The development law of the media industry in China for more than ten years is that in the remaining 11 months of each year, peers slowly arch forward from different angles. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Pick out the corners of the barren land that was originally within the scope of the Harmony Divine Beast, plant flowers and plants, and become pleasing to the eye, and the content that can be written, filmed, and played every year is slightly more than the previous year.

Then, when the meeting is held in the capital in March every year, a lot of it is taken back at once. Even the CCTV 315 party, which had nothing to do with politics, has also become a shortcut for many people who want to make political capital, spraying those who are discordant, and knocking it out.

Every year, the two sides enter two retreats, and the game between the two sides slowly becomes a little bit more open.

The game in 02 is the legalization of private capital into the film and television investment industry, the game in 03 is whether the data and equipment of online games belong to the "private property" defined in the law, and the game in 04 is the discussion of "whether to add a daily online time limit to online games and other online social software".

All of a sudden, in addition to Legendary Entertainment, which had already taken the initiative to back down and was ready, because of the BUFF blessing of the new krypton gold means of "double experience card", it kept the revenue per unit time.

Other online games on the market that rely on time-based point cards to make money have been slightly hurt by the shrinking daily online time of the most high-end users.

But fortunately, many online games are now engaged in a monthly fee, and those who buy a monthly card play 300 hours or 200 hours a month are so much money, and the impact is a little less. But after this experience, everyone can see that since then, there are fewer and fewer point card games on the land of China that collect money by the hour, so that after next year, there will only be a new "World of Warcraft".

Other games either turned to monthly cards, or began to engage in the path of "free games, props and kryptonite" inspired by Legendary Entertainment.

As a result of the travel restriction order, the total power consumption of computers across the country is said to have dropped by more than 10%, and the average daily hang-up time of QQ users has also shrunk by nearly 25%. The efficiency of QQ's temporary pick-up search for netizens to make friends has plummeted by three percent, and Ma Teng can only urgently urge Zhang Zhidong to further integrate QQ with QQ space and QQ mailbox to improve the function of "drifting bottle".

People who have played QQ "Drifting Bottle" in later generations know that this thing is not directly opened on the QQ main software, but to open the QQ mailbox on the web side, and then enter from there. The purpose of QQ Drifting Bottle is not only to increase the chance of random strangers to make friends, but also to alleviate the problem of the decline in the success rate of both parties in adding friends under the current situation that the online rate of QQ users is not high.

After all, if a stranger comes over offline, he won't necessarily come back after going online. But when you receive a drifting bottle in your mailbox, most of them will click on it to take a look - at least when the "drifting bottle" feature has just appeared and everyone still thinks it is new.

There is nothing to explain about these key details, in a word, this small twist and turn in government control really made Tengyun uncomfortable for a while, not to mention that when he just caught up with the IPO, he could only knock out his teeth and swallow blood.

Around March 15, Tengyun IPO. Sure enough, the result of the brokerage's call auction was about 10% lower than what Ma Teng and Luo Shuohan estimated last month. In other words, the money raised from the IPO is tens of millions less than tens of millions of dollars.

Originally, he agreed with Zhou Hongyi: starting from the fourth quarter of last year, let Zhou Hongyi first smash resources and use the money he made when 3722 went ashore to make the security software called "QQ Doctor" in the future. After Teng Yunrong had enough money, he asked Zhou Hongyi at a high price to buy it. After all, Zhou Hongyi has a rogue software background, and he is more professional than Tengyun in this area.

At present, the money is not in place, and it has been a long time for nothing, and it has been delayed for two months in vain.

I heard that Ma Teng was in the office of Tengyun headquarters in Shenzhen, and he privately didn't know how many times he scolded MMP, "Hit your lungs", and threatened to fight Gu Cheng to the end.

also scolded Gu Cheng for being despicable and shameless, and actually relied on selling the entire industry to gain market value for himself and suppress the financing of his peers. And spread this point of view everywhere, trying to make all the other online game companies in the country hate Gu Cheng and fight against Tengyun in a pair of pants.

But in fact, Gu Cheng himself knew that he didn't think that those actions at the beginning could be used to block Tengyun. Everything that follows is completely figured out by the cultural department and the magnetic storm infantry themselves, and his hatred is called an injustice.

He's just a guy who throws things around, and then accidentally hits children and flowers.

Ma Teng is that little friend, and others are only worthy of being flowers and plants.

……

Talent shows like "Super Girl" and "Girls' Generation" were not very popular at the beginning.

The main reason is that the girls in the preliminaries are not very good in terms of appearance or singing quality, and most of the audience just watch it casually. After a few rounds, when ninety percent of them are eliminated and only high-quality products are left, the enthusiasm of everyone to vote online for flowers will increase significantly.

Therefore, throughout February and March, the technical and operation and maintenance departments of Renren can breathe a sigh of relief and first run in the team, optimize the website background, and solve bugs under low load. However, even with such a low load of activity popularity, YY and Renren still added more than 3 million users per month, which is a miracle in the industry. When these new users use Tieba and mailbox products, it is not surprising that they directly choose the YY series with the best user experience at the moment.

In the same period, the user growth rate of QQ was only about 2.6 million, which was one or two percent lower than that of YY. I can't say that these gaps are all brought about by draft interaction, but at least they have their credit.

Alipay's user growth has also kept pace, far better than the same period in history. Because Legend Entertainment has created a website on the STEAM platform -

Nowadays, the Internet speed and digital verification technology are more troublesome, and it is difficult to build a platform that sells digital games for online downloads, and it will take at least a year and a half to get better. However, it is easy to solve the problem of e-commerce websites that directly sell game discs, which is easier to build than Taobao, and there is no trouble with supplier assessment.

The first step of STEAM is to build a disc version of the game e-commerce website, all kinds of discount promotions for sales, which is equivalent to losing money for Alipay users, and then the growth rate of Alipay is almost the same as YY, and every new user who enters the YY ecosystem is basically forced to open Alipay by various fancy promotions, and bind personal information and bank cards. From now on, even if you want to get rid of YY and Alipay, you can't pick it off.

Sun Zhengyi also secretly scolded his mother for this, and appealed to CFO Liu Qian several times, but the helpless reason was untenable, so he could only let Gu Cheng mess around.

Liu Qian's reason for answering Sun Zhengyi is very good: STEAM's activity of selling genuine games at a loss is not that Legend Entertainment is subsidizing Alipay, but that Legend Entertainment itself wants to promote and expand the number of users. NO MATTER WHAT PAYMENT METHOD YOU USE TO BUY GENUINE GAMES ON STEAM, IT'S ALL AT THIS PRICE, AND IT'S NOT A SPECIAL DISCOUNT FOR ALIPAY, WHY SHOULD ALIPAY BEAR A PART? STEAM theoretically also supports payment methods such as wire transfer or mail order......

When Sun Zhengyi heard this answer, he almost vomited blood: Nima, do you think there are still people in the world who shop by wire transfer! Huaxia is not an online payment platform for Alipay!

Liu Qian spread her hands on this: Then don't blame Alipay, the national law does not restrict Internet companies from establishing other online payment platforms! There's no monopoly license! Others can't do it, and they don't have the strength to grab the business of online payment with Alipay, do you want to blame Alipay?

"Yaga! Sooner or later, Lao Tzu will take control of Legendary Entertainment, and Axiba will tell you to pit Lao Tzu again! Sun Zhengyi felt that this was a real fire, and even the scolding words showed a fusion of mother tongue and nationality Chinese.

Ma Teng and Sun Zhengyi both scolded Gu Cheng for cheating in their hearts, but Gu Cheng rarely entered a relatively idle state.

All business is progressing steadily, and although all the enemies hate him, there is no opportunity to bite him at the moment. Lei Jun, Zhu Jun, Wang Qingming, Li Yuqing, Li Ying, Liu Hui, Lin Zhiling, each piece of business has enough powerful henchmen staring.

The draft and Renren's further high-rise in popularity are expected to occur during the summer vacation.

The Zuckerberg face recognition technology supervised by Li Ying will be transplanted to Renren for use, and it will take about the summer.

The online game market is also a pool of stagnant water, "World of Warcraft" producer Blizzard recently released news that the game will not be released until the end of November, and the first batch must only be Europe, the United States and Australia, and it will be at least 2005 to enter Asia.

The YY Entertainment that Gu Cheng spun off from the legendary entertainment system, the "Zhuxian" project he did, it would be good to be able to preempt the "World of Warcraft" at all, and it may not be able to catch up with the 11th Golden Week.

And he couldn't get involved in the research and development process.

Before the appearance of these two goods, there were no other new works on the market that could shake the status of legends and miracles, forming a delicate window period.

……

"Ahh

This is a day in mid-March, Gu Cheng has been in the company for a whole day of reading the report and listening to the report for a whole day, and he is so energetic that he has nowhere to go, which is more tiring than working hard all day.

On the car home, I still looked sick and couldn't lift my spirits.

Pan Jieying has also been annoyed by Gu Cheng's outlook for the future as soon as she is idle these days: "Recently, you have been mentioning artificial intelligence, and I think that Li Ying's sister's current things are also used to recognize people's faces." Will you really be able to identify the interests and preferences of users in the future, as you said? I always feel that there is a difference of 108,000 miles. ”

"Step by step, you can definitely do it in the future, believe me right, when I don't predict accurately. This thing came out, and it definitely subverted the entire existing content industry - have you forgotten the goal I talked about when I watched Zhang Hanyun's 'Girls' Generation' draft. Gu Cheng is very confident in this.

"I think you can't even convince me, and if the thing you said is really made, it's just technically awesome, and the customer doesn't buy it at all. In the end, there is no market demand, and it is completely a castle in the air. Pan Jieying moderately poured a basin of cold water on her cousin, who has been a little imaginative recently, and told him not to be technological.

Gu Cheng was naturally a little disappointed, but he knew that what his cousin said was true.

It's like a person who is used to eating a big pot of rice in the canteen, if you serve him a small stove delicacies at once, people may not know how to appreciate it. People who are used to watching Xiaobaiwen Xiaobai movies and television, playing Xiaobai games, and using standardized products, are not used to giving them personality all of a sudden.

User and market habits are to be cultivated slowly.

"Sister, I've always had an idea to invest in a series of promotional films that promote my outlook for the future media content industry, just to predict the future, anyway, I'm idle now, why don't I find someone to shoot one first?"

"You guy, you're always whimsical. I don't understand at all. ”