When Chen Qingdong and his entourage came to the Beiyuan Hotel, Yang Anhua was already waiting at the door of the hotel, and Wu Zhenshan, Lu Changsong, and Lu Shijing were all waiting there. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

In fact, in the car just now, Chen Qingdong already knew that a few of them were going to have dinner together tonight, because when Chu Weihong called them, they were all in the hotel.

As soon as Chen Qingdong got out of the car, Wu Zhenshan and the others all surrounded him.

Wu Zhenshan said with a smile: "Secretary Chen, I heard that Lao Yang is going to invite you to drink tonight, so a few of us came over and drank a glass of wine." ”

Chen Qingdong smiled: "Okay, I'm worried that it's not lively enough!" ”

At this time, a sturdy man in his early thirties standing next to him said with a smile on his face: "You are welcome to come to our restaurant often for dinner in the future." ”

Chen Qingdong looked at this sturdy man with a dark complexion, and said with a smile: "You are the owner of the Beiyuan Hotel?" ”

"That's right! Right! I am the owner of this restaurant, my name is Fang Daqun! The sturdy man said repeatedly, "Secretary Chen, you are welcome to come here often to eat in the future, I will definitely serve you wholeheartedly!" ”

Everyone laughed.

Wu Zhenshan joked: "Daqun, you can recently, your speaking level has improved a lot!" ”

Fang Daqun touched the back of his head and said embarrassedly: "Mayor Wu, don't laugh at me." ”

Wu Zhenshan smiled: "I'm not laughing at you, I'm praising you!" You kid really can't hear what a bad thing to say. Then he said to Chen Qingdong: "Secretary Chen, Daqun is a chef from a professional class, and his skills are second to none in our town, especially those specialty dishes, even if they are compared with those big restaurants in the county, I think they are not worse than others." ”

Chen Qingdong said with a smile: "You can see it without eating, if the owner's craftsmanship is not good, how can he afford to build such a beautiful building?" ”

Everyone couldn't help but turn their heads to look at the beautiful three-story building of the Beiyuan Hotel, and they all laughed again.

Wu Zhenshan said: "It's still Secretary Chen's vision, it's just in one sentence!" ”

Lu Shijing said at this time: "It's still quite cold here, let's go in and talk again, don't freeze and catch a cold anymore, it's a high incidence period for colds!" ”

So, surrounded by everyone, Chen Qingdong walked into the Beiyuan Hotel and went to the most luxurious private room on the second floor.

After entering the private room, Chen Qingdong saw that the decoration of this private room was indeed very good, and it was not much worse than the private rooms of several famous big hotels in the county.

After sitting down on the main seat, Chen Qingdong said to Fang Daqun who came in: "Boss Fang, your room is well decorated, it is very high-grade, not bad!" ”

Fang Daqun said: "Secretary Chen, in fact, there are only two private rooms in our hotel that are so well decorated, specially used to receive distinguished guests. In the past two years, our Chenqiao has developed well, and leaders often come to inspect the work, so I specially renovated these two rooms, which can be regarded as giving us Chenqiao a long face, hehe......"

Chen Qingdong said with a smile: "This is not bad, it not only achieves the goal, but also saves costs." ”

Fang Daqun said: "Secretary Chen, Mayor Wu, then you sit first, I will go to the back kitchen to take charge, the dishes are ready, put it in the pot immediately, it will be fine soon!" Tonight, Secretary Chen, you eat and drink well, everything is mine! ”

This time, Yang Anhua stopped and said: "Daqun, you can't do this!" Secretary Chen is invited by me today, of course I have a treat, you can't rob me! ”

Fang Daqun said: "Lao Yang, you are humble, let me invite you this time!" ”

Yang Anhua shook his head and said: "Everyone else can be modest, but this time you can't be modest!" ”

Fang Daqun said: "You old Yang, Secretary Chen came to me for dinner for the first time today, of course it is natural for me to have a treat!" ”

Yang Anhua shouted: "What is justified, you are really crooked!" Secretary Chen was invited by me today, so I have to invite him to dinner, if anyone robs me again, I will be anxious with him! ”

Wu Zhenshan saw that Fang Daqun wanted to say something more, so he was worried that they would be entangled, but his kindness annoyed Chen Qingdong, so he said: "Lao Yang, Daqun, don't fight between the two of you, it was Lao Yang who invited Secretary Chen to dinner today, so let Lao Yang invite!" If you invite it next time, there won't be many opportunities, right? ”

Chen Qingdong also smiled: "Yes, Daqun, you don't want to fight with Lao Yang today, your restaurant is so high-grade, can I come less in the future?" ”

Hearing what Chen Qingdong and Wu Zhenshan said, Fang Daqun stopped arguing with Yang Anhua and said, "Okay! Since Secretary Chen and Mayor Wu have said so, then I will let Lao Yang go back today and stop fighting with him! But Secretary Chen, you can say it, you have to come often in the future! ”

Chen Qingdong smiled: "Okay, I will definitely come over often in the future." ”

Yang Anhua said: "You are a big group, saying that you are full of crooked reasoning, you are really full of crooked reasoning!" It's clear that today is you fighting with me, and on the other hand, it's me fighting with you! ”

"Good! Good! Lao Yang, don't be angry, it's me who fights with you, it's me who fights with you, okay, hehe...... Secretary Chen, Mayor Wu, then you all wait for a while, and the food will be served immediately! Fang Daqun smiled and walked out of the room.

Everyone laughed again.

Chen Qingdong was also very comfortable in his heart, watching Yang Anhua and Fang Daqun argue for a long time about who invited him to dinner, although Chen Qingdong was not a superficial person, he still felt a special pleasure brought by power in his heart.

Lu Changsong took out a wine jar of about five catties, with a big red paper pasted on it, and the words "White Lake" were written on it, which was antique and distinctive.

Lu Changsong said: "Secretary Chen, how about we drink our local wine today?" ”

Chen Qingdong also knew that there was a small distillery called "Baihu Distillery" in Chenqiao Town, which was still a state-owned enterprise in the town, and its property rights belonged to the town government 100%.

It's just that in the past two years, the development of Baihu Distillery has become more and more regressive, especially after many foreign wines entered Liulin, Baihu Distillery's market share in Liulin has been eroded little by little, and other cities and counties have not been able to enter, so it has gradually fallen to the point of decline.

This time, Baihu Distillery was actually included in the list of enterprises restructured and sold in the county like Shuangshan Wood Carving Factory, but Shuangshan Wood Carving Factory got a lot of people to compete for because of the 200 acres of land, but Baihu Distillery was not interested at all.

Chen Qingdong had also drunk the wine of Baihu Distillery before, but he was not impressed, only knowing that the price of this brand of wine was not high, the taste was not bad, and it was advertised as pure grain brewing, and it was never blended with alcohol.

Chen Qingdong said: "This is the White Lake Bar produced in our town, I have drunk this kind of wine, and the taste is okay." ”

Lu Changsong said with a smile: "Secretary Chen, the Baihu wine you drank before should not be this one. ”

"Really?" Chen Qingdong said, "Is there any difference in this wine?" ”

Lv Changsong introduced: "Secretary Chen, this kind of wine is the limited edition wine of Baihu Distillery, due to the complex manufacturing process and high cost, so their distillery produces about four or five hundred catties a year, and it is not sold out at all, only as a hospitality wine in our town, so it must be difficult to drink this kind of wine outside." ”

Wu Zhenshan also added: "Secretary Chen, although this wine is not famous, but it is really good, the taste is very good, I think even if this wine is not as good as Moutai and Wuliangye, but compared with the general middle and upper grade wine, there is still a fight." And the brewing cost is also high, the brewing cost of a pound of wine is about one hundred and fifty six! ”

"We still have this kind of good wine in our town, so I really want to taste it today. However, I was a little surprised by such a high brewing cost. Liquor is a lucrative industry, 50% of the profit is normal, if the price is set according to this cost, it will be about 300 yuan. Judging from the price alone, this wine can be regarded as an upper-mid-grade wine. Chen Qingdong said.

"Yes! Whether in terms of price or quality, this can definitely be regarded as a mid-to-high-end wine. It's just that some people buy those famous wines for hundreds of dollars a bottle, and if we buy this wine for a few hundred yuan a bottle, people won't recognize it at all. Wu Zhenshan said.

Chen Qingdong is now full of thoughts about how to develop the economy of Chenqiao Town, chatting and chatting, a thought suddenly flashed in his mind, and said: "I have also read some information about Baihu Distillery, and I can be regarded as having a little understanding, as far as I know, the current development of Baihu Distillery is not very good, it seems to have reached a bottleneck period." Their products account for less than 10% of our county's share, and other cities and counties can't get in, if it goes on for so long, I'm afraid the competitiveness will become smaller and smaller. In my opinion, since Baihu Distillery has such a process, why not try to improve the process of this wine as much as possible to reach the level of mass production, and then use this product as a fist product to open up the market? Maybe it's going to be a good opportunity. ”

Wu Zhenshan said: "I have thought about doing this before, but considering that the brewing cost of this wine is too complex and too high, if you want to improve the process to reach the level of mass production, you need to invest a lot of money." What's more, the cost is here, and the pricing will definitely not be low when the time comes. If it really sells for 300 yuan a bottle, then it will have to compete with Xifeng, Jiannanchun and other medium-to-high-end wines that are already famous all over the country to compete for the market, and everyone does not have this confidence. Moreover, the situation of the White Lake Distillery is not optimistic, the county government has included the White Lake Distillery in the list of restructured enterprises, and there have been several inquiries in the past few months, but there are no real buyers. ”

Chen Qingdong does not think that the wine produced by Baihu Distillery is completely uncompetitive compared with those famous Chinese wines, if the quality of the wine is really good, and it can be marketed, then this kind of wine may not be able to open the market!

After all, the era of "wine is not afraid of deep alleys" has passed, and this is already an era when marketing is king!

At that time, the Qinchi Distillery in Shandong was just a small county-level state-owned factory in the Yimeng Mountains, which was simply unknown, unable to open the situation in the market, and faced the fate of being eliminated.

However, under the leadership of Ji Changkong, who was ordered to come to Qinchi Distillery as the director, in 1996 at the prime-time advertising bidding conference held by CCTV, the Qinchi Distillery led by Ji Changkong was born and won the bid at a sky-high price of 66.66 million yuan.

The effect of the advertisement was also immediate, and after this battle, Qinchi wine became famous in China. The following year, Qinchi Distillery became the largest selling liquor in China.

In the second year, Qinchi Liquor won the bid again for Qinchi with a bid amount of 321.2118 million yuan, and Qinchi Liquor's career also reached the highest peak in history!

Although the Qinchi Distillery later declined due to various reasons, the two famous marketing cases of the Qinchi Distillery were later emulated by countless enterprises.

Chen Qingdong was moved, if this town-affiliated state-owned enterprise that was on the verge of decay could be saved, then what a great achievement it would be!

Of course, Chen Qingdong does not have the ambition to become famous overnight like Qinchi Liquor, but as long as he can let Baihu Distillery open the market in Huaihai Province and revitalize this small factory that is on the verge of closure, he can be satisfied.