Compared with Tengyun's Ma Teng, although Gu Cheng is also a rapidly expanding and feared existence by his peers, Gu Cheng's eating style is relatively much better-looking. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At least he only focuses on his primary goal, and all the purchases are for this primary goal to be achieved as scheduled, so as not to be held back by the shortcomings of supporting technology. As for whether the provider of this supporting technology is included in the bag, Gu Cheng is not very demanding.

And he won't be like Ma Teng, who thinks that "Thunderbolt, 361, Sogou input method or anything is worthless, just use the high stickiness and high weight vertical hanging of social to kill it".

If there is a good input method enterprise and a national innovation enterprise, he will not hesitate to support the natural growth of the other party, enter the point of shares, and require the other party to cooperate with his strategic layout. As long as he doesn't drag down his overall layout, there is no need to take all the benefits himself.

For example, as 2004 ends, the sharing trend of video, music, and e-book resources is becoming more and more obvious, and the digitization process of content e-commerce such as Dingdang.com is accelerating.

According to Tengyun's approach, that is, when doing TT browser, he directly engaged in a QQ whirlwind to grab business, and Gu Cheng chose two steps very gentlemanly:

On the one hand, he made a secure download plug-in for Alipay secure browser, which is convenient for those users who directly use the browser to download the tool map; on the other hand, he personally went to Shenzhen to inspect a circle, and invested tens of millions of yuan in Xunlei, which is not yet powerful, and slightly accounted for 20% of the equity, persuading Zou Shenglong to cooperate with YY's strategic layout and optimize and integrate YY resources. (Nowadays, Thunderbolt is not as good as the Internet Express, and the market share is not high)

Gu Cheng's attitude of doing something and not doing anything made his peers much less wary of him. On the other hand, although it makes less money, it can delay and prevent the disease of large companies. After all, the "pro-sons" of monopoly giants are always unmotivated, and there are people to connect there, so they don't care about optimizing the user experience.

By the end of September, all the spending plans were deployed one by one.

In the end, the remaining key depends on whether the first step of artificial intelligence trial commercialization can be successfully launched and point out a credible route for the subsequent development model.

After all, there are not many technical experts who believe in the feasibility of "machine learning/deep learning" before coming up with practical examples. It is impossible for Gu Cheng to personally command the recruited technicians to do something that they themselves don't believe they can do. Scientific research is very subjective and proactive, and researchers must be allowed to follow the successful experience of their predecessors to learn and summarize spontaneously, in order to win an explosive breakthrough in a new field.

In Gu Cheng's hands, this first step is naturally the avatar recognition function just launched by "Renren", a standard machine learning first test field.

……

"The number of Renren/YY users: 67 million, and the number of Alipay users: 53 million. Competitors: QQ/QQ Space Users: 104 million.

Renren's 'face recognition annotation' function, online time: 15 days. The number of users who have experienced this function so far: 270,000, and the cumulative number of annotated photos: 1 million. ”

With the end of the third quarter of 04, the quarterly financial report data of major Internet companies is naturally not a secret. Gu Cheng has very detailed inventory data on his business and opponents.

The BUFF bonus brought by "Girls' Generation" has been exhausted, and the new feature of "Face Recognition Annotation" on Renren seems to be not many people playing it at present.

According to the plan he had when he chatted with Li Ying at the beginning of the year, the function of "face recognition annotation" may be launched in the summer vacation. But at that time, Gu Cheng considered that the recognition rate was too low, and the popularity of new users on Renren brought by "Girls' Generation" had not faded, and the effect of the two was not necessarily good after superimposing, so he delayed the face recognition annotation for two months, so that the technology was more perfect and perfect.

After all, whether it is "Girls' Generation" or "Super Girl", not all audiences like it, and some old-school users, for reasons of intergenerational contempt, the more the post-80s and post-90s pursue these features, the more proud the post-70s are to despise "Girls' Generation".

If Renren wants to attract the attention of people in the whole field, it must divide the marketing into a gradient, otherwise some new applications that are obviously tall will be labeled as "primary school students playing", and they will want to cry without tears. Tengyun, who is in another time and space, pays more attention to practical profit than face, and fights with a bunch of combinations, and as a result, he can't get rid of the label of "Tengyun primary school student" for decades.

"Didn't Renren promote this new feature before it was launched?" Sitting at his desk and closing the report, Gu Cheng personally asked Wang Qingming, CTO of YY Network Technology, and the corresponding person in charge of operations.

"It has been promoted, and the suspended watermark ad that was warmed up on the homepage of Renren Login for a week before going online has been hanging after it has been hung to ensure that every login user can see the help guide.

In terms of external promotion, we also spent a little money on Huang Yi and Sina's portals to put a little advertising and advertorials, and also dotted a little on the major navigation pages, and also added the keywords of 'image search/face recognition' to Baidu's current pilot 'hot search' in the forefront. "The head of operations seemed to be a little scared of the boss and answered very quickly and cautiously.

Gu Cheng thought about it along with his subordinates' thoughts and found that there were no loopholes in this promotion plan, except for spending a little more money, but there was absolutely nothing missing.

"It seems that users don't think this feature is very interesting?" Gu Cheng had to admit this reality.

Wang Qingming personally analyzed it from a technical point of view and relieved his colleagues: "Mr. Gu, I think that on the one hand, the recognition rate of this function is not high, and on the other hand, we can't take the initiative to say it in the promotion activities about its 'evolutionary' characteristics, otherwise it is easy for users to feel that they have become guinea pigs for experiments." In the end, we can only analyze some of the advertorials such as Huangyi Technology Channel, but those articles are not seen enough people, and the influence is not big enough. ”

"What you said makes sense, I'll find another way to deal with this. Gu Cheng agreed with Wang Qingming's statement and did not embarrass them anymore.

Wang Qingming and the others left the office respectfully.

Gu Cheng thought about it, and also felt that the remarks of "treating users as guinea pigs" were indeed not suitable for the promotional context of a product in the early trial operation stage.

I can't say it, I can only use some other means to let this "seed virus" of viral marketing develop and grow first.

After sorting out his thoughts, Gu Cheng called Liu Hui to his office with a phone call. The mature royal sister is resolute and will come soon.

Gu Cheng was not polite to Liu Hui, and asked bluntly: "Sister Liu, is it possible to add a special guest in the week of the final closing season of 'Girls' Generation'?"

Liu Hui was a little clueless by Gu Cheng's abruptness, but fortunately, she had not been serving this imaginative master for a year or two, and quickly reacted: "Do you want to be on TV in person?" It should be arranged, and Director Song must also want you to pull the ratings." But are you going to say something special? If so, you'd better let me know, and I'll go ahead and report it first. ”

Liu Hui really knows Gu Cheng's style very well, and knows that every time he is willing to make an extra appearance in public, it is to promote his new products or new ideas - whether it is Kwon Baoya's first concert in Roppongi or the later Eslite music tour in China, as long as Gu Cheng is on the stage, it is not to sing and pretend to be famous, but for other purposes.

This time is certainly no exception.

"I want to strengthen the interaction with the users of 'Renren', some of the features of the new features are not suitable for being too clear on the site's help index, and I need to use my personal appeal to guide fans to try it out more when they are not mature - can you see what I mean?"

"Understood, I'll arrange it - but if there is such a need in the future, please notify me earlier, there are no two days left, and it will be difficult to do. Liu Hui sighed and complained, but still went to do it.

"It's hard work, I'll let you know in advance next time - I was also stumped by Sun Zhengyi and the things that came later, and I really didn't have time to think about it at first. Gu Cheng gentlemanly expressed his gratitude to the female subordinates for their efforts.

……

Wu Yue Satellite TV, Entertainment Program Department.

There are still two or three days to go before the eleventh long holiday. Naturally, a unit like a television station is open all year round. However, specific to the staff of each position, there is still a chance to take turns off.

In the minister's office, Minister Li nervously reviewed the progress of the program during the Golden Week, and if there were no problems, he himself could take a vacation during the Golden Week, and then leave the specific work to the deputy on duty to supervise.

Leaders, they always have to enjoy their vacations.

And now, as the fist product of TV station ratings, "Girls' Generation" is naturally the most concerned by Minister Li.

During Golden Week, the show is about to be completely closed. In the previous preliminaries and semi-finals, the programs were recorded ten days and half a month in advance, and then broadcast in batches. But in the final finals, in order to ensure that the results were not leaked in advance, the program team also made a lot of money, and chose to only record two days in advance and edit it slightly before broadcasting.

After all, if the broadcast is postponed for too long, it is difficult to guarantee that there will not be a lot of people in the audience and "spoil" the results of the game, so that the suspense of the show will be gone, especially the fans of some defeated contestants, who will definitely abandon the show because of this. And if it is completely live, the TV station can't hold the scale, and is afraid that there will be some discordant shots, that is, a broadcast accident.

He was reviewing the program plan when the phone rang. He frowned, he hated it the most at this time, and a new mission came to him.

"Hey, which one?" the landline in '04 didn't have caller ID, so I asked.

"Minister Li, I'm Xiao Liu, Xiao Liu of Eslite Film and Television. Liu Hui's voice is quite intellectual and sweet, which makes Minister Li's boredom dissipate a lot, "There is something I may have to trouble you, we always want to be on the show, as a special guest, do you think you can arrange it?"

"Why do you want to change it again?" you ......" Minister Li didn't finish listening, and after listening to the first half of the sentence 'I may have to trouble you', he already began to habitually complain in an official tone. However, after Liu Hui finished speaking, he came back stiffly, "Wait! You mean Gu Cheng wants to be on this show? Welcome, welcome, I'll let someone arrange it immediately." ”

The legendary ratings bomb is coming!