Chapter 55: Accidentally smashing flowers and plants

"What's the matter, let's talk about it specifically. Pen @ fun @ pavilion wWw. biqUgE。 info"Gu Cheng is not used to Mexican guacamole, so he only uses ordinary Tuscan yogurt to spread on toast slices. His movements seemed so calm, it seemed that Ma Teng was no longer worthy of his attention in the first place.

It was only after listening to Pan Jieying's relieved smile that he was aroused by curiosity, so he took up the meal time to ask.

Pan Jieying took a bite of the guacamole burrito, and hurriedly wiped the sauce overflowing from the corner of her mouth with a napkin, a tempting picture of a beautiful woman swallowing juice. Then remind Gu Cheng:

"Don't you remember? At the beginning, you arranged for Legend Entertainment to give its online games, and before opening the login, they all marked the slogan of "moderate games are beneficial, and addiction to games hurts the body". As a result, the Ministry of Culture, Uncle Ban, and those yamen have long been old-fashioned people who are unhappy with the scourge of our online games to make money and the construction of spiritual civilization, so they decided to revise it as soon as they studied it, and then promote it.

When you just returned to China in the middle of last month, you were asked to implement it in all places, and all officially operated online games should be played with these opening lines within a time limit, and you should also learn from legends and miracles, and design a set of compensatory mechanisms for the diminishing returns of the game after playing for too long, encouraging players to slowly reduce their daily game time. Now that the two meetings are about to start, the deadline for rectification is approaching. ”

Gu Cheng thought about it, and sure enough, there was something going on.

He has been doing this since December '03, in order to encourage Legends and Wonders players to take more offline breaks, and then set "5 hours offline can accumulate 1 hour of double experience time". Later, when the players were fascinated by the double experience, and they couldn't play the game without the double, they shouted "let me take another breath", and launched the "double experience card", a new method of krypton in the Chinese online game industry.

In the end, the stock price of Legendary Entertainment opened higher at the time of the IPO.

Unexpectedly, the slogan that was played under the guise of the beginning was learned by the people of the Ministry of Culture.

But when you think about it, there's nothing wrong with that. Gu Cheng's slogan of the eight bureaus was originally used by later generations for 30 years, and Gu Cheng, who was born in the 10s in later generations, still wrote these eight sentences when he graduated from middle school, so he remembered them. Now that it has been taken out, the people in the cultural department naturally feel cordial when they see it.

Therefore, "anti-Internet addiction" measures such as "restricting the online time of online games" have landed more than a year ahead of schedule in the land of China because of Gu Cheng's butterfly effect. This trick was originally not used to deal with legends and miracles, and it should have been after the "World of Warcraft" entered China that the cultural department made such a move.

The two sessions of the National People's Congress every year are an opportunity for public opinion control and cultural rectification, and now that it is early March, the rectification deadline is naturally approaching. But considering that it takes time to upgrade and revise the game, and the technical needs to be demonstrated, the Ministry of Culture is not in a hurry, only saying that those eight sentences must be changed and put on before the opening of the conference on March 3, as for "how many hours a day online should reduce the game experience/money/equipment income", you can relax some days to write a program to achieve.

I heard that a certain Yang called the beast nicknamed "Magnetic Storm Infantry" also became famous in advance, and started his great cause of electric shock with official support, and provided a lot of theoretical basis for this operation of the Ministry of Culture.

Hearing that he had a casual idea that caused such a series of consequences, it really made Gu Cheng embarrassed.

"But what does this have to do with the Tengyun system? How does this affect their IPO market capitalization prospects? Sighing and sighing, Gu Cheng still didn't see any definite connection behind these two things.

Pan Jieying explained the mystery in one sentence: "Of course it has a relationship, after online games were restricted from logging in every day, the Ministry of Culture incidentally tortured another problem that contributed to Internet addiction. When it comes to online dating and online dating software, most of them are currently based on the assessment of daily online time as the basis for improving user experience and level.

As a result, there are many people in the country who do not have a perennial QQ computer, which not only wastes time, but also wastes computer depreciation and energy, which is not energy-saving and environmentally friendly at all. Therefore, this document requires that all IM instant messaging software should no longer use the number of online hours to determine the speed of user level upgrade - all IM software, including QQ, MSN and YY are among the rectifications. ”

Gu Cheng suddenly realized, but when he thought about it, he felt that it was wrong: "Our YY is not based on the number of hours online to calculate the experience value, I remember that if you are online for 2 hours a day, you will be active for a day?" ”

Because of the memory of later generations, Gu Cheng has always felt that IM instant messaging software should naturally give users experience according to the number of active days. Why is an hour online counted as an hour?

What's more, YY's original positioning is "a background voice tool when playing games", and it is impossible for people to be online for more than ten hours a day, so there is nothing wrong with this design.

Pan Jieying patiently explained: "We are like this, but QQ is not like this, QQ is upgraded according to the model of 'hanging an hour counts as an hour of experience'." According to the Ministry of Culture's rectification requirements, QQ's experience model is the most painful, and the average daily online time of QQ users is estimated to be cut by more than half. ”

Most of the post-95 and even post-90s netizens have basically never seen the old version of QQ that counts the level of experience according to the number of online hours. But historically, until 2005, this was the norm. At that time, many netizens who had the Internet at home chose to leave their computers open all year round to hang QQ, and netizens who did not have computers even entrusted students to go to Internet cafes to surf the Internet hung more than a dozen QQ at a time.

I heard that there are still some guys who play the business of "going to the Internet café to hang up QQ for a day and charge 1~2 yuan", and then collect more than a dozen QQ numbers from students in need, open a computer and hang all the backstage, and then play games by themselves at the front desk. Relying on the money raised to hang QQ is flattened, which is equivalent to playing a game for nothing.

Students with good business acumen even have extreme cases of making money by playing games for nothing on behalf of QQ.

Historically, QQ was forced to change to the number of active days, which was suppressed by the banner of "anti-Internet addiction, energy saving, environmental protection and energy reduction".

Now Gu Cheng has leveraged the lever of "moderate games are beneficial, and addiction to the Internet hurts his body", and even QQ has been pitted.

Pan Jieying saw that Gu Cheng fell into a state of contemplation of self-replenishment, but she was a little unwilling, and asked lonely: "Don't you ask me, after QQ was forced to change the experience upgrade system, why was it more damaged than our YY?" ”

Pan Jieying has been pressed by Gu Cheng in terms of IQ, and she has always been quite unwilling. I caught an opportunity to show my insight and reasoning today, how can I let it go?

She wished that Gu Cheng hurriedly asked her so that she could show off her tsundere - anyway, the answer was written in the analysis report attached to Liu Shuqin's email, and she had already scanned it just now.

"There's no need to ask about this, I can see it after a little analysis." It's a pity that Gu Cheng is an elm head who doesn't understand the amorous feelings, and he doesn't see the status quo of the beauty arrogantly seeking to show off, and only cares about showing off his IQ.

After thinking about it for a while, Gu Cheng figured out this question by himself:

"According to the current competition between YY and QQ, relatively speaking, QQ's positioning is to socialize with strangers, and it is used to help people meet new netizens. YY is a social network of acquaintances, and it is a tool for chatting with friends who play games in the same Internet café in reality, as well as colleagues at work and classmates and friends at school, and YY's circle of friends is more binding to the real-name friend relationship between acquaintances than QQ.

As an acquaintance social product, you can meet most of your social needs by going online every day, and at most you need to be online for the whole period of time such as playing games and working. Suppressing the daily online time of this product does not hurt the spread of YY and the expansion of the circle - because if you want to add an acquaintance friend, whether he is online or not, a friend applies to send it over, and when the other party sees it, he will definitely agree.

However, QQ is biased towards stranger socialization, and netizens make bubbles, online dating, and the latest drifting bottles, which have high requirements for users' online time. For a stranger who accosted you, if it's an offline message, it's unlikely that the recipient will be able to reply to it in the future, even if you see it. When a strange man or woman chats, the first time must be when both parties are online. In this way, suppressing the number of active hours per day on a stranger's social software is very harmful to meeting new people.

Analysts in the capital market are all human beings, and it is impossible not to see this clearly. Now that QQ is being forced to soften on this point, for the upcoming IPO, it will definitely lead to a more conservative call auction for underwriting brokers. ”

After Gu Cheng finished speaking, Pan Jieying suddenly felt that life was so boring, and she finally wanted to learn and sell it now, but Gu Cheng thought of it all.

Historically, this happened at least a year and a half later. At that time, the number of QQ users had more than doubled compared to the beginning of 04 after a year and a half of blowout growth.

What's more, because there is no acquaintance social product in another time and space to fight with QQ, the serious work and classmate relationship network on QQ has gradually formed, and when it is suppressed every day online, the damage caused is not great.

But now, on the one hand, it is a year and a half ahead of schedule, and on the other hand, it is forced to the label of stranger socialization by YY's differentiated setting, and QQ is still in an embarrassing state of "classmates and colleagues have not moved to QQ". The time cost of QQ to meet strangers has been more than doubled in advance, and it is inevitable that the capital market will be slightly depressed about QQ's development prospects.

"Recently, staring at a little Tengyun's IPO, I estimate that the money that Ma Teng can raise has shrunk by more than 10% at least because of this negative judgment, and their plans will definitely be slightly delayed due to insufficient funds - for example, I heard that he asked Zhou Hongyi to independently invest in the development of a free security software as an outsourcing since last year, ready to provide security and anti-virus protection for Tengyun's payment tools.

If Ma Teng's IPO raised enough money, he could naturally buy Zhou Hongyi's project in full as soon as it changed hands and cooperate in this mode. Now, if he doesn't have enough money, I estimate that Tengyun's free security software and Alipay-like products will be delayed for two months. ”

Gu Cheng deduced without a spare, and a schedule was naturally formed in his mind. According to the original estimates, Ma Teng's complete plagiarism in the security and payment fields could be completed by the end of 2004, and the security software will be released around the middle of the year.

Now it seems that if the IPO setback does occur, he may not be able to get his wallet by the time of the 2005 Spring Festival, and the free security software will be postponed until the end of the summer vacation.

Can't even get wallet products for the Spring Festival? It seems that Gu Cheng can have one more means to fight back.