If you don't consider the many contradictions between Tencent Group and Zhongqu Group in the past two years, there are actually not many things that Xu Teng needs to worry about on the side of the network technology industry. Pen "Fun" Pavilion www.biquge.info

Huayin Consortium holds Baidu, but the reason for not acquiring is very simple, first, customer needs, customers always want to have more choices, so Xu Teng has been through Baidu's board of directors, and has personally talked with Mr. Yan, focusing on technology and differentiated services, thinking more about innovative services, and don't engage in vicious competition.

Second, he has an agreement with Google that neither of them will directly acquire Baidu, remain in the top three camps in the field of Chinese search, and not let new competitors squeeze out.

Therefore, in the English search market, Tencent has not over-squeezed Google after acquiring ASK.

The browsers on both sides are open, and any customer chooses which kind of search is just in the sorting, putting Microsoft Bing in the middle, the one that is least likely to be chosen.

Microsoft is doing a similar job with Internet Explorer.

Customers need a diverse and open platform, and Microsoft understands this.

It is for this reason that neither Google nor Microsoft is in the field of Annsoft, and Tencent is fighting to the death, basically giving up competition in this field, but later I did not expect that Tencent used the advantages of Annsoft to quickly cut into the mobile browser and search business.

Google does not suffer, on the PC side, it occupies half of the search market, and the mobile side occupies 40%.

In the field of instant messaging, Tencent and Microsoft each occupy half of the market, Google does not intervene, in the field of social networks and APP is complicated, Tencent is basically a monopoly, Google and Microsoft have not had time to find an entry point, Tencent in advance in the global market to promote WeChat business, seize the opportunity.

In fact, after ASK was acquired by Tencent, it has been exploring the American-style navigation network, and it has taken several years to slowly explore the American characteristics, which is not a dmoz.org type, but it is still very popular.

The domestic navigation network is all article-based links, and the American style of ASK is a professional class, and it can be freely selected on the basis of default, similar to Sogou's "My Favorites" function.

These are two completely different styles, but this kind of innovation is thankless, and it was quickly copied and plagiarized by Google, and after several years of hard work, it has returned to the original point, but ASK has a fixed gain of the browser after all, and the transformation to "Zhihu" and "Quora" is also very smooth, or slowly surpassing Yahoo.

ASK,itself is the meaning of "ask",07 was acquired in 07,Then it transformed in this direction,At present, in Europe and the United States,It is a very interesting search on the mobile terminal,It is a more brilliant acquisition of Tencent in recent years,Buy at a low price,Successful transformation。

This transformation is not easy for Google, Yahoo, and Microsoft, and it has also made the share of ASK search have been steadily rising.

Because in the field of big data, Tencent, Google, and Microsoft have data sharing agreements, so the change in search share is no longer the focus of attention of all parties, including Tencent itself, and the attention is also focused on big data and artificial intelligence.

That's about it.

In the network market at home and abroad, the dominant market between the major giants is obvious, and once the dominant position is established first, it is difficult to catch up.

Google is not paying attention, obviously cooperating to develop the Android system, jointly holding the ownership of Android, but Tencent's WeChat suddenly made a force, with the help of the Android system to occupy a leading position in the world, Google does not know how to compete.

In fact, as early as when cooperating with Google to develop the Android system, Tencent's WeChat team has been secretly developing synchronously, and the result is that with the simultaneous advancement of Android, and finally through the acquisition of WhatsApp and Skype, the three will be differentiated, and finally connected, forming a global special advantage.

In short, Xu Teng has nothing particularly worrying about in the network technology market, but there is nothing that can be said for sure, who knows what will happen in the future?

When Xu Teng arrived at the high-level conference room on the 47th floor of Huateng Building, all the senior partners and co-partners of Huateng Automobile Industry, Chairman Chen Zhixin, had already arrived.

Xu Teng motioned for everyone to sit down, and after he sat down, all the partners also sat down.

This is actually a bit of the Jiang-Chairman style of the Republic of China era, which has an advantage, that is, it fixes the etiquette and relationship between the upper and lower levels, which is conducive to deepening the executive power within the consortium, and on the other hand, it is indeed easy to form rigid and militaristic characteristics.

Over the years, Xu Teng has basically let go of Zhongqu Group and let it play, and finally formed the characteristics of a warlord.

This is a fact, and the most vivid understanding is this.

In contrast, Tencent and Huateng Hi-Tech, which have always been led by Xu Teng himself, are even the two aces of the four major high-tech groups.

If analyzed from this perspective, there is still an institutional crisis within the Huayin Consortium.

The fact is that the Huayin consortium is more like a strategy for the integration of the "country" and the "communist", and the two are the best of both worlds, the enterprise is not the army after all, you have guns and people, it does not mean that you can be a warlord, and the ownership of capital is the ultimate determining force.

"How is the integration situation on the Audi side?" Xu Teng sat down, not in a hurry to start a meeting, and first asked the CEO of Stadler in the right seat, which was the main reason for appointing the other party as the global senior executive president of Huateng Automobile Group, to fully integrate Audi.

"Everything is going smoothly and according to plan, and at the moment it is a bit complicated mainly for domestic joint ventures and distributors. Ruppert-Stadt tried to answer in non-native English, and he has been learning Chinese since February, finally proving first-hand that Chinese is one of the most difficult foreign languages in the world to master.

Football clubs can hire a foreign coach and have a translator who understands sports, after all, it is only a few hundred sentences, but to be the CEO of a Chinese-funded group, language is the first major obstacle.

Rupert-Stader is not fluent in English, but when it comes to speaking Chinese, not necessarily a few people in the audience can understand it.

At least 4 senior partners of Huateng Automobile Group are proficient in foreign languages, all of whom have the experience of studying abroad, among which Ma Xiaohua is also proficient in German, went to Germany to study in the 90s, and later worked in Mercedes-Benz Group, and a few years ago he still got an EU passport...... It's easy to give up Chinese nationality, but it's really difficult to get it back, for the sake of his children, Ma Xiaohua spent a lot of energy, and in the end, Xu Teng personally intervened to help him get this matter.

In fact, the classmates who chose to stay in Germany during the same period, including the alumni of Tsinghua University, did not really mix into his position, and a few of them were just working as workers in the factory.

The core layer of the Chinese dream team of Huateng Automobile Group is brought out by Chen Zhixin, and Ma Xiaohua's side is the Mercedes-Benz technical team dug back by Xu Teng himself.

This is also one of the reasons why Xu Teng did not choose Ma Xiaohua in the end when choosing a new CEO candidate, and another reason is, of course, a lack of experience in financial work.

As for the issue of Audi's joint ventures and dealers in China, it is indeed more complicated, Audi's joint venture plant is the pillar of the China Automobile Group, Xu Teng previously talked with the leadership of the China Automobile Group during his time in the capital, Audi is still handed over to the joint venture plant for production, and finally the Huayin consortium will gradually buy all the shares of the joint venture.

On this point, the China Automotive Group has no opinion, and the place where it has an opinion is the time period for completely buying all the shares, as well as the problem of the dealer system.

The domestic Audi dealer system has always been subordinate to China Motor, and the Volkswagen Group has always intended to divide some models of Audi into cooperation with Shanghai Automobile Group.

In recent years, the cooperation between Volkswagen Group and China Automobile Group in Audi has also been repeatedly disagreeable, and the reasons are very complex.

After the Huayin consortium took over Audi, it was also a relief for the Volkswagen Group, which easily turned around and chose to cooperate with Shanghai Automobile, Dongqi, Huateng and Changan, and is expected to transfer the joint venture production capacity to the Yangtze River Economic Belt within five years.

Facts speak louder than words, in the domestic automobile industry, the former big brother has fallen behind, whether it is procurement, production, cost, quality and personnel management, or the sales control on which it depends, and the research and development of independent models can not keep up with the changes in the situation, from cars to trucks, are falling into a difficult period of struggle.

Huateng Automobile for the development of China's automobile industry is a very powerful silver carp effect, and not Baoli kind of small catfish, basically almost into the shark effect, the earliest domestic giant car company to cooperate with Huateng Automobile is the Chinese Motor, but, with the implementation and formation of the Yangtze River Economic Belt strategy, unable to build a factory in the south, spare parts and procurement system and self-contained China Automobile has fallen into a predicament.

How to say this matter, state-owned enterprises have the difficulties of state-owned enterprises!

Taking Shanghai Automobile, Dongqi and Changan as an example, in addition to the axle and engine these basic supporting plants, the rest of the supporting plants are basically integrated with Huateng Automobile and Sino Soar Group.

CAIC can't do it.

Its leadership also knows that the situation has become too fast, and four of the six major domestic car companies have completed systematic reforms in the Yangtze River Economic Belt and are collectively easy to go into battle, while GAC has not had this burden from the beginning and can follow suit, and in the end, it is left alone to support the old northern automobile industry system.

China Automobile and BAIC are still unable to get along, and they cannot integrate the production capacity of the middle and low end.

In May, Xu Teng talked face-to-face with several leaders of the China Automobile Group in the capital, and they had nothing to do, holding on one day at a time, Xu Teng also said very clearly, dealers, don't toss, don't blame me for trouble.

He is not Shanghai Automobile, if he is in the country is the treatment and influence of the ministerial-level enterprise leader, Shanghai Automobile is at best a department level, the level gap is still very large, he really has to fight hard, if it is not good, it will make the China Automobile Group completely lose all the chips in his hand.

For Huateng Automobile Group, it is normal to not be able to handle Audi's dealer system in China, and it is not worth making a fuss.

For Xu Teng, this is not a big deal.

Xu Teng chatted with Chen Zhixin and Stader for a few words, and decided that he and Chen Zhixin would be personally responsible, and before the end of the year, they would quickly buy 20% of the shares of the joint venture from the China Automobile Group and take away all Audi dealers.

The joint venture plant does not need to move south, and the procurement system will continue to use the same set of China Automobile Group within three years, which is the largest preferential price code that Xu Teng can give to China Automobile Group, and there will be no more.

If the China Automobile Group is not satisfied, it will go to the capital to file a complaint.

What Volkswagen Group can't solve doesn't mean that Huateng Automobile Group can't solve it, because Huateng Automobile is a local enterprise and is not subject to the restrictions of joint venture regulations.

In Chinese parlance, this is the situation is stronger than the people.

The capital is very clear that although the acquisition of Audi by the Huayin consortium is a win-win situation at the board level of the Huayin consortium and the Volkswagen Group, the price paid by Xu Teng and the Huayin consortium is amazing in terms of the operation at the capital level...... The advantage is that the Chinese automobile industry, represented by Huateng Automobile, has completely gotten rid of the technological dependence on the European, American and Japanese automobile systems, and is no longer subject to the BMW Group.

This is China's automobile industry by virtue of its capital advantage, that is, relying on a lot of money and unreasonableness, to fight a big victory, at least at the capital level, compared with European, American and Japanese automobile consortiums, shortened the gap of ten years, and has the basis to compete with the European, American and Japanese automobile industry.

During this period of time, no leader will block the decisive battle between Huateng Automobile and Toyota and General Motors for the sake of the jobs of workers in one factory or several factories.

Hyundai-Kia's Korean automobile industry, which has been beaten by Huateng Automobile and cannot take care of itself, has become one of the top ten car companies in the world.

Xu Teng's meeting today is to talk about this issue.

"It is a fact that the quality of Japanese cars is good and the cost control is good, but this fact is based on its original imported cars as an example, and it is really not advantageous in China compared to the quality and cost control of Japanese cars, which is determined by the entire domestic industrial system. Chen Zhixin is the chairman of Huateng Automobile Group, first of all, to say a few words, set a big tone, "we are in the country and the Japanese full-scale war is ripe, or not to fight, to fight a long-term war, first of all, public opinion war, to debunk the Japanese myth, especially in the 60s, 70s car consumer customers, how to do this public opinion market, we have to consider very perfect." ”

Xu Teng nodded in agreement, Lao Chen has been in this industry for 30 years, starting from Santana in the 90s, to today, what is he not clear about all aspects of the domestic automotive industry?

Japanese cars, Korean cars, the overall quality of these years is on a downward trend, because the competition is too fierce, can only rely more and more on the domestic auto parts supply system, now Toyota, Honda, Nissan, in addition to the engine and gearbox, the rest are basically made in China.

Mechanical things, 1 micron and 2 micron errors can cause a lot of problems.

Kia has a model, there is no problem in South Korea and the United States, there has been a problem in the domestic and ASEAN markets, Hyundai Group itself can't figure out the reason, Huateng Automobile helped them figure it out, China and South Korea have different standard systems, China's steering rod national standard is 0.5 micron error is qualified, South Korea is 0.2 micron error is qualified.

0.3 microns, what is the price difference, 600 pieces.

South Korea starts with 1,000, and China starts at 400, and if you count the import tax, the original Korean will have to be 1300.

Different standards, the design should be different, the design to adjust the parameters, the overall coordination of each other, that is still feasible.

Whether it is Toyota or Nissan, the Japanese models introduced from Japan must be redesigned, and a new set of design schemes will be made according to the national standard parameters, and the amount of changes is still relatively large.

The German and American systems are almost the same.

The Korean department has not done this for so many years, basically all kinds of work is simplified, the design of South Korea is introduced, and the production of China's national standard accessories system is copied, so there are many problems.

In fact, even in South Korea, Hyundai Group is relatively lenient in this regard, using all the effort on the surface, all kinds of bells and whistles are pressed for you, and the mechanical problems of the essence of the car, it does not waste time and money.

In recent years, Toyota and Nissan, which have been sold in the ASEAN market, have actually used the domestic spare parts system on a large scale, and they are assembled in the local market.

Therefore, the quality of Huateng Automobile and Toyota in the domestic and ASEAN markets is basically the same, and no one is better.

In fact, Japan's original imported cars are indeed solid, and such a large production capacity can be controlled at that fine level, in addition to the cost price, it is also closely related to the overall industrial level of Japan.

Huateng Automobile really can't do it at present, but if it competes in the domestic and ASEAN markets, including the South American market, the gap between everyone will not exist.

The essence of China's manufacturing industry is to reduce part of the standard, but also greatly reduce the price and cost, in the past to use five-axis processing, to use imported tools to process accessories, now for a three-axis lathe, local tools can also be processed.

In the past, you had to use 104 grade copper alloy, in China, 85 grade can also be used, the cost is a fraction of the front, do it coarse.

Most importantly, the requirements for workers are also low, and the production speed is faster.

A thousand words and a word, the Japanese system also learned badly in China, sometimes it is particularly bad, 85 marks are not bold, anyway, Chinese are stupid, ASEAN consumers are even more stupid, in the United States, in Europe, the Japanese will never dare to do this.

For Huateng Automobile, this is a market opportunity.

In the final analysis, Huateng Automobile is a local enterprise, growing up in this system, playing more refined, most of the models are designed locally, fully adapted to this system, through the design of the advantages of this system to the extreme, the defects are compressed to the minimum, and the Korean system is killed by this hand.

Of course, Xu Teng will not say that in order to adapt to the Chinese manufacturing system, the Japanese can only play the quality standards very low over the years, he will only say that the gap between Japanese cars in the domestic and American markets and the Japanese domestic market is very large.

This is because the former is an objective situation and must only be done, while the latter is a subjective matter of attitude, that is, the contempt of the Japanese.

The war of public opinion, isn't it just like that?

Made in China has the advantages of Made in China, as long as you adapt to this system, develop your strengths and avoid weaknesses, you can build it cheaply and durably, which is the same as the domestic goods in the 80s, and there is nothing wrong with an electric fan from a large domestic manufacturer for 20 years.

For Huateng Automobile, cheap, durable, fashionable, these are the three killer features, a variety of high-tech parts system desperately stuffed in, the integration of a variety of cool new models, specifically to hang the conservative design of the Japanese system.

Don't think this trick is very low-level, just eat this set in China.

Why Japanese design is conservative, you can see how old the average age of Toyota's design team is, and this is basically not a problem that Toyota itself can solve in a short period of time, unless it abandons the tenure system.

The quality is not as good as before, and the design is conservative.

These are the two major problems that Huateng Automobile can catch in the Japanese opponent.

Today's meeting was relatively long, Xu Teng and all the senior partners of Huateng Automobile had an exchange, basically to tell the things of the past two years clearly, and also to talk about the problem of Scania Automobile.

According to reason, the sales system of Scania Automobile Company is very small, not as large as Audi, Xu Teng originally estimated that the integration was not difficult, but now it seems that he is still a little wasteful.

According to the current stalemate, Xu Teng's initial predictions and goals, except for the absorption of the technical field, are basically not feasible.

"That's it, we don't have to force the integration and support the plans that Scania has developed, but since we can't fully integrate, we can't focus on their plans, we still have to focus on the business of Huateng trucks and buses. Xu Teng immediately made a decision to abandon his original expectations and goals, saving him a waste of time.

He also wants to make a final sentence and conclusion on this matter, "Although it is equivalent to a technology alliance and financial investor, for us, this investment is a loss, but it is better than repeatedly entangled internally and constantly wasting time." ”

In order to acquire Scania Automobile Company and absorb this brand, the Huayin consortium paid a lot of price.

Prior to the merger, the negotiation process between the two parties had been very harmonious, and Scania Motors was more willing to join the Baufhua automobile alliance formed by Watt Motors, BMW and Ford than to be controlled by Volkswagen and its direct rival MAN Group.

After the merger, in addition to the new problems within Watteng Automobile Group and Scania, there were also many strange problems with Scania's labor union and local government.

Judging from the current situation, Xu Teng does not feel very good, and it is expected that it may take ten or twenty years to completely digest Scania...... This is quite normal, not to mention overseas acquisitions, and domestic acquisitions are often the case.

The problem is that not to mention twenty years, even ten years, the daylily is also cold.

This thing is really weird, Xu Teng initially thought that the difficulty of fully integrating Scania was very small, and the difficulty of fully integrating Audi was very difficult, but he did not expect that the actual situation was completely opposite.

"Our goal is always to be the world's best quality automobile group, whether it is technology, or word of mouth, whether it is sales, or market value, we must be the first in the world. "Xu Teng must re-clarify the goal for everyone at this moment and talk about this matter clearly.

Die.

It's not the first time for Xu Teng, overseas mergers and acquisitions are actually gambling, how did Yahoo die, it was mergers and acquisitions and died, and one by one, and they died alive.

The Huayin consortium has indeed encountered many failed mergers and acquisitions so far, but there are also many successful cases, such as ASK, WhatsApp, Skype, including mergers and acquisitions of Jaguar and Warwick, which are all very successful.

Xu Teng is still very calm, and analyzes the current situation with everyone, "Compared with our current strength, our goal is still very wavelike, such a wave, it is normal to make some mistakes, but it doesn't matter, what we have to do is to adjust our thinking as soon as possible, try to make good use of the existing resources in our hands, and change a strategy to achieve our goal." ”

Xu Teng's meaning is very simple, winning is winning, losing is losing, there is no need to hit the wall, and refuse to admit it, the speed of finding a way to formulate a new strategy is the most important, and Scania's small company is not cost-effective to delay their big business.

The senior partners here have been following Xu Teng for many years, and of course they know what Xu Teng means, so everyone nodded silently.

"Okay, what else do you have to discuss?" Xu Teng looked at the time, ready to end the meeting, and he himself had to go home early.

"One question, what is 'wave'?" Stader, the CEO, actually didn't quite understand what Xu Teng meant.

"Frivolous, frivolous, flippant, a little arrogant. Xu Teng explained to him.

"I don't think that's a compliment. Stadler was a little confused, and the other senior partners laughed.

"Our CEO, you still have a lot to learn in our big team, Ma Xiaohua, leave this matter to you, slowly teach him to integrate into our team." Xu Teng assigned Ma Xiaohua a new task to explain the small terms within the Huayin consortium.

"The Chinese culture is very balanced, like the relationship between yin and yang, we emphasize both solid management and style, strict production management system, strict cost control, but also emphasize a more positive and optimistic attitude, when necessary, we allow our strategy to be more risky. We believe that since we have a solid foundation, we can take appropriate risks. We dedicate this adventurous spirit to ourselves as 'waves', like a frivolous aristocrat, because you are rich and powerful, you are qualified to be frivolous!" Ma Xiaohua explained to Stadler in German, and the explanation was very detailed, basically completely interpreting the "wave" culture of the Huayin Foundation.

"Okay, I see. "Stadler understands, has strength, is not afraid of risks, is not afraid of accidents.

Since everyone had nothing to add, Xu Teng asked everyone to disperse, and he went home quickly, and he went upstairs to the distance, from the 47th floor to the 50th floor.

As a result, Mr. Ma, who has been a little too profligate lately, is waiting at home.

Xu Teng couldn't let the other party go out, so he still invited him to dine at home, Xia Li didn't come back until 12 o'clock, although she felt that Mr. Ma was preoccupied, so she didn't ask much.

She doesn't ask about business, not to mention that she is a woman who basically doesn't use Taobao and eBay Mall, and she is not familiar with Mr. Ma.

Xu Teng generally doesn't go to the company in the afternoon, just look at the information and reports of various departments at home, there is still a lot of time, after lunch, he asked Hua Lingling and Jin Xiaotao to take the children downstairs to the gymnasium on the 49th floor to play roller skating, without delaying Xia Li to play some music.

He and Mr. Ma were in the restaurant and had some wine.

This wine, Ma Yu can't drink it.

"Chairman, I was wrong, as a co-partner of the consortium, I really attach too much importance to the interests and pursuits of Zhongqu Group. "Ma Zheng actually has a bit of a meaning of not admitting his mistakes, and there is no fundamental remorse for admitting his mistakes.

He admitted his mistake just because he was afraid that Xu Teng would kick him out, that's all.

Xu Teng is now talking to him about the business problem of big data, and in the end, if it is not good, he will continue to insist on his own set of ideas, admit death, over and over again, until he convinces everyone.

"Do you know why a first-level subsidiary with a joint partner can be regarded as the core enterprise of a consortium?" Xu Teng asked a very simple question, and he was sure that Ma Wei could not answer it, because he had never communicated with many joint partners because of this question.

"Please ask the chairman for advice. "Mr. Ma is still very smart, and now is not the time to show wisdom.

"The value of a joint partner is to maintain a balance between the interests of the subsidiary and the consortium, in other words, the joint partner is to control an industrial group on behalf of the consortium council and ensure that the industrial group serves the entire consortium in the overall situation. E-commerce is important, but I can always merge it completely into Tencent. If you don't want to be a co-partner, and you want to be integrated with Zhongqu Group, rather than aligning with the board of directors, you can always tell me that I won't embarrass you. "Xu Teng's meaning hasn't changed, whether you admit your mistake or not, he doesn't care.

He believes that if you are not a qualified co-partner, you are not qualified.