisement shot by Zhou Jielun later. The picture also opens with the splicing and beating of simple geometric color blocks, and there is a sense of power that erupts from the screen.

The only exquisitely carved object on the screen is a low-key luxury MP3 with connotation, and the headphone cable plugged into the MP3. The thick-line humanoid posture is like a HIPHOP-style satchel crossbody, but the strap is tighter, a bit like the armed belt of the military police. There is a movable slot on the strap of the bag, similar to the shape of the mobile phone case of later generations - the exquisitely modeled MP3 is casually inserted in this position, right against the character's chest.

The above content, the details are quite complicated, in fact, it only takes 6 seconds.

Starting from the 7th second, the picture was frozen for a second, and then various renderings from ink and wash style to live-action began to progress, and people were surprised to find that the faceless figure outlined in the comic style at the beginning turned out to be Gu Cheng.

BGM has also quietly changed from the hip-hop style that jumped at the beginning, to "Orchid Pavilion Preface" on Gu Cheng's last new album last year. ,The picture is slightly farther away,A young girl with a posture of "looking for him thousands of times in the crowd" appeared from the edge of the picture,The same MP3 was hung on the bag,Looking left and right with a leisurely attitude。 After seeing Gu Cheng, he gave a cute expression of a deer in his heart: "You are also here?"

Gu Cheng casually lifted the MP3 on his chest like a shoulder bag strap, and said his only line in the past 30 seconds with an indifferent smile: "You are here, I am here." ”

Then there is a close-up of the YY-mini and a voiceover advertising slogan for the introduction.

"The world is big, right in your heart. ”

……

After this advertisement was broadcast, it was fried within dozens of minutes.

It's August summer vacation, and students don't have to go to class, except for doing summer homework, basically playing. As a result, YY's server immediately detected millions of information traffic that had skyrocketed. Fans called friends to tell each other, and all the fans they met on YY were all harassed.

"Oh my God, do you know! Gu Cheng actually filmed the advertisement himself! Ahhhh

"What? Which station has it, I'll go and see!"

"You, don't look around my husband!"

"Mango Satellite TV has let it go, grapevine, during the advertising time from 8:15 to 17, Jiangnan Satellite TV also has this advertisement! Don't ask me how I know!"

"8:24, pick up at Wuyue Satellite TV!"

"My home is in the capital, and Wu Yue Satellite TV's search station is ranked very behind. Last year, when the TV was bought back and automatically searched for the station, I took it to watch it before I finished searching, and there was no Wu Yue Satellite TV...... Ahh......h

Some Mango Jiangnan Wuyue San Satellite TV automatically searched for the areas that were ranked lower, and countless girls almost cried.

In the post bar, the situation of running to tell each other is even more chaotic, and many people are sharing their experience of being "lucky" to see that CCTV advertisement.

"At that time, my mother was looking at the weather forecast, and I immediately wanted to change the channel after reading it, but the moment I was about to press the remote control, I saw my husband and rolled in!"

"I was doing my homework in the house, and my parents wouldn't let me watch TV, but I heard "Orchid Pavilion Preface" coming out of the living room and I rolled in!"

A bunch of bastards who saw their faces and listened to the sound rolled were proud of their own keenness, and soon developed into a braggart pretend to be like "I only listened to the first seven or eight notes and judged that it was "Orchid Pavilion Preface" and "I only need to listen to the first five notes to distinguish "Orchid Pavilion Preface".

Among all the student parties, the latest to be harassed are the 20 million hard-working students who will go on to higher education next year -- whether they are students in the middle school or in the college entrance examination season, these people are supposedly deprived of the freedom to watch television and play with computers.

But it's a pity that mobile phones have begun to be popularized in 03 years, and in second-tier cities and above, there are one or two percent of high school students who have mobile phones. So if you can't find your friends online on YY, you will send text messages on your mobile phones to notify each other.

"Look at Mango Channel, there is an advertisement shot by Gu Cheng! If it is more than 8 o'clock when you see the text message, then squat on Jiangnan Satellite TV and Wuyue Satellite TV!"

……

Chen Min is a division chief at Huaxia Unicom's Wuyue Provincial Branch, in charge of network operation and maintenance.

The operation and maintenance department is said to have three shifts to keep people on duty, after all, even if Unicom is off work, users still have to send text messages to make calls at night, in case of traffic congestion and some failure, someone must always deal with emergencies - it's just that most of this kind of thing is done by temporary workers, and it has nothing to do with the official master.

After Chen Min became the director, he has not been disturbed by work during off-duty hours (being disturbed by the leader's dinner health care is not counted)

On this day, he was relaxing in the entertainment place again, and a subordinate section chief on duty called.

"Chen, since 8 o'clock just now, there are at least more than 400 base stations in seven cities below that are congested, and the traffic is abnormal. Do you want to monitor the content?"

"What's there to report on this kind of trivial matter! It's not normal for more people to text during prime time at night! If you make up your own mind, maybe it's just a crowd of people sending scam text messages. ”

This kind of thing, if you put it on a mobile GSM network, basically will not happen, because the old mobile network is very complete and the cellular is very stable. Unicom's CDMA was only started in the second half of last year, and there have not been many users, so the investment in network construction is not very sufficient.

Chen Min asked himself if he was a technocrat, and he knew that there was a kind of mass sending vulnerability called virtual number and pseudo base station this year, and he couldn't figure out the details, but he just knew that the current rapid mass sending was technically achievable, and if the text message was stuck on a large scale, it was most likely this kind of gray industry person doing things.

However, his subordinates were very conscientious: "But...... Chen, this SMS traffic is not a little abnormal - I'm not saying that this traffic shouldn't appear today, even if it appears when the Spring Festival Gala sends New Year's messages, it's not normal. And the CDMA digital traffic just now has skyrocketed, which is obviously not the method of people who send scam text messages in bulk - those people who want to send things with data traffic will only use fixed broadband. ”

"What turtle?" Chen Min was slightly reluctant, but in line with the idea that more is better than less, he still approved his subordinate's request, "Then you are allowed to intercept some of the abnormal traffic and see what it is." If it's not a new risky issue, it's as if nothing happened. We need to respect freedom of communication!"

Twenty minutes later, the subordinate texted him to apologize, saying that he shouldn't have been worried.

Chen Min looked at his subordinates' text messages and was immediately shocked:

The analysis of the use of intercepted data traffic shows that most of the data increase at that time was brought by mobile phone YY - because YY has voice group chat, so the requirements for network speed are much higher than QQ, and at present, Unicom's CDMA contract machine is the first partner of YY mobile phone, and the mobile GSM model is not equipped with mobile phone YY at all. (Of course, there was no mobile phone QQ in 03, and it was not until 05 years that Wanwan MTK opened up the set platform and the tide of mobile phone copycats appeared, and mobile phone QQ was popularized.) Therefore, the mobile phone YY is already ahead of QQ. ）

And most of the intercepted text messages are also informing each other: "XX Satellite TV has Gu Cheng's advertisement, go and see it! Gu Cheng actually shoots an advertisement!"

Many people send it in groups, just like sending New Year's messages. And at least within the scope of the small platform of China Unicom CDMA, the diligence of most users to send this text message in bulk is higher than that of the New Year. Many trusted users with a large number of friends have been repeatedly harassed dozens of times by repeated notification messages because dozens of their classmates and friends have texted her to inform her of the same thing.

At this time last year, in order to encourage Huaxia Unicom's senior management to upgrade the one-step CDMA network, Gu Cheng started with the Unicom branch in the province and began to advise, hoping to help introduce a channel for "reaching the heavens". At that time, Chen Min followed the company leaders and also met Gu Cheng. But he was a little minion, and Gu Cheng definitely didn't remember him.

As an insider in the system, Chen Min didn't think much of Gu Cheng, a private entrepreneur who was not too promising, at that time. Now seeing this result, he is really dumbfounded.

"It's really who to reason, the Spring Festival Gala is not so popular, what do young people like so much now. ”

People who can't figure it out like him, there are many more this night.

For example, Jiangnan Satellite TV and Wuyue Satellite TV are the administrative duty departments of these channels.

Each TV station has someone in charge of real-time ratings monitoring and analysis, so as to form a report for the leader's reference and provide a basis for the adjustment of each program in the future.

That night, they found that the 8 o'clock TV series was very promising.

"Huh? Why did the ratings of the advertising time break 10! This is the treatment that only came when "The Condor Heroes" was played! Could it be that this year's No. 1 fire drama of the year has not been decided?"

"It's impossible, our rebroadcast of "Love Through Time and Space" is a stupid and non-chirping drama, with a very narrow call, how can it break 10?"

"Impossible, girls must not watch dramas like "The Legend of Heroes of the Sui and Tang Dynasties", right?

The monitoring personnel of these TV stations were overjoyed for a few minutes, thinking that the leaders of the purchasing department had made the right bet this time and picked up a big leak.

It's a pity that when the main drama started, it fell back to below 5 ratings, and immediately taught these delusional people to be people.

"This, this, this...... This is not scientific! Why is it that the ratings of the feature film are lower than the advertisement? Am I enrolled in a fake new undergraduate degree in the Department of Communication?"

This feeling is like a fake recommendation on a writer, after brushing up thousands of collections, brushing and brushing off thousands of collections, and then brushing off thousands after the recommendation, real Nima is stimulated.